Sumo vs Mailmunch vs Thrive Leads

Email marketing is one of the most effective marketing methods out there in terms of ROI.

To build an email list, you have to collect email addresses. In order to do that, you need to use an email signup plugin on your website so that you can capture their information.

Getting your website visitors’ email addresses can help you turn them into leads, which you can contact over and over again.

Three of the most popular email signup plugins are Sumo, Mailmunch, and Thrive Leads. Today, we’ll compare all three of them to help you decide which one is the best for you.

What Is Sumo?

Sumo (formerly known as Sumo) is a free email capture tool that currently powers more than 917,000 websites. It’s a simple tool you can set up in under a minute.

To use Sumo, you must install the tool on your website. The tool supports automated installation on popular website platforms like WordPress, Shopify, Weebly, Squarespace, and Tumblr.

Alternatively, you can install the tool manually by copying and pasting the HTML code into your website’s script.

From your Sumo dashboard, you can create forms, emails, discounts, shortcuts, and manage contacts.

While you can use Sumo free forever, the website features a premium plan you can upgrade to. You can upgrade to this premium plan if you’re a larger business, and you can pay monthly or annually.

Sumo is part of the Sumo family of tools, owned by the Sumo group. Other tools available in the Sumo family include AppSumo, KingSumo, and SendFox.

Sumo Features

Sumo is a suite of tools, including signup forms, analytics, and social sharing buttons.

Signup and Contact Forms

Sumo has several different signup forms that you can install.

You can choose to collect email addresses through a popup, an inline form, a box in the bottom corner of your website that scrolls together with the user, a header bar at the top of your site that scrolls with the user, or a “welcome mat” – a large form above your site’s content. You can also set up contact forms on select pages.

Each signup form can be customized. There are many different design templates to choose from.

You can also change the display rules. For example, you can choose how much time should pass after someone enters your site before a popup appears or which pages a form should appear on.

If your goal isn’t to collect email addresses, you can also have the popup display a call-to-action.

Email Campaigns

If you’re not using an email service provider such as GetResponse or Aweber, you can store your collected email addresses on your Sumo account.

You can then send out emails to your subscribers through the Sumo platform. You can even schedule emails for later.

Social Sharing

Sumo lets you set up social sharing buttons on your website.

These buttons can be placed anywhere on your pages. For example, you can choose to have them below your content, above your content, or on the side of your page in a vertical row.

You decide which social networks to include.

Sumo has two great additional features that encourage users to share your content.

You can turn on image sharing, which will cause social sharing buttons to appear on an image if a user hovers over it with their mouse. You can choose to do the same if a user highlights a block of text.

Analytics

Sumo gives you detailed analytics for each form, including impressions, views, and submissions.

You also get detailed site analytics, such as page views, average page reading time, and more.

The best part is their heat map analytics. They let you see where users are clicking and scrolling on your site.

Sumo Customer Support

There’s only one option if you want to reach the Sumo customer support team – email.

Once you click the help option in the menu, the website automatically redirects you to your mailbox to send an email.

For resources, Sumo only features a blog and some examples of subscription forms created using the tool.

Overall, Sumo offers relatively poor customer support to users.

Sumo Pricing

Sumo has only two pricing plans i.e. Free and Pro Plan. Notably, the Pro Plan costs $49 per month for monthly subscription, or $39 per month when billed annually.

With the Free Plan, you can automate your email marketing process albeit with limited features

However, the Pro Plan provides you with additional features, such as push notifications, click-trigger popups, no Sumo branding, and autoresponder emails.

Pros & Cons

Sumo Pros

Free account
Easy to set up and use
Detailed analytics
Integrates with WordPress and Shopify
Supports personalization

Sumo Cons

Limited customer support
Free account isn’t white-label

What Is Mailmunch?

Mailmunch is a platform for lead generation and email marketing. Although it’s workable for individuals and businesses, it’s an ideal platform if you’re a business.

Using the tool, you can collect random leads from people who visit your website, and convert them to returning customers.

Mailmunch lets you do this using forms, pop ups, landing pages, emails, coupons, and spin wheels. You can also generate leads from cart abandonment.

Notably, Mailmunch is a white label tool, which is one major reason why it’s ideal for business. You can brand your emails, forms, pop ups, etc, and none will feature the Mailmunch brand.

You can count on this tool if you need deeper insights into your audience, thanks to the audience segmentation option.

Mailmunch is a premium platform, but as a new user, you can try it for free without risk – you won’t need to enter your payment details.

Mailmunch Features

Mailmunch is a much simpler plugin that focuses only on helping you collect email addresses. It does its job well and is easy to use.

Signup Forms

There are several different signup form types available with Mailmunch. These include:

A popup form
A sidebar form
A topbar form
An embedded form
A corner scroll box form, etc.

Each form can be customized. You can choose different colors, wording, fonts, and styles.

You can also set up display rules for each form, such as when or on which pages a popup should appear.