As a fan of Toon Blast, I’m not surprised at how the addictive puzzle game has taken the gaming community by storm. Its colorful graphics and engaging challenges give you an immersive gaming experience.
However, there’s more to Toon Blast than meets the eye. In this article, I have distilled and analyzed the game’s revenue and user statistics worldwide and specifically in the United States.
Toon Blast’s increasing popularity makes you wonder how much money the game makes and how many people are playing it. If you’re a game developer, investor, or even a player like me, it helps to understand the numbers.
As a game developer, it opens your eyes to what works and what doesn’t, and if you’re an investor, this will help you make an informed decision about where to invest your money.
Ultimately, as players, the statistics give us insights into the game that we love as well as help us understand where the industry is headed.
Overall, Toon Blast is worth $1 billion in lifetime earnings with more than 113 million downloads and an average of 12 million daily users. That’s just the tip of the iceberg, read on to find out more on the revenue and user statistics of Toon Blast.
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What is Toon Blast?
Toon Blast is a unique puzzle game developed by Peak Games. It was launched in 2015 as Toy Blast and in 2017, it was relaunched as Toon Blast.
The puzzle game has indeed captured lots of hearts with endless fun features. First, its eye-catching graphics and adorable characters create an immersive experience that appeals to players of all ages.
You’ll surely have the wildest adventure of your life but it doesn’t end there. You aim to solve puzzles by matching cubes of the same color and though at first, the assignment appears simple yet challenging.
As you strategically combine these cubes, your progress record increases. Every level has its challenges and you must overcome them to advance to the next stage.
It’s always an exciting and refreshing exercise that keeps players coming back for more. Another feature that sets Toon Blast apart from other puzzle games is that players can connect and collaborate with friends or fellow gamers.
They can create or join teams as well as chat amongst themselves, share lives, and compete in special events. I love that this social element creates a sense of community and friendly competition among players, making the game much more engaging and interactive.
Toon Blast’s rewarding progression feature is also another feature to love. As you advance through levels, you’ll earn stars that will help you unlock special boosters.
Plus the game has a friendly user interface. It is designed for easy pick up and play with simple controls and intuitive mechanics. This feature makes it appealing to gamers of all ages.
Toon Blast has indeed captured the loyalty and interest of billions of players worldwide, cementing its place in the gaming industry. With that being said, let’s now take a closer look at the numbers and what they bring to the table.
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Toon Blast Revenue
I have analyzed the industry reports and market analysis of Toon Blast and have broken down my findings. Here we go!
How was Toon Blast Acquired?
Since its launch in 2015, Toon Blast has undergone two acquisitions. First, Zynga, the publisher of CSR Racing and Words with Friends acquired Toon Blast for $1.8 billion.
The company made a $900 million payment in cash and balanced the remaining $900 in common stock. This acquisition was major because Zynga perceived Peak Games as a ‘forever franchise’.
It was also an effort to increase the company’s game pipeline with passionate projects that are still in the early stages of development.
This acquisition happened in May 2020 with Frank Gibeau, the Chief Executive of Zynga emphasizing how excited the company was to have the world’s best puzzle game added to their company.
However, the acquisition had Peak Games maintain its unique creative culture and brand identity.
Two years after Zynga’s acquisition, Take-Two Interactive came into the picture, acquiring Zynga for $12.7 billion. This happened in May 2022.
The acquisition had Zynga stockholders receive $3.50 billion in cash while 0.0406 shares of Take-Two common stock were distributed among them.
The next question we need to answer now is, since Take Two’s acquisition, how much is the game worth presently?
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How Much is Toon Blast Worth?
After Zynga’s acquisition in 2020, Toon Blast generated $205 million according to Sensor Tower data. However, by the end of August 2020, the game’s lifetime revenue skyrocketed to $1 billion.
The data also confirms that Toon Blast generated most of its revenue from the United States. In fact, the accumulated revenue from the US is about $604 million with Japan taking second place and Britain third.
However, as of November 2022, the game rose to become the most popular puzzle game worldwide. The revenue then was $16.83 million.
Now in 2023, Take-Two Interactive reported a significant increase in the company’s financial performance during the third quarter of the fiscal year. The company has recorded an increase in both its net revenue and net bookings.
Take-Two’s net revenue increased by $68% to $1.34 billion compared to the same quarter in 2022. The net bookings also saw a substantial increase.
It rose by 72% to $1.31 billion when compared to the 2022 third quarter. Generally, Toon Blast is currently one of the largest contributors to net bookings and GAAP net revenue.
