Income School Project 24 Review, Cost, And Discount

Business is fraught with challenges, but some people succeed nonetheless.

Statistically, about 70 percent of internet marketers are making investments in content marketing.

So what makes the difference? How do they ensure success?

The answer is mentoring and guidance.

That’s what platforms like Income School Project 24 do for marketers; help them improve their chances of success.

But is Project 24 worth your time and money?

Let’s find out.

What Is Project 24 Income School?

Project 24 Income School is an online platform where you can learn how to do business online using mediums such as blogging and vlogging – particularly on YouTube.

The name Project 24 refers to the platforms’ aim of helping people create passive income from the internet within just 24 months. Notably, the two major areas the school covers is internet marketing and SEO.

Project 24 Income School started off as just a simple podcast but has since grown and now boasts of hundreds of successful blogs and internet businesses. The platform features about 265 videos, 154 podcasts, and so many lessons.

Income School - Grow with Internet Marketing

Learn from the experts of the game! Income School founders Jim Harmer and Ricky Kesler take you through everything you need to know to start a profitable online business using blogging & YouTube.

We earn a commission if you click this link and make a purchase at no additional cost to you.

How Project 24 Works

As a non-member of Project 24, you only have access to general information when you enter the site. But once you make a purchase, you gain access to the members’ area. The whole site opens up to you.

Project 24 greets members with a welcome video and gives them four steps to get started immediately. These steps include how to join the community and how to join the podcast.

Once you’re there, the founders, Jim Kesler and Ricky Harmer, are always eager to help.

The community is loaded with knowledgeable people at varying levels of success in the blogging business. So you’re sure to get answers from someone who’s gone ahead of you.

This platform goes through constant updates in response to the questions that members ask in the community. So it’s not uncommon you’ll find newly published vlogs, podcasts, webinars, and guides regularly.

Project 24 courses are thorough and information-rich, but the most valuable one is their “60 steps.” As you’d expect, this course has 60 lessons. Each lesson teaches you the next thing you need to do for every stage of your business.

Step eight, for instance, talks about how to create your “hit list.” You’ll get multiple videos that will show you how to do that right. Additionally, you can download an actual hit list that was used for a real site.

You also get to enjoy coaching from the founders of Project 24. Jim and Ricky make it easy for you to track where you went wrong if you follow the 60-step structure. They interact with course users regularly.

Target Audience

With Project 24, it doesn’t matter if you’re a professional or new to blogging. The platform deals with marketers in the beginner, intermediate, and advanced phases of the blogging experience.

Beginner Marketers

If you’re starting a blog for the first time, you probably don’t know what it takes to have it running, or you’ve heard some things about blogging, but haven’t tried it out yet.

You’re not alone!

Project 24 offers step-by-step guides on how to create successful sites starting from zero experience. Specifically, you’ll learn to set up WordPress, use the right plugins, create good content, optimize for SEO, and monetize your site well.

But you must play your part. Follow the structured steps designed for you and work towards your expected results.

Intermediate Marketers

The members of this group have tried internet marketing but failed at it, and they make up most of the members at Project 24.

So don’t worry if you fall under this category.

Most of the courses they’ve tried give useful tips but unintentionally omit or miscommunicate specific details. So Project 24 solved that by making a detailed guide that breaks down necessary steps further, into the smallest units possible.

Whenever Ricky and Jim inspect their members’ sites and find frequent lapses across the board, they update their 60-step guide. The thought is that the guide might be miscommunicating their message, so the update fixes that weakness.

Income School - Grow with Internet Marketing

Learn from the experts of the game! Income School founders Jim Harmer and Ricky Kesler take you through everything you need to know to start a profitable online business using blogging & YouTube.

We earn a commission if you click this link and make a purchase at no additional cost to you.

Project 24 uses these constant checks to make weekly updates to the 60-step guide.

If you’ve failed too often, then you’re likely bored with internet marketing by now. It’s logical. But if others in this field have succeeded, you can also do it.

Advanced Marketers

The members in this category know what it takes to be internet marketers. But as you know, techniques come and go. Hence, Project 24 regularly updates old and weak methods with well-detailed new and better ones.

In one example, the founders shared how they moved the Camper Report from $2000 per month to $8000 per month by changing monetization methods. In another example, it was about the cost of writing articles and scaling your business with freelance writers in Project Rexburg. So you’ll learn how to scale your blogging business, besides other benefits.

Even advanced marketers would benefit from courses that address SEO and ads. So before you assume that the 60 steps are too easy, you may want to take things slowly and follow the steps first and only omit steps that ask you to get what you already have.


Project 24 makes sure that you have all the resources you need to build a niche site. You can binge on the videos and courses available to you as a member. Additionally, you can learn from the community and contribute when others need help.

Here’s a summary of Project 24’s features.


