Online marketing doesn’t have to be hard.
Sometimes, the only thing you need is a high converting landing page to rake in those leads.
In fact, Conversion Rate Experts revealed that they made $1 million for Moz with a landing page and some email marketing.
Before you jump off to go create a new landing page, I will quickly add that creating a landing page does not guarantee you that amount of revenue.
But if you want your online business to survive, then a high converting landing page can be the beginning.
Unless you want to spend your time tinkering with the backend of your website, or pay engineers to do so, designing your landing pages with a landing page builder is the way to go.
Alas, there are more than a few landing page builders out there, so how do you know which one to spend your money on?
In this article, we will dig into the elements of two of the most popular landing page building software – ClickFunnels and Instapage.
You will find a huge range of applications of both tools to ensure that you do not have to put in 100% of your effort on work before money is generated.
Let’s dive in…
ClickFunnels
If what you need is an all-in-one marketing tool that lets you create landing pages as well as use email autoresponders to promote your new products, then ClickFunnels should be on your short list.
ClickFunnels is specially designed for marketers that want to create sales funnels.
It might not be the most powerful landing page building application, but it will surely make your marketing process easier.
And the fun part is, ClickFunnels can be used by just about anybody.
That means, even if you have never written a single line of code in your life, you don’t have to worry about how much work it will take to get a functional landing page up and running.
If you can log into a Facebook account, you can use ClickFunnels.
Also Read: Clickfunnels Vs Shopify
ClickFunnels features
ClickFunnels have as many features as you’d find in other page building applications, and more.
Let’s take a look at some of the most popular ones:
Landing Pages
If you want higher conversions for your product online, then you need a landing page.
You can hire a programmer to design your landing page for you or take the easy option of using a page builder like ClickFunnels.
Don’t worry if you haven’t used any design software before, ClickFunnels drag and drop feature ensures that you can easily add text, headings, and images without any help.
If you don’t want to send your customers to another page before they can purchase your products, you can add a “Buy Now” or “Add to Cart” button to enable them to buy right from your landing page.
You can also add a countdown timer and auto-playing videos to boost your conversions.
And you don’t have to worry about building a separate page for mobile users, since ClickFunnels landing pages are very responsive and look great on mobile devices.
A/B splitting test
Marketing is a gamble; sometimes it works out, other times it doesn’t.
But how do you increase your chance of success?
ClickFunnels offers a great way with its built-in A/B testing feature that lets you duplicate pages to test elements such as colors, buttons and headlines, and leverage on the highest performing ones.
Sales Funnels
This is one feature that makes ClickFunnels standout from other page building applications.
Most conventional landing page builders can be used as part of a sales funnel, but with ClickFunnels, you can build your own sales funnel from start to finish.
I mean product sales, email follow-ups, event reminders, webinars, membership registration, and more, all from a single tool.
Other ClickFunnels features include:
- Conversion Tracker
- Simple WYSIWYG Editor: You can easily add your own codes if you need to.
- Professionally designed themes and templates
- Full website hosting
- Opt-ins
ClickFunnels pros
- It is extremely easy to use
- There is little use of external software to manage your funnel and campaign
- ClickFunnels is an all-in-one tool; hence you do not need to purchase any additional tools.
- It provides pre-built sales funnels that you can easily use for your campaign
- You can earn extra income from its affiliate program
ClickFunnels cons
- Feature overload: ClickFunnels have too many features which can be intimidating for first-time users.
- ClickFunnels might be excellent for beginners, but it does not offer enough room for customization for experienced designers.
ClickFunnels pricing
- ClickFunnels plan: $97/month
- Etison suite: $297/month
Instapage
Instapage might not be a do-it-all application like ClickFunnels, but it is a specialized tool that lets you create powerful and conversion-optimized landing pages.
Instapage is ideal if you want a tool that focuses on creating and testing beautiful landing pages for PPC advertising and social media campaigns.
It offers more creative freedom by allowing you to design your landing page from scratch.
With its drag and drop feature, you can simply pick an element on the page and drop it wherever you want on the empty canvas.
Instapage Features
The main goal of Instapage is to create polished-looking landing pages that will convert well and its array of features help with that.
Heatmaps
With Instapage, you can use Heatmaps to understand your visitors’ behavior.
So you can see which elements they clicked on your page, how far down the page they scrolled, and where they spent the most time.
With this information, you will be informed of the elements with high performance and the ones that require changes.
Integrations
What Instapage lacks in built-in applications, it compliments with the number of third-party apps it allows you to integrate to.
You can easily connect to the likes of MailChimp, Google Analytics, Salesforce, WordPress, and a lot more with just a click.
WYSIWYG editor
Instapage has WYSIWYG editor that enables you to build landing pages with ease. It has a variety of templates that you can choose from and customize to your needs.
You can also add social sharing buttons and SEO Plugins to boost your visibility.
Other Instapage features include:
- Built-in analytics
- A/B splitting test
- CSV export
Instapage pros
- 200+ editable templates
- One-click integrations
- No traffic limit
- Simple user interface
- Sleek and powerful themes and designs
Instapage cons
- Limited images
- The high cost of service
Instapage pricing
- Core plan: $129/month
- Enterprise plan: Quote-based
Final Words
Which landing page software should you choose?
Well, since both tools can be used without programming knowledge, the choice comes down to your need and experience.
If you want an all-in-one solution that will help you build landing pages, checkout flows, and even do email marketing, then ClickFunnels will serve you well.
However, if you run a big business with a decent budget, Instapage will be the better choice to help you create more powerful landing pages with better functionalities.
Whichever one you end up choosing, I recommend both.
