One of the most important goals of digital marketing is to generate leads. This involves converting random visitors and audiences into potential and loyal customers. There are various ways of generating leads in digital marketing; however, web forms remain the most utilized method.
According to WPForms, about 74 percent of online companies make use of web forms to generate leads, while about 50 percent attest to it as the highest converting lead generation method for them.
On the other hand, there are various types of web forms. Some popular examples include newsletters, contact forms, registration forms, feedback forms, and donation forms. Creating these forms can be easy, but if you want them to convert, you’ll need to go the extra mile.
There are some techniques you can apply to create web forms for maximum conversions, but you can simplify the process by using a WordPress form building tool like Gravity Forms.
Although this post revolves around the best Gravity Forms alternatives, let’s look at what Gravity Forms is all about and how it works.
What Is Gravity Forms And How Does It Work?
Gravity Forms is a tool developed for creating advanced forms on WordPress. It is available as a plugin, which you can install by downloading from the developer website and then install it on your WordPress dashboard. It has several built-in features that can help you to create any type of web form.
You can build forms with Gravity Forms using fields and options configurations. In fact, the form editor is a visual one and you can embed created forms on any web page by using tags.
There are over 30 predesigned forms for use and you get notified by email whenever visitors engage with your web forms. Gravity Forms also features a calculator for calculating submitted field values.
The forms created are responsive on various device types and you can prevent spam entries by using Captcha.
Additionally, Gravity Forms integrates with several third-party tools as add-ons. This includes tools like MailChimp, Zapier, Dropbox, Stripe, PayPal, Slack, Scout, Twilio, and more.
Not to mention, Gravity Forms users can get support via live chat or by submitting a support ticket.
Gravity Forms Pricing
To use Gravity Forms, you have to pay for a license. There are 3 license options, which include:
- Basic License – $59 per year
- Pro License – $159 per year
- Elite License – $259 per year
Short Tip: You can use the tool on 1 site with a Basic License, 3 sites with a Pro License, and unlimited sites with an Elite license.
Unfortunately, several past Gravity Forms users have complained about its many limitations, and how the tool did not meet their interests.
So, here are the 10 best Gravity Forms alternative tools you can use.
10 Best Gravity Forms Alternatives
WPForms is one of the best Gravity Forms alternatives out there with more than 3 million active installations.
A lot of WordPress users prefer WPForms because it is easy to use and has very powerful features. It is a drag-and-drop builder, so you can visually create forms. Also, there are more than 100 premade form templates available to use.
With small conditional logic, you can create highly engaging forms. The forms are responsive on mobile, desktop, and tablet platforms. You can also add more functionality or customization by using HTML and CSS codes.
WPForms sends instant notifications when any visitor uses your forms. From its entry management dashboard, you’ll be able to easily keep track of all your leads.
You can embed WPForms forms anywhere on your site including pages, posts, widgets, header, footer, etc. Supported integrations and add-ons include PayPal, Stripe, AWeber, GetResponse, Drip, Zapier, and more.
There is a documentation page on the website with helpful articles on how to use the tool and also an FAQ page. You can contact the support team by submitting a support ticket or submitting a contact form. Premium support is offered with the highest pricing plan.
WPForms has four pricing plans, which include:
- Basic Plan – $39.50 per year
- Plus Plan – $99.50 per year
- Pro Plan – $199.50 per year
- Elite Plan – $299.50 per year
Short Tip: WPForms has more pricing plans than Gravity forms. Comparing the prices and number of sites supported with each plan, you can save more with WPForms.
Like Gravity Forms, this is a drag-and-drop WordPress form building plugin. Currently, Everest Forms is used by more than 100,000 WordPress users. It allows you to build contact forms, application forms, payment forms, newsletters, and other forms.
Likewise, the plugin can be downloaded and installed from the WordPress plugin directory.
As a drag-and-drop builder, it is quite easy to use, and created forms are 100 percent responsive. It supports both single and two-columns forms and there are several form templates you can choose from.
