ClickFunnels vs Keap (Formerly Infusionsoft) – Which One To Use?

The debate between ClickFunnels and Keap (formerly Infusionsoft) has been long and heated.

Each has its champions and detractors while both seek to fill a similar niche in the world.

ClickFunnels, founded by Russell Brunson, debuted a few years ago, positioning itself as an easy “all-in-one” digital marketing solution for small businesses.

Keap similarly targets small businesses but has been in the game slightly longer, having opened its doors in 2001.

Let’s take a closer look at each and see how they stack up.

What Is ClickFunnels?

ClickFunnels is a website building platform that allows users to design and create sales pages, landing pages, and manage their sales funnel.

It was built with ease-of-use in mind and designed for entry level entrepreneurs – though, many experienced marketers still use the service. Most users praise ClickFunnels for its drag-and-drop landing page building feature, pre-built designs, and pre-made sales funnels.

The pre-built sales funnels make it simpler for marketers to choose the one that best matches their business and set it up. Integrating animation, clocks, videos, and other elements to the templates is easy as well.

But what makes ClickFunnels really shine is its A/B testing tools, allowing users to see what exactly works and what doesn’t.

ClickFunnels’ shopping cart and checkout tools also allow you to make sales without going through third party ecommerce platforms like Shopify.

The additional features that ClickFunnels offers include email marketing automation, membership websites, and affiliate tracking features.

For the most part, it’s with these features where ClickFunnel seems to drag its feet.

These features can present many challenges to users, despite their very basic design and functionality.

ClickFunnels has received some backlash for its customer service as well. The company has a reputation for not being very helpful when customers encounter problems.

Still, if you’re new to the ecommerce marketing game, new to website design, or just don’t feel like building out the entire site and sales funnel from scratch, ClickFunnels will make your life easier. The service is designed for every programming level.

Clickfunnels - Creating Funnels Was Never Easier

Build high-end sales funnels and websites that convert. Clickfunnels offers an easy to use drag-and-drop editor, smart shopping cart, marketing automation and more. Try it today!

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ClickFunnels Features

Page Builder

Whether you’re creating a leads, sales, or event funnel, ClickFunnels’ powerful drag-and-drop page builder lets you do this easily.

You can customize your page by adding or deleting pages, membership sites, adding logos, videos, texts, products, adjusting color, customizing CSS, etc. The builder also includes order forms and the ability to make sales.

Order Forms

You are provided with several order form templates that you can customize. From the traditional style order form to the special 2-step order form, ClickFunnels provides you with numerous order forms designed to reduce cart abandonment rates.

Membership Sites

ClickFunnels lets you create a membership page to host training materials or subscription content. You can create a login page for your customers to get instant access to listed products or services without using a third-party tool.

Affiliate Centers

This is one of ClickFunnels’ most powerful and customizable features. Instead of using other self-hosted affiliate software, ClickFunnels allows you to create and run a 2-page affiliate program with pre-built and customizable commission plans, payouts, and affiliate types. Additionally, you can also generate affiliate links for your sales agents.

Message Automation Tab

ClickFunnels has an automation tab that provides you with customizable email templates that you can edit with your message, images, buttons, videos, etc.

Additionally, you can automatically add outreach emails to sales, order, or event pages, or build an email list for sending broadcast messages.

Clickfunnels - Creating Funnels Was Never Easier

Build high-end sales funnels and websites that convert. Clickfunnels offers an easy to use drag-and-drop editor, smart shopping cart, marketing automation and more. Try it today!

We earn a commission if you click this link and make a purchase at no additional cost to you.

A/B Split Testing

ClickFunnels has an A/B split testing tool that lets you identify effective landing pages for lead generation and conversion. With this tool, you can split test various methods, including email outreach, Facebook ads, videos, buttons, headlines, etc.

Webinar Hosting

With ClickFunnels, you can run your webinars or live events using third-party platforms like Zoom or GoToWebinar. Notably, you can quickly deploy ClickFunnels to customize the registration and conversion process.

If you prefer to use ClickFunnels instead of other live conferencing tools, then you can set up funnels to run automated video presentations.

ClickFunnels Pricing

Although ClickFunnels has a 14-day free trial period; however, you should opt for any of its three pricing plans.

The first plan goes for $97 every month. With this plan, you get access to 20 funnels, 100 landing pages, three payment gateways, three domain names support, and resources.

The second option is the ClickFunnels Platinum. It goes for $297 per month.

With this plan, you get access to unlimited funnels and landing pages, nine payment gateways, nine domain names support, unlimited follow-up funnels, priority support chat, weekly peer review hackathon, and hours of additional lessons and courses.

Clickfunnels - Creating Funnels Was Never Easier

Build high-end sales funnels and websites that convert. Clickfunnels offers an easy to use drag-and-drop editor, smart shopping cart, marketing automation and more. Try it today!

We earn a commission if you click this link and make a purchase at no additional cost to you.

The third pricing plan is the ClickFunnels TwoCommaClub, and it goes for $2,497 per month.

Funnels and landing pages are unlimited, and you can have up to 10 users. You can connect 27 payment gateways and 27 domain names. Follow-up funnels are unlimited and you also get phone support. Weekly peer review hackathons are unlimited and you have access to all their courses.

What Is Keap (Formerly Infusionsoft)

Keap is a popular sales and marketing tool that was formerly known as Infusionsoft.

The Chandler, Arizona-based company certainly has the numbers to back it up, with over 200,000 small businesses using the service.

