The Social Media Monitoring & Analytics Power BI Dashboard provides an in-depth view of how a brand is performing across social media and digital channels.
It captures and visualizes mentions, sentiment, and engagement patterns from multiple platforms in one unified space, allowing marketing teams to assess brand visibility and reputation at a glance.
It enables swift response to market conversations and emerging trends by consolidating diverse data sources.
Key Insights Delivered
The dashboard tracks daily mentions by referral source, highlighting where online conversations are most active.
It segments performance across blogs, Facebook, forums, news outlets, photos, videos, and especially X (Twitter) which dominates the mention volume in this example.
A sentiment analysis ring reveals the share of positive, neutral, and negative mentions, while volume breakdowns display how engagement differs across channels and timeframes.
Uses
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Brand Reputation Management: Continuously monitor online discussions to protect and enhance brand perception.
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Marketing & PR Campaigns: Evaluate the reach and impact of campaigns across multiple platforms in real time.
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Customer Experience Teams: Detect and respond to customer feedback or complaints quickly as they surface online.
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Competitive Benchmarking: Compare brand visibility and sentiment against key competitors in the same space.
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Content Strategy Planning: Identify which platforms drive the highest engagement and tailor content accordingly.
Dashboard Highlights
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Unified Multi-Channel View: Brings all social and web mentions into one intuitive dashboard.
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Granular Volume Metrics: Breaks down mentions by both count and percentage share for each platform.
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Sentiment Distribution: Visualizes audience tone to gauge public perception instantly.
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Time-Based Trend Analysis: Helps identify peaks in activity to link with specific campaigns or events.
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Clean Visual Hierarchy: Uses clear contrasts and intuitive layouts to surface insights without clutter.
Wrap Up
This Social Media Monitoring & Analytics Power BI Dashboard turns scattered online chatter into actionable insights.
It gives marketing teams a powerful way to safeguard brand reputation and stay ahead of digital trends by merging sentiment, platform, and engagement data.
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