Everyone, including men, women, teenagers, children, and babies, wears t-shirts. As a result, the t-shirt market has a huge earning potential.
If you too are a t-shirt seller and sell them online, you must ensure you’re displaying them right. In other words, you have a higher chance of customers buying your t-shirts if you use a fitting product description. A good product description can get your business more customers.
That said, writing product descriptions that convert can be difficult at times, especially when you’re not a professional writer. Often, online sellers pay huge amounts to pros to help them craft good product descriptions.
Did you know you can also do it all by yourself? In this post, I have listed some of the best t-shirt product descriptions to help you get started.
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Best T-Shirt Product Description Examples
The highlight of this t-shirt product description is the use of bullet points to highlight the primary features and benefits of the product.
At one glance, a customer can quickly get all the essential details. The descriptions are brief and all one-line sentences. They are also well-detailed with technical information.
Before the bullet points, you’ll find a simple overview of the product benefits – not features – and a recommendation to the customer that they’ll love it.
The overview highlights that the shirt is light and soft and that it stretches just fine. It also highlights that anyone can wear the t-shirt as it’s comfortable and flattering.
It’s ideal to note the unambiguous words used in expressing the t-shirt’s benefits.
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If you want to be direct, without using bullets, you can model this Heavy Cotton Tee product description.
The product description includes four sections: about, key features, care instructions, and a size guide.
From the about section, a customer can understand the product’s features and benefits without reading everything.
It explains how the t-shirt’s spun fibers make printing easy and how the customer won’t suffer underarm itching as there are no side seams.
In addition, it doesn’t fail to state that the shirt is durable. Notably, there’s not much technical detail in the about section.
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Are you selling t-shirts that feature designs? If so, this Versace Baroque T-Shirt product description is one of the best you can sample.
The first line of the product description, and the only sentence in the paragraph, simply states what’s printed on the front of the shirt. Next is the list of the product’s features and care instructions.
This product description will best work if you sell your t-shirts on your own online store rather than on a marketplace.
It goes straight to the point, without any extra detail to eulogize the product. Customers can get all the eulogizing information from your store’s homepage and similar pages.
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Here’s a sample you can go with if you sell on online marketplaces. Like most product descriptions, it features an overview and then the technical details.
The overview had just two paragraphs. The two paragraphs capture the essence of the t-shirt, including that it’s made of soft cotton and improved with state-of-the-art technologies.
Notably, every word in the product description gives the customer some new information about the product.
While the overview generally states that the t-shirt was made with an anti-stink technology, the subsequent product feature section mentions the specific technology.
It’s an ideal product description for minimizing technical detail so you don’t bore customers from the onset.
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This product description is of the Gildan Men’s Crew T-Shirts on Amazon.
The multipack t-shirt product is a number one bestseller on the marketplace, and you won’t find many more successful product descriptions.
Typical of Amazon product descriptions, this one first features the t-shirt’s technical details, including the fabric type and care instructions.
If your t-shirt is relatively popular among your customers, you can model Gildan’s style of acknowledging your brand in the main description before explaining the product’s benefits.
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You can model this product description example, whether you sell sports t-shirts or not. It’s another example that uses bullet points, and, notably, it includes the product features and description.
Using the first bullet point as an example. Most product descriptions will only highlight the t-shirt’s feature, which is FreshIQ advanced odor protection technology.
However, this product sample further explains the benefit of the feature, which is that it fights odor-causing bacteria.
A customer who reads the feature may easily understand what it does, but as stated earlier, don’t assume every customer can decipher the benefit of a feature.
Making the benefits clear-cut is best.
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You can work with this product description if you want to sound like a friend to your customers.
Using informal language with your customers has its pros and cons, but most of the time, the pros outweigh the cons.
This sample product description emphasizes the customer’s experience more than the product. Notably, it opens with a rhetorical question to engage the customer.
Furthermore, it only highlights three attributes of the t-shirt – simple, comfortable, and low profile.
The product description is void of any technical detail, which shouldn’t be a disadvantage, especially if your t-shirt is simple.
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If you want a product description that blends formal and informal writing, you can go with this one.
Like other product description examples, it uses bullet points. Some bullet points highlight the benefits of the t-shirt, while others emphasize the features and further technical details.
In particular, the first bullet point expresses what type of product it is with informal speech – Just your everyday smooth, comfy tee, a wardrobe staple. The more technical details – which many customers will find relatively dull – are left for the last bullet point.
Notably, this t-shirt description example uses full-length images, not just cropped images of someone wearing the shirt.
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When writing a product description for a shirt that marks a celebration, it’s important to highlight that selection. This t-shirt product description does that perfectly.
The quickest thing you’ll notice is the use of colorful emojis. Birthdays are fun celebrations, which is what the colorful emojis represent.
Furthermore, it features the keyword “birthday girl” multiple times, along with words like outfit and shirt.
When writing a product description, it’s ideal to follow SEO techniques so customers can easily search and find your product. Hence, the regular use of the keyword “birthday girl.”
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You mustn’t always use paragraphs or bullet points. Sometimes, it’s safe to be creative and use a table to display your t-shirt product description.
As seen from this t-shirt product description example, the advantage of using tables is that it makes it easy to find information. Also, you can feature as many details as you want, as you can feature many rows and everything will still appear ordered.
Furthermore, tables are ideal if you’re selling to international customers, as you’ll need to include as many technical details as possible.
This t-shirt product description features unusual details like supply type, packing, shipping mode, payment terms, port of departure, and remark.
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How To Write A Good T-Shirt Product Description For Your Online Store?
Now that you have checked out the best t-shirt product description examples, it’s essential that you know how to write a good t-shirt product description.
Here are some top tips to follow.
