The hardest part about online marketing is making conversions – the point when the user or visitor makes the active decision to make a purchase.
After all, this is where the money finally changes hands.
But there are a number of obstacles in the way of this step.
Buyer’s remorse can creep in, real-life distractions can pop up, or users could hit an unexpected error.
Essentially, there are an infinite number of things working against you making the final sale.
One of the most compelling ways to combat these obstacles is with an effective landing page.
A landing page is any page within your site that converts visitors. This can be for a sale, a sign-up, or any other action. The point is the landing page should encourage them to take action.
A landing page can be your home page or exist anywhere else within your site. It also means that testing and measurement will be imperative if you want to succeed.
Usually, the landing page will be the first thing people see when they visit your site.
But it could also function as a standalone feature in the event of a sale, for example.
Landing page builders first hit the internet in 2011 to help people build front-end website components more quickly and easily.
It meant that we no longer needed coding or design knowledge to make impactful websites.
This was a boon for online marketers, who quickly realized the tool could be used to great effect and help boost sales.
It shouldn’t come as a surprise then that one WordStream study found that the top 10 percent of landing pages converted 3-to-5 times as many people as the average converting pages.
Here again, the importance of testing and measurement come into play: with just a few tweaks, with these landing page creator softwares becomes possible for any programming layman to make a powerful landing page and bolster their conversion rate.
The same study also showed that 80 percent of traffic goes to the top 10 percent of landing pages.
So, with all of that in mind, let’s take a look at some of the best options out there:
1. Instapage
When breaking down price point against the features offered, Instapage stands at the front of the crowd as an easy to use, drag and drop landing page creator software.
The base price is $99 per month, which may seem like a lot until you consider that comes with 200,000 unique visitors.
The deep catalogue of top-end templates offers plenty of options.
Its user-friendly interface makes creating landing pages quickly an easy task, while its collaboration tools make this ideal for online marketers who prefer to work as part of a team.
Teams can add feedback and contribute to drafts in order to speed up communication and make the most effective landing page ready that much quicker.
Instapage has top of the line customer service, which can help troubleshoot any issues you may encounter.
The service also offers a number of analytics tools, testing options, and form generating tools, making it the clear frontrunner when it comes to landing page creator software.
Learn more in this Instapage review here.
Related: Instapage vs. Unbounce
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Get more from your ad spend. Create high-converting beautiful landing pages using Instapage and see your sales soaring in quick time.
2. Leadpages
One of the Leadpages biggest selling point as a landing page creator software is its price, starting at $25 a month for unlimited visitors.
At its most basic level, the service includes more than 160 templates, unlimited landing pages, and unlimited traffic ad leads.
It also includes an unlimited number of pop-up forms to help you retain customers and ultimately turn those into conversions or generate more leads.
Users also frequently praise Leadpages’ ability to integrate with Facebook.
With its Facebook Ad Builder tool, marketers are able to build ads that directly reflect their landing page’s content, cutting down on any confusion or disparity between your ads and what you have in stock.
Learn more in this Leadpages review here.
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3. Unbounce
Unbounce’s biggest drawback is its cost at $79 per month for 75 landing pages.
But it largely makes up for that fact with the features it offers.
Those 75 landing pages include eight pop-up ads and stick bars, for example.
It also offers templates or fully customizable options for anyone brave or creative enough to build their own pages from scratch.
What sets Unbounce apart though is its A/B testing tools.
The tools allow you to create variants, optimize pages for conversions, and learn a lot of information about who is visiting your page.
Given that the A/B testing options are unlimited, that’s a big bonus. So, its a nice landing page creator software.
Learn more in this Unbounce review here.
4. Wix
Wix has been a standard bearer in the industry for some time, and with good reason.
The service offers professional landing page designs for free, making it an excellent jumping off point for people new to the online marketing game.
Of all the services it does offer (analytics, a drag and drop editor, SEO management, form creation, and much more) it doesn’t provide the option for A/B testing. Wix has some extremely high quality Wix templates that you can choose from.
It does make migration from other hosts an easy job and it integrates well with all social media platforms.
Related: Verified Wix Mailbox Promo Codes & Coupons That Work.
5. Landingi
Landingi, landing page creator software pricing starts at $29 per month with an annual payment and offers a large selection of templates and unlimited A/B testing.
The visual editor makes it easy to modify any of its templates, while its free image library is certainly a boon for those of us without much photoshop experience.
It also offers a built-in CRM tool and will help you manage form submissions generated from your page.
6. Wishpond
Coming in at $49 a month for up to 1,000 leads, Wishpond presents another fine option.
It’s one of the few that won’t put a cap on visitors for its lowest-level plan.
Though, at its lowest price point, the service does not offer A/B testing.
7. Lander
Lander starts at $25 each month for 5,000 monthly views.
The company offers only a small number of landing page templates, but they’re reasonably clean, easy to use, and are set up to optimize conversion rates.
Lander’s visual editor is easy to use and the templates include some industry standards for things like products & services, webinars, portfolios, eCommerce, and more.
The pages are easily linked to PayPal, MailChimp, and various social media platforms.
8. Bitrix24
This may be the only free landing page creator software to include a free form creator, free CRM, and free email marketing tools.
The landing pages created with the tool are fully responsive.
Bitrix24 is used by more than 4 million companies around the globe and offers both cloud and on premise options.
9. PageWiz
PageWiz starts at $29 a month for 5,000 monthly visitors. This tool concentrates its energy on speed and reliability.
The site offers sleek and unique templates, a visual editor, and unlimited A/B testing for all of its plans
The company also receives high praise for its customer support and the website offers a live chat to help you work out any problems you may encounter.
10. SendX
At $19.99 per month, SendX is an excellent landing page builder software for those starting out.
The landing page creator software includes lead capture, email & drip marketing, workflows, web push notifications, marketing automation, and more.
When it comes to designing landing pages, you’ll be able to A/B test various options, create forms, drag and drop your design elements, manage your SEO, and much more.
The biggest drawback of this option is that it tends to rely on the user having a strong understanding of the service, making navigation slightly difficult.
11. GetResponse
GetResponse allows users to create mobile responsive landing pages with high conversion rates.
It allows for A/B testing, PayPal integration, as well as integration with platforms like Adwords, Bing, KissMetrics, and Facebook Capture.
Most will probably be interested in the $49 per month Pro plan. But the company also offers a $15/month Email plan, all the way up to a $1,199 per month Enterprise plan.
12. BigMarker Landing Pages
BigMarker’s core business is in helping develop webinars, but the company combines that with strong marketing features.
The service’s biggest drawback is its lack of A/B testing and drag and drag functionality. But it does offer SEO management, real time editing, and a number of templates.
Conclusion
A proper landing page creator software will allow you to create an impactful, yet easy to use landing page and help increase your conversions.
These landing page softwares does this by offering tried and tested templates that have been shown to be effective in converting visitors.
These templates have been created with the singular goal of driving conversions.
So, while anyone is able to create completely customized pages, it’s important to remember that these tools are here to serve a function: help you make sales.
By changing a few colors and fonts, it’s entirely possible to make these templates fit into the scheme of your site as long as the building software is effective.
