InMail is LinkedIn’s private, credible, and customized messaging feature that lets you directly message other LinkedIn users that you aren’t connected to.
It’s worth noting that InMail messaging is a premium feature. In other words, as a Basic (free) user, you may only send direct messages to people you’re connected to.
LinkedIn allots you a specific number of credits for your InMail messages depending on your subscription type.
When used correctly, InMail may give a higher response rate than the response rates associated with cold calls or cold emails.
The goal of sending an InMail is to effectively and quickly start a warm conversation with powerful insights, allowing you more time to pitch.
InMail is typically brief, making it challenging to write. You’ll need to choose words wisely, personalize the message, write a catchy subject line, exercise precision, build rapport, and make a compelling call to action.
Understandably, most professionals may be too busy to compose an InMail that can pique the prospect’s interest. To make things easy for you, I’ve compiled the best LinkedIn InMail template examples that you can copy and paste without breaking a sweat.
Ready? Let’s dive in.
Best LinkedIn InMail Template Examples
Basic InMail Template
The template is an excellent starting point for communication and is ideal for contacting people and promoting your product or service.
Here are examples.
1. Hi [name],
I understand [a major challenge] is a significant issue in your organization. My company can help by [explain the solution your company offers].
Let me know when you are available for a quick chat, and I will provide you with additional details.
Regards,
[Your name]
2. Hi [name],
We are professionals in [list your services] for small and mid-size healthcare organizations in [your location]. Kindly consider us in your upcoming recruitment.
Best wishes
[Your company name]
Subtle Pitch Templates
Source: Ekaterina Bolo from Pexels
Another technique to generate more prospects is by incorporating your pitch within a LinkedIn connection request. You can customize your messages while also including your sales pitch.
3. Hey [name],
I’m [your name], and I represent [your company name]. We offer to fund $1,000 for the initiative. Since the activity is a community social responsibility, you’ll only have to pay a registration fee.
If you’d like to speak with someone, please provide your best phone number and email address, and one of my executives will contact you as soon as possible.
Thanks
[Your name]
4. Hey [name],
Are you curious why your website doesn’t rank higher in the main search engines? As an SEO Consultant, I’ll assist you in identifying the problems.
If this seems interesting to you, please provide your best email address and permit me to provide you with a ‘no-obligation’ audit report.
Thanks
[Your name]
Template for an Event Invitation
Source: Christina Morillo from Pexels
If your business is hosting an event, sending InMail to potential participants establishes a long-lasting connection and ensures the success of your event.
Whether it’s a business or customer function, a marketing event, a webinar, or panel discussion, events are critical in letting you interact and network with prospects.
5. Hey [name],
Given our mutual contacts, I thought it might be beneficial to engage with you. Our company is hosting an event at [place] on [day] that I believe you would like.
I would be grateful if both you and your team could attend.
The event’s details can be found here – [link].
Kindly contact me with your concerns.
Thanks
[Your name]
6. Hey [name],
I want to welcome you to [event name and link]. We share several ties. Hopefully, our professional paths will meet in the future.
Until then, I wish you and your family an incredible year in 2022.
[Your name]
Template for InMail Mutual Connections Messages
Source: Andrea Piacquadio from Pexels
There is nothing pretty like developing a rapport with a prospect. It imparts a sense of individuality. People will perceive you as trustworthy and more receptive, prompting them to purchase your goods or service.
This is how your InMail message should look.
7. Hi [name],
I’m delighted to meet you. I discovered that we are both friends with [a mutual connection] and that the two of you work in the same [industry]. That has inspired me to connect with you.
My company has launched a new product that might benefit you and your company. So I wanted to tell you more about the product’s characteristics and operations.
Are you available this week for a quick, five-minute call?
I eagerly await your response,
[Your name]
8. Hi [name],
I’m interested in connecting with you. I work at (company name). We use [your product or service name] to help businesses [mention a major benefit of your service or product].
I discovered we share an interest in the same field and therefore, I would appreciate it if we connect.