1. Know Your Target Customers
Image by Maicon Fonseca Zanco via Pixabay
No matter what product you sell, it’s always important to understand your target customers before putting anything out. Know Your Audience is a fundamental rule in business.
Primarily, you should know their demographic details. Demographics include age, sex, nationality, location, and income. It also consists of the devices your customers use – mobile, tablet, or desktop – how they get to your online store, and what type of products they like to buy.
Generally, the more you know about your target audience, the better you can write a product description they’ll find relating.
There are many ways by which you can study your target customers. One easy way is to analyze your current customers. You can easily get these metrics from your analytics dashboard, depending on your eCommerce platform.
You can connect your store to a tool like Google Analytics for better and more in-depth metrics.
Another way of understanding your target customers is to analyze your competitors, especially the most successful ones. It’s simple – they have the customers you want.
You can analyze your competitors’ product pages, including their comments, to find out who their customers are and what they like.
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2. Tell A Compelling Story
Telling a story is one of the best ways to write a compelling product description. Most online store owners write product descriptions like manuals, which many customers find boring.
Stories evoke interest and attention. They can hook your customers from the first letter of your product description until the last period.
However, it’s easy to get it wrong when trying to tell a story via your product description.
First, apply the first tip in this guide. Your story should focus on your customer rather than your t-shirt. You can write a story about their problems with wearing poor-quality t-shirts and how purchasing a quality t-shirt like yours solved these problems.
Use a scene your customers can easily relate to and try to avoid many technical details. You can outline these later at the end of your product description. However, the story should highlight the basic features of your product.
Furthermore, use active writing. Your customers should feel like you’re narrating the story in person, right in front of them.
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3. Explain The Benefit Of Your Product Features
Most online store owners get it wrong by intermixing product features and benefits. Features are the characteristics of a product, while benefits are the outcomes of using a product.
A product description isn’t a product description if it only contains the product’s features – it’s a manual. You should include your t-shirt’s quality features and the benefits they offer buyers.
Rather than write Made with cotton, write Made with cotton for comfort and breathability.
Don’t assume that your customers can decipher the benefits from the features, no matter how self-explanatory they may be.
However, you don’t have to overdo it. In other words, you don’t have to explain the benefit of every feature. Doing this would make your product appear perfect, making it difficult for customers to believe you.
It’s ideal to select the top two or three features of your t-shirt and emphasize their benefits.
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4. Use High-Quality Images And Infographics
Image by Angela Roma via Pexels
Customers can read your texts and visualize your products, but letters alone won’t create the perfect picture. You must include images in your product descriptions, not just any type of images, but high-quality images.
Many customers prefer visuals to text, and the reason isn’t rocket science. It’s because viewing an image takes less time and effort compared to reading a text.
If you sell on marketplaces like Amazon and eBay, you should upload actual photos of your t-shirts without any illustrations or any other item present.
However, you can use infographics if you sell on your own website. Infographics combine both visual and text customers. When displayed side-by-side, it’s easier for customers to relate the text description with the images.
Infographics will work with any type of product description, whether you simply want to describe, tell a story, or state the product’s features and benefits.
However, you mustn’t fill your product infographics with too many elements. Hence, only focus on the most significant benefits.
5. Add Humor And Avoid Jargon
Humor sells because customers will readily buy from a brand they like. You can make your customers like your brand – not your product in particular – by adding some humor to your product description.
This doesn’t mean you should fill your product pages with collections of jokes. You should keep it at a minimum.
Furthermore, you should know that humor is subjective. What a person finds funny, another may find severe.
This is why it’s essential to know your audience. That way, you can easily add humor that will appeal to most.
Additionally, limit technical jargon. Simply put, jargon is words, phrases, and sometimes sentences that tell nothing about your product. Most of it is cliche – overused words in the t-shirt selling industry.
6. Use Proper Formatting
Whatever you write and publish on the internet needs to be correctly formatted. If not just so that people find it easy to read.
Fortunately, you don’t need advanced formatting when writing product descriptions. Simply ensure you get the basics right, including spelling, word arrangement, and punctuation.
You can use free proofreading tools like Grammarly for that.
You should use a few sentences per paragraph to make your product description easy to read. Featuring many sentences in a paragraph will make your text appear like a web article instead of a product description. A maximum of three sentences per paragraph is perfect.
Furthermore, you can use bullet points to outline key features and benefits. You can also use styling like bold and italics to draw customers’ attention to specific texts.
7. Apply SEO Techniques
Your product description needs to follow SEO techniques to ensure people can find your product pages. A good product description will be useless if customers don’t visit your product pages.
Many customers use search engines like Google to find products. If you sell on marketplaces like Amazon or eBay, the chances that a customer will search before discovering your product page is also high.
When talking about SEO product descriptions, much of the focus is on keywords. You should identify the keywords your customers search for and creatively add them to your descriptions.
Do proper research and use only the most important keywords. Don’t just pack and stuff keywords in your product description.
Aside from the fact that you’ll be writing a whack description by doing so, you can also be penalized by search engines.
Again, keep the first rule in this guide – optimize your product description for SEO with your customers in mind, not just the crawler bots.
T-Shirt Product Description Examples – Bottom Line
Wrapping up, the t-shirt product description examples we explored serve as a masterclass in clear, compelling sales copy.
They show how to capture attention and convey product benefits quickly and effectively.
These examples are not just about selling a T-shirt; they’re about presenting a story and an experience.
Use them as a benchmark to craft descriptions that don’t just describe a product but sell an idea — one that resonates with your audience and moves them to action.
Tom loves to write on technology, e-commerce & internet marketing. I started my first e-commerce company in college, designing and selling t-shirts for my campus bar crawl using print-on-demand. Having successfully established multiple 6 & 7-figure e-commerce businesses (in women’s fashion and hiking gear), I think I can share a tip or 2 to help you succeed.