Divi vs ClickFunnels – Which Is Better?

If you want to earn high converting sales from your digital or physical products, then your business must be visible online.

To do this, you must have web pages, and over the years what is required to have a good web page has changed.

A long time ago, it would have been enough to have a simple website with a home page and a few other pages like the contact page, pricing page, and about us, but not now.

Now, if you want to regulate what your customers see and roll out content to them at the right time, then you must use sales funnels.

If you are not a techie, setting up web pages that are highly optimized to meet your conversion and sales goals may be a reach, unless you use a good page builder.

A page builder is a web platform that automates the process of creating dynamic pages for your business, whether or not you know the first thing about coding.

In this article, we will take a look at two very popular page builders in the market – Divi and ClickFunnels, taking into account their features and performances.

Ready? Let’s dive in:

What Is Divi?

Divi is a page builder that comes with a WordPress theme, which means that most people that are using the software do not just use it as a standalone page builder; they use it alongside its theme.

Unlike other Divi alternatives, Divi can be used for creating any type of website, including business websites, eCommerce websites, portfolio websites, and more.

It was launched in 2013 and since then it has been one of the most popular platforms to build websites on.

One thing to know about Divi is that it is one of those page builders that you either fall head over heels with, or you can’t stand it.

Another unique thing about the Divi page builder is that they have a frontend and backend editor for builder websites, which is really impressive because a lot of people like to build their websites differently, and for different functions.

It also helps that anyone without a coding background can easily use Divi to create elegant pages in minutes. And while it is not the only tool that does that, this and the combination of several other things makes the Divi tool one of the most sought-after in the market.

The Divi theme is available as part of the Elegant Themes membership, which gives you access to all of their themes and several Divi plugins.

Let’s now take a look at the features of the Divi page builder so that you can decide if it is good for you or not.

Divi Drag-and-drop

Image source: WP Solver

One thing marketers’ check before purchasing a page building software, or any software for that matter, is its ease of use, and nothing screams ‘easy to use’ than one with a drag-and-drop option.

To be honest, you will get a little extra when you build your page from scratch with codes than when you don’t, but thanks to software developers you can get almost as much value from page builders. So if you are going to opt for the easier route, why not go all the way?

If you keep up with web development trends, you will find out that page builders like Weebly and Squarespace have become increasingly popular in recent times. This is because, unlike a lot of conventional page builders that require you to know a little HTML, these builders do not.

But, after all is said and done, it is still difficult for a lot of people to opt for the likes of Weebly and Squarespace and pass up on all the benefits that WordPress has to offer.

Well, with Divi, you don’t have to. In fact, you can use this page builder to create many simple and flexible pages just by moving the different elements across the screen.

This feature gives you access to a lot of built-in modules including image and audio galleries, and a bunch of pre-made page layouts that allow you to build a page really fast, even if you don’t know how to edit HTML.

Now, it doesn’t stop there with Divi. The developers of the software added an upgrade to this feature by introducing the drag-and-drop file upload.

This means that users can now easily upload a wide range of files from their computer to their page.

Divi Dynamic Content

Image source: Elegant Themes

The dynamic content is a brand new feature in Divi that works by pulling data from the database and automatically positioning them where you have preset them to be.

This means that you no longer have to manually update your content one by one; instead, the new dynamic module will update itself whenever you make a modification to its connected content.

Here’s how it works:

The static content that you create on your pages are connected to dynamic content entries, so when a change is communicated, it responds accordingly.

For example, you can add an image to your media and connect its source to your featured image using dynamic content, so whenever you change the feature image, it will automatically update the page.

Image source: Elegant Themes

Divi Preset Layouts

Image source: Divi Cake

If you are looking for a page builder that has an insane amount of premade themes to give you a jumpstart on things, then Divi is a great place to look.

The page builder houses hundreds of beautifully designed themes with different layouts and colors, so if you do not want to build your page from scratch, all you need to do is import a design from the library to your website and customize to your taste.

You can find the layout that suits your goal by typing in your keywords or search through the layout categories such as tech, health and fitness, services, etc.

