In the digital marketing industry, Mailchimp is one of the most utilized email marketing platforms with millions of users.
Thankfully, it incorporates several features that allow users, such as businesses, influencers, bloggers, and online retailers, to streamline their email marketing activities.
Also, its versatility ensures it ranks among the top 5 best software companies on G2 Crowd.
In this post, we will show you the best Mailchimp alternatives, but for those who haven’t heard of it, let’s answer their fundamental question – what is Mailchimp?
What Is Mailchimp?
To the novice, Mailchimp is an all-in-one marketing platform founded in 2001. Fortunately, it was listed as one of the top-rated marketing platforms of 2019 by TrustRadius.
With Mailchimp, you can create professional emails, landing pages, and websites to engage your target audience. Its WYSIWYG editor enables you to create emails and landing pages in a matter of minutes.
Its Canva integration gives you access to a vast repository of useful images to include in your email campaigns.
With its A/B testing feature, you can test email and landing page templates before dispatch.
Furthermore, Mailchimp’s reporting features allow you to easily keep track and get reliable stats of all your marketing campaigns. Also, Mailchimp facilitates built-in analytics and Geotracking for delivering detailed reports. Not to mention, it tracks stats from social media as well.
Conversely, Mailchimp is geared towards small businesses and online retailers; besides, its main objectives are to help users drive traffic, gain better conversions, and make more sales. Additionally, it integrates with WooCommerce, 3dCart, and other eCommerce platforms and tools.
Nevertheless, the Mailchimp platform is easy-to-use, which makes it preferred instead of other email marketing tools.
Apart from its web platform, Mailchimp has mobile apps for both iOS and Android that facilitate on-the-go email management. Besides that, Mailchimp supports more than 300 third-party integrations on its platform.
While Mailchimp is a very reliable email marketing software, digital marketers are always on the lookout for the best Mailchimp alternatives. This is mainly due to some lacking features and regular pricing changes.
Without further ado, let’s show you the best Mailchimp alternatives.
10 Best Mailchimp Alternatives
Sendinblue
Founded in 2007, Sendinblue is an email marketing platform known for its innovative features. With more than 80,000 business users globally, you can rely on Sendinblue for email marketing instead of Mailchimp.
Converting landing pages and signup forms can be created with Sendinblue. Also, you can utilize pre-made email templates or design new email templates quickly with its drag-and-drop builder. This allows you to personalize email templates to reflect your brand policy.
With Sendinblue, you can communicate with your customers via email, SMS, or chat. Also, Sendinblue incorporates A/B testing functionality, which allows you to test email messages.
Nevertheless, this Mailchimp alternative allows you to create and send transactional emails via SMTP, API, or any eCommerce plugin.
You can send bulk SMS messages to multiple customers, which can be personalized using segmentation and attributes.
By creating a Sendinblue live chat box on your site, you can chat with your customers in real-time. Besides, you can set up the live chat box with a few seconds and assign conversations to any team member.
With Sendinblue, you can save time by automating your marketing tasks. Emails and SMS messages can be sent automatically by assigning trigger actions.
Conversely, Sendinblue provides you with a CRM platform that enables you to track your interactions with customers. Its user-friendly interface makes it appealing for both new and existing users.
Furthermore, Sendinblue provides you with a statistics report of your email so you can know how they perform. You can track open and click-through rates, view email heatmaps and get real-time stats.
Nevertheless, Sendinblue integrates with hundreds of third-party software and supports custom integration through its API.
ConvertKit
ConvertKit is another Mailchimp alternative on our list. With more than 25,000 users worldwide, It is a reliable platform for creating content and streamlining email marketing tasks.
It incorporates several pre-designed templates, which allows you to create landing pages in minutes. Also, ConvertKit integrates with Unsplash, which provides you with access to over 100,000 free images for your landing pages.
There are also ready-made sign up forms that you can easily embed on your website and collect contacts for your lists.
ConvertKit has a built-in email designer, which enables you to create and send professional emails for leads conversion. Also, you can personalize emails using snippets, create CTA buttons, and add coding.
Fortunately, ConvertKit provides you with several email templates for email marketing purposes. Not to mention, the email templates are responsive, which makes them display correctly on any mobile or desktop device. Also, you can create text-based emails and create an RSS feed for dispatch to your targeted audience.
With its workflow automation functionality, you can send messages to the right customers at any scheduled time. Additionally, ConvertKit allows you to set several actions to be carried out upon being triggered.
