10 Best Aweber Alternatives For Ecommerce

Aweber is undeniably one of the best email marketing platforms and autoresponders of its time.

However, it seems it has not been able to cope with the fast-changing digital marketing landscape over the last decade.

While it’s still a good enough option for marketers who prefer to stick with the basics, it hasn’t been able to compete with some of the more dynamic apps in terms of available channels and automation options.

Even its segmentation features are relatively lacking.

If you’re in search of Aweber alternatives that can scale with your ecommerce business and keep up with the constant advancements in the field of digital marketing, here are the ten tools you should consider:

Best Aweber Alternatives For Ecommerce

1. Omnisend

Omnisend goes beyond your typical email marketing app.

It is a complete marketing automation platform that’s meant to aid ecommerce businesses to reach and engage their target audiences across multiple channels.

Integrating 8 different channels (email, SMS, Facebook Messenger, Facebook Custom Audience, Google Customer Match, push notifications, Viber, and WhatsApp), the possibilities for any ecommerce business are endless.

Plus, it offers remarkable automation workflows and incredibly detailed segmentation options.

But ignoring all those impressive features, Omnisend is, at its core, an excellent email marketing tool. It has been recognized for its innovative sign-up forms that boost opt-ins.

Plus, it offers an easy-to-use content editor with features beyond your usual email templates.

Among them are the Discount Coupon Code, Product Picker, Gift Box, and Scratch Card. Integrating these to emails have proven to increase click-through rates dramatically.

A free plan limits you to 500 emails per month, but that doesn’t get you access to all the features that make Omnisend an excellent choice.

After that, the pricing depends on the plan you choose as well as the number of subscribers you have.

The Standard plan starts at $16 per month while the Pro plan starts at $59 per month.

With Omnisend, you get email and chat support with any paid plan. Those channels are available to you 24/7.

Other services like a dedicated account manager and deliverability support are available on the Standard and Pro plans.

2. MailChimp

MailChimp used to be known as the easy and affordable choice for beginner email marketers who prefer a straightforward, basic app.

Over the past few years, they’ve added some useful features like social media posting and ad management.

Nevertheless, MailChimp is one of the most powerful all-in-one marketing platforms.

With that change, it turned from a mere email marketing app to one that can support ecommerce businesses across most of its marketing requirements, giving a tough time to its fiercest competitors.

A Free plan is still available for up to 500 subscribers.

While features are understandably limited, it’s a good enough plan for you to test multiple marketing channels if you’re a small ecommerce business.

Apart from email, these channels include Facebook and Instagram (for social posting and ads). If it works out and you grow your subscription, you can easily upgrade to one of the paid plans.

MailChimp’s paid plans include Essentials (starts at $11/month), Standard (starts at $17/month), and Premium (starts at $299.00/month).

Make sure to check the rates based on your subscriber count because it could change drastically.

For example, the Essential plan, which starts at $11/month, costs as much as $34/month for 2,500 subscribers.

Likewise, the Standard plan costs $17/month for up to 500 subscribers only.

At 2,500 subscribers, that would cost as much as $59/month.

Because of the price variance, check the rates based on how many subscribers you have at sign-up as well as your projected subscriber count over the next few years.

For support, all plans have access to a database of online guides and tutorials. All paid plans have access to 24/7 support via email and chat.

3. Brevo (formerly SendinBlue)

Feature-wise, Brevo is one of the simpler tools available. But, that’s not because it can’t keep up with the rest.

It purposely sticks with the basics of email marketing, and it makes sure it does so very well.

Among its most impressive features is its visual builder, which makes simple work out of creating email content.

Even if Brevo is often categorized as among the more basic options, it recognizes the importance of reaching your audiences on multiple channels.

To address this, they have successfully integrated SMS and Chat to their platform. Plus, it allows you to launch Facebook ads to retarget existing contacts or engage new audiences.

Additionally, it already has pre-made automation workflows to cover all the common scenarios – welcome messages, birthdays, transactional activity, etc.

More advanced workflows can be created using their visual builder.

Brevo offers a Free plan, which is capped at 300 emails per day. It also offers the Starter and Business plans, which start at $25 and $65 per month, respectively. For the Enterprise plan, you will have to contact their team, although this plan starts from $1000 per month.