Each generated form can be embedded on web pages easily by using shortcodes. Likewise, they are fully translation ready. That way, your forms can be translated into different languages.
For increased functionality, Everest Forms supports add-ons like MailChimp, ConvertKit, PayPal, Stripe, and Zapier. Notably, it features a Captcha add-on that keeps the forms free from spammers.
They also have a knowledge base, FAQ page, and an online forum for support. You can also send the support team an email or message them via live chat.
Everest forms feature four pricing plans. You can pay for yearly subscriptions or pay a one-time fee for lifetime access. These plans include:
- Personal Plan
$49 per year
$199 for lifetime acess
- Plus Plan
$99 per year
$399 for lifetime access
- Professional Plan
$129 per year
$499 for lifetime access
- Agency Plan
$199 per year
$699 for lifetime access
Short Tip: Unlike Gravity Forms, Everest Forms features more affordable annual plans with more site licenses. Also, the options for lifetime access are beneficial in the long run though they are expensive.
3. Ninja Forms
Ninja Forms is used by more than 1 million WordPress users. You can build simple and user-friendly forms quickly by using its drag-and-drop builder tool. It supports multi-page and conditional forms.
This form builder features several customizable form templates. You can auto-create forms that will match with your theme’s styling. Moreover, the forms are mobile-friendly and responsive. Furthermore, you can either import or export generated forms. There is an analytics dashboard to keep track of all form activities.
With Ninja Forms, you can create GDPR-compliant forms and unique forms with conditional logic. Also, the forms can be translated into 16 different languages. They are spam-protected with reCaptcha and you get notifications by email on any engagement.
Ninja Forms integrates with several marketing tools, payment gateways, and CRM platforms. Its popular third-party integrations include. Zapier, Slack, MailChimp, AWeber, Active Campaign, Excel, PayPal, and Stripe.
From the FAQ page and Documentation, you can get help on using the tool and other questions. A dedicated support team is available from 9 am – 4 pm EST on weekdays and they can be reached by submitting a request form or support ticket.
There are four available pricing plans, which include:
- Personal Plan – $49.50 per year
- Professional Plan – $99.50 per year
- Agency Plan – $249.50 per year
- A La Carte Plan – $29 – $129 per year
Short Tip: Ninja Forms is user-friendly, which makes it a noteworthy Gravity Forms alternative.
Over 300,000 businesses make use of this Gravity Forms alternative including popular companies like Apple, Warner Bros, and Audi. Whether it’s a simple or complex form, you can build it easily with the Formidable Forms drag-and-drop form builder.
With its featured visual styler, you can properly customize the forms to match your WordPress theme. It supports different conditional logics and a calculator for calculating field value.
Formidable Forms has several web forms templates including contact forms, WooCommerce forms, and payment forms. You can quickly customize them with dynamic forms, repeater fields, custom HTML & CSS, and hooks.
All entries are featured in the dashboard and you can send an unlimited amount of email notifications. With integrated views, you can display entry tables and filter entries based on different options.
Several add-on integrations are supported on Formidable Forms, over 30 of them, and they can be installed easily with just a single click.
For support, they have an FAQ, blog, and several other resources. Also, their support team can be contacted only on weekdays by submitting a ticket.
Formidable Forms has three pricing plans, which include:
- Basic Plan – $99.38 per year
- Business Plan – $199.43 year
- Elite Plan – $399.53 per year
Short Tip: These pricing plans are very similar to Gravity Forms pricing plans.
Owned by WP Manage Ninja, WP Fluent Forms allows you to create fluent forms. As a drag-and-drop form builder tool, you can build contact forms within a couple of minutes.
It comes with three pre-built form templates that allow you to save time and effort. All you have to do is to import any of the form templates and customize them based on your interest.
All the input fields you need are featured including repeat fields and you can add custom HTML codes.
