60 Amazing YouTube Stats In 2024

It goes without saying that YouTube is the most popular video-sharing platform on the internet. Most people don’t know any other way to share videos on the internet.

YouTube is so popular that in 2016, it became a word in the dictionary. It is now grammatically correct to say, “A YouTuber is youtubing.”

Here are some other amazing YouTube stats:

User Stats

Exactly how popular is YouTube? Let’s find out:

  1. 2.6 billion people access YouTube every month. You heard that right. More than a third of the world’s population actively uses YouTube.
  2. The number of YouTube users increases steadily each year and is projected to keep increasing for years to come.
  3. Two out of every three YouTube users are between the ages of 25 and 44. Within this age group, users between the ages of 25 and 34 account for over half.
  4. Younger users below the age of 25 love YouTube as well. Ninety-five percent of users aged between 13 and 17 regularly use YouTube.
  5. YouTube is slightly more popular with men. By January 2023, 54.4% of global YouTube users were found to be male.
  6. Around 46% of global YouTube users are female.
  7. YouTube’s users are spread all over the world. As of January 2023, India had the highest number of YouTube users in the world, with 467 million users tuning in.

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  1. The United States comes next with 246 million users. Brazil, Indonesia, and Mexico follow in that order, with 142 million, 139 million, and 81.8 million users respectively.
  2. There is a small group of YouTube content producers who earn tens of millions of dollars through their work. Their main sources of income are ad revenue and sponsorship deals.
  3. YouTube star Mr. Beast earned $54 million in 2021, more than any other YouTube creator in history. Over the years, Mr. Beast, whose real name is Jimmy Donaldson, has garnered more than 130 million subscribers by making stunt content.
  4. Another noteworthy YouTube star is 11-year-old Ryan Kaji who started at only four years old, making videos of reviewing and playing with toys. He has consistently been one of the highest-paid YouTubers, setting a record in 2019 when he earned $26 million. Ryan’s World, Ryan Kaji’s YouTube channel, has nearly 33 million subscribers.
  5. YouTube’s interface is available in 80 different languages. These local versions are used in over 90 countries.

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  1. Two-thirds of the videos published on YouTube are not in English. Interestingly, only 28 percent of videos published are in the English language. English videos get four times more views than videos in other languages.

Usage Stats

How do these users use YouTube? Let’s take a look:

  1. YouTube is the world’s second-most visited website, with 5.85 billion unique monthly visitors. In terms of monthly visitors, YouTube is surpassed only by Google.com and no other website comes close.
  2. Seventy-four percent of U.S. adults use YouTube daily. In March 2021, each user spent nearly 29 minutes and 37 seconds on YouTube.com. Each visitor accesses about 10 pages during each visit.
  3. As of June 2022, more than 500 hours of video are uploaded on YouTube each minute. It comes out to 30,000 hours of content uploaded each hour and 720,000 hours of content are uploaded each day.
  4. Most viewing on YouTube happens through its algorithm recommendations, which is a facet of artificial intelligence (AI).
  5. YouTube users watch a whopping one billion hours of video each day. This amount is more than the amount of time spent on Netflix, TikTok, and Instagram combined.
  6. There are over 51 million channels on YouTube. Of these, approximately 32,000 have over one million subscribers. The channel with the most subscribers is T-series, an Indian record label that has over 236 million subscribers.
  7. The 2020 global coronavirus pandemic increased YouTube watch time by 2.5 times.
  8. Music is incredibly popular on YouTube. As of 2023, 100% of the most watched videos ever were either music videos or song clips.
  9. YouTube Music, YouTube’s answer to Spotify, has 70 million official tracks in its library. In 2022, the most searched term with over 16 million searches was BTS, the name of a popular South Korean boy band.
  10. More than 70% of all YouTube video views come from a mobile device. The YouTube mobile app has over 10 billion downloads on Google Play Store.

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  1. YouTube accounts for more than 25% of total global mobile traffic.
  2. Although only 22% of users access YouTube through a mobile device, nearly half of all YouTube viewing happens through mobile. Mobile users visit twice as many pages as desktop users.
  3. Users spend nearly 24 hours every month on the YouTube mobile app. Average mobile viewing on YouTube lasts more than 40 minutes.
  4. YouTube Premium recently surpassed 80 million subscribers. YouTube Premium offers YouTube Music, ad-free viewing, offline playback, and exclusive content.
  5. Gaming content on YouTube is incredibly popular. Some of the most watched YouTube content creators, such as Markiplier and Pewdiepie, are gamers.
  6. Over the years, gamers on YouTube have raised millions for charity through gaming tournaments.
  7. Gaming content is so popular on YouTube that in 2015 the company introduced YouTube Gaming as a separate app for gaming enthusiasts to watch live streams and other gaming content. Unfortunately, the app was discontinued in 2018 because a vast majority of users preferred to consume gaming content through the main YouTube app or website.
  8. Sports content on YouTube garners nearly 70 million views daily. This makes it one of the largest content categories on the site.
  9. YouTube Shorts is a micro video feature that was launched in July 2021, only 19 months ago. It’s grown rapidly since then and has amassed over 30 billion daily views from users all over the world.
  10. In 2020, it was reported that 26% of U.S. adults get their news from YouTube.

