If you want to earn high converting sales from your digital or physical products, then your business must be visible online.
To do this, you must have web pages, and over the years what is required to have a good web page has changed.
A long time ago, it would have been enough to have a simple website with a home page and a few other pages like the contact page, pricing page, and about us, but not now.
Now, if you want to regulate what your customers see and roll out content to them at the right time, then you must use sales funnels.
If you are not a techie, setting up web pages that are highly optimized to meet your conversion and sales goals may be a reach, unless you use a good page builder.
A page builder is a web platform that automates the process of creating dynamic pages for your business, whether or not you know the first thing about coding.
In this article, we will take a look at two very popular page builders in the market – Divi and ClickFunnels, taking into account their features and performances.
Ready? Let’s dive in:
Also Read: Divi Vs Squarespace
Divi
Image source: Elegant Themes
Divi is a page builder that comes with a WordPress theme, which means that most people that are using the software do not just use it as a standalone page builder; they use it alongside its theme.
It was launched in 2013 and since then it has been one of the most popular platforms to build websites on.
One thing to know about Divi is that it is one of those page builders that you either fall head over heels with, or you can’t stand it.
Another unique thing about the Divi page builder is that they have a frontend and backend editor for builder websites, which is really impressive because a lot of people like to build their websites differently, and for different functions.
Drag and drop builder, true visual editing, custom CSS control, responsive editing, global elements & styles. Divi takes page building to a whole new level. Explore Divi today!
It also helps that anyone without a coding background can easily use Divi to create elegant pages in minutes.
And while it is not the only tool that does that, this and the combination of several other things makes the Divi tool one of the most sought-after in the market.
Let’s now take a look at the features of the Divi page builder so that you can decide if it is good for you or not.
Divi Drag-and-drop
Image source: WP Solver
One thing marketers’ check before purchasing a page building software, or any software for that matter, is its ease of use, and nothing screams ‘easy to use’ than one with a drag-and-drop option.
To be honest, you will get a little extra when you build your page from scratch with codes than when you don’t, but thanks to software developers you can get almost as much value from page builders.
So if you are going to opt for the easier route, why not go all the way?
If you keep up with web development trends, you will find out that page builders like Weebly and Squarespace have become increasingly popular in recent times.
This is because, unlike a lot of conventional page builders that require you to know a little HTML, these builders do not.
But, after all is said and done, it is still difficult for a lot of people to opt for the likes of Weebly and Squarespace and pass up on all the benefits that WordPress has to offer.
Well, with Divi, you don’t have to. In fact, you can use this page builder to create many simple and flexible pages just by moving the different elements across the screen.
This feature gives you access to a lot of built-in modules including image and audio galleries, and a bunch of pre-made page layouts that allow you to build a page really fast, even if you don’t know how to edit HTML.
Now, it doesn’t stop there with Divi. Sometime last year, the developers of the software added an upgrade to this feature by introducing the drag-and-drop file upload.
This means that users can now easily upload a wide range of files from their computer to their page.
Explore: Best Divi Plugins For Your Website
Divi Dynamic Content
Image source: Elegant Themes
The dynamic content is a brand new feature in Divi that works by pulling data from the database and automatically positioning them where you have preset them to be.
This means that you no longer have to manually update your content one by one; instead, the new dynamic module will update itself whenever you make a modification to its connected content.
Drag and drop builder, true visual editing, custom CSS control, responsive editing, global elements & styles. Divi takes page building to a whole new level. Explore Divi today!
Here’s how it works:
The static content that you create on your pages are connected to dynamic content entries, so when a change is communicated, it responds accordingly.
For example, you can add an image to your media and connect its source to your featured image using dynamic content, so whenever you change the feature image, it will automatically update the page.
Image source: Elegant Themes
Divi Preset Layouts
Image source: Divi Cake
If you are looking for a page builder that has an insane amount of premade themes to give you a jumpstart on things, then Divi is a great place to look.
The page builder houses hundreds of beautifully designed themes with different layouts and colors, so if you do not want to build your page from scratch, all you need to do is import a design from the library to your website and customize to your taste.
You can find the layout that suits your goal by typing in your keywords or search through the layout categories such as tech, health and fitness, services, etc.
Check Out: Divi Vs Wix
Divi Transform Option
Image source: Elegant Themes
With this feature, you have the power to transform your pages within Divi with freehand design as though you are using graphic design software like Photoshop.
This feature enables you to easily move elements to any position you like, resize them, and rotate to your specifications.
And even though you can find similar features with other page builders, Divi has introduced a new interface that allows you to perform this transformation seamlessly.
Here is what the transform option lets you do:
Scale
You can easily adjust the size of any element within your page by merely moving your mouse up and about.
The size of the full element, and those within it, will change immediately.
Position
One common bug with a lot of page builders is the inability to reposition an element on a page without distorting other elements within the page.
The Divi builder allows you to control an element position and it does that independent of surrounding elements.