With WP Fluent Forms, you can create multi-column forms; moreover, it supports 2 to 3 column forms. Plus, the generated forms are 100 percent responsive. Conditional logic is supported, so you can build more user-friendly forms. Its support for reCaptcha allows it to work against spam entries.
Real-time notifications are delivered for every form filled. Likewise, WP Fluent Forms integrates with over 15 third-party tools. MailChimp, Zapier, ConvertKit, MooSend, and Slack are some of them.
Apart from its comprehensive documentation page, users can also get help from their FAQ page and blog.
WP Fluent Forms feature three license pricing options. You can pay for a lifetime license or annual subscriptions. Here are its pricing plans:
- Single Site License
$59 per year
$199 for lifetime access
- 5 Site License
$99 per year
$299 for lifetime access
- Unlimited Site License
$199 per year
$599 for lifetime access
Short Tip: Looking at the annual payments, WP Fluent Forms has cheaper options than Gravity Forms. Besides, Gravity Forms do not support lifetime purchases.
This is one of the best free WordPress form builders that are worthy of our Gravity Forms alternative list. It allows users to build, publish, and manage web forms.
Cognitions Forms has tons of useful features. It features a calculator and an easy-to-use logic builder.
You can set up dynamic repeating sections to collect more data. With the merge feature, you can save data in MS Word or PDF format for easy transfer. There are several templates based on different categories that you can use.
This tool integrates with payment solutions such as PayPal, Stripe, and Square. It also integrates with Zapier, JSON webhooks, and Microsoft Power Automate.
With Cognito Forms, the data entered by your visitors or customers are protected thanks to its unique data encryption system. Furthermore, they can edit entered data even after submitting forms as the tool supports entry sharing.
For help, you can source answers from the user guides or the blog. For personalized help, you can reach the support team by submitting a support form.
Apart from their prepayment calculator, Cognito Forms offer four major pricing plans, which include:
- Individual Plan – Free
- Pro Plan – $10 per month
- Team Plan – $24 per month
- Enterprise – $99 per month
Short Tip: Cognito Forms is far more affordable than Gravity Forms with its highest-paid plan at just $99. Although the free plan is good, you certainly need to subscribe to a paid plan if you want to enjoy this tool.
CaptainForm was launched by 123FormBuilder and tagged as the “Superhero of all WordPress form plugins”. It allows you to create and publish any kind of web form on WordPress CMS.
The plugin features an intuitive drag-and-drop builder making it relatively easy to use. You can customize any of the pre-design form templates rather than build new forms from scratch. There are more than 30 form templates available.
You can effortlessly manage your forms as the tool generates reports and charts. Furthermore, CaptainForm guarantees security with SSL encryption and it prevents spam submissions with CAPTCHA.
As visitors fill forms, you can set up custom autoresponders for follow up upon submission. You can also set up notifications by SMS, PDF, or other custom means.
With smart integrations, you can do more with CaptainForm. Besides, it integrates with PayPal, MailChimp, Stripe, Zendesk, Salesforce, Google Drive, Get Response, ActiveCampaign, and others.
CaptainForm features a knowledge base and a blog with tons of support articles. The support team can be contacted directly through live chat or by email.
There are four pricing plans to choose from on CaptainForm, they include:
- Regular Plan – Free
- Apprentice Plan – $35 per year
- Master Plan – $95 per year
- Hero Plan – $195 per year
Short Tip: CaptainForm has affordable pricing options, but the free regular plan is unreliable; you can only create 3 forms with it. With any of the premium plans, you can create unlimited forms.
Visual Form Builder (VFB) is a drag-and-drop WordPress form building plugin that was launched in 2011. It was developed primarily to help every internet user to build web forms even without coding skills.
Apart from being a form builder, the plugin also works as an email designer.
Additionally, this Gravity Forms alternative features several form fields including special widget fields. ReCAPTCHA prevents spam entries and you can import/export data. Furthermore, VFB forms are fully responsive and GDPR compliant.