Cheers
[Your name]
Templates for Product/Service Comparisons with Competitors
Source: Kaboompics from Pexels
If your service or product has a competitor, you may InMail customers to compare it with yours. Try to describe the critical characteristics of your product. Moreover, explain why your product is superior to the competitor’s.
Here are some examples:
9. Hi [name].
I realized that you utilize a [competitor’s product] for a [specific purpose]. As a result, I’m reaching out to you to present our new launch [product name].
It is somewhat identical to the competitor’s product; however, it’s more versatile.
Here are a few of its highlights:
[advantages]
Our organization gives a free trial to eminent persons like you to witness the benefits personally.
Let me know how I can share it.
Thanks,
[Your name]
10. Hi [name],
On [quote a specific date] we’ll launch our new [name the product]. I’d like to know if we can send you a sample of the product. I hope it serves you better than [name a competitor’s product].
We will give you the first batch at a discount if you’re interested. Besides, we give you room to review the product and give us feedback.
Your response is highly appreciated.
[Your name]
Request for a Phone Call-Template
Source: bruce marks from Unsplash
You can contact someone via LinkedIn and request them to make time for a phone discussion. In this manner, you may discuss the specifics of your product/service and even address the prospect’s concerns.
11. Hi [name],
Are you experiencing [mention a specific problem] and seeking [mention an effective solution] We’ve created a [describe your service or product] that I believe will [describe the benefit].
Let me know which day of the week would be good for a quick phone call to discuss it further.
Hope to hear from you
Thanks
[Your name]
12. Hi [name],
It’s an honor to have found your profile. I represent [company name], and we recently launched [product name].
I hope we can speak on the phone about our product if you are interested. Can you spare some time this week for a brief phone conversation?
I look forward to your response,
Thanks,
[Your name]
LinkedIn InMail Templates for Meeting Requests
Source: 089 photoshootings from Pixabay
You can schedule a meeting with the prospect to discuss the specific characteristics of your service or product.
Here is an example of a similar LinkedIn InMail:
13. Hi [name],
I hope this finds you well. I’m [your name], co-founder of (your company’s name). We’re looking for local agencies to help us [mention something the prospect is good at].
It would be wonderful if we can talk about this in detail.
Kindly notify me if you are available for a phone call within the week.
Thanks,
[Your name]
14. Hi [name],
My name is [your name] and I work with [your company name]. We’ve assisted numerous organizations such as (list various company names) with healthcare, productivity, and connection.
I’m not certain if (the prospect’s organization) would be a good fit, but it’d be wonderful to meet you and your employees and see whether we can comparably assist you.
I’d be glad to hear from you on the same.
Thanks
[Your name]
Template for a Free Version Offers
Source: Christina Morillo from Pexels
Free trials are an excellent sales technique for converting prospects into paying customers. You can use this to approach new accounts. But it’s also a great way to reconnect with old connections you haven’t engaged with for some time now.
15. Hi [name],
I am working with [business name]. In the next [insert a number]-days, we will be willing to supply you with a free version of [product]. Visit our website at [link] to learn more.
I eagerly await your response.
Regards,
[Your name]
16. Hi [name],
I represent [business name]. We have [product name] that I believe is a good fit for your business, I would be pleased to provide you with a free trial.
I eagerly await your reply.
Regards,
[Your name]
Templates for Industry-Specific Connection Request Messages
Source: Andrea Piacquadio from Pexels
People from the same profession can benefit from making connections with like-minded individuals. Inviting folks in your industry will guarantee that your invitations are accepted, even more so, if you can give value to one another.
17. Hi [name],
I viewed your profile and noticed you specialize in [area of specialty]. I’m trying to interact with other like-minded people. I’d be delighted to meet you.
Have a wonderful day.
[Your name]
18. Hi [name],
I serve at [your company name]. I noticed you specialize in a similar role.
I’m looking to engage with career-minded professionals like yourself.
Can we be in touch?
Thanks
[Your name]
Invitation Templates for a Webinar
Source: Malte Helmhold from Unsplash
Webinars are an excellent approach to establishing professional relationships and enhancing lead generation.