Divi Transform Option

Image source: Elegant Themes

With this feature, you have the power to transform your pages within Divi with freehand design as though you are using graphic design software like Photoshop.

This feature enables you to easily move elements to any position you like, resize them, and rotate to your specifications. And even though you can find similar features with other page builders, Divi has introduced a new interface that allows you to perform this transformation seamlessly.

Here is what the transform option lets you do:

Scale

You can easily adjust the size of any element within your page by merely moving your mouse up and about. The size of the full element, and those within it, will change immediately.

Position

One common bug with a lot of page builders is the inability to reposition an element on a page without distorting other elements within the page. The Divi builder allows you to control an element position and it does that independent of surrounding elements.

Rotate

Divi lets you rotate your element in three different axes and also allows you to combine more than one rotation to give you 3D effects. This will save you a lot more time than when you create mock-ups using external graphic design software to generate the 3D effect.

Skew

The skew effect is somewhat similar to the rotational feature. In fact, using skews side by side with the rotational effect can help you create some serious 3D designs.

Transform origin

Lastly, the transform origin option lets you reposition the elements that you have previously resized, moved, rotated, and skewed.

The combination of these transformation options allows you to create amazing hover effects within the Divi page builder.

Divi Customer Support

Divi offers customer support through live chat, contact form, and social media channels.

Their customer support team is helpful, and they are always willing to go above and beyond to help you with your Divi products.

Apart from their frequently-updated blog page, Elegant Themes offers community support through their forum.

Divi Pricing

Divi has two pricing tiers that basically do the same thing.

They include access to Divi, Extra, Bloom, and Monarch, with hundreds of website packs, product updates, premium support, and unlimited website usage.

The only difference between both plans is that one is billed per annum, while the other grants you lifetime access to the software.

Image source: Elegant Themes

What Is ClickFunnels?

ClickFunnels is an online sales funnel builder that helps businesses market, sell, and deliver their products online.

It is a tool used to create sales funnels, which are a series of pages that lead customers through a buying process.

The goal of ClickFunnels is to simplify the sales process and make it more efficient. ClickFunnels allows businesses to create landing pages, opt-in forms, order forms, and thank you pages.

These pages can be customized to fit the look and feel of the business’s website. ClickFunnels also includes email automation and order management features.

ClickFunnels is a powerful tool that can help businesses increase their online sales.

However, it is important to note that ClickFunnels is not a magic bullet. It will not automatically generate sales or leads for a business. A business will still need to invest time and effort into marketing their products or services.

There are so many marketing tools out there, but very few of them have been aggregated to give you everything you need to succeed in the digital industry. ClickFunnels is one of these.

ClickFunnels gives you a reliable marketing and sales system by letting you create elegant and dynamic pages with preset templates that can easily be customized.

What is so special about this one is that when you opt for it, you will get a landing page and a sales funnel builder all for the price of one.

If you go through a good number of ClickFunnels reviews on the web, you will likely come to the conclusion that it is one of the best tools in the market because of its powerful features and functionalities, but then, it comes with a heavy price tag, so is it worth it for your business?

Let’s find out.

Getting Started With ClickFunnels

To get started with ClickFunnels, you can take advantage of its 14-day free trial period and be charged on your credit card after the 14 days has elapsed.

However, if you choose not to continue with the platform before the expiration of the trial period, you can cancel at any time and will not be charged on your credit card.

To sign up, fill out the necessary details, including your credit card details, and your account will be created immediately.

From your dashboard, you can set your account details properly and configure other essentials such as your affiliate setting, time zone, and language settings.

ClickFunnels Editor

Image source: ClickFunnels

Drag and drop editor features are the order of the day for the best page builders, and the same editor is present in ClickFunnels.

The ClickFunnels editor is simple and intuitive, which makes it fun to use. So even if you have no prior knowledge about coding, you will still find it pretty easy to understand since it does not require you to write any code.

To create a page is easy; all you have to do is to click on the element you wish to customize or reposition, and move it around the screen.