ConvertKit enables you to organize subscribers using segments and tags for easy management. With its real-time reports, you can see just how your marketing campaigns are performing.
Furthermore, ConvertKit seamlessly integrates with other platforms such as WordPress, WooCommerce, Shopify, Zapier, etc. and supports custom integrations. Hence, you can utilize several third-parties on the ConvertKit platform for extensive marketing.
GetResponse
GetResponse is an all-in-one email marketing platform that provides you with various solutions for relating to your audience. Founded in 1999 by Simon Grabowski, this Mailchimp alternative has evolved into becoming the industry standard for email marketing.
It features several professionally-designed email templates. Also, it allows you to design your email templates by using its drag-and-drop editor. The email editor allows you to add images, create CTA buttons, and personalize emails using custom tags.
You can send broadcasts, set up emails to send as auto-responds, and set automated emails to send upon triggers. With its marketing automation functionality, you can set triggered actions for leads conversion.
Additionally, GetResponse makes it easier to create landing pages, pop-ups, and forms. Its mobile responsive templates allow easy viewing across all devices. Also, it provides you with access to thousands of images and GIFs from Shutterstock and Giphy.
You can test your landing pages using A/B testing before publishing them. With GetResponse, several auto-funnels can be created, such as lead funnels, sales funnels, and webinar funnels. There are predesigned scenarios for your use from signup to confirmation.
GetResponse features a built-in email analytics tool that enables you to track your email performance. From the analytics page, you can view stats such as click rate, open rate, bounce rate, and device viewing stats. Also, you can compare different emails based on their statistics.
Fortunately, GetResponse comes with a series of eCommerce tools, which allow you to sell products and services directly from its platform.
Also, it supports custom integrations and several third-party integrations such as Facebook, Instagram, Shopify, WooCommerce, WordPress, and more.
AWeber
AWeber is a Mailchimp alternative that is ideal for small businesses. This email marketing platform allows you to auto-create emails for email newsletters.
With its smart designer, all you need to do is to enter your site URL while it generates email templates based on your latest content. It also features a drag-and-drop editor as well for creating new email templates.
With AWeber marketing automation, you can automate your entire email marketing activities. Emails can be sent automatically to targeted leads upon being triggered by either clicks, opens, or other actions.
Furthermore, emails can be segmented for sending by using different segment options such as location, previous actions, and others. Besides, this Mailchimp alternative ensures deliverability; hence, your emails are delivered to the recipient’s inbox and not their spam or junk folder.
Additionally, AWeber comes with mobile responsive signup forms that are prebuilt for your use. Even if you don’t own a website, the forms will be stored in your account and then shared via customized links.
Also, AWeber enables you to import email lists from third-party platforms without hassles. Hence, you can effectively grow your email list.
Unlike other Mailchimp alternatives, AWeber comes with a mobile app suite for Android and iOS users, which facilitates on-the-go email marketing.
AWeber allows you to properly analyze your email marketing campaigns in real-time. With its built-in tracker, you can track your email opens, clicks, and more. Also, it features an email split testing functionality, which allows you to easily test your email templates to discover high-performing emails.
Conversely, AWeber supports integration with third-party platforms thereby facilitating robust functionality. It seamlessly integrates with platforms such as WordPress, PayPal, Blogger, Shopify, WooCommerce, and others. Also, it supports custom integrations.
Drip
Unlike other Mailchimp alternatives on our list, Drip is an email marketing platform that works best for eCommerce. It is relatively known for its high automation capabilities.
With the Drip visual builder, you can easily create marketing emails for your online store. Also, you can make your emails personalized and unique to each customer by using the featured content blocks. Furthermore, Drip features behavior-based automation, which enables you to send messages to customers at the perfect time.
As an eCommerce marketing tool, Drip allows you to manage your online store customers without hassles.
Customers can be segmented with tags, custom fields, and events so you can easily understand their needs. Also, you can collect customer data in detail by adding custom fields. Besides, Drip automatically engages with your customers for better customer experience.
It has a bulk operations feature that enables you to send emails to multiple customers at a time by grouping them into segments. Also, Drip allows you to import email addresses in the CSV file format.
Another exciting perk about this Mailchimp alternative is that it provides you with reliable data related to your email campaigns. This allows you to send high-converting emails to targeted customers, thereby facilitating increased sales.