Don’t forget to invite your contacts if you’re conducting a webinar. Such kinds of meetups can increase a substantial number of new businesses.
19. Hey [name],
My name is [type your name], and I’m on a professional mission to expand my LinkedIn contacts, primarily in the areas of [your specialty].
I’ve seen you are an expert in that area, so I request that we talk via webinar.
Here is the link to the webinar [link]
Have a wonderful day,
[Your name]
20. Hey [name],
I’m grateful for your time at our previous meeting. We’re hosting a free webinar that will enable you [mention a benefit].
Click here to join [webinar link]
[Your name]
Templates for Linkedin Inmail for Relationship Building
Source: Sebastian Herrmann from Unsplash
Making connections and cultivating friendships is indeed profitable. In the long run, you may see an increase in sales.
Develop a relationship with the prospect and a clear understanding of how your service or product will benefit them.
21. Hi [name]
I’m interested in developing a positive professional connection with you. Our company [mention your company name] unveiled a service that can (mention a benefit to the prospect).
Let me know when you can be available within the week so we can chat a little more on the same.
Thanks,
[Your name]
22. Hey [client’s name], I’m interested in expanding my business owners and experts network. I’d love to learn more about your work and see if we can collaborate in any manner.
Cheers
[Your name]
Templates for Attracting Clients By Praising Their Work
Admiring prospects’ work is an excellent conversation starter. The individual may feel significant and be more receptive to your message.
23. Hi [name],
I just saw your highly shared post on [the subject] and decided to reach out.
I learned you’ve been working on [project name], and I’m developing something that might be of interest to you.
Can we discuss this briefly over the phone later this week?
I hope to hear from you soon.
Thanks,
[Your name]
24. Hello [Prospect’s name]
I viewed your profile and noticed you specialize in [prospect’s area of expertise]. I’m about to start a [name of a new project], and I may need an expert in [prospect’s specialty].
Are you available this week for a quick chat?
Have a wonderful day.
[Your name}
Template for Displaying a Case Study
Source: Jason Goodman from Unsplash
As a sales representative, you may know that humans enjoy listening to engaging stories. Increase your knowledge of sales engagement strategies.
Many people base their purchasing decisions on peer suggestions and case studies. As a result, client stories are a practical sales approach.
25. Hi [ name],
I discovered your blog post discussing [mention the post’s topic] and enjoyed reading it. I want to congratulate you on the same.
Are you interested in learning about other companies in your field who have had success with similar projects? I am aware of four businesses that increased revenues by [x percent] by utilizing [products] for their projects.
If you’re interested to understand more about them, I’d be pleased to send you the case studies.
Regards,
[Your name]
26. Hey [name],
We developed [a product that the prospect may have an interest in]. It can help you [explain briefly how the product can benefit the prospect].
I observed your firm, your sales will tank drastically if you continue at that rate.
I can add more information when you get back?
[Your name]
Assigning Work Template
Everyone needs their work to be done to perfection. That makes most people hire professionals. Through InMail you can get to connect with millions of experts.
27. Hi [name],
I viewed your profile and noticed you are a contractor. I want to start [a possible project you plan to do] and need someone with experience in how to [describe the project role]. I think you fit the task.
Do you mind a five-minute call on Skype early next week for further details?
Please let me know.
Have a wonderful day!
[Your name]
28. Hi [name],
I am [your name]. Recently, I saw your work on [name of a specific platform] and decided to reach out to you. I just learned that you’ve been working on [specialty] and I’ve got a product that you’re going to need soon.
Could we discuss this briefly over the phone on a specific day and time?
I hope to hear from you soon.
Thanks,
[Your name]
Inclusion in Link Round-ups Template
Source: NeonBrand from Unsplash
You can discover domains that publish round-up posts and connect with them on LinkedIn.
The following is a sample LinkedIn InMail message.
29. Hey [name],
I encountered your blog via Google, and I’m really enjoying your space. The most recent round-up on [mention a specific topic] is excellent.
After reading it, I felt compelled to approach you and inquire about the possibility of appearing in your upcoming post. I routinely write on similar topics on my blog [your site’s link].