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How Much Does Toon Blast Make in a Day?
There isn’t a recent clear-out specific amount that Toon Blast makes per day since there are millions of users worldwide. The last report which was in 2019 revealed that Toon Blast makes $760 thousand per day and is among the top three US game apps.
In 2020, it was reported that the daily estimated revenue for the game’s iOS version is $416,300, excluding Android purchases.
You might wonder, how does Toon Blast make its money since the game is free to download? Well, as much as the game doesn’t cost a dime to download, it still makes money from in-app purchases.
The smallest purchase you can make on the app is $1.99 while the highest, which is the Super Bundle, costs $19.99.
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Toon Blast User Statistics
Now that we know how much Toon Blast is making, now it’s time to explore the game’s user statistics with a focus on the behaviors of its dedicated player base. In this section, we will look at the game’s user demographics, engagement patterns, and trends, with a specific focus on the United States.
The aim is to help you to better understand the reach, user preferences, and factors that contribute to the success of the game.
How Many Downloads Does Toon Blast Have?
Image from Kevin Malik via Pexels
Since Toon Blast was released in 2017, the game has been downloaded 113 million times. However, the United States has the highest download rates. In fact, the game acquired 36.5 million downloads, a total of 32 percent from that region.
Japan is the next in line, followed by Great Britain. As I mentioned previously, Toon Blast is available for download both on App Store and Google Play Store.
As of July 2020, Toon Blast recorded 600 thousand downloads from the App Store alone. However, when I checked on Google Play Store, the game has been downloaded more than 50 million times.
Further research revealed that the top three countries that have installed Toon Blast include the United States, Japan, and Brazil. I’m not surprised at the multitude of downloads the game has recorded since it was launched.
Such massive growth could be attributed to the number of positive reviews from past and current users. In fact, there are more than three million reviews of the game on Google Play Store.
The Apple Store on the other hand has received more than two million reviews and counting. It’s quite evident that Take-Two spends a lot of money on advertising the game.
Even before Zynga took over, Peak Games spent around $400 million on Ryan Reynolds’ ad, generating more than 900k views on YouTube as of August 2020.
Overall, the game will continually record more downloads and mobile installations. Now, let’s look at the number of users.
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In Which Countries Is Toon Blast Most Popular?
Image by NastyaSensei via Pexels
Toon Blast is available in more than 140 countries. However, the game is most popular in the United States, followed by Japan and then Brazil.
Bear in mind that these rankings change over time. As of August 2020, France took the first seat, followed by Canada, the United Kingdom, and finally Germany and the United States.
But as it stands now, the United States is taking the lead and we will now look at how the users in that region behave and engage with the game.
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How Long Do People Spend Playing Toon Blast in the United States?
I checked the past reviews of current users on Google Play Store and App Store and discovered that because of how addictive the game is, people spend a lot of time playing it.
Toon Blast is very intriguing and the more you overcome challenges, the more pumped you are to keep going. I noticed that the majority of the players love the simplicity of the game.
The interface is pretty easy to navigate such that you will not spend a lot of time figuring out how to play the game. However, people also love the challenge that comes with completing the puzzles.
Each level has a new degree of difficulty which you must overcome. Despite this difficulty, the game does not overwhelm you. All of these features make Toon Blast easy to pick up and hard to put down.
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Image by Diva Plavalaguna via Pexels
How Do Toon Blast’s US Users Behave and Engage with the Game?
If you’re a fan of Toon Blast, you’ll notice just how addictive the game is. The more challenges and puzzles you solve, the more intrigued and hooked you get, so much so that you can’t put down your phone until you’re done.
This is typically the general behavior of users including those in the United States. They have to progress through all the game levels and interact with some of the game features such as team challenges, competitions, and events.
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What is the Device Preference Among Toon Blast’s US Users?
We have already established that Toon Blast is a mobile puzzle game. And in that case, the device preference among users is their smartphones and tablets which can either be running on iOS or Android operating systems.
While iOS users download the game from Apple Store, Android users will download it from Google Play Store. And as I mentioned previously, the game is free to download.
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Wrapping It Up
Since Toon Blast was first launched in 2015, the game has continuously proved its position as a leading mobile puzzle game. As you have seen, the game has impressive revenue and user statistics.
In fact, its revenue has experienced significant growth, smashing new heights and still doing so. This revenue growth can be attributed to the game’s simple yet challenging experience.
Its vibrant graphics and easy interface have managed to capture the attention and engagement of millions of players worldwide.
