Most often, home pages and headers highlight the overall look of the site. But what happens when people reach the bottom of the page?
A copyright at the bottom of the page won’t hold the viewer’s attention rather it gives them the time to wander pointlessly and in no time leave your site.
This is why many large and small businesses include stunning footer that lead people to more information.
Just like a document footer, website footer contains a list of information at the bottom of the page.
Footer is coded with either CSS (Cascading Style Sheets) or HTML (Hypertext Markup Language) and uses the same coding with the header or the body content.
Typically, it contains the copyright information, the name of the website’s author, the business name, address, and contact information, links to other pages, an email link or an RSS link.
Footers can also include media content, social media links, and interactive content such as polls.
For some companies, footer is another section that showcases the additional product images and promotions.
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Let’s learn a few tricks.
Make it big
Creating big footers attract more visitors and impress them. The rule of the thumb when designing big footer is to pick a slightly different color from the content.
This make the footer stands out from the rest of the design elements. Although it is different, the color should be homogeneous to the overall color scheme of the website.
Give it style
This trend has been around lately but today it has become a hot topic. Some of the graphic elements include funny characters, hand drawing, ground imitations and many more.
This method can easily capture the attention of the viewers.
Offer important content
Putting a sitemap in footers provides a quick and easy navigation to different information on the site. Offering relevant information to the site’s visitors increases the chance of conversion.
Putting a sitemap in the footer should always look organized, split into categories with headings, and the navigation should be clear.
Putting contact forms in footers are another common yet impressive way to provide visitor the chance to contact the company for any queries or issues.
You can also place a newsletter subscription or registration form in your website.
Another great idea is to put social buttons in your footer. This allows visitors to easily share your site or the relevant information to their social media accounts.
This increases your chances to be seen to millions of people hanging out in various social media.
Let us not forget that footers is an important component in website design, thus, needs to be given enough attention during the design process.
Keep in mind that website footer should reflect the general concept of the design, and should come in a clean layout to ensure readability and usability.
Tom loves to write on technology, e-commerce & internet marketing.
Tom has been a full-time internet marketer for two decades now, earning millions of dollars while living life on his own terms. Along the way, he’s also coached thousands of other people to success.