From its user-friendly dashboard, you can view engagement analytics such as clicks, opens, subscribes, unsubscribes, and others. Also, you can carry out easy split tests to test your workflows.
Furthermore, Drip supports third-party integrations with popular platforms such as Stripe, PayPal, Eventbrite, Zapier, Calendly, Memberpress, Kajabi, E-Junkie, Fastspring, Fomo, Gumroad, Nanacast, SendOwl, and others.
However, its eCommerce platforms integrations include SamCart, 3dcart, 1ShoppingCart, Shopify, Magento, Podia, and WooCommerce. Nevertheless, you can easily connect your custom-built online store with the Drip platform by using its API.
Omnisend
Founded in 2014, Omnisend is a platform aimed at facilitating digital marketing. It comes with tools and features for email marketing, SMS marketing, customer management, and more.
With Omnisend, you can create marketing emails within a minute by using its prebuilt email templates or creating new email templates.
Its fully-featured content editor enables you to create professional emails, newsletters, landing pages, and sign-up forms. Also, its content editor integrates with Adobe Creative Cloud, which allows you to edit your featured images directly.
Omnisend comes with a campaign booster feature that automatically resends your campaign emails to customers who didn’t open the previous emails.
With its A/B testing feature, you can test your campaigns and discover insights on the high-performing email templates.
Omnisend can be used to send automatic SMS for SMS marketing. With Omnisend-created sign up forms, you can collect and store customers’ phone numbers. Also, you can personalize the text messages and include links to your site for customers to click.
For eCommerce users, Omnisend comes with a product picker feature, which allows them to pick products and add them to their newsletters.
On your website, you can set up ‘Push Notifications’ with Omnisend to notify your customers of any new updates.
Omnisend also provides you with detailed reports for tracking your activities, automation reports, campaign reports, and forms.
Nevertheless, this Mailchimp alternative flawlessly integrates with top eCommerce platforms such as WooCommerce, Shopify, OpenCart, Volusion, Magento, and Bigcommerce. Also, it supports custom software integrations via the Omnisend API.
MailerLite
Another noteworthy Mailchimp alternative that should be on our list is MailerLite.
It is an email marketing platform with several tools and features that can make anyone an email marketing expert.
You can create marketing emails by using its simple drag-and-drop editor without the need for any coding skills. This allows you to create email templates for your newsletters and eCommerce campaigns easily.
Unlike other Mailchimp alternatives, MailerLite comes with an email automation feature for automating your entire email marketing tasks.
It comes with advanced targeting features that help you to deliver the right message at the right time. You can use custom fields to personalize emails and segment emails by using factors such as location, age, etc. Also, you can schedule emails for delivery at specific times for different time zones.
With MailerLite, you can easily create professional landing pages, forms, and pop-ups for building your email list. It also comes with a subscriber management section, which enables you to manage your subscribers effectively.
For optimizing your marketing campaigns, MailerLite features unique tools. For instance, MailerLite incorporates an A/B split testing feature, which enables you to test your campaign performance. Also, it comes with the ‘Auto-Resend’ feature, which resends unopened email messages.
Furthermore, its RSS-to-email functionality allows you easily update your subscribers whenever you put up new content on your website.
From the MailerLite dashboard, you can track your campaign results with real-time campaign reports. Besides that, you can track your bounce rates, subscribe/unsubscribe rate, clicks, and other vital metrics.
Furthermore, this Mailchimp alternative integrates with other third-party platforms such as WordPress, Shopify, Facebook, Zapier, Privy, Sumo, Squarespace, Bloom, Slack, and several others. Also, it facilitates custom integrations through its developer API
Moosend
Founded in 2011, Moosend has evolved into becoming a reliable email marketing platform for both beginners and professional marketers.
Like other Mailchimp alternatives on this list, Moosend features a drag-and-drop builder for email campaign creation.
It comes with a template library that contains more than 40 pre-made responsive email templates. Thankfully though, you can preview all email campaigns before sending.
You can create landing pages by using any of its ready-made templates. Also, you can create new landing page templates with its drag-and-drop editor. Besides that, Moosend landing pages are highly responsive; hence, they load fast on all devices.
With Moosend, you can create subscription forms, pop-up forms, floating forms, inline forms, and full-page forms.
You can set up email campaigns to send when triggered by actions such as subscribes, unsubscribes, clicks, or any action at all. Also, Moosend comes with pre-built automation templates you can use.