Also Read: Divi Vs Oxygen
Rotate
Divi lets you rotate your element in three different axes and also allows you to combine more than one rotation to give you 3D effects. This will save you a lot of time than when you create mock-ups using external graphic design software to generate the 3D effect.
Skew
The skew effect is somewhat similar to the rotational feature. In fact, using skews side by side with the rotational effect can help you create some serious 3D designs.
Transform Origin
Lastly, the transform origin option lets you reposition the elements that you have previously resized, moved, rotated, and skewed.
The combination of these transformation options allows you to create amazing hover effects within the Divi page builder.
Divi Pricing
Divi has two pricing tiers that basically do the same thing.
They include access to Divi, Extra, Bloom, and Monarch, with hundreds of website packs, product updates, premium support, and unlimited website usage.
Drag and drop builder, true visual editing, custom CSS control, responsive editing, global elements & styles. Divi takes page building to a whole new level. Explore Divi today!
The only difference between both plans is that one is billed per annum, while the other grants you lifetime access to the software.
Also Read: Divi Vs Leadpages
Image source: Elegant Themes
ClickFunnels
Image source: ClickFunnels
There are so many marketing tools out there, but very few of them have been aggregated to give you everything you need to succeed in the digital industry. ClickFunnels is one of these.
ClickFunnels gives you a reliable marketing and sales system by letting you create elegant and dynamic pages with preset templates that can easily be customized.
What is so special about this one is that when you opt for it, you will get a landing page and a sales funnel builder all for the price of one.
If you go through a good number of ClickFunnels reviews on the web, you will likely come to the conclusion that it is one of the best tools in the market because of its powerful features and functionalities, but then, it comes with a heavy price tag.
So is worth it for your business?
Let’s find out.
Build sales funnels and websites that convert! Clickfunnels offers an easy to use drag-and-drop editor, smart shopping cart, marketing automation and more. Try it today!
Getting Started With ClickFunnels
To get started with ClickFunnels, you can take advantage of its 14-day free trial period and be charged on your credit card after the 14 days has elapsed.
However, if you choose not to continue with the platform before the expiration of the trial period, you can cancel at any time and will not be charged on your credit card.
To sign up, fill out the necessary details, including your credit card details, and your account will be created immediately.
From your dashboard, you can set your account details properly and configure other essentials such as your affiliate setting, time zone, and language settings.
Also Read: Clickfunnels Vs Leadpages
ClickFunnels Editor
Image source: ClickFunnels
Drag and drop editor features are the order of the day for the best page builders, and the same editor is present in ClickFunnels.
The ClickFunnels editor is simple and intuitive, which makes it fun to use. So even if you have no prior knowledge about coding, you will still find it pretty easy to understand since it does not require you to write any code.
To create a page is easy; all you have to do is to click on the element you wish to customize or reposition, and move it around the screen.
On the ClickFunnels editor, you can build your sales funnel by choosing from a variety of preset content blocks such as timers, pricing sections, frequently asked questions, among others.
You can also import images from your computer or get them from the ClickFunnels stock library. You can also embed videos from third-party video platforms like YouTube and Vimeo.
The editor lets you create super dynamic sales funnels by giving you free rein over virtually every element. You can change the font size of your headlines and calls to action to make better impressions.
If you want to create forms for your lead magnets, surveys, or shipping forms, ClickFunnels lets you choose from a number of advanced forms, which you can easily customize.
You can set cool background colors and images for your funnels, create pop-ups to increase conversion rates, and add social signals and indicators, including Facebook share buttons, signup buttons, etc. to boost your social trust.
Build sales funnels and websites that convert! Clickfunnels offers an easy to use drag-and-drop editor, smart shopping cart, marketing automation and more. Try it today!
ClickFunnels Analytics & A/B Split Testing
Image source: ClickFunnels
If you want to make the best of your campaigns, one way to go about it is to test your funnels and pages to see those elements that work and those that don’t.
In this case, you will test out different versions of the several elements that are on your page, including your headlines, call to action, videos, images, and even the page itself.
Once you have done this, you can monitor the outcome using the ClickFunnels analytics feature to understand which parts of your page your customers resonate with the most and scale up on them.
The analytics feature will give you access to the number of page views, conversion ratio, and metrics over time.
Explore: Clickfunnels Vs Infusionsoft
ClickFunnels Backpack Affiliate Program
Image source: ClickFunnels
One of ClickFunnels single most unique features is its Backpack affiliate program that allows users to set up different affiliate programs for both physical and digital products, which will pull traffic to their site and increase their revenue.
With the Backpack affiliate program, you can create different types of affiliate programs for your family, friends, and customers.
You can manage your referrals and payments as you monitor your progress.
ClickFunnels Support & Documentation
Image source: ClickFunnels
ClickFunnels is known for its extensive support that its users are entitled to in the form of a large knowledge base.
This knowledge base houses a well structured and organized syllabus that maps out the location of just about every resource that new ClickFunnels users need to hit the ground running.
