Autoresponders are essential to e-commerce. Customers who make purchases through email spend 138% more compared to customers who don’t receive emails.
Ensuring that you have an autoresponder that delivers your emails is even more important. Aweber and GetResponse are two of the best email autoresponders in the industry & are also powerful mailchimp alternatives. This post will evaluate their deliverability, so you can make an informed decision.
First, we’ll discuss what deliverability is, then, we will evaluate the efforts that each company takes to ensure that your emails are delivered to your customer’s inbox. These efforts include spam monitoring, ISP relationships, customer information, and opt-in requirements.
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What Is Deliverability?
Deliverability is crucial to relay messages to your subscribers. According to Stastica, 48.16 percent of all global emails are marked as junk. Spam filters are vigilant about marking spam emails. If your emails are being marked as spam, they won’t be read by your customers.
There is a difference between the delivered rate and deliverability. The delivered rate measures the number of emails that don’t receive a hard or soft bounce. It does not measure where the emails land.
Emails can have a 99% delivered rate. This means that 99% of the total emails did not bounce. However, some of those emails could be delivered to the spam folder. This means that they won’t even be seen.
While the delivered rate is important, do not assume that it will translate to inbox placement rate. It just means that it wasn’t rejected.
When it comes to deliverability, there are many factors that come into play. It will rely on your content, list quality, subscriber engagement, authentication and infrastructure, and spam filters.
Selecting the right email autoresponder can help to improve deliverability. This will increase the likelihood that your customers can read your emails.
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Aweber’s founder, Tom Kulzer, was the one who developed the first autoresponder in 1998. Over two decades, he has continued to learn what it takes to get emails delivered to the inbox. He continually provides insight on the best practices to Aweber customers.
Aweber tracks their email deliverability internally by measuring the number of undeliverable messages that are rejected or bounce back. It also measures the real-time engagement metrics which include click-through rate and opens.
On a monthly basis, AWeber’s deliverability exceeds 99%. The third party deliverability metrics are determined through Return Path. Return Path is an email deliverability service that rates autoresponders on deliverability.
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AWeber ISP Relations
Aweber has personal contacts at the major ISPs. They maintain communications to ensure their email clients are not being blocked.
Aweber follows the ISP guidelines for managing and sending opt-in emails. Following these guidelines enables superior deliverability.
Opt-in Email Only
When companies send out emails to people that haven’t subscribed to their lists, they often start to get their emails marked as spam. This creates poor deliverability. Therefore, spamming is not tolerated with AWeber.
Requiring an opt-in ensures that your customers want to receive email from you. As a result, they won’t mark your emails as spam.
Always keep in mind that emailing the customer is a privilege. They are allowing you to email them.
AWeber employs an in-house reputation management system. It monitors dozens of email signals. The data allows the Deliverability Team to detect email marketing abuse in real-time. Accounts with suspicious sending patterns are removed.
AWeber’s deliverability team is staffed with experts to protect the deliverability of its customers. It educates them on best practices for email marketing.
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Aweber ensures that their customer has optimal deliverability through DomainKeys Identified Mail. DomainKeys was developed by Yahoo! It is the standard for authenticating emails.
DomainKeys helps the ISPs to ensure that the senders of email messages are the ones presenting the messages.
The email deliverability percentage for GetResponse is 99%. This is measured by Return Path as well. Therefore, it is comparable to AWeber.
GetResponse Opt-in Requirements
GetResponse ensures that your emails are deliverable by requiring high levels of compliance.
GetResponse requires permission-based email marketing. It wants to continue as a spam-free company. Opt-in requirements are crucial for achieving top email deliverability results. GetResponse doesn’t just have an anti-spam policy. They implement an anti-spam culture.
GetResponse has an anti-abuse department to monitor accounts. They take appropriate action on threats. It educates its clients on what is appropriate in online marketing, email etiquette, and the best practices through their blog, newsletters, and free user guides.
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GetResponse: Whitelists and Feedback Loops
One reason for the high level of deliverability from GetResponse is that they automatically remove subscribers from your list who will mark your email as spam. This step protects your reputation and ensures future deliveries.
GetResponse has been participating in feedback loops since 1998. They nurture relationships with all the major internet service providers (ISPs).
GetResponse has relationships with AOL, Outlook, Yahoo, Synacor, Time Warner Cable, SilverSky, Cox, Comcast, Bluetie, Mail.ru, Terra.com.br, Zoho, and Rackspace.
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GetResponse requires authentication to ensure a high level of deliverability. The GetResponse platform supports the Sender Policy Framework. It also supports signing messages with DomainKeys Identified Mail.
A Sender Policy Framework is the DNS record which identifies mail servers that have permission to send emails on behalf of your domain.
DomainKeys Identified Mail is the method of identifying the senders associated with a message domain. This enables them to determine whether to trust the message.
These steps taken by GetResponse guarantee world-class email delivery. They also team up with the following companies to provide you with the best email delivery technology -Return Path, Litmus, Port 25, and SpamAssassin.
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Conclusion – Aweber vs GetResponse
The AWeber and GetResponse deliverability are closely matched. They rate the same in Return Path. They also take many of the same actions to prevent email rejection. Therefore, you may want to base your decision on other factors.
According to Marketing Automation Insider, Aweber tends to be better suited for small businesses and bloggers, while GetResponse is ideal for large and small business.