When it comes to fashion, few companies know how to set a trend while ensuring that everyone feels included.
ASOS is among the popular online clothing and accessory retailers that promote body-positive fashion through their clothing. The company, which was birthed in 2000, has been providing its fashion-hungry clientele of twenty-somethings with in-style clothing for a variety of tastes.
Besides ASOS, there are plenty of fashion stores to shop from. Revolve, Missguided, boohoo, these have all grown in popularity over the recent years. The best site like ASOS is Nasty Gal. Great designs, excellent styles, and affordable prices is Nasty Gal’s USP.
What’s the need to explore ASOS alternatives?
Despite its popularity, ASOS may not be the number one choice for every fashion-forward customer.
ASOS sells over 850 brands in its stores, which may not suit the older generation because its mix of clothing is targeted to the younger market.
Plus, not everyone can afford the clothing at ASOS and the styles may not appeal to everyone.
Fortunately, as mentioned above, there are many other options you can choose from to shop for clothing online and find the perfect outfit for your tastes and needs.
Take a look what each of these offers.
1. In The Style
In The Style is a large online store and fashion brand with a wide selection of clothing geared towards women.
The company, which was launched about eight years ago, is on a mission to empower women by offering clothing that makes them feel good about how they appear and about themselves.
The site has grown to be one of the biggest brands in Manchester with trend-led styles at affordable rates. You can get unique collections and find an inclusive selection of clothing, shoes, tops, dresses, and accessories for women of all sizes, shapes, and styles.
2. Nasty Gal
Nasty Gal provides dresses, socks, and other bits of clothing that are stylish and for people with flamboyant tastes in fashion.
The company’s target audience is the young and fashionable female who loves hipster classics, vintage and 90s fashion. You could find these at ASOS, but Nasty Gal offers them in more variety.
Plus, Nasty Gal offers sales from where you can get exciting clothing at great discounts on their online store.
The online retailer also stocks brands from cult favorites including vintage Chanel and Cheap Monday. You can use its name-brand clothing items to glam up the outfits you buy from ASOS.
The Los Angeles-based online retailer provides affordable yet hip fashion, with lower price tags on average compared to ASOS’ prices. This makes Nasty Gal’s offerings friendlier to your wallet and you get lots of edgier sets and everyday items including jogger sets, bodysuits, biker shorts, and graphic tees.
For cool fashion labels and cult beauty brands, Revolve offers an online store with high-quality and stylish on-trend clothing. The company leverages social media platforms to connect with its young, urban clientele.
You’ll find items like what’s on ASOS as well as lots of other fashion pieces that you would hardly find elsewhere. Such items include plunging necklines, sultry dresses, and crop tops among other clothing items from more than 500 designers.
You get free two-day shipping within the United States and free domestic shipping on all domestic orders.
Revolve targets millennials and Gen Z women and uses influencers to market to this audience.
The company also has online sales so you can find a dashing outfit for the night or for the weekend. The American site also provides a wide range of brands and styles including Free People jeans, Nike, and House of Harlow dresses.
Missguided is the perfect girly-girl online store to shop for your clothing if you can’t quite find the perfect outfit on ASOS.
The platform was launched in 2009, making it fairly new compared to ASOS. Plus, Missguided offers fun, feminine clothing options for its female customers.
The retail shop provides tops, jackets, pants, and dresses along with a wide array of women’s clothing.
As part of its values of embracing inclusivity, Missguided also offers plus sizes for its customers. It’s also much cheaper than ASOS and one of the most risqué.
You’ll find other items such as side cutout dresses, plunging tops, and racy bodysuits all at incredibly affordable prices.
The company is also committed to social responsibility and sustainability. It does this by partnering with reputable producers to create the Missguided line of clothing.
Missguided’s mission is to empower females all over the world to be confident in themselves and be who they want to be. They do this by providing access to 1000 new styles, most of which are offered as part of special deals on their products.
Ultimately, the brand aims to be a straight-talking, bold, and forward-thinking brand inspired by real life.
Since 2006, boohoo, a clothing brand, has been providing the latest fashion trends designed with women in mind. However, over time, the company has developed side brands for men’s clothing and attire for plus-size clientele.
Both ASOS and boohoo target young fashionistas – men and women – but boohoo goes further to provide incredibly affordable, trendier, and sexier clothing.
You can find over 100 new styles on boohoo’s online, which are added to it almost every day. This way, you can get lots of products and styles to pick from and buy them affordably.
Boohoo offers on-trend pieces and apparel for men and women, beauty and skincare, haircare, and makeup products with more than 500 new arrivals on a weekly basis.