If you wish to know more, I would be happy to share a couple of topic ideas.
Regards,
[Your name]
30. Hi [name],
I came across your interesting post at [insert the blog post link]. I found it so useful that I even shared it with my audience on [the platform where you shared the post]. I blog on similar topics at [your site’s name].
But I noticed your post omitted a crucial part that might add value to your audience. I’m willing to send you the missing part for free. Let me know where I can send it.
Many thanks.
[Your name]
Template to Present Something of Value
When you InMail freebies to prospects, you increase your response chances.
31. Hi [name],
I saw your post and got interested because it’s about my favorite topic.
There’s a free eBook on my blog on a similar topic that you may want to check out.
I’d be happy to connect with you!
[Your name]
32. Dear [name],
My team and I have an excellent book that would significantly boost your credibility and awareness. We want to give you a complimentary copy if you’re interested.
Looking forward to your response.
Thanks
[Your name]
Request for Knowledge Template
Source: Tim Mossholder from Unsplash
You can approach industry leaders for assistance in sharing their knowledge and skills. It can be an excellent method of communication.
33. Hey [name],
I recently learned that you are an industry leader in [area of specialty] after going through [their book, blog post, podcast, interview, etc].
I was so inspired that I would like to pick your brain on [specific area of interest].
When can you be available next week for a quick call?
I eagerly await your response.
Regards,
[Your name]
34. Hey [name],
I’m [your name] in charge of [your role] at [company name]. From your detailed profile and many endorsements, you seem to be the ideal person to contact about [relevant subject area].
[Your company name] would be excited to invite you to address our staff on [topic].
I’d be happy to know more about your availability this coming week.
Best Regards,
[Your name]
Template for Forming Partnerships By Providing Something In Exchange
If you reach out to people for referrals, you also need to provide something in exchange. The best way is to provide them with referrals.
The following is the format for your InMail:
35. Hi [name],
I noticed you work in an industry similar to mine. Each week, I contact prominent industry members to discuss a particular subject.
Is it alright if we assist one another with referrals? Are you attracted to this two-way avenue?
I eagerly await your response,
[Your name]
36. Hi [name],
I saw that your company, [company name] has a surplus of product [x]. We need that product. Would you consider supplying our company, [write the company name], with this product?
In return, we will provide you with [mention a service relevant to the prospect’s company].
I hope to hear from you!
Best regards,
[Your name]
Making Contact With Persons Who Work In a Particular Job Position
Source: Christina from Unsplash
If you work in a specialized industry or have a specific function, it’s common to network with others who share your interests. Here’s how you can do that:
37. Hey [name]
I just noticed that we are both in the [industry name] space and thought it wise to connect with you.
I post valuable insights related to [industry topic] that I believe you may find useful.
Hopefully, you’ll connect with me.
Thank you.
[Your name]
38. Hi [name],
I work at [your company name] to help the company grow its talent. I am looking for experts in [list several areas].
[Prospect’s name], I know your firm, [firm name], is well-known for recruiting exceptional talent. I would appreciate your assistance.
Let me know if there’s anything I can do in return.
Thank you,
[Your name]
Showing Admiration for Someone’s Work
Source: Windows from Unsplash
If you come across someone with content that impresses you, reach out and tell them so.
39. Hi [name],
You seem like the type of professional I’d like to keep in touch with. I just saw you’ve worked on [a project that makes them your ideal client], and I’ve got something I know might benefit you in the future.
Can we connect?
Regards,
[Your name]
40. Hi [name]
I just saw your post on [mention topic] and commented on it. I like connecting with people who post ideas that speak to me.
Can we be in touch?
Many thanks!
[Your name]
Final Words
If previously you had a problem writing a LinkedIn InMail I hope right now you have the solution.
In this article, we’ve tackled the majority of categories and their examples. It’s upon you to identify which example will suit your needs and use it.
Scott L. Macarthur is a marketing consultant and an online author. He is mostly engaged in providing his expertise to startups and SMBs. He is also an author on TheNextWeb.