White label print on demand is becoming a popular way to start an online business from home without needing to invest in bulk purchases upfront.
With white label print on demand, you can sell white-label t-shirts, mugs, and other accessories that have only your own branding and logo without needing to pre-purchase any stock or even deal with manufacturing, handling, and shipping.
White label refers to a business model in which you slap your branding and logo on products that you did not actually create yourself.
When you white-label a product, you remove all references to the manufacturer. There will be no way of knowing that you did not, in fact, manufacture the item yourself, as all tags containing the manufacturer’s information will be removed.
For example, if you are selling white label t-shirts, your manufacturer will create a t-shirt with your logo and branding on the label so that customers think you manufactured the t-shirt yourself.
The advantage of white label print on demand is that when the product you sell gets shipped to the customer, it will have your branding, which is important when building your own clothing line. The customer will not be able to tell that you are using a print on demand service to print your t-shirts.
Not only will the label have only your logo, but the shipping information will include your name so that it will seem as if it was shipped from your warehouse.
Not only will a white label print on demand product contain your unique design and label, but it will be packaged in a way that does not show that it is not being produced by you.
In other words, white labeling allows you to build your own, unique brand without actually manufacturing products yourself. With white label print on demand, you also do not need to buy products in bulk in advance or store any stock yourself.
In this article, we will go over the top 10 white label print on demand companies you can use to start an online business today.
Check Out: Best Print On Demand Companies Like Printful
Printful allows you to quickly start selling white label t-shirts, leggings, jackets, sweatshirts, hoodies, backpacks, laptop cases, fanny packs, mugs, and many other products that carry your own logo and branding.
You won’t have to purchase any stock upfront, and you will be able to sell clothing that has all manufacturer tags completely removed.
There are a lot of places where you can place your own logo. One place you can put it when selling clothing is on the inside of the garment.
Products that allow for an inside label include t-shirts, leggings, hoodies, and many more.
The available space for an inside logo is 3’ × 1.13″.
There are other places you can put your logo as well. For example, on t-shirts, tank tops, bean bags, and other products, you can have your label placed on the outside of the product.
An outside label will have a size of 3” x 3”. They are even more visible.
For both long-sleeve and short-sleeve shirts, you can get a sleeve print for a small amount. These are also very visible.
Finally, for caps and various other types of clothing, you can get custom embroidered logos which will make your clothing look really unique.
As part of the white label service, products will be shipped with your own branded packing slips, without the Printful logo anywhere on the slip. Your own brand name will be printed instead.
Printful helps you design and sell products online with ease. Try it today!
These printing labels are free. However, if you want to add your own custom stickers, business cards, flyers, or advertisements, you can ship them to Printful and they will add them to your orders for a small amount.
However, they will not create such custom slip-ins for you.
You can sell your branded products on an online marketplace or in your own store.
If you want to sell on an online marketplace without creating your own website, you can publish your listings to Amazon, eBay, Storenvy, Wish, Bonanza, or Etsy. Printful integrates with all of them.
If you want to build your own eCommerce website, or if you already own an eCommerce website or blog, you can sell on your own store as well. Printful integrates with WooCommerce, Weebly, Shopify, Prestashop, Big Cartel, and various other eCommerce website software.
Regardless of where you publish your listing, people will be able to make purchases, and when an order comes through, it will be forwarded to Printful and they will print the design you uploaded on the product the customer bought (a t-shirt, for example).
They will insert your packing slip, print your name on the shipping label, and ship the product to the customer.
There is no cost to use Printful in terms of startup fees or monthly fees. You can get started for free.
Printful had a couple of pricing plans earlier but very recently, they made the service free for all, that too with additional features.
So Printful is free. You only need to pay for the products, and shipping. Check out the pricing page for the latest on product and shipping costs.
You can see updated white label pricing and more information about their white label program on this page.
If you want to get started with white labeling but have no experience with creating logos or designs, the Printful team can create a unique logo for you and create your designs as well. In other words, they can help you start your white label business from scratch.
In terms of the base cost of products, Printful’s prices are fairly competitive.
In addition, if you can reach a certain amount of revenue in sales, you will qualify for additional discounts on the base prices of products. For example, if you make between $1,000 and $2,500 in sales, you will qualify for a discount.