Outside of the Business plan, you won’t have access to Facebook ads and the marketing automation features.

Also, if you’re using SMS, note that the prices could change based on how many you’ll be sending and where.

Email support is available for all Brevo plans, including the Free.

While phone and chat support are available around the clock to Premium customers, Free and Starter users will only have access to these channels for the first 60 days.

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4. Mailjet

Mailjet isn’t something you’d consider as a full-featured marketing platform, but it’s still an excellent Aweber alternative in some regard.

First, it allows you to use SMS in addition to email, so you’ll at least have those two major channels covered.

Secondly, it has remarkable multi-user collaboration features. When on Mailjet, team members on different accounts can work on a single file at the same time.

For some ecommerce organizations, that can streamline processes significantly.

Apart from those two advantages, Mailjet’s features are pretty straightforward. It has everything you need to launch a basic newsletter campaign. However, it lacks an integrated form builder.

That means you either have to develop the forms on your own or use a third-party service.

Nevertheless, you can still enjoy its other basic features like automated workflows and customer segmentation.

Mailjet’s pricing is heavily based on the total number of emails you want to send every month. It offers a Free tier, which gives you a monthly cap of 6,000 emails and a daily cap of 200 emails.

The paid plan includes the Essential plan, which starts at $15/month and the Premium plan, which starts at $25/month. These prices are based on a 15,000-email monthly cap.

24/7 customer support is available through the Mailjet app. Plus, they have API experts that can walk you through any technical issues you may have.

Premium plan subscribers can request support over the phone or Slack.

5. Campaign Monitor

Although Campaign Monitor is only limited to email, it’s considered a good Aweber alternative because of its visual user interface.

No matter what you need to do on the platform, you’ll find that it’s incredibly intuitive and remarkably easy to use.

The email builder has templates that can be customized through drag-and-drop editing. Creating your own automation workflows is just as easy, even if the available conditions are limited.

Campaign Monitor’s Free plan only limits you to 5 subscribers.

While that’s definitely not enough for a campaign, it at least allows you to look inside and determine whether it could be a tool for your ecommerce business.

Its paid plans include the Basic, which starts at $9/month; Unlimited, which starts at $29/month; and Premier, which starts at $149/month.

Note that these rates are limited to 500 subscribers per day. Over that, the Basic, Unlimited and Premier cost $29, $59, and $149 per month, respectively.

Rates continue to increase as your subscriber count grows.

Mailjet prides itself in its ability to provide 24/7 global customer support through a ticketing system efficiently. Tickets from Premier account holders are prioritized.

Another reason why Campaign Monitor deserves a spot on this list is its segmentation capabilities.

It uses detailed lists as well as smart segments to reach your audience in the most personalized manner possible. Plus it has built-in email capture tools that are easy to customize as well.

6. ConvertKit

ConvertKit, described as a creator marketing platform, is a platform you can use irrespective of your eCommerce niche. It’s an all-in-one marketing hub that’ll help you grow your business.

Primarily, ConvertKit gives you access to landing pages designed by professionals. With these landing pages, you can create successful campaigns, and they are all customizable.

In addition to landing pages, you also get sign up forms and link pages with ConvertKit. You’ll appreciate ConvertKit if you want to maximize your time. With the tools automation features, you can manage your eCommerce business efficiently yet without doing much.

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In particular, you create automations with ConvertKit using the Visual Automations Builder. The Visual Automations Builder is as intuitive as a web builder can be. Notably, you can set up universal or individual automation rules.

ConvertKit integrates with several eCommerce tools, giving you more functionality. The most popular integrations the platform supports are Shopify, WooCommerce, and Teachable.

You can get started with ConvertKit with the 14-day free trial. Afterward, you can opt for the monthly or annual plan. Notably, you get two months for free if you opt for the annual plan.

You can still use ConvertKit for free forever. However, the free plan comes with many limitations. For example, you can’t access the visual automation builder and third-party integrations.

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7. ActiveCampaign

With over 180,000 business users, it’s easy to understand why ActiveCampaign is one of the best Aweber alternatives. The platform works for marketing, sales, and, of course, eCommerce.

If you’re a starting eCommerce business, ActiveCampaign has tools to reach your target audience. For striving businesses, you get tools to nurture and convert your audience to loyal customers, and grow your business in general.

