You have an online store and you have at least one product that you want to start selling. The product may look great sitting on your desk or in your office, but how can you make sure it stands out in the era of social media filters?
Fortunately, you don’t need to be a professional photographer to take attention-grabbing eCommerce photos of the items you’re selling.
And you don’t need to organize a photoshoot, which for many people can be overwhelming the first time around.
With a good camera, some great lighting, and the highest resolution or quality setting possible, you have a product photo.
The best cameras for eCommerce photos can greatly enhance your shots and demonstrate the value of the products. This way, shoppers can envision the product in their lives.
Good product images don’t require fancy cameras with several types of lenses. You can start with some of the options on this list and scale your equipment as your store grows.
eCommerce photography is in-demand, profitable, and fun. With the right camera and accessories, you can capture amazing shots that will help you sell.
Here are our top 15 picks for the best cameras for eCommerce photos.
1. Sony a6400
If you’re on a tight budget, the Sony a6400 is a great camera to start out with. It’s an affordable, high-quality camera with a 24.2MP sensor that has plenty of resolution for your eCommerce photography.
The mirrorless camera offers sharp optics, burst speeds of up to 11fps, quick, accurate autofocus for incredible image quality, and it does well in low-light situations.
Also included is an APS-C image sensor that uses copper wiring and an effective circuit process. This way, you get an efficient light collection that gives you excellent low noise performance and a wide sensitivity range even at high ISO.
The camera straddles the line between enthusiast and consumer, delivering automatic operation for eCommerce photos with excellent speed and image quality. You can use it for 4K videos and sharp photos.
Plus, it’s beginner-friendly, easy to use, and delivers professional results. In addition, the camera is travel-friendly, lightweight, and comes with its own 16-50mm kit lens with a wide range of lenses you can pick from.
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2. Nikon D850
The Nikon D850 is a high-quality and pricey camera, but it offers more than what it’s worth. The camera comes with a 45 MP sensor that provides high resolution to compete with other cameras in its league. The resolution also enables you to print large ads without issues.
It comes with one of the lowest ISO noise in a DSLR camera, excellent image quality, and outstanding dynamic range. These features let you recover highlights and shadows in your eCommerce photos.
Inside the camera is a full-frame sensor with over 45 million effective pixels and an Expeed 5 processing engine for a standard sensitivity range of ISO 64-25,600. You also get gapless microlenses and a backlit sensor that help you maximize gathering light.
The D850 is suitable for shooting in low light conditions and its high-level specs deliver first-rate images even in tricky scenarios.
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3. Sony A6100
The Sony A6100 is another versatile mirrorless camera that’s lightweight, user-friendly, and delivers excellent image quality.
The camera comes with an APS-C sensor, 24.2MP sensor, and an extensive E-mount lens selection with lots of large-aperture optics. These features help you take shots with a shallow depth of field.
The camera can do a bit of everything pretty well because it’s an all-rounder for any type of photography, including eCommerce shots.
It’s also compact and you can carry it with you wherever you need to go. You also get handy features like the optional 1:1 aspect ratio, up to 11fps, real-time AF Tracking, and Touch Tracking for smooth, continuous focus tracking.
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The Fujifilm X-S10 is an intuitive, portable camera that delivers outstanding performance. You can use it for all your eCommerce photography needs and get blur-free, quality shots.
The sleek camera comes with a compact design, big feature-set, and cutting-edge technologies that help you bring out the best in your shots.
Plus, it’s portable and has a big grip that’s good for telephoto lenses. Unlike other cameras on this list, the Fujifilm X-S10 has in-body stabilization so you can get blur-free photos and videos.
Among the features that make the camera good for eCommerce include a CMOS 4 sensor for gorgeous and incredible detail enlargements. You can create poster-sized prints for your shots or crop and frame them in glorious detail.
You also get crisp, clean images over different light conditions, capture great shots any time, and quickly with the ultrafast 30 fps. This also gives you the capability to capture images with breathtaking clarity.
The camera also provides impressive autofocus performance with accurate results. You can record in Full HD & 4K if you want to take short clips for your online store.
Its quad-core X-processor makes it easy to achieve stunning photos and its five-axis in-body IBIS system puts stability in your hands.
The Sony RX100 VA is a compact camera suitable for eCommerce photography. It provides everything you need in a convenient package so you can capture great images in any lighting conditions – wherever you go.
The RX100 VA can reach focal lengths of 200mm, packs a 1in/20 Megapixel sensor, tilting screen, zoom, and native viewfinder. You also get decent NFC wireless control and WiFi.
The camera is a step up from its predecessor that provides other compact options. There are many features that make it perfect for shoot and point, plus more advanced photography.
It also has superfast autofocus with impressive speed in photo and video mode. There’s no lag and it’s super smooth so you can get quality, professional, and artistic-looking shots on the go.