The discount will go up the more you make in sales. You can use the discount calculator on this page to determine your discount rate based on how many dollars you make in sales per month.
Printful ships around the world and they have a number of warehouses in different countries to ensure quick delivery to your customers.
Printful also offers a warehouse fulfillment service. It’s sort of like Amazon FBA.
If you own any products that are not created by Printful, such as products that you ordered from another supplier, you can have them shipped to a Printful warehouse, where Printful will store them for a fee.
Then, when an order comes in, Printful will ship out the product. This allows you to expand your business beyond Printful products and operate everything remotely.
The best Printful products to Whitelabel depends on your printing options; Tank tops, ¾ sleeve shirts, long sleeve shirts, sweatshirts, crop tops, T-shirts, sports bra, hoodies, embroidered shirts, bean bags, fanny packs, and flip flops are some of the best high-quality products for inside and outside labelings.
Related: Printful Review
Printful helps you design and sell products online with ease. Try it today!
It’s impossible to mention Printful without mentioning its close competitor, Printify. Despite their names being so similar, they are very different companies, though they operate under the same principles.
Like Printful, Printify is a white-label service, meaning the Printify brand will not appear on any of the products you ship out.
Printify is unique in that it gives you a lot of options to choose from in terms of who will be printing your logo onto the t-shirt (or another item) and shipping it to the customer.
For many products, there will be a few different “white label print providers” you can work with. Each one will differ in terms of the product variety they offer (such as which colors or sizes they offer), the type of materials they use and the printing methods they use, their shipping rates and shipping process, and packaging.
Each print provider will have review ratings to help you make a decision as to which one will deliver the best results. However, all of them are vetted by Printify to ensure quality control, so regardless of which one you choose, you can be sure that you are getting a quality white label service.
Make sure to choose a print provider that will provide you with the right type of packaging for your white label business. In addition, if you are looking for something specific, like neck label printing for t-shirts, make sure to choose a print provider that offers that, such as DTG2GO, Fifth Sun, and Textildruck Europa.
To really make your products white label, update your shipping label so that your name and address are printed on the shipping label. You can do that in your My Store settings by changing your “Ship From” settings.
For more information on how to update your shipping label, and to learn more about Printify’s white label service, go to this page.
Printify is also unique in that it is one of the few white label print on demand providers that charge a monthly fee, albeit only for the optional, premium plan.
The free plan is always free and allows you to create up to five unique stores selling Printify products, which is enough for most people.
However, if you want to create up to 10 stores and get additional discounts of up to 20 percent on the base prices of the products you sell, you can sign up for a premium account for $29 per month when billed every month, or $24.99 per month when billed annually. There is also a custom Enterprise plan available if you need more than 10 stores.
Prices can always vary, so make sure to check the Printify pricing page for updated prices.
Overall, Printify is a decent alternative to Printful. It has a very easy-to-use interface that isn’t complicated and does not involve a learning curve.
The best Printify products to Whitelabel depends on the marketplace demands and your dropshipping supplier.
However, are some of the best Printify products for white-labeling include stainless steel water bottles, phone cases, AOP Leggings, beach towels, shoes, backpacks, aprons, underwear, enamel bowls, infant clothing, tote bags, reusable bags, notebooks, and school supplies.
Related: Printify Review
Give shape to your dropshipping dream. Printify gives you the liberty to create, design and sell your custom prints using 3000 plus products. What's more, it is absolutely free!
3. Custom Cat
Custom Cat is a great white label print on demand service that works with Shopify and WooCommerce. There is also an API integration available.
They use direct to garment on demand printing in a huge, seven-acre facility that handles thousands of products every day. It’s a white label service, as mentioned on this page, so the Custom Cat logo won’t be visible on the products you send out.
They also do white label embroidery, so you can sell custom embroidered products that carry your own branding. There are over 500 products you can sell with Custom Cat overall, giving you a lot of flexibility and options.
Products are usually shipped out within 2-3 days, which is pretty quick.
You can view their full product catalog here.
Although Custom Cat only has apps for BigCommerce, Etsy, Shopify and WooCommerce, you can also use the API to connect any store to Custom Cat. In addition, you can use the custom CSV order upload option to manually upload orders via CSV, regardless of which marketplace or platform you are using to sell.
