Ranking the best programs for building landing pages can help give your business a little insight into how to best optimize for conversions. And if you want to sell products you need to build conversions. But first…
Let’s talk about landing pages. You’ve undoubtedly heard of them, but do you know just how important your landing pages are to driving sales and other conversions?
You need landing pages to succeed, but creating quality landing pages isn’t always the easiest thing. Too many graphics, excessive links, disjointed navigation, and other pitfalls can ensure visitors don’t convert.
So to get the best landing pages possible, page building programs are the answer. Our reviews will help you choose the best landing page builder for your unique situation. Let’s get started.
Instapage kicks off our list with a full-featured program that makes building and optimizing landing pages easier than optimizing some blog posts. Our review gives a quick rundown of features and usability. Plus, we’ll talk about price.
The actual landing page builder is drag-and-drop based. You can move elements anywhere on the page, and each page starts as a template. It’s pretty simple stuff that makes it possible for anyone to build their own pages.
The actual elements include things like call-to-action buttons, images, banners, buttons, forms, pricing lists and more.
Forms are especially customizable and can include multi-layer forms and also integration with lead magnets (offers in exchange for email addresses and other information).
Instapages’ builder also includes support for Google’s accelerated mobile pages. Google rewards websites with better page rank if they follow Google’s SEO standards, and Google loves AMP pages.
Instapage supports both advanced analytics and optimization features to ensure your landing pages perform at their peak for not only conversions but also SEO. In terms of analytics, the platform supports A/B testing, heat maps for page elements, and Google Tag Manager.
Optimization efforts include integration with CRM software like Salesforce, dynamic text replacement (change text based on visitors’ city, country, device, and more) and embedded tracking scripts to see how visitors are finding your pages.
Collaboration tools are Instapages’ real standout feature. Feedback and real-time edits help your team members identify your pages’ weaknesses and correct them for better conversions.
Instapages has two pricing plans i.e. Building and Converting. The Building plan costs $199 per month for monthly subscription and $149 per month for the annual subscription.
Get more from your ad spend. Create high-converting beautiful landing pages using Instapage and see your sales soaring in quick time.
Conversely, the Converting plan, an enterprise plan is also available on a customizable basis.
Related: Instapage vs Unbounce
Related: Instapage vs Leadpages
Leadpages is quite similar to Instapage. It’s a template-based drag and drop software that makes building landing pages simple. The idea being the same as Instapage; design high-quality landing pages in a short amount of time.
The landing page builder itself features drag-and-drop elements that can start from both a template and a blank canvas. An enormous marketplace featuring over 220 free templates makes it simple to design something unique.
Leadpages’ builder stands out over the competition for a few reasons; all of them related to its suite of “Lead” branded features made to set the program apart from the competition.
Leadpages allows businesses to design custom pop-up form boxes that are tied to either a CTA button or can also automatically appear upon visiting the page. The forms offer an excellent way to easily implement what’s otherwise a fair bit of coding.
Not to mention, you can allow existing subscribers to sign up for new offers with a single click. If consumers want more information, it’s only a link click away.
Leadpages offers similar analytics to Instapage, including A/B testing as well as simplified data presentations that display analytic information like conversion rates and traffic; the idea being to display enough data in a simple enough way that you won’t need third-party software.
Optimization gets even deeper than the analysis. Leadpages integrates with numerous third-party software to help track your leads from start to finish, giving you a real picture of sales driven by each landing page.
Integration with Facebook ad campaigns takes things a step further, automatically producing Facebook ads based on your landing pages and customer demographic data.
As a compelling extra, Leadpages offers free hosting of all your landing pages, meaning the data integration is as complete as possible. Of course, you can still use your own domain name.
Prices start at $37 per month when billed annually for the Standard plan and increase to $74 per month when billed annually for the Pro. Pricing is also variable based on a per month basis.
Get all that your business needs. Engage visitors, gather leads, make customers. Leadpages helps you design beautiful web and landing pages with its simple to use tools. Subscribe to it today!
Related: LeadPages Trial – How to get it?
Related: Leadpages vs Squarespace
Next on our list is the ultimate in ease-of-use landing page creator, ClickFunnels. Where our other two options have offered fairly deep levels of customization backed by deep third-party analytics integration, ClickFunnels is, well, different.
ClickFunnels aims to make it downright simple to create your own landing page. The idea being that you need zero tech knowledge to start funneling traffic into your leads program, or into sales.
The landing page builder itself is as simple to navigate as any we’ve seen, so forgive us if the review isn’t as in-depth as our looks at other builders. The process starts with picking a sales funnel, which in essence serves as your underlying template.
Each funnel sets up your landing page in a different way, with different niches having different funnels, as well as different options for selling a product versus collecting an email, etc. It’s a straightforward click and forget process.
Next, you choose a page design, which serves as the overlying template. Ask yourself what themes fit with your business and then make your selection. There’s nothing more to it than picking something you think your customers would like.