You can save time building forms with VFB as the plugin supports bulk-adding. VFB forms offer a better experience to your visitors with rock-solid validation. Errors are pointed out to visitors for correction before submission.
Conversely, VFB has add-ons for payments, notifications, design, display, and form creation.
For support, you can submit a ticket, browse the knowledge base & release notes, or send a tweet on Twitter.
Visual Form Builder pricing plans are charged per site and they require a one-time payment. Here are its pricing plans:
- VFB Pro Plan – $29 for 1 site
- VFB Pro + Add-Ons Plan – $69 for 1 site
- Developer Bundle – $199 per year
Short Tip: You may spend a lot of money purchasing the VFB Pro Plan & + Add-Ons if you have multiple sites. The Developer Bundle is the ideal option because it is still more affordable than Gravity Forms’ highest plan.
Caldera Forms is a fully responsive and intuitive form builder for modern WordPress websites. The builder interface is drag-and-drop and column-based just like a page builder.
Notably, Caldera Forms was built for free usage. It is self-acclaimed to be the WordPress form builder with the freest features.
Without paying any money, you can build multi-part forms and multi-column forms. Also, you have access to conditional logic options and calculation fields.
If you have coding knowledge, you can extend the plugin’s functionality by using HTML and CSS. Fortunately, Caldera Forms is a developer-friendly plugin.
You can quickly integrate Caldera Forms with other platforms such as ActiveCampaign, Braintree, AWeber, ConvertKit, MailChimp, Divi Styler, Google Analytics, PayPal, Slack, and Stripe.
As a Caldera Forms user, you have two options for getting support. The first is from the detailed documentation and the second is by submitting a support request.
Three premium pricing plans are featured on Caldera Forms, which include:
- Toolbelt Plan – $49.50 per year
- Toolbox Plan – $99.50 per year
- ToolChest Plan – $249.50 per year
Short Tip: You can rely on the free plan and you’ll fare very well. Also, all Caldera Forms paid plans can be used on an unlimited number of sites. This makes it more affordable than Gravity Forms although the cost is almost the same.
This is an advanced drag & drop WordPress form builder which makes building complex forms easy. Developed by 10Web, the plugin is currently used by more than 3 million professionals.
It allows you to create responsive web forms quickly. There are five pre-built form templates you can quickly customize to save time. Conditional logic is featured and there are 43 different field types to choose from.
10Web’s Form Maker supports multi-page forms and automatic email replies can be set. With CAPTCHA, the forms are spam-protected.
Not to mention, the plugin integrates with Google Drive, MailChimp, DropBox, PayPal, and Stripe amongst others.
Support is offered 24/7 via live chat and there is a help center with support articles and guides.
There are various pricing plan options to choose from with Form Maker and they are charged per site. They include:
- Free Plan – $0 for 1 site
- Basic Plan – $30 for 1 site
- Pro Plan – $60 for 5 websites
- Plugin Bundle Plan – $100 for 30 websites
Short Tip: 10Web’s Form Maker offers affordable pricing plans compared to Gravity Forms. With the Plugin Bundle Plan, you get over 47 extra premium 10Web plugins.
What Is The Best Gravity Forms Alternative?
Web forms are essential for engaging prospective leads and also collecting data from site visitors. Although Gravity Forms is one of the best form building tools; however, there are others that are much better.
Out of the 10 form building tools listed above, WPForms stands out as the best Gravity Forms alternative. WPForms can be used to create any type of web form. Not to mention, it is a drag-and-drop tool.
Furthermore, it integrates with several third-party tools and has more premade form templates than Gravity Forms.
WPForms pricing plans are also relatively more affordable than those featured on Gravity Forms. Nonetheless, the pricing plans of online tools such as these can change from time to time.
Tom loves to write on technology, e-commerce & internet marketing.
Tom has been a full-time internet marketer for two decades now, earning millions of dollars while living life on his own terms. Along the way, he’s also coached thousands of other people to success.