Conversely, Moosend allows you to segment campaign audiences by using different on-site and email behaviors.
Moosend has an A/B testing feature that allows you to test and measure engagements of various marketing campaigns.
From the analytics dashboard, you can view stats for opens, clicks, shares, and subscribes/unsubscribes in real-time.
Unlike other Mailchimp alternatives, Moosend also integrates with Mailchimp. However, Moosend integrates well with third-party platforms such as WooCommerce, Magento, Prestashop, OpenCart, Drupal, Salesforce, and more. Also, it comes with an API for custom integrations.
ActiveCampaign
Founded in 2003, ActiveCampaign is one of the oldest email marketing platforms that provide businesses with CRM and email marketing solutions.
For email marketing, ActiveCampaign allows you to create and send emails such as broadcast emails, targeted emails, autoresponders, and triggered emails.
With its featured drag-and-drop email designer, you can create email campaigns with dynamic content by personalizing texts and images.
ActiveCampaign features email segmentation, which enables you to send the right emails to customers in the segment. Besides, customers can be segmented using tags, previously collected data, and custom fields. Not to mention, ActiveCampaign allows you to send marketing SMS through its SMS automation tool.
Fortunately, ActiveCampaign incorporates a unique split-testing feature, which allows you to test up to five campaigns at once instead of just two. Also, you can test email headings and content, images, and CTAs, thereby generating reliable comparison metrics.
ActiveCampaign comes with a site tracker and event tracker, which allows you to monitor your website and campaign respectively in real-time. Therefore, you can track website visits, as well as email opens, videos watched, and more.
Thankfully though, ActiveCampaign has mobile CRM applications available for iOS and Android devices. This allows you to manage your CRM activities while on-the-go.
Supported ActiveCampaign third-party integrations include Unbounce, Zapier, Shopify, WooCommerce, Facebook, Magento, and many more. Also, developers can integrate ActiveCampaign with their platform through the ActiveCampaign API.
Benchmark Email
Lastly, Benchmark Email is an ideal Mailchimp alternative on our list. It was founded in the year 2004, making it one of the oldest email marketing platforms.
With its drag-and-drop editor, you can create marketing emails that are updated in real-time. Also, it comes with a unique photo editor that enables you to edit images on its platform.
Conversely, Benchmark Email comes with several email templates for different email types. Besides that, its responsive email can be viewed on any device, whether mobile or desktop.
With Benchmark Email, you can send automatic emails and follow-ups by using the Automation Pro tool. All you have to do is select a trigger and action, set an ideal time for follow-ups while the task is automated.
Fortunately, Benchmark Email comes with list builders, sign up forms, polls, and surveys, which allows you to grow your email subscriber list. Also, you can create converting landing pages and include them in your email campaigns.
Additionally, this Mailchimp alternative provides you with your campaign performance reports in real-time. Its inbox checker functionality allows you to track emails for opens, clicks, bounces, and replies. Also, Benchmark Email comes with an A/B testing feature, which enables you to test email campaigns.
Nevertheless, Benchmark Email seamlessly integrates with more than 300 third-party apps. Popular integrations include Google, Shopify, Flickr, Paypal, Facebook, Tumblr, Zapier, and others. Just like other Mailchimp alternatives, it also facilitates custom integrations through the Benchmark Email API.
Bottom Line
Digital marketers across the world rely heavily on Mailchimp due to its multiple use cases and versatility.
However, its frequent pricing changes, limited features, and the need to try an innovative solution are a few reasons to dump Mailchimp for a better alternative.
From the ten best Mailchimp alternatives we mentioned above, we will recommend Sendinblue as the perfect alternative for Mailchimp.
Both Mailchimp and Sendinblue have similar features; however, Sendinblue is straightforward with a clean and easy-to-use design.
Besides that, Sendinblue provides you with access to more than 200 email templates. Fortunately, its email templates are responsive, which is a huge advantage considering the high amount of mobile users today.
Even though Sendinblue does not have as many integrations as Mailchimp, it still integrates with analytics tools, CMS, CRM, eCommerce platforms, event management tools, developer tools, and forms/lead generation tools.
Fortunately, Sendinblue is much more affordable than Mailchimp so that you can spend less on pricing. You can also start with a free plan which allows you to send up to 300 emails every day.
By opting for a Mailchimp alternative like Sendinblue, you can streamline your entire email marketing tasks without hassles.
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