The web-based solution allows marketers to coordinate their tasks by automating sales and marketing efforts, create consistent brand messaging throughout their campaigns, and offer a personalized customer experience to their clients.

In general, Keap is seen as a superior customer relationship management and marketing automation platform.

Simply put, it provides better data about leads and customers, tracks those leads effectively through the sales pipeline, and it offers excellent reporting on those facts to allow you to make better decisions about your business.

Keap’s landing page builder is a powerful service that also allows for easy design, video embedding, customer form fields, social media widgets, and other useful tools.

It’s not quite as simple to use as ClickFunnels’ builder, and users should expect some extra time to learn the software. Generally speaking though, it’s a sleek design with a lot to offer.

You can deploy Keap in such a way that it will automatically manage all of your marketing campaigns and deliver quality results.

Notably, you can automate newsletter, email marketing, voice broadcast, and social media posts with Keap.

Time-bound, and behaviour specific triggers can also be set. For instance, you can set Keap to send a particular mail when a customer performs certain activities.

It’s also possible to track your campaign’s performance using Keap’s built-in analytics tools. These allow you to A/B test features and optimize your emails for the best results.

Keap also plays well with others. The company has a huge selection of third-party tools that can be used to fill in any gaps where the service itself might fail.

This means users can track down a different landing page builder that better meets their specific needs, for example. (Indeed, many users have talked about integrating ClickFunnels INTO Keap and how effective that can be.)

Not to mention, Keap seamlessly integrates with over 2,500 applications which provides users with robust capabilities. Other third-party integrators include MailChimp, ConvertKit, and Drip.

Many marketers online praise Keap’s customer service as well.

Keap Features

Customer Relations Management (CRM)

Keap’s CRM is a robust tool purposely built for enhanced customer experience. It enables users to collect and automatically sort contacts for landing pages, lead forms, or social media outreach. Also, it automates all follow-up processes and contact migration.

Sales And Marketing Automation

Keap incorporates several sales and marketing triggers for ensuring an effective customer onboarding process. Hence, a potential customer gets a personalized email or SMS follow-up based on the action taken. Other automation processes you may enjoy include sales nurture, purchase follow-up, and appointment reminder.

Sales Pipeline

You don’t have to lose focus on your sales process. With Keap’s Sales Pipeline feature, you can increase lead generation, increase sales, monitor all sales activities, as well as sync with CRM. This feature is customizable without limit to the number of sales pipelines that you can create.

Email Marketing

Its email marketing capabilities also outshine that of ClickFunnels. These capabilities can be populated automatically on your landing page when subscribers arrive. Using this tool allows you to interact with a specific segment of your client base in different ways.

Indeed, it appears that Keap has built its business around email marketing. These messages are purpose-built to look great, read well, and convert customers. Also, you are provided with customizable email templates that can be segmented based on customers’ behaviors.

Keap Pricing

If you are interested in using Keap (especially for its workflow automation), then you should be ready to pick from one of their pricing plans: Lite, Pro, and Max.

Notably, Keap’s pricing plans vary depending on the user’s number of contacts.

Here is their pricing plan for 500 contacts:

  • Lite Plan – $79 per month
  • Pro Plan – $159 per month
  • Max Plan – $199 per month
  • Max Classic – Available by quote

Note: All Keap pricing plans require a payment of $499 for Expert coaching.

Pros And Cons

Ultimately, Keap likely comes across as the better all-in-one tool. ClickFunnels’ strength lies in its page building tool, while it falls flat on much of its other offerings.

With ClickFunnels, if you’re looking for something simple and working alone as a marketer, you’ll be able to find everything you need to get your business up and running. You’ll be collecting leads, building funnels, and promoting your products in no time.

Keap really lives up to its name as an all-in-one platform, bringing together email marketing automation and a CRM tool. This is an excellent option for mid-sized businesses. It’s email templates are sleek and good looking, while remaining easily customizable and responsive.

Keap’s page builder may be more complicated than its competitor’s, but it’s also more powerful, allowing marketers to take greater control of their design and look.

Best ClickFunnels Alternatives

You can check out these ClickFunnels alternatives:

  • GrooveFunnels
  • PipelinePRO
  • Unbounce
  • Ontraport
  • Copper CRM

Is There Anything Better Than Keap?

There are other Keap alternatives available in the market. Some are mentioned below:

  • Samcart
  • Instapage
  • Leadpages
  • Kajabi
  • Pipedrive

ClickFunnels vs Keap – Which Is Better?

Like so many things, it will ultimately come down to what suits your business best. Each has their strengths and weaknesses, but they both provide respectable services.

Still, finding the proper sales tool should not be a task taken lightly, so doing research is key.

What is also clear is that both companies are working to fill in the gaps in their services. Keap has been rumoured to be developing its own drag-and-drop page builder, while ClickFunnels makes updates to its various services.

Luckily, both companies offer a free trial period for you to try each out and reach your own conclusions. And as we said, you can always use the two tools in tandem to make your dropshipping businesses even more successful.

Keap ekes out the lead in many areas, but for those starting out, ClickFunnels is the likely option. Just do your research before committing to one or the other.

About Author

Tom loves to write on technology, e-commerce & internet marketing. I started my first e-commerce company in college, designing and selling t-shirts for my campus bar crawl using print-on-demand. Having successfully established multiple 6 & 7-figure e-commerce businesses (in women’s fashion and hiking gear), I think I can share a tip or 2 to help you succeed.