Aweber is undeniably one of the best email marketing platforms and autoresponders of its time.
However, it seems it has not been able to cope with the fast-changing digital marketing landscape over the last decade.
While it’s still a good enough option for marketers who prefer to stick with the basics, it hasn’t been able to compete with some of the more dynamic apps in terms of available channels and automation options.
Even its segmentation features are relatively lacking.
If you’re in search of Aweber alternatives that can scale with your ecommerce business and keep up with the constant advancements in the field of digital marketing, here are the five you should consider:
Omnisend goes beyond your typical email marketing app.
It is a complete marketing automation platform that’s meant to aid ecommerce businesses to reach and engage their target audiences across multiple channels.
Integrating 8 different channels (email, SMS, Facebook Messenger, Facebook Custom Audience, Google Customer Match, push notifications, Viber, and WhatsApp), the possibilities for any ecommerce business are endless.
Plus, it offers remarkable automation workflows and incredibly detailed segmentation options.
But ignoring all those impressive features, Omnisend is, at its core, an excellent email marketing tool. It has been recognized for its innovative sign-up forms that boost opt-ins.
Plus, it offers an easy-to-use content editor with features beyond your usual email templates.
Among them are the Discount Coupon Code, Product Picker, Gift Box, and Scratch Card. Integrating these to emails have proven to increase click-through rates dramatically.
A free plan limits you to 15,000 emails per month, but that doesn’t get you access to all the features that make Omnisend an excellent choice.
If you want to take a look around first, you can get access to any of their paid plans for 14 days.
After that, the pricing depends on the plan you choose as well as the number of subscribers you have.
The Standard plan starts at $13 per month while the Pro plan starts at $160 per month. An enterprise plan is also available, starting at $2,000 per month.
With Omnisend, you get email and chat support with any paid plan. Those channels are available to you 24/7.
Other services like a dedicated account manager and deliverability support are available on the Pro and Enterprise plans.
MailChimp used to be known as the easy and affordable choice for beginner email marketers who prefer a straightforward, basic app.
Over the past few years, they’ve added some useful features like social media posting and ad management.
But with the updates that took place in May 2019, they hope to become one of the most powerful all-in-one marketing platforms.
With that change, it turned from a mere email marketing app to one that can support ecommerce businesses across most of its marketing requirements, giving a tough time to its fiercest competitors.
A Free plan is still available for up to 2,000 subscribers.
While features are understandably limited, it’s a good enough plan for you to test multiple marketing channels if you’re a small ecommerce business.
Apart from email, these channels include Facebook and Instagram (for social posting and ads). If it works out and you grow your subscription, you can easily upgrade to one of the paid plans.
MailChimp’s paid plans include Essentials (starts at $9.99/month), Standard (starts at $14.99/month), and Premium (starts at $299.00/month).
Make sure to check the rates based on your subscriber count because it could change drastically.
For example, the Essential plan, which starts at $9.99/month, costs as much as $29.99/month for 2,500 subscribers.
Likewise, the Standard plan costs $14.99/month for up to 500 subscribers only.
At 2,500 subscribers, that would cost as much as $49.99/month.
Because of the price variance, check the rates based on how many subscribers you have at sign-up as well as your projected subscriber count over the next few years.
For support, all plans have access to a database of online guides and tutorials. All paid plans have access to 24/7 support via email and chat.
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Feature-wise, SendinBlue is one of the simpler tools available. But, that’s not because it can’t keep up with the rest.
It purposely sticks with the basics of email marketing, and it makes sure it does so very well.
Among its most impressive features is its visual builder, which makes simple work out of creating email content.
Even if SendinBlue is often categorized as among the more basic options, it recognizes the importance of reaching your audiences on multiple channels.
To address this, they have successfully integrated SMS and Chat to their platform. Plus, it allows you to launch Facebook ads to retarget existing contacts or engage new audiences.
Additionally, it already has pre-made automation workflows to cover all the common scenarios – welcome messages, birthdays, transactional activity, etc.
More advanced workflows can be created using their visual builder.
SendinBlue offers a Free plan, which is capped at 300 emails per day. It also offers the Lite and Premium plans, which start at $25 and $65 per month, respectively. For Enterprise plan, you will have to contact their team.
Outside of the Premium plan, you won’t have access to Facebook ads and the marketing automation features.
Also, if you’re using SMS, note that the prices could change based on how many you’ll be sending and where.
Email support is available for all SendinBlue plans, including the Free.
While phone and chat support are available around the clock to Premium customers, Free and Lite users will only have access to these channels for the first 60 days.
MailJet isn’t something you’d consider as a full-featured marketing platform, but it’s still an excellent Aweber alternative in some regard.
First, it allows you to use SMS in addition to email, so you’ll at least have those two major channels covered.
Secondly, it has remarkable multi-user collaboration features. When on MailJet, team members on different accounts can work on a single file at the same time.
For some ecommerce organizations, that can streamline processes significantly.
Apart from those two advantages, MailJet’s features are pretty straightforward. It has everything you need to launch a basic newsletter campaign. However, it lacks an integrated form builder.
That means you either have to develop the forms on your own or use a third-party service.
Nevertheless, you can still enjoy its other basic features like automated workflows and customer segmentation.
MailJet’s pricing is heavily based on the total number of emails you want to send every month. It offers a Free tier, which gives you a monthly cap of 6,000 emails and a daily cap of 200 emails.
The paid plan includes the Basic plan, which starts at $8.69/month and the Premium plan, which starts at $18.86/month. These prices are based on a 30,000-email monthly cap.
At 60,000 emails per month, the Basic and Premium plans cost $17.06 and $37.76, respectively.
24/7 customer support is available through the MailJet app. Plus, they have API experts that can walk you through any technical issues you may have.
Premium plan subscribers can request support over the phone or Slack.
Although Campaign Monitor is only limited to email, it’s considered a good Aweber alternative because of its visual user interface.
No matter what you need to do on the platform, you’ll find that it’s incredibly intuitive and remarkably easy to use.
The email builder has templates that can be customized through drag-and-drop editing. Creating your own automation workflows is just as easy, even if the available conditions are limited.
Campaign Monitor’s Free plan only limits you to 5 subscribers.
While that’s definitely not enough for a campaign, it at least allows you to look inside and determine whether it could be a tool for your ecommerce business.
Its paid plans include the Basic, which starts at $9/month; Unlimited, which starts at $29/month; and Premier, which starts at $149/month.
Note that these rates are limited to 500 subscribers per day. Over that, the Basic, Unlimited and Premier cost $29, $59, and $149 per month, respectively.
Rates continue to increase as your subscriber count grows.
MailJet prides itself in its ability to provide 24/7 global customer support through a ticketing system efficiently. Tickets from Premier account holders are prioritized.
Another reason why Campaign Monitor deserves a spot on this list is its segmentation capabilities.
It uses detailed lists as well as smart segments to reach your audience in the most personalized manner possible. Plus it has built-in email capture tools that are easy to customize as well.
Any one of these 5 Aweber alternatives would be a good option for your ecommerce platforms.
The best one really depends on the features that you need to make your ideal digital marketing strategy a reality.
Apart from the price, take a look at each one’s automation and segmentation options and see which works best for you.
Also, look at the available channels and determine which ones allow you to be where your audiences are.
Lastly, don’t forget to check on the support availability. The last thing you want is to have to wait for help when you need it most.
Cassie Riley has a passion for all things marketing and social media. She is a wife, mother, and entrepreneur. In her spare time, she enjoys traveling, language, music, writing, and unicorns. Cassie is a lifetime learner, and loves to spend time attending classes, webinars, and summits.