You can use Custom Cat for free. However, if you are going to be using it on Shopify, there is an optional $30/month plan.
The premium plan comes with a 30-day trial and is designed for high-volume sellers. It will give you lower base prices (such as $7 t-shirts instead of $9 t-shirts).
Always check the pricing page for updated pricing information.
CustomCat’s best print-on-demand products for whitelabel include apparel products like t-shirts, polo shirts, hoodies, tank tops, hats and caps, pillows, Athletic apparel, pants, apron, towels, blankets, mugs, and drinkware, etc.
Using CustomCat’s services is easy; choose a brand identity for your POD products, display them on your online store, and let CustomCat handle the rest when you get an order.
Related: CustomCat Review
Apliiq is a white label drop shipping provider that aims to help dropshippers start a private label clothing line without holding any inventory.
Their main focus is on products such as t-shirts, embroidered hats, hoodies, beanies, and joggers.
Once you decide which product you want to sell, you can go ahead and order labels for your clothes. This is a necessary step for starting your white label business.
You can work with an Apliiq design artist to create your labels — attaching your custom labels to the clothing you sell is important for creating a true white label clothing line brand.
Pricing for labels is listed here — make sure to check for updated prices. Right now, prices start at $100 for 100 labels ($1 per label), with costs going down for larger orders.
The labels will be kept by Apliiq until your products are ready to have them attached. If you run out of labels, your products will be shipped without labels, but you can always order more when you run out.
You can also order a few sample labels to see how they will look.
In addition to the labels, you can create designs to be printed on the clothes you sell.
However, if you are not interested in ordering labels and products upfront, you can go with the white label print on demand option.
For private labels, plans start at $2.50 per label. You can also sign up for a monthly plan, which starts at $9.99/month for 10 products per month, which translates to $1 a label, similar to the base price of bulk orders.
Higher priced plans go all the way down to $0.70 per label. For updated pricing, check the private label pricing page.
In terms of starting a white label business, monthly plans are not necessarily more expensive than purchasing your labels in bulk. Either way, the more sales you have and the more labels you need, the more your prices will go down.
The manufacturer’s tag will be taken off and your label will be added, so nobody will know that your clothing line is a white label business. Everything will comply with federal regulations in terms of properly labeling the products.
Jackets, hoodies, hats, and joggers are some of Apliiq’s best POD products to whitelabel; there are more than 500 products for private labeling on Apliiq.
Also, you do not have to worry about order fulfillment since Apliiq handles all fulfillment services on your behalf. Therefore, you can focus on increasing sales and maximizing profits.
SPOD is a Shopify app that promises to get your white label products published and shipped within 48 hours. They also claim to have an overall return rate of only 0.8 percent, meaning that they produce only the highest quality products.
Since SPOD is white label, your customers will never know that you are working with SPOD, as they will remain entirely behind the scenes.
One of the benefits of using SPOD is that not only do they have a wide selection of products to choose from, but they give you access to over 50,000 free designs that you can use on your products.
In addition, to ensure that your business is truly white label, they not only use white label packaging but also insert white label packing slips so that it truly seems as if the packages you ship out are being prepared by you.
Additionally, SPOD integrates with Order Box which links to Amazon, Etsy, and eBay. Also, SPOD integrates with Magento, and WooCommerce. For custom integration, you can rely on the SPOD API tool.
To see how white label packaging is prepared by SPOD, take a look at this page.
In addition, they give you a 20 percent discount on sample orders, which is something that many other white label print on demand companies do not do.
Most of their products are clothing, but there are other products like pillowcases, face coverings, and backpacks.
Pricing for shipping will depend on the product being shipped, where you are shipping to, and how quickly you need it shipped. You can see updated prices here.
Shopify Print-on-Demand app’s best white-labeled products include t-shirts, tank tops, infant clothing, backpacks, and hoodies.
SPOD has a repository of more than 50,000 designs you can choose from for your design, but you can create and upload your designs using a mockup generator.
Not to mention, SPOD is one of the best demand apps that offers you all you need for a successful drop shipping business.
