Testimonials are a powerful tool for any business. They help you to stand out from your competition, build trust with customers, and even get you more sales.
But when it comes to using them on your website, there’s one thing you need to know: the shorter they are, the better. You want your customer reviews to be concise and get right to the point.
According to research conducted by the Technical University of Denmark, people’s attention spans have gotten shorter over time. In fact, they are now only eight seconds long.
So what does this mean for your business? It means that if your testimonials are long, it’s going to be harder for people to read them and get interested or excited about whatever it is you’re selling.
That’s why we’ve collected 40 of the best short customer review examples for you to use as inspiration in your own marketing materials. These are great for social media posts, blog posts, website pages, or even just email newsletters.
You can use them as they are, or you can customize them by adding your own details. We’ll also give you some tips to craft your own short testimonial.
Screenshot from PandaDoc
Writing a great short review is all about making it personal. It’s about bringing the reader into your world and showing them how you feel about the product or service.
Here are some tips to help you get started:
- Try to answer these questions when writing a testimonial:
- What did you like about the product?
- Did it help you achieve your goals?
- Was it easy to use?
- Did it solve a problem for you?
- If you’re writing about a service, then: What was your experience like with the service?
- Who did you interact with? Was it easy to get in touch with them?
- Did anything surprise you about the service?
- How long did it take to get the results you wanted?
- Start with something that makes you sound like an expert. For instance, if you’re writing about a new diet pill, you can say something like, “I’ve tried every diet pill out there, but this one really works!” If you’re recommending a new skincare product, write, “I have sensitive skin and have never found anything that works until now.”
- Use concrete examples from your experience to support any claims you make about the company’s work or its employees’ skills. For example: “The team at [company name] was able to help me fix my car in record time,” or “The project manager at [company name] was really great at communicating when she needed more information from us.”
- Use numbers or facts whenever possible to make your point more memorable and impactful. Instead of saying “It was hard,” say something like “It took me five months to learn Spanish.”
- Keep the language simple and easy-to-read, like you would talk to someone in person over coffee – no fancy words or complicated sentences!
- Avoid writing more than 100 words. No one wants to read a long testimonial – you’ll just end up confusing them. Focus on the positive impact the company had on your life and what you learned from it.
- Don’t lie or exaggerate. Be honest and accurate when writing a testimonial. Don’t use words such as “very” or “incredible” unless they really apply, or else the reader will feel like you’re trying to get ahead at their expense.
- Have good grammar and spelling. This is important because no one wants to read something that’s hard to understand or full of mistakes, so make sure to proofread your review.
Screenshot from Shopify
In the sections below, we’ll be going over some great examples for a variety of different industries. This would give you a good idea of how to draft them effectively by molding them in sync with your industry. We’ll talk about:
- Mobile applications
- Freelance businesses
Whether you’re writing a testimonial for your business or just want to find a template to use as a starting point, these examples should help get you started.
Screenshot from Marucci Sports
#1 “I love [company name]. Their [product name] is so beautiful, and they’re always on trend. The prices are incredible, too! I’ve never had a problem with any of their products. And the customer service is top-notch. They always get back to me right away if I have any questions or concerns.”
#2 “The best part about my experience with [company name] is that they always went above and beyond to make sure my needs were met. They were very responsive to any questions I had and they always made sure that I was happy with their product. I would recommend [company name] to anyone looking for a good quality product at a reasonable price.”
#3 “I love buying from [company name]! They’ve got the best customer service, the shipment was faster than I expected, and their products are always high-quality.”
#4 “I was looking for a new [product name] for my dog, and I found one on [company name]. It’s perfect – comfortable and durable. And it comes in lots of colors, so it matches my decor perfectly.”
#5 “Wow! I just got my order and it’s exactly what I wanted. The quality is amazing, and I love the way it fits. It’s everything I could have hoped for and more. Thank you so much!”
Screenshot from Briogeo Hair
#6 “I can’t believe it. I’ve been using this product for a few months now, and I’m impressed with how much better my skin looks. My skin is clearer, brighter, and smoother than ever before. [Company name] is the best thing that ever happened to me!”
#7 “I couldn’t be happier with the results of [product name]! I’ve been using it for a few weeks now, and my skin is so smooth and clear. I used to have acne, but now it’s gone. This product has been a lifesaver!”