Fun Facts Stats

YouTube is mega fun. That’s how it became so popular. Here are some fun interesting stats to tickle your mind:

  1. YouTube was launched in 2005 by Chad Hurley, Steve Chen, and Jawed Karim, all former PayPal employees.
  2. Google took over YouTube in 2006 for 1.65 billion dollars. Google still owns it.
  3. The very first video uploaded on YouTube was of co-founder Jawed Karim. It’s called “Me at the zoo [sic].” It was uploaded on February 15, 2005.

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  1. In 2006, “You” was named Time Magazine’s ‘Person of the Year.’ The cover set out to recognize the people who contribute content on websites such as YouTube.
  2. In November 2021, YouTube removed public dislike counts. You can still express your dislike for a video but the feedback will be shared privately with the video creator.
  3. Access to YouTube is currently blocked in nine countries which includes China, Iran, North Korea, and Turkmenistan.
  4. Although YouTube is currently more popular than Vimeo, the latter was launched in November 2004, a few months before YouTube.
  5. The first video that reached a million views was of soccer player Ronaldinho’s Nike-sponsored crossbar challenge. This was in 2005.
  6. The fastest to reach one million views was ‘Butter’ by the South Korean boy band BTS, released in 2021. It got over 10 million views in just 10 minutes!
  7. The first video to ever reach a billion views is ‘Gangnam Style,’ a music video released by South Korean artist PSY in 2012. It took just five months to achieve this feat. Its record was eventually broken by Luis Fonsi ft. Daddy Yankee’s ‘Despacito,’ in 2017.
  8. Currently, the video with the highest number of views is Pinkfong’s ‘Baby Shark’ which has over 12 billion views.
  9. The longest video on YouTube lasts for over 571 hours. It would take you 23 days to watch. It consists of a slideshow of photographs put together by Jonathan Harchick. Mr. Harchick says, “I challenge anyone to try and make a longer video.”

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Marketing Stats

Want to use YouTube in your marketing? You’ve come to the right place.

According to DataReportal, 92% of internet users watch some video content online. Use these stats to connect with them in 2023:

  1. In a survey, 35% of respondents said that they most commonly watch online videos on YouTube.
  2. YouTube is the most popular video marketing platform for marketers, with 89% of them having it in their marketing strategy.
  3. Ranked by the number of monthly active users globally, YouTube is the second biggest social media site with over 2.5 billion monthly active users.
  4. YouTube makes most of its money through advertising, making it a key platform for video marketing. In 2022, YouTube’s annual ad revenue reached $29.24 billion, making up more than 11% of Google’s total revenue.
  5. YouTube has significant average revenue per user (ARPU) amounts, coming in fifth after TikTok, Facebook, LinkedIn, and Twitter reaching about $8.64 per user.
  6. YouTube’s ad reach is astounding. In 2022, YouTube’s ads reached more than 2.5 billion users each month, which equates to about one in three people on earth.
  7. There are six ad formats on YouTube. Depending on your marketing needs, each is valuable in its own way. These are overlay ads, non-skippable ads, skippable video ads, bumper ads, display ads, and sponsored cards.
  8. YouTube’s main competitors are TikTok, Vimeo, and Twitch. TikTok exclusively offers micro video content and its growth among younger demographics has been a major challenge to YouTube’s market dominance. Running on a subscription model, Vimeo is completely ad-free and has a more professional customer base. Twitch is a popular live-streaming service.
  9. YouTube’s global penetration is about 37%. The countries with the highest penetration are United Arab Emirates (98.7%), the Netherlands (92.7%), and Norway (92.1%).
  10. YouTube’s largest advertising audience is men between the ages of 25 and 34.
  11. 62% of businesses use YouTube to post content. However, only 9% of small businesses use YouTube, presumably because of how difficult it can be to produce professional content.
  12. How much do YouTubers make? It depends on your location. Generally, for every $100 an advertiser pays, the publisher gets $53. In the United States, the average YouTuber makes $1,514 weekly or $4,616 monthly.

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  1. Ninety percent of consumers have said that they discovered new brands and products on YouTube. A joint study by Google and Ipsos has shown that over 40% of global shoppers have purchased products they discovered on YouTube.

  1. YouTube is the second most popular platform for influencer marketing. The only platform more popular is Instagram.
  2. India is YouTube’s largest advertising audience by far, with a total ad reach of 467 million users. Only the U.S. advertising audience comes close with an ad reach of 247 million users.

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Summary

Since its founding in 2005, YouTube has consistently been one of the greatest social media platforms. This is because it has something for everybody,

Whether you are an occasional user, a heavy user, a content creator, a brand, a consumer, or a marketer, YouTube has something for you. Happy YouTubing!

About Author

Tom loves to write on technology, e-commerce & internet marketing.
Tom has been a full-time internet marketer for two decades now, earning millions of dollars while living life on his own terms. Along the way, he’s also coached thousands of other people to success.