On the ClickFunnels editor, you can build your sales funnel by choosing from a variety of preset content blocks such as timers, pricing sections, frequently asked questions, among others.

You can also import images from your computer or get them from the ClickFunnels stock library. You can also embed videos from third-party video platforms like YouTube and Vimeo.

The editor lets you create super dynamic sales funnels by giving you free rein over virtually every element. You can change the font size of your headlines and calls to action to make better impressions.

If you want to create forms for your lead magnets, surveys, or shipping forms, ClickFunnels lets you choose from a number of advanced forms, which you can easily customize.

You can set cool background colors and images for your funnels, create pop-ups to increase conversion rates, and add social signals and indicators, including Facebook share buttons, signup buttons, etc. to boost your social trust.

Analytics and A/B Split Testing

Image source: ClickFunnels

If you want to make the best of your campaigns, one way to go about it is to test your funnels and pages to see those elements that work and those that don’t.

In this case, you will test out different versions of the several elements that are on your page, including your headlines, call to action, videos, images, and even the page itself.

Once you have done this, you can monitor the outcome using the ClickFunnels analytics feature to understand which parts of your page your customers resonate with the most and scale up on them.

The analytics feature will give you access to the number of page views, conversion ratio, and metrics over time.

ClickFunnels Backpack Affiliate Program

Image source: ClickFunnels

One of ClickFunnels’ single most unique features is its Backpack affiliate program that allows users to set up different affiliate programs for both physical and digital products, which will pull traffic to their site and increase their revenue.

With the Backpack affiliate program, you can create different types of affiliate programs for your family, friends, and customers.

You can manage your referrals and payments as you monitor your progress.

ClickFunnels Support & Documentation

Image source: ClickFunnels

ClickFunnels is known for its extensive support that its users are entitled to in the form of a large knowledge base.

This knowledge base houses a well structured and organized syllabus that maps out the location of just about every resource that new ClickFunnels users need to hit the ground running.

In addition to that, you will still find more than a few helpful tutorial videos in the ClickFunnels dashboard that spell out the best practices, break down the functions of the many ClickFunnels features, and provide very useful tips for using the platform.

If you want a more intimate experience, ClickFunnels has a strong online community on their website and Facebook.

On the support forum, users are free to ask any relevant questions that may be bugging them, debate on answers, and give support to fellow users.

On Facebook, the platform boasts a following of over 400,000 subscribers and users can still discuss relevant topics and provide support to each other.

If somehow you don’t get the help you need from any of the open resources on the ClickFunnels website and social pages, then you can leave a question on the website and a member of their team will respond fairly quickly.

ClickFunnels Email Marketing

Image source: ClickFunnels

Whether you like it or not, email marketing is still an integral part of marketing, and ClickFunnels obviously agrees, which is why they have their bases covered when it comes to email services.

For starters, the platform has its own automated email marketing platform called Actionetics, which you can only access if you subscribe to its more expensive plan.

Although Actionetics may not be a standalone automated marketing plan, it has a couple of functions that rival even some of the most popular marketing apps in the market.

With Actionetics, you can design email campaigns and create funnels and follow-ups to respond automatically when a user acts on your funnel.

You can also set up email lists, smart lists, and track your customers’ metrics.

If you’d rather use one of the more traditional email automation platforms, ClickFunnels is compatible with a good number of third-party apps, including MailChimp, Aweber, Hubspot, and a host of others.

On the one hand, Actionetics is great because it avails you the opportunity to relate with customers on a personal level, and on the other hand, you will find using any of the popular third-party apps easier to use since they have been around for a long time and there are proven resources that you can easily lay your hands on.

ClickFunnels Webinars

Image source: ClickFunnels

The use of webinars has proven to be an effective marketing module, which is great news for ClickFunnels users as the platform lets you create webinar-inspired funnels to help you sell your products to new audiences.

ClickFunnels lets you run webinars in two formats:

You can first host your web event on an external webinar platform and then customize the registration process with ClickFunnels. Alternatively, you can pre-record a webinar and set it up for ClickFunnels to play it on demand.