Finally, you can modify the page by adding or removing a limited selection of elements. Text is always variable and most elements are available to edit.
ClickFunnels keeps it so simple that discussing integrations is rather difficult. The program does offer integration with many CRMs, including Salesforce. And it also integrates with email clients to auto-update mailing lists and even auto send emails.
However, the platform doesn’t value in-house analytics. Rather you can integrate Google Analytics and other tracking pixels to keep track of your conversions, etc. It’s handy if you’re already utilizing third-party programs, but presents a steep learning curve if you aren’t.
ClickFunnels comes in at around the same price as our previous two platform reviews. It has two pricing plans i.e. Basic and Platinum.
Build high-end sales funnels and websites that convert. Clickfunnels offers an easy to use drag-and-drop editor, smart shopping cart, marketing automation and more. Try it today!
The Basic plan costs $97 per month for monthly subscription, or $80.84 per month for annual subscription. However, the Platinum plan costs $297 per month for monthly subscription, or $247.50 per month for annual subscription.
Related: ClickFunnels vs Infusionsoft
Related: SamCart vs ClickFunnels
Of the landing page building software we’re reviewing, Unbounce might represent the most complete package. The program combines both custom-tailored landing pages with deep analytics that look into the hows and whys of your new landing pages.
Unbounce’s basic building process is the same as the above tools. You choose a template, choose your elements, and then drag them into place to create your own custom landing pages.
Though at the very first it’s obvious that the sheer amount of templates and custom elements sets Unbounce apart, digging into the platform reveals the options run much deeper than the programs we’ve previously discussed.
Unbounce offers more than just simple, static landing pages. The platform also offers custom pop-ups based on templates that work under the same drag and drop premise. Just decide when you want the pop-up (CTA buttons included) to appear.
Finally, Unbounce capitalizes on the ever-growing mobile market with what are known as sticky bars. The bars appear on the top or bottom (though you can “stick” them anywhere) of your page and stay on screen during mobile scrolling.
They’re perfect for quick ads designed to prompt an email signup to learn more information. Your message stays on screen and gives the consumer ample opportunity to convert.
And with all these unique options for driving conversions, you need equally advanced options for tracking your analytic data. Unbounce does just that, placing heavy emphasis on data collection and insights.
Optimizing your web pages for conversions happens every step of the way with the Unbounce platform. A/B testing is available from the get-go, and dynamic text replacement actually tailors your ads based on users’ search phrases.
Beyond basic optimization, analytics is where Unbounce really shines. Real-time data displays in the Unbounce dashboard that shows A/B testing results as well as other metrics. It’s the built-in analytics that lay the foundation for third-party integration that then improves upon the basic platform.
Unbounce has the deepest and most varied integration of any landing page building platform. For example, AdWords integration to tell you what ads are pushing consumers to your landing pages and which ads are both pushing consumers as well as converting them.
CRM support keeps your lead generation organized and mailing lists up to date. With Salesforce you can track every lead from start to finish. Google integration allows AdWords tracking scripts to ensure you’re following your traffic from start to finish.
Unbounce has four pricing plans including Launch, Optimize, Accelerate, and Concierge.
Pricing starts at $81 per month billed annually for the Launch plan and rises to $122 per month billed annually for the next tier. This is followed by $203 per month billed annually for the Accelerate plan. The Concierge tier (what businesses need) costs $575 and up per month, depending on your scale.
Wishpond is unlike any other platform on our list, yet also similar to what we’ve already covered. It’s really a full marketing suite with an included landing page builder. So while it lacks some features, it makes up for them with in-house tools that all work to increase your conversion rate.
Without trying to sound plain, Wishpond offers a solid landing page builder with all of the same elements listed in other builders above. Drag and drop, responsive design, templates, elements, and easily editable text are all available.
Choose a template, add your elements and customize. We won’t continue repeating the same things, as the builder is very similar to Leadpages and Instapage, though with slightly fewer features.
Again, there’s nothing too special going on here. Basic data recording is available as is A/B testing. Third-party platform integration includes Salesforce, MailChimp, and several more. Wishpond covers the basics, but not much more than that.
If you’re wondering exactly why we’d add Wishpond if it’s the same as almost any other landing page builder, we can explain. Existing as part of a greater marketing suite is what landed Wishpond on our list.
Wishpond offers software for pop-ups, contests and promotions, online forms, marketing automation, email marketing, lead management, and more. Use them all in tandem and you’re looking at an extremely effective platform for driving leads and converting.
Pricing for Wishpond is exactly what we like to see from landing page building platforms. However, Wishpond does not have a public pricing page at the moment.
Wishpond is the answer to all your marketing needs. Create solid landing pages, popups & forms. Run contests & promos. Automate lead management & more. Try Wishpond today!