The camera also has a great f-stop range of 1.8-2.8, so you can get enough out-of-focus background. The manual control ring is perfect and makes the camera feel similar to a DSLR.
It also has 4K, a great BIONX processor that makes it faster, and a viewfinder that makes it friendlier for people used to DSLRs and bridge cameras.
The camera’s image stabilization is incredible so you can take photos or videos without fear of shaky footage. It also has WiFi, can charge with a USB, and feels great to hold.
On top of that, its tilting screen offers more angle options so you can take photos from the floor while standing or holding it as high above your head as possible.
If you’re not sure what to look for in a camera, you can go with the Sony WX500. The camera is so compact, affordable, and delivers amazing quality.
Some of the features you get include good image stabilization, and impressive 1080p video quality, which makes it easy to take photos and videos with.
The camera cleverly focuses on certain things and blurs out the rest just like most DSLR ones do. You get crisp, clear shots and it automatically adjusts exposure each time you move or when the lighting changes.
The DSC-WX500 comes with many different modes and setting options. These include beauty modes, scenery modes, and a playback mode to edit photos on the camera.
You can add effects on your images and use intelligent mode when you don’t want to figure out what settings do what.
The camera picks the best mode and settings for top-notch photos and videos. Plus, it’s so easy to transfer your photos wirelessly to your mobile device as the camera has its own WiFi.
The battery life is great for photography but may not last as long if you use it for filming. It also has an incredible digital and optical zoom that you can use occasionally without being disappointed.
The Olympus OM-D E-M10 Mark IV is a great beginner option for eCommerce photography. The solid starter camera is easy to overlook but still deserves serious consideration for several reasons. To begin with, the camera is small and stills-focused, keeping a strong focus on taking beautiful photos.
The camera is a combination of a three-inch flip-down touchscreen, 20MP Micro Four Thirds sensor, and five-axis in-body image stabilization.
The pocket camera is good for beginners or enthusiasts looking to take the next step up in their photography. It works with a wide range of lenses, has a high-powered moving subject autofocus, and next-level face & eye detection.
The easy-to-use camera weighs only a pound with the lens and offers features for taking one amazing shot after another.
It also comes with foolproof technology to eliminate motion blur so you can get quality, super sharp, and stunningly bright still pictures – even in dark lighting.
For entry-level photographers, the camera comes with a scene mode, which optimizes settings based on the subject and scene so you can get great photos. You also get photo modes that make difficult shooting easier and 16 art filters that deliver creative expressions.
When you’re done taking photos, you can transfer your images wirelessly via Bluetooth. The camera also charges via USB.
The Lumix GX85 is a great eCommerce camera that’s lightweight and offers excellent quality photos for beginners or professionals.
You can shoot in auto or manual mode, whether you’re in a studio or on the go. The camera is a reasonably cheap addition to your photography gear and comes with a 4K video, five-axis image stabilization, electronic viewfinder, and a tilting touchscreen.
It also offers WiFi connectivity to help you shoot remotely or transfer photos to your phone with the Panasonic Lumix app.
You get excellent value for money with this camera owing to its feature-set. Other great features you get include a 12-32mm kit lens and excellent 4K video quality.
The camera has an impressive performance and offers an almost ideal blend of speed, functionality, and image quality. All these combined produce crisp images for your eCommerce store to shine.
Its sensor delivers fine detail performance, while its mirrorless lens camera kit ensures you shoot lighter and faster with the performance of most DSLRs and mirrorless cameras.
9. Fuji X-T30
The Fuji X-T30 is a fantastic camera for eCommerce photos. The camera has superb external controls, powerful 4K video recording, excellent autofocus, and a great 26MP sensor.
You can get it at the cost of a regular mid-range camera and it’s compact enough to carry with you on the go. The lightweight mirrorless camera takes beautiful photos with minimum fuss and functions well in automatic mode.
You can also use it in manual mode at the flick of a switch. The camera comes with extra preset modes that allow you to make the most of what’s in front of you.
Also included are camera kits that include a range of useful and functional lenses. You can buy additional lenses including super lightweight options that are all compatible with filters for great long exposure photography.
The small camera delivers big performance and shares lots of its predecessor’s technological advances.
You can pick the mirrorless camera for speed, superior image and video effects, and intuitive design with comfortable controls.
Plus, it comes with next-generation wireless Bluetooth and native WiFi for digital communication with the remote app. This way, you can control the camera wirelessly or share images with smart devices.
10. Canon EOS R5
The Canon EOS R5 is a stills camera with spectacular features that allow you to take professional-grade eCommerce photos. The camera has the best autofocus on the market, astounding 8K video, and the best full-frame IBIS system.
It builds off Canon’s full-frame camera legacy providing next-gen refinements in performance, image quality, and reliability. You can use it for a wide range of photographic and cinematographic environments including eCommerce, portraits, and more.