#8 “I have always been very interested in taking care of my health and have tried different ways to do it. When I first heard about [company name]’s [product name], I was really excited because it was something that would help me stay fit and healthy. I’ve been using it for a few months now and I can tell you that it’s great. [Product name] is easy to use and it makes me feel good about myself.”
#9 “I am so impressed with how quickly my order arrived! I was expecting it to take a few days, but it got here in just one. Thank you so much for your great service!”
#10 “I’ve been a fan of [company name] for years. I love how they make their organic products so affordable, and how they’re always adding new ones to their line. I can’t wait to see what they come up with next!”
Screenshot from Notion
#11 “I love this app! It’s so easy to use and I can make great-looking Instagram posts in seconds. I’m always looking for new ways to make my page look fresh, but I never have the time or energy to actually sit down and write a post when inspiration strikes. With [app name], though, I can just throw some pictures together and add a few words, then share it right away!”
#12 “I’ve been using [app name] for a few months, and I really love it. The interface is easy to use, and the features are great. Plus, they have tons of cool stuff that you can use with your clients! It’s like having an assistant in your pocket, which is exactly what I need right now!”
#13 “I don’t know what I would do without [app name]. It’s such a lifesaver! I used to be so stressed out because I couldn’t get my work done, but now I can complete my tasks in half the time. It’s so easy to use and makes me so much more productive. I’ve saved so many hours and dollars! You should get it!”
#14 “I love this product! The best part is that it’s so easy to use. You can literally just click “play” and it will do its thing while you get on with your day. It’s great for people who are busy and need something simple that they can trust.”
#15 “I’m a huge fan of the [app name]. I just downloaded it yesterday and I couldn’t believe how much better it made me feel. I don’t know how I lived without it!”
Screenshot from Calm
#16 “I love how easy it is to use, and how much time it saves me every day. As a busy mom of two, I don’t have time to waste on things that aren’t going to make my life easier and this app does just that!”
#17 “It also has some really cool features that make managing my schedule easier than ever before. It helps me keep track of all my appointments and events in one place so I can see what’s coming up next, which makes planning ahead so much easier than before when I had several different calendars cluttering up my phone!”
#18 “I highly recommend this app for anyone who wants a super easy way to get organized while still having fun doing it!”
#19 “I was looking for a way to quickly and easily add images to my profile. I tried several different options, but none of them were as easy to use as [app name]. The best part is that I can make my own templates, so I don’t have to worry about any of the technical stuff. It’s just one button click, and I can get the job done fast!”
#20 “I was a little skeptical when I first tried [app name], but it has become one of my most used mobile apps. It’s impressive how many features you get with just the free version, and I love how it syncs with my other apps!”
Screenshot from Michal Eisikowitz
#21 “I’ve been working with [freelancer name] for a few years now, and I can honestly say they’re the best. They’re always willing to go above and beyond when it comes to their clients, even if it means staying up late at night or coming in on the weekend. [Freelancer name] is professional, reliable, and truly cares about their customers’ needs. I would recommend them to anyone!”
#22 “I’m really glad I used [freelancer name]’s services to get my website up and running. They really made it easy for me, and the whole process was smooth and stress-free. I would definitely recommend them!”
#23 “We’re a small design agency and we have had the pleasure of working with [freelancer name] for our web, print, and graphic design needs. They are always incredibly professional, knowledgeable, and prompt with their responses. Their work quality is excellent and they are very affordable. I would highly recommend them!”
#24 “I’ve been working with [freelancer name] for several years now and I’ve never been disappointed. They’re always available when I need them, and they always deliver on time. If you want to work with someone that really, truly cares about their customers, then look no further than [freelancer business name].”
#25 “I have been working with [freelancer name] for the last two years and I have to say that I am very satisfied with their work. They always exceed my expectations and their prices are very competitive. I highly recommend them to any business owner looking for a reliable partner.”
Screenshot from Hillary Weiss
#26 “I had been looking for a good web developer for a long time. I’ve tried several companies, but they were all too expensive or just not what I needed. When I found [freelancer business name], I knew they were the right choice.
The team there has been fantastic. They are always available to answer my questions and help me out when I need it. Plus, they are affordable and do great work! I’m always happy to recommend them to anyone who needs their services!”