Little mistakes can stop your site’s progress. But you can increase your chance of success by following Income School’s Project 24 step-by-step guide to creating a niche site. Project 24 goes into great detail by breaking this process down into 60 steps.

If you’re not new to building sites, some of these steps will be familiar to you. If you are new, you won’t have a problem niching fast and picking a domain name. Project 24 has an ongoing blog on 50 niche site ideas with suggestions that you’ll find helpful when choosing a niche.


Project 24 podcasts on the newest and most improved SEO, monetization, and marketing techniques. These podcasts are strictly for members of the Income School.

Among many other lessons, you’ll learn how to grow your blogging business by leveraging freelance writers. You’ll also find out how to estimate and build content.


Building an online business has its share of challenges. The problems you face can range from questions on SEO, to discouragement, or even more technical issues.

But not to worry, this platform has a community of people at different stages of success, so you’ll always have answers that are based on actual experiences.


Project 24 has a bunch of courses that’ll help you recognize the next course of action. The most popular of these courses is “60 Steps to a Successful Site.”

If you already have a site, act like it’s new and follow the steps in the course, but skip steps that require you to do something irrelevant. For instance, skip the step that asks you to install WordPress if you already have it or you use a different CMS.

Income School - Grow with Internet Marketing

Learn from the experts of the game! Income School founders Jim Harmer and Ricky Kesler take you through everything you need to know to start a profitable online business using blogging & YouTube.

We earn a commission if you click this link and make a purchase at no additional cost to you.

Step two recommends Project 24’s plugins. But if you have similar functions on your site, ignore the step and move on. The first five steps of the 60-step course might be familiar, but beyond that, you’ll learn new things.

Other courses in Project 24’s library include

  • Search Engine Optimization (SEO)
  • Email Marketing Basics
  • Photography For Bloggers
  • Effective Website Monetization
  • Busting Internet Marketing Myths
  • Successful Niche Selection
  • Effective Web Traffic Growth
  • Managing & Training Writers
  • Speed Writing
  • Getting Into The Right Mindset

Also, you’ll get an in-house premium theme for WordPress and a plugin that attaches Amazon affiliate links. You’ll also get a premium Project 24 vlog and several sessions of the Project 24 podcast, as well as Excel spreadsheets that show profitable niches and earning expectations.

Full Course Breakdown

Project 24 uses the following courses to pass detailed information to the members periodically. When you’re done with the courses, you’ll have a professional-looking site.

Here’s a breakdown of the courses.

Course 1: Project 24’s 60 Steps to Profits

This course is the most talked-about in Project 24, since it helps the user to build a successful website through a 60-step process.

Some of the topics treated here include:

  • Building a WordPress site
  • Selecting a good niche
  • All you should know about SEO
  • Keyword research
  • How to create a well-optimized post, and many more

To an advanced marketer, these topics might sound basic, but when you follow the process, you’ll find seemingly little steps with the potential to stall your progress.

Course 2: Search and Keyword Analysis

In this course, you’ll learn some hacks and tricks that are useful for finding articles.

This course is broken down into the following topics:

  • Planning your brand
  • Generating ideas
  • Keyword selection
  • Creating an effective hit list

Course 3: Deciding on the Right Niche

Deciding on which niche is right for you can be pretty challenging. You want to evaluate what you think is a profitable niche against its pros and cons. Instead of thinking of how that niche makes you feel, think ROI.

As a member of Project 24, you’ll be guided to choose a profitable niche based on your goals. You’ll also get a spreadsheet with about 350 niche ideas and sites arranged in order of decreasing profitability.

The aim of this list is to start you off on a strong foundation.

Course 4: Search Engine Optimization

If you want to get organic traffic, then you must use specific SEO techniques to enhance the online visibility of your blog. This course design is easy to understand and follow. It goes straight to the point of all you need to know about optimizing your site for search engines.

Course 5: Web Traffic

Spending money to promote your site on social media platforms doesn’t guarantee success. So in this course, Project 24 shows you the strategies you must employ to hit your desired ROI.

Course 6: Email Marketing 101

In this course, you’ll not only learn how to build an email list, but why you need one. The topics in this course would:

  • Show you what should influence your decision to build an email
  • Teach you how to start with a free list and scale-up, and
  • Guide you on how to engage and convert visitors to buying customers

Course 7: KGR

In course seven, Project 24 teaches the Keyword Golden Ratio (KGR) and its relevance to internet marketing. Here you get to test out the ideas and decide what works for you.

Course 8: Hiring and Training Writers

Your blog is useless without content, but it shouldn’t be shabby either. Since you won’t always have time to create top-notch content, you’ll have to hire the best hands. If you don’t find your desired writer, the lessons in this course help you train any writer to your taste.