The camera features a whole new CMOS sensor developed with about 45MP.
Plus, it deploys the DIGIC X Image processor that enhances the speed of operations. This way, you get efficient and fast performance for big prints and impressive 4K video.
You get speeds of up to 12 fps for high-speed continuous shooting and up to 20 fps electronic shutter. This way, you can perform camera operations precisely and quickly.
The camera also comes with deep learning technology like head and eye detection. You also get an in-body image stabilizer to reduce camera shake and shoot still images at slower shutter speeds.
It also comes with a vari-angle touchscreen LCD, dot-matrix LCD panel, and built-in Bluetooth and WiFi capability for wireless data transfer between the camera and the Canon Connect app.
The camera has a good battery grip, a useful battery charging function for shooting over long periods of time, and a high-capacity battery pack that helps deliver power with each shot.
11. Nikon Z5
Nikon Z5 is a mirrorless camera with a full-frame CMOS, viewfinder, maximum 4K UHD video resolution, and 4.5 fps continuous shooting speed.
The camera’s monitor sports a 3.2-inch tilting touchscreen, a lens mount, and delivers 24.3MP. The nicely made and affordable camera is one of Nikon’s Z range of cameras, and it does a solid job at eCommerce photography.
The camera has entry gateway full frame features, twin card slots, and you can take great 4K footage for your photos or short clips.
Plus, it comes with full-weather sealing, an electronic viewfinder, and a neat retracting kit lens.
The Z5 allows you to push the limits of your creativity with its powerful features. No matter your skill level, you can get detailed imagery, precise autofocus, and the tools you need to create the best eCommerce photos possible.
It also has ISO sensitivity with superb detail, sharpness, and clarity. This way, you can keep shooting in any light conditions and bring new moods to your photography.
12. Fujifilm X-T4
The Fujifilm X-T4 is an all-around mirrorless camera with superb image quality and an IBIS system, which is great for shooting video.
The camera comes with 26.1MP, 3-inch tilt-angle touchscreen monitor, and 425 point autofocus. You also get a maximum 15 fps and 30 fps mechanical and electronic shutter respectively, and you can shoot 4K videos at 60p.
While this isn’t a full-frame camera, it’s one of the best APS-C cameras for eCommerce photography that offers a blend of features, value, and size for most photographers.
The camera builds on its predecessor’s impressive foundation by adding faster burst shooting, in-body stabilization, and a few successful design tweaks.
Along with its all-rounder skills, you get improved autofocus that’s reliable, fast, and a bigger battery that keeps it going for about 500 photos per charge.
The camera’s sensor leads in its class for stills photography, but also comes with a superb video camera. The IBIS system is a huge bonus and the camera backs it up with a great shooting experience and a huge range of tools including a fully articulating touchscreen.
13. Canon EOS R6
The Canon EOS R6 is a brilliant choice for eCommerce photos. The mirrorless, full-frame camera comes with best-in-class autofocus, burst shooting powers, and superb IBIS that mark it out as a fine eCommerce camera.
You can also shoot 60p or 4K video and the touchscreen LCD screen with a vari-angle design can work from low or high angles. You also get dual SD UHS-II memory card slots for flexible storage.
It’s a versatile camera that helps you take your imagery to the next level thanks to its 20MP CMOS image sensor that delivers outstanding image quality. The camera also has Bluetooth and WiFi for wireless sharing and remote camera control.
14. Fujifilm GFX 100
This camera helps you shoot with uncompromising quality. It features a broad ISO 100 to 12800 sensitivity range and 102 MP resolution.
The 51.4MP camera is equipped with sensor-shift image stabilization and stabilized lenses for added flexibility. You can work with it under the most challenging light conditions and at slower shutter speeds.
The GFX 100 has a lightweight, durable magnesium alloy body that’s weather-sealed so you can use it in chilly weather conditions.
The camera also provides enhanced stability for image clarity and sharpness. You also get practical autofocus for large format photography and 16 film simulation modes for you to match your artistic intent the same way you would when picking specific photographic emulsions.
15. Nikon D7200
This mid-size SLR camera comes with a 24.2MP resolution and delivers sharp, radiant images that are ideal for your online store. The camera is also lightweight, which makes it ideal to carry around with you.
It features a shock-proof filter and the same autofocus system you’d find on professional-level DSLR cameras.
An enlarged battery capacity is included to last you through a 1000-shot session before you have to charge it again.
It’s an affordable camera for product and eCommerce photos. It gently blurs the background when you’re taking lifestyle photos so you can focus your attention on the primary objects in the shot.
Plus, you can transfer the images wirelessly thanks to the WiFi and NFC modules.
Whether you’re in the studio or at home, you need a great camera to help you market whatever you’re selling in your online store. Any of these 15 best cameras for eCommerce photos are great to start with no matter your needs or budget.