You can’t miss something you’ll love on boohoo. Plus, you get free shipping if you’re in the UK, and if you’re in the US, you get free shipping upon spending at least $50 worth of products.
Boohoo also provides huge sales, sometimes 50 percent or 60 percent. They continuously design and release new clothes so you’re bound to find something original and new that you may not find at any local retailers.
The company values and recognizes individuality. Plus, they’re out to make fashion fun and accessible for their clientele.
PrettyLittleThing is popular for its fast fashion. Each day, the online retailer releases hundreds of beautiful and fun new garments for a diverse group of women who seek trendy apparel.
Unlike ASOS, which can be a bit pricey for some shoppers, you won’t struggle to find a bargain at PrettyLittleThing. The store offers women’s clothing and accessories, some being priced as low as five pounds.
The store also focuses on women’s accessories and clothing. On top of that, you can find numerous trends, many of which have given the store a good rep even among famous celebrities who source from them.
You’ll find clothes in almost every category, including dresses, jeans, jumpers, and tops. Plus, the site allows you to buy online or via their mobile app and leverage all the great deals on stylish yet affordable clothes.
PrettyLittleThing also has a daily updated list with the latest, must-have fashion items you should be wearing each season. From basic clothing to statement fashion pieces, the online store has a little bit of everything at less expensive prices than ASOS.
French Connection is a British-based and design-led brand that creates distinctive fashion items and accessories across menswear, womenswear, and home for modern living.
The brand distributes worldwide through eCommerce, retail stores, wholesale, and licensing channels. They’re committed to providing a premium shopping experience for their clientele.
Since 1972, French Connection values innovation and encourages a dynamic company culture for its employees. This way, they proudly represent the brand and continue pushing boundaries worldwide via impactful ad campaigns and supporting emerging talent.
French Connection’s unique design and true sense of style make it popular among its target audience. It’s also known for mixing classic pieces with innovative flair, along with clothing, connection dresses, and a homeware collection for each season.
The company’s stores are an extension of its aesthetic, which is illustrated by its clean and minimalist design that enhances and complements the product offering.
French Connection targets men and women with clothing and accessories geared towards 18 to 35-year-olds.
The brand also provides fresh and sleek fashion, sometimes at good deals, on their websites.
Anthropologie is an online store that sells shoes, clothing and accessories, beauty products, home furnishings, and furniture.
Anthropologie targets educated, creative, and affluent women who are in their 30s and 40s. The company focuses on sophisticated styles and provides high-end clothing at average costs.
They deliver quality clothes that fit their clientele well and pride themselves in offering high-quality fashion items. You can try light and airy styles from their online store and find items that are unique to you so you don’t have to look like everyone else.
If you don’t mind standing out from the crowd and are up for an adventure, Anthropologie is worth considering. Plus, the company combines fashion-forward and minimalist trends and pieces for its target audience.
The company’s mission is to delight and surprise its customers with distinctive yet unexpected finds for your home and closet. Their price points are similar to those of ASOS, but you get items that are as unique to women who are more classic and boho-chic.
Since 2013, MissPap has been serving women with style and fashion that makes them feel confident. The company, which was acquired by the Boohoo Group in 2019, describes its target market as the girl who wants to live a champagne lifestyle on a lemonade budget.
MissPap is specifically for the 16 to 24-year-old ladies who do things their own way.
The company designs in-house collections that embody the classic feminine but sexy fashion, which are ideal for young women living a high-octane lifestyle.
At MissPap, you can find premium clothing at attractive prices including high heels, a glamorous selection of clothing, and fashion accessories. Their range of items guarantees excellent value for the money, especially during online sales.
You can also find iconic pieces, collections designed in-house, which embody the brand’s signature wardrobe staples and sexy silhouettes, plus exclusive products and VIP delivery.
ModCloth is another good ASOS alternative that’s based in the US and is a huge advocate of vintage and indie style fashion. The company provides its customers with a wide range of colorful outfits that stand out from the conventional.
The indie brand also provides modest, flirty, and vintage clothing apparel whose aim is to empower and uplift women. Unlike ASOS, ModCloth is focused on providing swimwear, accessories, home décor, and more for women.
As a one-stop shop, ModCloth carries sizes for all women, including maternity, and runs frequent sales on different clothing categories. You can get excellent deals on offer and switch up your wardrobe with this indie fashion fave.
The company also has clothing for girls of all sizes, with tons of vintage-inspired and indie options so you won’t miss something unique from ModCloth.
The online fashion retail store also offers earrings, wristwatches, skirts, and tops among other items, many of which have a feminine and indie flavor.
They specialize in a specific style, which makes ModCloth particularly appealing to a specific group of women and girls, who want an incredibly unique look.