Income School - Grow with Internet Marketing

Learn from the experts of the game! Income School founders Jim Harmer and Ricky Kesler take you through everything you need to know to start a profitable online business using blogging & YouTube.

We earn a commission if you click this link and make a purchase at no additional cost to you.

Course 9: Complete Photography Guide

This course aims to teach you how to make unique photos for your site. Project 24 covers all you need to know about professional photography in 22 lessons.

Course nine covers topics like:

  • Lighting landscape
  • Aperture
  • Close-up photography
  • Shutter speed
  • ISO

Course 10: Website Reviews

In course ten, you’ll watch how instructors review members’ sites and give feedback. In about 15 minutes, you get to see what influenced people’s success or failure.

Albeit when you try out these strategies, bear in mind that some might not work for you no matter how great they are.

Course 11: Improve Your Writing Skills and Speed

This course guides you through steps to improve your writing speed. You’ll learn to pick the right topic and create an article that fits. All you have to do is use the template provided for you, and adjust it to the topic’s requirements.

Course 12: Site Monetization with Ads

Monetizing a site follows certain stages that shouldn’t be rushed. After optimizing your website and driving reasonable traffic, you have to make your visitors aware of their need for your product before you monetize. This process often takes time.

In this course, you’ll learn how to monetize your site tactfully with ads.

Course 13: Creating Success

Unlike the others, this isn’t an actual course. It’s a quick reminder that success isn’t automatic, but requires hard work. You’ll learn how to successfully grow an online business from a presentation Jim made in October 2018.

Course 14: Drive Traffic with Pinterest

On August 15, 2019, Project 24 released a module that shows a peculiar way to drive traffic from Pinterest to your site.

Unlike Facebook, where you pay to get traffic, Pinterest’s traffic is free. Additionally, you also get to view five interviews with bloggers who have drawn much traffic from Pinterest.

Income School Project 24 Pricing

As a premium online marketing course, Income School Project 24 starts at $449 for a year. However, this is not a fixed price, and you also don’t get lifetime access to its packages.

After the initial payment, there is a yearly fee structure of $249 per year if you choose to continue with the course. This payment gives you continued access to member areas and content – both old and recently added.

You have the option to pay with either a credit card or PayPal.

To register, you can visit their registration page and fill in the necessary information.

Keep in mind that the entry charge of Project 24 might change yearly, but Income School founders have said the annual membership of $249 would remain the same every year.

The 2018 entry cost of Income School was $349.

Contacts And Support

The Income School Project 24 has forums that provide you with whatever support you may need. There’s always a member to help you if you’re stuck in any way.

Even more, course instructors make sure to answer questions daily. They commit to answering 50 questions weekly, which is 200 questions a month.

Is Project 24 Legit?

Project 24 is a legit platform because they don’t scam you of your money. You get access to their videos, lessons, and podcasts after payment which is valuable. Although based in the United States, Project 24 boasts of many foreign users.

Furthermore, both newbies and those with established websites and internet businesses can make use of Project 24. You can visit online forums like Reddit and you’ll find many of Project 24 students who attest to the value they get from the platform.

Finally, there are free videos from Project 24 available on YouTube. You can check them out to have a preview of what you could benefit from the course if you pay.

Is The Income School Project 24 Worth It?

Income School Project 24 is particularly worth it if you don’t know where to start in internet marketing. The step by step learning process will teach you how to create passive income websites in profitable niches.

However, most of Project 24 Income School’s courses target WordPress users. As a result, it might not be very ideal if you plan on running a business on a non-WordPress CMS.

Nevertheless, you can still learn content creation, how to optimize your content to increase traffic, and how to monetize.

The advantage with Project 24 Income School is that you can apply your learning on different niche sites. Also, as a member, you can join their affiliate program to earn more.

Income School - Grow with Internet Marketing

Learn from the experts of the game! Income School founders Jim Harmer and Ricky Kesler take you through everything you need to know to start a profitable online business using blogging & YouTube.

We earn a commission if you click this link and make a purchase at no additional cost to you.

Does Project 24 Include Acabado?

Acabado is an SEO optimized WordPress theme from Project 24. The theme is built to be very fast, clean, organized, and with lots of other built-in SEO features. Already, many of Project 24 students use the theme on their websites.

When you pay for Project 24 Income School subscription, you also get access to Acabado. So Yes! Project 24 includes Acabado. However, whenever your Project 24 subscription expires, you no longer have access to Acabado.

The best option for most users is to purchase a separate Acabado license. You can purchase a lifetime Acabado license which will give your ultimate access to the SEO-optimized WordPress theme.


So, what are the benefits of subscribing to Income School Project 24?

Continuous Updates

At first glance, Project 24 already has a lot in its packages. However, they introduce new content regularly.

As you go through the courses, you might see some steps that have been left out. Project 24 fills these gaps with fresh content and elements, making its value appreciate over time.