In addition to that, you will still find more than a few helpful tutorial videos in the ClickFunnels dashboard that spell out the best practices, break down the functions of the many ClickFunnels features, and provide very useful tips for using the platform.
If you want a more intimate experience, ClickFunnels has a strong online community on their website and Facebook.
On the support forum, users are free to ask any relevant questions that may be bugging them, debate on answers, and give support to fellow users.
On Facebook, the platform boasts a following of about 200,000 subscribers and users can still discuss relevant topics and provide support to each other.
If somehow you don’t get the help you need from any of the open resources on the ClickFunnels website and social pages, then you can leave a question on the website and a member of their team will respond fairly quickly.
ClickFunnels Email Marketing
Image source: ClickFunnels
Whether you like it or not, email marketing is still an integral part of marketing, and ClickFunnels obviously agrees, which is why they have their bases covered when it comes to email services.
For starters, the platform has its own automated email marketing platform called Actionetics, which you can only access if you subscribe to its more expensive plan.
Although Actionetics may not be a standalone automated marketing plan, it has a couple of functions that rival even some of the most popular marketing apps in the market.
With Actionetics, you can design email campaigns and create funnels and follow-ups to respond automatically when a user acts on your funnel.
You can also set up email lists, smart lists, and track your customers’ metrics.
If you’d rather use one of the more traditional email automation platforms, ClickFunnels is compatible with a good number of third-party apps, including MailChimp, Aweber, Hubspot, and a host of others.
On the one hand, Actionetics is great because it avails you the opportunity to relate with customers on a personal level.
On the other hand, you will find using any of the popular third-party apps easier to use since they have been around for a long time and there are proven resources that you can easily lay your hands on.
Also Read: Clickfunnels Vs Instapage
Build sales funnels and websites that convert! Clickfunnels offers an easy to use drag-and-drop editor, smart shopping cart, marketing automation and more. Try it today!
ClickFunnels Webinars
Image source: ClickFunnels
The use of webinars has proven to be an effective marketing module, which is great news for ClickFunnels users as the platform lets you create webinar-inspired funnels to help you sell your products to new audiences.
ClickFunnels lets you run webinars in two formats:
You can first host your web event on an external webinar platform and then customize the registration process with ClickFunnels. Alternatively, you can pre-record a webinar and set it up for ClickFunnels to play it on demand.
ClickFunnels Integrations
While ClickFunnels is packed with a drum-load of features, it will also help to use some third-party applications that provide more in-depth functions than some in-app functions, and luckily for us, ClickFunnels is compatible with a host of good apps.
However, just as you are getting started, there are three main integrations that you will like to get on right away.
Autoresponders
Before anything else, first set up your email automation using one of the popular autoresponders, like MailChimp.
If you prefer to use a ClickFunnels service to handle your email marketing, you can select Actionetics to integrate with your application, but only if you are on the Etison Suite plan.
Payment Gateways
Payment is a very important part of any business, so it makes sense to use only trusted payment gateways to process funds.
With ClickFunnels, you can use some of the most reliable payment gateways like PayPal and InfusionSoft to collect payment from your customers.
Outgoing SMPT
Finally, you have to set up an SMPT service to enable ClickFunnels to process and send transactional emails.
How To Create A Sales Funnel In ClickFunnels
You can create a sales funnel in ClickFunnels with two options: The Classic Funnel Builder and the Funnel Cookbook.
The Classic Funnel Builder lets you select a funnel type and build your funnel from there from scratch, while the Funnel Cookbook, which is the obvious choice for new users, provides you a catalog of premade templates that you can pick and tweak to taste.
To use the Funnel Cookbook, you must choose and complete a template, select the industry, goal, and type of funnel. Once this is done, you will then be given the best premade funnels from your specifications that match your query.
ClickFunnels Pricing
ClickFunnels has two pricing tiers: the ClickFunnels plan and the Etison suite plan.
The ClickFunnels plan guarantees you up to 20 funnels, 100 pages, 20000 visitors, 3 custom domains, and an unlimited amount of contacts.
Build sales funnels and websites that convert! Clickfunnels offers an easy to use drag-and-drop editor, smart shopping cart, marketing automation and more. Try it today!
The Etison suite plan, on the other hand, offers an unlimited amount of everything that the ClickFunnels plan offers. This plan also gives you access to features that are not contained in the ClickFunnels plan, such as Actionetics and Backpacks.
The ClickFunnels plan costs $97 per month, while the Etison plan costs $297 for 30 days.
Image source: ClickFunnels
Check Out: Samcart Vs Clickfunnels
Final Words – Divi Vs ClickFunnels
These two applications are ideal for designing awesome pages that will meet industrial standards, so choosing the ‘right one’ depends on a number of factors that affects you, most especially your budget and your particular need.
Personally, I’d opt to use ClickFunnels because of its fully packed features and functionalities that make it easy for me to find the tools and templates, regardless of what my sales goals are.
However, ClickFunnels is more expensive, so before you break the bank, you may want to look into Divi as an alternative and see if it benefits you more at the end of the day.