Interesting Post: Best Print On Demand Sites For Photographers
Fine Art America offers a print-on-demand white label service that is a bit different from the white label services offered by other print on demand companies mentioned in this article.
Fine Art America is an online marketplace that artists use to sell their art. Their white label print on demand service lets you replicate their entire website and slap your own name, branding, and logo on the website.
In other words, it gives you a done-for-you online marketplace that YOU own and control. You will earn a commission from every sale, and your visitors will never know that you did not create the site yourself and instead used a done-for-you service.
This done-for-you website is entirely white label, meaning there will be no Fine Art America branding anywhere. In addition, it is entirely synced with Fine Art America’s marketplace.
In other words, when an artist uploads a product to the FAA marketplace, it will also appear on your site. When a customer places an order on your site, FAA will take care of the shipping and handling.
To see an example of the kind of done-for-you white label website you can get from Fine Art America, look at this page.
Framed prints, canvas prints, greeting cards, etc., are some of the best Fine Art America products to whitelabel.
FAA also provides you with a customizable website to sell its customized products such as White label metal prints, acrylic prints, posters, art prints, etc.
When you receive an order on your website, Fine Art America will handle all processes, including shipping and covering shipping costs; all you need to do is focus on generating more sales on your website.
Teelaunch is a white label print on demand provider for “t-shirts and more” for Shopify sellers. As mentioned on their website, they are a white label service, meaning that your name will appear on the shipping label so customers never know that you are using Teespring as your fulfillment provider.
There are over 65 different products to choose from, including mugs, tumblers, air fresheners, balloons, flags, doormats, stickers, beer steins, dog bowls, headphones, Bluetooth speakers, and many other unique products.
Many of these products, such as air freshener kits and headphones, are not usually offered by most other print on demand providers.
You can sell your products either on your own Shopify website or on Etsy.
Regardless of whether you sell on your own Shopify website or on Etsy, you will only need to pay after you make a sale.
Teelaunch is a demand fulfillment company that lets you sell POD products on Shopify and Etsy. Some of its POD products include homeware, apparel, and electronics.
Additionally, Teelaunch offers you varieties of printing options, including sublimation printing, laser etching, direct-to-garment, etc.
Interesting Comparison: Printify vs Teelaunch
Gooten is a white label service that connects you with a network of high-quality print providers, who are automatically matched to your orders and who will fulfill your orders as soon as they come in.
They allow you to add custom neck labels to many products with your own branding and logo; to see how you can do that, go to this page.
In addition, as mentioned here, you can add custom packing slips to the packaging so make it look as if you prepared and shipped out your products.
Not only that, but they offer white label customer support. This means that there will be a customer support team working on your behalf.
This customer support team will appear to be operated and hired by you. For example, they will communicate with your customers using your own branded email address.
In addition, they will use your name and branding in their communications to make it appear as if you hired them. Your customers will never know that these customer representatives are in fact hired by Gooten.
You can learn more about the white label customer support service here.
Gooten’s best POD products to whitelabel include socks, t-shirts, tote bags, hoodies, etc. Gooten is one of the best fulfillment companies that integrates with WooCommerce, Shopify, BigCommerce, and Etsy.
Also Read: Gooten Review
Contrado is a white label company that prides itself on its commitment to the environment and its ethical production methods (meaning that they pay fair wages to their workers and don’t operate sweatshops).
As they explain in this blog post, they offer white label and private label services. You can start your own clothing line by choosing from the 400+ different products available from Contrado.
Some of the best whitelabel products you can design for dropshipping on Contrado include package boxes, apparel, fabrics, and homewares.
Contrado is one of the best POD services that lets you create your own products for private labeling, exclusive to your online store.
Printful is the best white label print on demand provider to use. It doesn’t have any upfront costs, there are no membership fees, and you only pay when you make a sale.
Your customers will never know you are using Printful, so it’s a great way to start your white label clothing line.
They have excellent base prices and give you full control over where you sell your products and how much you earn per sale.
Tom loves to write on technology, e-commerce & internet marketing. I started my first e-commerce company in college, designing and selling t-shirts for my campus bar crawl using print-on-demand. Having successfully established multiple 6 & 7-figure e-commerce businesses (in women’s fashion and hiking gear), I think I can share a tip or 2 to help you succeed.