The internet changes constantly. Hence, you need to learn new things. Project 24 helps you do that by slightly altering content and keyword strategies.

Coupled with getting essential information, you also get challenges that drive you to write, as well as Q&A sessions in both podcasts and vlogs.

Adds Content Weekly

Project 24 is not a static course. New pieces of content get added weekly.

These contents don’t have to be extensive additions.

They could be free in-house premium WordPress themes, a newly introduced course on keyword research strategies, or even vlog updates. You can expect something new every week.

An Active Forum for Questions and Answers

Project 24 has a community where you don’t only get to learn from others, but also motivate each other and ask as many questions as you want. Also, if you’re stuck at any stage, you can always ask.

The forum is also very active as new topics are posted by someone every few minutes. Even more, there are always about 50 active members available at any time.

Additionally, Jim and Ricky are available to answer the member’s questions. Plus, they also bring up their topics on the forum.

Gives a Realistic Income Projection

Project 24 helps you realize that blogging is not a get-rich-quick scheme. The course outlines the monthly earnings alongside the methods that you should use.

Also, the program teaches you how to drive a long-term and sustainable blogging franchise with a realistic income projection. Plus, it also makes you realize that, to blog, you need to be very persistent and stubborn in content production.


Everything that has an advantage sure has a disadvantage, and Project 24 is not any different.

Let’s go through the cons of this program, shall we?

Project 24 Doesn’t Guarantee Success

You have no success guarantees with Project 24. What your business truly needs to be successful is based on the effort and skill you put into building it.

Project 24 only directs you the best way they can, but your success is up to you.

English Is the Only Language of Instruction

Unfortunately, Project 24 only comes in English. Hence, you won’t find a translated version of this course into other languages. Plus, even though non-native English speakers use the Project 24 course, it is only offered in English.

User Concerns And Objections

Project 24 is impressive, yes! However, there are some common concerns and objections that some users might have. Let’s take a look at them, shall we?

Doing SEO Without Building Links

Jim and Ricky have found ways of doing SEO without building backlinks. The artificial inflation of backlinks to a site can be bugging, so Project 24 developed a workaround for it.

Focus on developing high-quality content that will rank high in Google search results. You want to avoid any spam or dodgy techniques.

Using content to drive business growth isn’t new, but Project 24 puts this tactic at the forefront of its strategy.

Are the Best Blogging Topics Taken Already?

The internet has been around for three decades, so competition isn’t new. Every member of the community can take the topics suggested by Project 24, and the sub-niches would still not be saturated.

The amount of content to be created is insane.

Moreover, a ton of searchers’ questions haven’t received appropriate answers. Hence, by continually contributing to improving the internet, you’re doing the world a tremendous service.

Furthermore, as Google continues to improve, so does content ranking. However, that doesn’t mean that there are no opportunities for new content. You’ll find a ton of topics in any niche with weak competition.

Isn’t Blogging Saturated Yet?

Although internet marketers abound, most of them fail. That’s where Project 24 comes in. The course gives you a chance to be a part of the top players in the space. In fact, given the tremendous failure rate, you’ll find enough room to succeed in a plethora of underserved niches.

Project 24 is a high-quality course with a successful track record. Hence, no matter how many blogs are out there, blogging can’t get saturated.

It Takes So Much Time to Earn Money

As mentioned earlier, blogging is not a get-rich-quick scheme, so you need persistence. More so, you must commit to consistently creating high-quality content.

It’s better to have a realistic earning projection than to think you’ll be rolling in the cash in a matter of days.

Income School - Grow with Internet Marketing

Learn from the experts of the game! Income School founders Jim Harmer and Ricky Kesler take you through everything you need to know to start a profitable online business using blogging & YouTube.

We earn a commission if you click this link and make a purchase at no additional cost to you.

Verdict: Income School Project 24

Project 24 is an excellent online marketing course. Some marketers might find the price of this course out of their budget. Albeit, it’s one of the most valuable courses on starting an online business and succeeding at it.

The course helps you increase your odds of success. Additionally, it provides a ton of motivation for you through its community as you build your blog.

The Project 24 community is fantastic. It’s full of supportive people who are always there for you when you need help. Plus, you get new ideas from other people’s journeys and get introduced to new content and elements every week.

Income School Project 24 is an excellent course if you are serious about making your blog a success. Whether you’re a beginner, intermediate, or advanced marketer, you will get the juice out of this course.

About Author

Tom loves to write on technology, e-commerce & internet marketing. I started my first e-commerce company in college, designing and selling t-shirts for my campus bar crawl using print-on-demand. Having successfully established multiple 6 & 7-figure e-commerce businesses (in women’s fashion and hiking gear), I think I can share a tip or 2 to help you succeed.