To help you reach your target audience, ActiveCampaign features tools for website tracking, email marketing, and email segmentation. It also supports subscription forms and deliverability.

To nurture your customers, you get tools for marketing automation, event tracking, dynamic content, messaging, and texting. A notable feature is the Facebook Custom Audiences, that lets you reach customers in the world’s most used social media platform.

However, ActiveCampaign shows its strength when it comes to converting your audience to customers. The platform features landing pages, lead scoring, pipeline automation, CRM automations, and sales automations.

Finally, to grow your business, you get tools for split testing, predictive sending, predictive content, web personalization, and conversations.

ActiveCampaign features a demo for new users to try out the platform. For full access, you need to pay for a premium account, starting at $29 per month. But note that ActiveCampaign plans are billed annually.

8. MailerLite

MailerLite lets you create landing pages, sign up forms, automations, and all what you need to succeed as an eCommerce.

In particular, you’ll appreciate MailerLite if your eCommerce business is heavy on email campaigning. The platform comes with an intuitive drag and drop email builder with templates.

So, while the builder is simple to use, you can simply customize the templates to save time. Notably, you can also use MailerLite to build full-fledged websites.

With automation and personalization, you can send the right email to the right customer at the right time. All of these help boost the success of your business.

MailerLite will keep you informed of all your eCommerce activities with performance reports. You can track every important metric, including unsubscribe count, spam complaints, bounces, and link activity.

Like many other Aweber alternatives on this list, MailerLite is premium with a free trial. However, the difference with MailerLite is that the platform has a longer free trial period — thirty days.

MailerLite pricing is also relatively affordable. You can start with the Growing Business plan, which costs only $10 per month. You can save a dollar on each month if you pay annually.

9. Constant Contact

Although Constant Contact features relatively simple email marketing tools, it lets you send professional-level emails. It’s an Aweber alternative to consider if you’re a medium eCommerce business.

Constant Contact has tools to help you increase sales, engage your customers, and track all your store activities.

With hundreds of templates, you won’t spend much time creating the perfect email. Notably, Constant Constant’s templates are branded, which means you can always display your company’s image.

Furthermore, Constant Contact is an ideal Aweber alternative if social media forms a core part of your eCommerce strategy. With the tool, you can create social ads and monitor social mentions, comments, messages, and others.

Aside from email templates and social media, Constant Contact also supports landing pages and SMS. Hence, you have many options to reach your customers.

But one downside of using Constant Contact is that there’s no general free trial. Only select customers are eligible for a free one month trial before they pay for a subscription.

If you’re not eligible, you can opt for the Core plan, which starts at $9.99 per month. Or you go for the Plus plan, which starts at $45 per month.

10. GetResponse

GetResponse’s goal is to empower online businesses with the marketing tools they need. So far, the platform has lived up to that, and now, it boasts over 100,000 business users.

As an eCommerce, GetResponse will help you market your business. In particular, the platform will help you locate your target audience, establish a strong relationship with them, and sell your products to them.

You get essential tools for landing pages, Facebook ads, email marketing, and lead magnet funnel. Other tools work for segmentation, webinars, marketing automation, and autoresponders.

Notably, GetResponse integrates with many third-party eCommerce tools. Shopify, BigCommerce, WooCommerce, Magento, and PrestaShop are a few examples.

You can sign up and start using GetResponse for free to manage up to 500 contacts.

For more than that, you can opt for the email marketing plan at $15.58 per month, or a higher plan.

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Final Words

Any one of these 10 Aweber alternatives would be a good option for your ecommerce platforms.

The best one really depends on the features that you need to make your ideal digital marketing strategy a reality.

Apart from the price, take a look at each one’s automation and segmentation options and see which works best for you.

Also, look at the available channels and determine which ones allow you to be where your audiences are.

Lastly, don’t forget to check on the support availability. The last thing you want is to have to wait for help when you need it most.

About Author

Tom loves to write on technology, e-commerce & internet marketing. I started my first e-commerce company in college, designing and selling t-shirts for my campus bar crawl using print-on-demand. Having successfully established multiple 6 & 7-figure e-commerce businesses (in women’s fashion and hiking gear), I think I can share a tip or 2 to help you succeed.