There are hundreds of apps or extensions that can extend the functionalities of your existing Shopify e-store. From optimizing your site for better rankings to digital marketing across social media or even drawing site-traffic using the original customer reviews, you have an app for almost everything.
Each app claims to offer a special feature that can either boost your sales with highest ROI, or enhance the customer experience and drive traffic to your site.
However, you can’t possibly install all the available extensions to your site. Store owners need to have a clarity on what exactly they need, to maximize their revenue goals and enhance their customer experiences.
Best Shopify Apps
Following is a list of the best Shopify apps that you might consider for your ecommerce site –
Better Coupon Box has been a popular marketing plugin in Shopify since a long time.
It allows you to create several kind of discount code popups to be displayed on various social media platforms, for grabbing the visitor’s attention.
The pop ups are used to increase your social fan base in Facebook, Twitter, Instagram etc, and to get more people to subscribe to your newsletter.
Better Coupon Box provides enough tools and templates to customize and create unique pops ups to match with your store theme. The coupon codes are uniquely set for each user and is valid for a single use, to avoid over usage.
The smart exit-intent popups, target the visitors who are about to leave your store and attempt to lure them into signing up.
The email integrations allow your email list to sync smoothly with the popular email services like Constant Contact, Mailchimp etc.
Cost – Free; $99/ year
Yotpo is more of a user-generated content marketing platform. It allows you to easily get the product reviews on both on-site and signature in-mail, from all those customers who have recently purchased from your site.
Typically within one week of purchase, every customer is automatically sent an email for reviewing and rating the product.
These reviews are then directly added to the website, for other potential customers to read and make decisions about that product.
It also allows you to distribute the reviews across all social platforms to target a wider audience and acquire more traffic.
The reviewing feature helps to increase the credibility of your site that eventually fetches more sales, as most people prefer buying from a well-reviewed popular website, than a site which they are unsure of.
Yotpo also provides a good opportunity for customer retention and loyalty through customer engagements and interactions, comments and QnAs, and of course coupons.
Cost – Premium package starts at $399/ mo.
Oberlo is one of the best Shopify apps for dropshipping. If you want to run an e-store without the hassles of maintaining a warehouse or worrying about packaging and delivering orders to the customers, install Oberlo.
Oberlo links your e-store with the popular AliExpress. It expedites the process of searching for thousands of products (from the AliExpress catalog) and adding them to your store, in just a few clicks.
When an order is placed on your site, Oberlo automatically handles all the post-order requisites. From bringing up the ordered items in AliExpress, to entering the customer details in the order forms and getting the orders packed and delivered, it significantly minimizes your manual work and saves time. It even notifies the customer about the delivery and the tracking number.
Using Oberlo, you can set up your own product margins for a variety of cost ranges. It even tracks the product inventory, and notifies you in case the supplier changes the product-price.
Cost – Free; $29.90 /mo (Basic); $79.90 /mo (Pro)
Interesting Comparison Post: Oberlo Vs Alidropship
Bulk discounts is an interesting app that lets you generate thousands of unique discount codes for the products in your Shopify store. The codes could be for single, limited or unlimited use, that expire after a certain period.
You can create large sets of discount codes or coupons either for monetary discounts or for percentage-value discounts.
The app also tracks the conversion rate of each discount set, enabling you to keep the most profitable codes, while removing the least converting ones.
It also allows you to import discount codes in huge quantities from third-party platforms as well.
Bulk discounts is typically an upgraded form of Shopify’s ‘regular’ discount code feature, that requires you to have an access to the ‘regular’ feature, before it can be implemented.
Cost – Free (requires basic Shopify plan or higher to use the app).
AfterShip is one of the best and much needed delivery tracking app for all the ecommerce stores, and supports over 396 courier services (like UPS,PS, USPSUSPS or FedEx)), across 335+ countries.
It automatically imports all your shipment details into one spot for easy tracking. It then provides the latest status update on each package, by detecting the correct couriers. You can filter your shipment tracking based on dates, status, couriers and destinations.
AfterShip even notifies the customers about the progress of the shipment through automatic emails or SMS, thereby reducing the customer support.
Cost – Free; $10 /mo (Premium); Custom (Enterprise)
Tom loves to write on technology, e-commerce & internet marketing. I started my first e-commerce company in college, designing and selling t-shirts for my campus bar crawl using print-on-demand. Having successfully established multiple 6 & 7-figure e-commerce businesses (in women’s fashion and hiking gear), I think I can share a tip or 2 to help you succeed.