11. Free People
If you like clothes with artistic flair and colorful patterns, free-spirited, or bohemian designs, you can find them all at Free People.
The online store offers a selection of alternative clothing items that target women who live free through travel, art, fashion, and music.
As a specialty women’s clothing brand, Free People is the destination for bohemian fashion, with vintage collections and the latest trends. The brand also provides a wide range of apparel, including jeans, sweaters, leather jackets, maxi shirts, crop tops, sweaters, and more.
They also sell outerwear, accessories, intimates, shoes, beauty products, swimwear, and more. All these reflect a high level of quality and invoke attributes of creativity, spirit, and femininity in its design.
Free People creates the perfect festival clothing and is known for its playful minis, maxis, wrap dresses, black, and party dresses. The main aim is to create a lifestyle that’s sincere and inclusive.
They also provide the latest in beauty and wellness products, unlike ASOS, which is fashion-focused. Free People also stocks more than what ASOS does and trendsetting apparel with an endearing vibrancy that makes its target audience feel confident.
For on-trend fashion and festival wear, TopShop is a great ASOS alternative. The British-based online store offers similar trends, styles, and prices comparable to those at ASOS.
TopShop’s audience is mainly girls and they partner with brands to help end modern slavery that’s still a thorn in the flesh for the fashion industry.
The online store also offers a wide range of fashion products at affordable price ranges, and you can buy clothes with a few taps on your mobile device.
You can find new styles and products from different brands, and enjoy great deals, including on items that are considered classic.
At TopShop, you’ll find clothing, shoes, swimwear, and accessories. You’ll also get t-shirts and jeans, heels, party dresses, and other clothing items for any occasion.
One thing TopShop’s customers love is that it has products in almost every category. You can browse items using a ton of filters available to narrow down your search. For instance, if you want to find dresses, you can filter your search by type, style, length, and fit among other variables.
TopShop also provides maternity clothing with tons of trendy pieces that are beautiful and fun for expectant women.
The company is a socially responsible and aware business. Plus, TopShop is committed to limiting its fashion footprint, which they describe as the impact of the products on its staff, environments, and communities.
13. Forever 21
Forever 21 is a popular fashion company that offers its own clothing line. In 1984, the company established its first store and began by selling women’s clothing.
Today, Forever 21 provides clothing for men, children, plus-size clothing, and lifestyle items. Previously, they had issues with labor practices and some of the released designs. However, the company has since gone on to be one of the top online fashion sources thanks to its streamlined site and low prices.
You can satisfy your fashion cravings at Forever 21 and get all the latest trending pieces at low prices. Forever 21 caters to the younger fashionista, but also includes a little girl’s line, haircare, and makeup line as well.
Forever 21 is one of the most affordable online stores on this list, where you can find great steals including bodysuits, faux fur jackets, shoes, bathing suits, and everything in between.
You also get curvy and plus sizes, activewear including matching sets, leggings, and sports bras among many other items.
Amazon is a large eCommerce store that almost everyone is familiar with.
The online retailer not only provides electronics, books, and other items but they have a clothes category that’s further divided into other categories from generic to popular brands.
The company makes shopping incredibly convenient and delivers orders to its customers through Prime Shipping in just two days. You can buy clothes from resellers or retailers located worldwide.
Unlike ASOS, you can find a lot more on Amazon than just clothes. Plus, Amazon fashion is geared towards a more general audience of different ages.
15. Miss Selfridge
Miss Selfridge is an online fashion retailer that caters exclusively to female customers. The platform offers an exciting range of affordable and vibrant clothing, which includes petite clothing, dresses, blouses, and more.
Miss Selfridge is a fashion house specifically for women. The online retailer satisfies fashion cravings to cater to every wardrobe. Plus, compared to ASOS, Miss Selfridges’ clothing tends to pull a slightly older target market of 30-somethings.
You’ll get some exciting deals including a section for items selling at 10 pounds or less. Also included are sections such as workwear, bohemian style, and apparel in several different categories so you can find something when you shop.
Few things are better than getting cozy in the comfort of your living room and shopping through all the latest fashion trends and styles online. Whether you want a dress for the prom, shoes for your dinner date, or a casual outfit for the weekend, you can find them with a simple click at any of these online clothing stores.
If you can’t find what you need at ASOS or the price isn’t right for you, these best ASOS alternatives provide just about everything to help you find something that suits your tastes.
Tom loves to write on technology, e-commerce & internet marketing. I started my first e-commerce company in college, designing and selling t-shirts for my campus bar crawl using print-on-demand. Having successfully established multiple 6 & 7-figure e-commerce businesses (in women’s fashion and hiking gear), I think I can share a tip or 2 to help you succeed.