#27 “I can’t recommend [freelancer name] highly enough. I always know that they’re going to give me the best work, and they make it easy to get in touch with them when I need help. I would definitely hire them again.”
#28 “I chose to work with [freelancer name] because I needed someone who could help me with my website. It was a little bit of a mess, and it wasn’t working the way I wanted it to.
[Freelancer name] helped me take things apart and put them back together, and now my site is more than just a place to post my writing – it’s an experience. It’s clean and crisp, easy to read, and it makes people want to come back again and again. I can’t imagine working with anyone else!”
#29 “We have been working with [freelancer name] for over a year now. We are very impressed by their work, and we would definitely recommend them to anyone looking for quality content!”
#30 “[Freelancer name] is definitely one of my best investments this year. They’ve been great every step of the way, and have done an incredible job at being flexible with me, even when I’ve needed some extra help. They’re always there to answer my questions and give me advice on how to grow my business. Totally recommended!”
Screenshot from Kid-to-Kid
#31 “I’ve been working with [company name] for almost a year now, and I can honestly say that it’s the best company I’ve ever worked for. The people at [company name] are always there for me when I need them, and they’re always willing to go above and beyond.
They have a great work-life balance, and everyone is so friendly! If you’re looking for a place where you can work hard, but also play hard, this is it!”
#32 “The leadership team here at [company name] has made a strong commitment to creating a culture where employees feel empowered to contribute ideas and help develop solutions to problems.
The combination of empowering the people who work here and a focus on continuous improvement has resulted in an environment where it is easy to be creative and do your best work. It is gratifying to know that my efforts are making a difference in people’s lives!”
#33 “I’ve worked with [company name] for over three years now, and I can honestly say that the best part of my job is the people. I love how diverse the staff is, and how everyone is so welcoming and willing to help each other out.”
#34 “I’ve always been interested in [industry], but I never thought I’d be able to do it as a career until I met some people from [company name]. The team is always there to answer any questions I have about my work or about anything else that’s going on in my life. I’m so glad that I joined this company!”
#35 “I’ve been working here for a few months now. At first, it was hard for me to adjust to the culture and environment of [company name] because I come from a very different background, but their people-centered approach made me feel like I fit in right away. I’ve never worked with a team that cares so much about each other and our customers, and it makes me proud to be part of this company.”
Screenshot from Mosquito Hunters
#36 “I’ve been working at [company name] for almost a year, and I’ve never felt more challenged or engaged in my career. The company’s commitment to innovation and excellence is unparalleled. The opportunity to learn from seasoned professionals and participate in projects that are really making an impact is something I haven’t found elsewhere”
#37 “I love working with [company name]. They are always professional, but they also make sure you’re having fun. They’re flexible and go above and beyond to make sure you have what you need – and that means the world to me.”
#38 “I’m so grateful for the opportunity to work with [company name]. I’ve learned so much about how to interact with customers, how to make my voice heard, and how to take responsibility for my actions. I feel like the skills I’ve gained here are going to stick with me for years to come.”
#39 “The best thing about working for this company is that everyone works together for the greater good. The CEO and the head of HR are always working to make sure that everyone is happy, and it’s amazing how much they care about their employees. Everyone here is like family.”
#40 “I started at [company name] as an entry-level employee and worked my way up to a senior position. I can honestly say that this place has been such an integral part of my life. I learned so much about myself here.
My skills, knowledge, and abilities all developed so much more than I could have ever expected when I first started working here. I’ve also met some of the best people. This company means so much to me, and I’d love to stay with them for at least another 10 years!”
Short testimonials can help you build credibility and trust with your audience. They can also showcase your products and services in a more relatable light by featuring real-life stories about the people who use them.
The examples above are memorable and engaging, they don’t waste time or space, and they’re an excellent way to tell your story while also inviting people into it.
We encourage you to take them as inspiration and use them as a starting point for your own unique and compelling testimonials.
Just remember that there is no need to exaggerate or make up facts in order to impress your readers – always keep your reviews simple and honest!
Tom loves to write on technology, e-commerce & internet marketing.
Tom has been a full-time internet marketer for two decades now, earning millions of dollars while living life on his own terms. Along the way, he’s also coached thousands of other people to success.