ClickFunnels Integrations

While ClickFunnels is packed with a drum-load of features, it will also help to use some third-party applications that provide more in-depth functions than some in-app functions, and luckily for us, ClickFunnels is compatible with a host of good apps.

However, just as you are getting started, there are three main integrations that you will like to get on right away.

Autoresponders

Before anything else, first set up your email automation using one of the popular autoresponders, like MailChimp. If you prefer to use a ClickFunnels service to handle your email marketing, you can select Actionetics to integrate with your application, but only if you are on the Platinum plan.

Payment gateways

Payment is a very important part of any business, so it makes sense to use only trusted payment gateways to process funds.

With ClickFunnels, you can use some of the most reliable payment gateways like PayPal and InfusionSoft to collect payment from your customers.

Outgoing SMTP

Finally, you have to set up an SMTP service to enable ClickFunnels to process and send transactional emails.

How To Create A Sales Funnel in ClickFunnels?

You can create a sales funnel in ClickFunnels with two options: The Classic Funnel Builder and the Funnel Cookbook.

The Classic Funnel Builder lets you select a funnel type and build your funnel from there from scratch, while the Funnel Cookbook, which is the obvious choice for new users, provides you a catalog of premade templates that you can pick and tweak to taste.

To use the Funnel Cookbook, you must choose and complete a template, select the industry, goal, and type of funnel. Once this is done, you will then be given the best premade funnels from your specifications that match your query.

ClickFunnels Pricing

ClickFunnels has two pricing tiers: the Basic plan and the Platinum plan.

Basic Plan – $97 per month for monthly subscription, or $80.84 per month for annual subscription

The Basic plan guarantees you up to 20 funnels, 100 pages, 20,000 visitors, 3 custom domains, and an unlimited amount of contacts.

Platinum Plan – $297 per month for a monthly subscription, or $247.50 per month for annual subscription

On the other hand, the Platinum plan offers an unlimited amount of everything that the Basic plan offers. This plan also gives you access to features that are not contained in the ClickFunnels plan, such as Backpacks and FunnelFlix Platinum (their training vault).

ClickFunnels vs Divi: Pros And Cons

Divi Pros

• Easy to use
• Flexible customization options
• It does not require coding skills
• It is mobile responsive
• Over 250 layout packs
• Unlike some Divi alternatives, it has built-in WooCommerce modules

Divi Cons

• Users can be overwhelmed with tons of customization features and shortcodes.
• Heavy videos load slowly

ClickFunnels Pros

• Easy to use landing page builder
• Straightforward A/B split testing
• ClickFunnels is an intuitive sales funnel builder
• Diverse sales funnels templates
• Third-party integrations

ClickFunnels Cons

• It doesn’t have a blog
• It is not open-source
• Expensive pricing plans

Divi vs ClickFunnels: Similarities And Differences

Similarities

• Both Divi and ClickFunnels have user friendly interface
• Both platforms integrate with other third-party apps
• They both have a WYSIWYG page builder and editor
• Both ClickFunnels and Divi can be used to create landing pages
• They both have template repositories

Differences

• Divi is a WordPress theme and website builder, while ClickFunnels is a sales funnel builder.
• Divi is ideal for all kinds of websites, while ClickFunnels is best for eCommerce business owners.
• ClickFunnel users enjoy awesome customer support compared with Divi users.
• Divi is not the best option for marketing outreaches, while ClickFunnel remains the better option for marketing outreaches and sales funnels.
• Divi is not a pop-up builder, while ClickFunnel is ideal for creating pop-ups.

Final Words – Divi vs ClickFunnels

These two applications are ideal for designing awesome pages that will meet industrial standards, so choosing the ‘right one’ depends on a number of factors that affects you, most especially your budget and your particular need.

Personally, I’d opt to use ClickFunnels because of its fully packed features and functionalities that make it easy for me to find the tools and templates, regardless of what my sales goals are.

However, ClickFunnels is more expensive, so before you break the bank, you may want to look into Divi as an alternative and see if it benefits you more at the end of the day.