To get their flexible pricing options, you have to book a demo to test its landing page software and other marketing suite features before making a decision.
Landingi is another landing page builder on our list that is relatively easy to use. In fact, it requires zero-coding skills to produce highly converting landing pages with Landingi.
Landingi’s drag-and-drop landing page builder and over 400 landing page templates makes it a perfect option you should consider if you’re focused on creating a high-converting landing page as a business owner, marketer, or agency.
Its rich repository of landing page templates guarantees that you will find a template that best suits your need, irrespective of your industry or niche.
Apart from creating landing pages, you can use Landingi to create visually attractive and high-converting sales funnels, pop-ups, banners, timers, and more. Creating a landing page or sales funnel as a non-tech savvy person is quite easy with Landingi.
You can start by choosing a template that fits your business needs, customize the content, add graphics, and optimize your page with integrated tools; repeat the process for other landing pages you want to create.
You can customize every feature of your chosen template, including styling, colors, and fonts, to create unique, high-converting landing pages your audiences would find appealing.
Not to mention, Landingi also has tons of attractive and customizable forms that guarantee high conversion for your business.
If you’re worried about how well your page responds on mobile devices, clicking the ‘Review’ button will display how your page will appear on mobile devices.
To ensure Landingi gives you the high conversion rate you desire, Landingi has a built-in feature called Clarity Score.
Clarity Score grades your landing page based on its ability to convert; hence, a low score means you have to recreate your landing page until you have the desired score that guarantees a high conversion rate.
With Landingi’s A/B Split testing and PageInsider, you can test the landing page or sales funnel that has a better conversion rate and predict what will likely attract customers to your page.
Landingi integrates with more than 40 third-party tools including Google Analytics, Kissmetrics, MailChimp, and Google Tag Manager, all of which ensures higher conversion rates to ensure your audiences become your regular customers.
Despite Landingi’s rich features, it is affordable than most feature-rich landing page builders.
Below is a brief mention of Landingi’s pricing plan
- Core: $29 monthly, billed yearly
- Create: $65 monthly, billed yearly
- Automate: $89 monthly, billed yearly
- Agency: $109 monthly, billed yearly
Note: All plans come with a 14-day free trial and 2 months free.
7. Swipe Pages
Although Swipe Pages has many similar features to Landingi, it is a page builder optimized for targeting mobile-based audiences.
It is one of the best page builders for creating a mobile-optimized landing page that loads very fast. Also, it supports third-party tools, and has a user-friendly interface.
Creating an AMP landing page with a high conversion rate
Like every other landing page builder you’re familiar with, Swipe Pages is an attractive drag-and-drop builder targeting high conversion rates, increasing sales, and use as a market outreach tool.
You can create attractive and responsive AMP landing pages that give audiences the ‘app-like experience,’ and campaign outreaches from its numerous page builder templates, which number slightly more than 50.
Much like every page builder tool we discussed, you need zero coding skills to customize Swipe Pages templates and widgets to create attractive and high-converting landing pages, pop-ups, timers, carousels, forms, tables, etc.
Aside from creating mobile responsive landing pages, the Swipe page is useful in creating forms with unique features like sliders, dates, checkboxes, toggles, and ranges, adding timers, carousel tables, animations, and video backgrounds to landing pages.
Analytics, Optimization & Split Testing Landing Pages for Adwords
Swipe Pages is compatible with the popular WordPress CMS and other CRM platforms.
It integrates with email marketing tools like MailChimp, ConvertKit, HubSpot, Campaign Monitor, and Zoho.
Payment platforms are not left out of the list as Swipe pages include UPI Payment and other payment options for your customers.
Knowing what your audiences and customers love is key; hence, you can use Swipe Page’s A/B split testing to choose a landing page with higher conversion potential.
Using Swipe pages wouldn’t create a hole in your pocket, thanks to its pocket-friendly pricing plans that ensure you enjoy Swipe Pages whether you’re a startup, marketer, or an enterprise/agency.
- Startup: $29 monthly, billed annually
- Marketer: $59 monthly, billed annually
- Agency: $119 monthly, billed annually
Note: All plans come with a 14-day trial.
While we can review software and give our pros and cons, nothing on our list fails to live up to expectations. Simply put, the software that’s best for your business depends on your unique situation.
Take the time to sit down and discuss your wants and needs before making a decision. The more you understand your business goals, the better your selection.
Choose based on price, the features you need (don’t overpay for things you won’t use), and any other variable you’ve determined from reading our reviews.
Regardless of your choice, we’re sure any of these platforms will help you build top-notch landing pages and drive conversions for your business.
Tom loves to write on technology, e-commerce & internet marketing. I started my first e-commerce company in college, designing and selling t-shirts for my campus bar crawl using print-on-demand. Having successfully established multiple 6 & 7-figure e-commerce businesses (in women’s fashion and hiking gear), I think I can share a tip or 2 to help you succeed.