Times are gone when the website is just there for informational purposes. With the ability to market to anyone and everywhere, chatbots began playing an important role in user engagement.
Chatbots were a booming industry for the last couple of years, but are they still relevant? It’s important what users have to say and if that’s exactly what you’re looking for, you’re in the right place.
Down below, I’ll show you 20 of the best chatbot website examples so you can quickly decide whether a chatbot might be a good thing for your website or online business.
Chatbot websites are typical websites (just like any other) and the biggest difference is that they feature a chatbot.
So what is a chatbot?
A chatbot is a programmed interface that can be included in any website so that visitors can interact with the bot.
A bot usually comes in the type of chat (hence the name), and they can either replace the support team or can help reduce the number of customers who are reaching out to customer support and yet are looking for simple answers.
Chatbots are best combined with a frequently asked questions page and they improve the total user experience as it’s a great addition to the navigation.
Whether you incorporate it as a pre-live chat gateway or you use it to eliminate the need for 24/7 support, chatbots are always better to have than not.
The chances are you have used chatbots on various websites and if you still have no idea how chatbots work, keep on reading.
Down below, you’ll find 20 of the best chatbot website examples that you can visit and even test the chatbot user experience!
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Chatbots are still in practice in 2021 and chatbot usage is still on the rise. They’re a great solution and the examples below are a great showcase of what chatbots are capable of.
The biggest usage of chatbots is in the eCommerce or service-based industry and MassageEnvy is a great example.
MassageEnvy used to have a simple chatbot that referred their customers to Facebook Messenger chat.
However, they stepped up their game and they have reshaped the chatbot to allow its users to easily book an appointment in only a couple of steps.
These steps are wisely created so the visitor can book an appointment without having to even chat or speak to a member of staff, send an email, or pick up a phone.
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Domino’s is a worldwide known pizza brand and they took chatbot to another level by turning it into an online waiting staff.
From the moment you open Domino’s website, to the moment you close it, Domino’s chatbot will help you order a pizza by taking your postcode, finding a suitable location for pickup or delivery, choosing a pizza (or making your own), and guide you through the payment process.
From there, all Domino’s has to do is bake your pizza and prepare it for delivery or pick-up. Their chatbot is a perfect example of website automation in the restaurant or service industry.
It used to be a small chat window but now their chatbot is the backbone of their whole website.
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American Well is a great example of how far you can take chatbot usage. They applied it to the healthcare industry.
They’re also known as AmWell and if you’re not familiar with it, it is an online doctor visit (24/7) platform.
With the help of chatbots, they were able to connect patients (visitors) to doctors without needing any receptionists or other staff.
Just like Domino’s, American Well turned their website into an automated waiting room where patients are guided with the help of the chatbot and a couple of custom-made pages.
This helps doctors focus on their work instead of having to meet and guide patients on how to register and get an appointment, or of course, hiring any additional staff.
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How far can chatbot applications go? Very far and the World Health Organization (WHO) is a great example.
In the worst time with Covid-19 on the rise, the World Health Organization took advantage of chatbots to keep the information and communication open with people so they reduce walk-in clinic situations.
Even though the WHO didn’t decide to integrate it into their official website, they came up with an even better idea.
They created a chatbot that’s available on WhatsApp that anyone can reach out to by just sending a message.
While it provides life-saving information, the bot can also help with recommendations, or help direct and set test kit delivery to users all via the simple chatbot interface that runs through WhatsApp.
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Amtrak’s website isn’t only there to provide information, but it also allows everyone who uses their services to purchase tickets, find schedules, and discover train routes.
They named their chatbot a virtual travel assistant that will help visitors book tickets, find routes, reschedule tickets, and more.
Once you visit Amtrak’s contact us page, a chatbot named Julie will offer a couple of options or you can also send a question.
From there, the chatbot takes over and guides you in the right direction so the users won’t ever have to dig through dozens of pages to find the information they’re looking for.
Instead of overloading their phone customer support, Amtrak can provide answers to most asked questions and even give directions that improve the navigational experience.
Not only does this reduce the work that their customer service has to deal with, but they also reduce wait time and shortens the time users would spend finding the information they might need right away.
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Is chatbot a great fit for the finance industry? Of course, it is, and is there a better example than a chatbot used by Bank of America?
Their chatbot is called Erica and it is disguised as a virtual financial assistant. Erica can help answer your questions, find answers through dozens of pages on the Bank of America website, make suggestions, and even connect you with live support if required.
However, Bank of America took the chatbot functionality to another level. They turned their chatbot into a smartphone app.
Once you download the app, you have full access to Erica, who can help you view your rewards, locate transactions, keep account balances, calculate spend paths, monitor recurring charges, deal with refunds, and much more.
I am a big fan of this example as Bank of America did something that not many businesses do, and yet they’re probably going to change how chatbots are used in the finance industry.
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The automotive industry is complex, but Kia is making a great example of its customer experience with the help of an interactive chatbot.
From the moment you visit the great-looking Kia website, you’ll be able to use the chat at the right bottom corner.
The chatbot is always set as Online and all you have to do is shoot your question away and wait for the results.
From there, your question will either be answered with information available on the website or in the Kia database. Difficult questions will be automatically transferred to the live support available from Kia representatives.
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If none of the above examples are good enough for you, have a look at National Geographic.
Everyone knows National Geographic’s website is visited every couple of seconds all around the world.
National Geographic integrated a Facebook Messenger bot that’s so smart that it’s also known as the “Einstein” messenger bot.
They use the chatbot to help create intimate experiences, make people laugh during the interaction, and connect older concepts with newer technology.
Instead of only having an informational website, National Geographic is making a huge difference by putting a smile on the visitor’s face which is significantly going to improve the return rate and decrease the bounce rate.
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If you’ve been reading one of the leading tech blogs on the internet, it’s most likely you’ve come across their chatbot without even realizing it.
Not only are they a great resource for everyone interested in technology and start-up news, but they’re leading the way their news is shared.
Instead of only relying on readers to share the views, TechCrunch is also “delivering” the news.
How? With the help of a chatbot!
TechCrunch has a Facebook Messenger chatbot that is based on their website and the news they share. This bot helps customize and deliver content exclusively to each reader.
Users also get the chance to browse news directly with the help of the chatbot, subscribe to various categories, and unsubscribe at any point.
There’s so much content on the internet that it’s hard to consume everything. Therefore, TechCrunch took advantage of chatbots to create a personalized reading experience where news is delivered instead of waiting to be found on the website.
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10. Whole Foods
Whole Foods is a well-known grocery chain store but it is one of few chain stores in the food industry that are taking advantage of the internet.
They have taken full advantage of a chatbot to connect with users, discuss recipes, find the menu, set deliveries to have food delivered, and more.
Whole Foods took the modern approach of connecting their chatbot through Messenger since almost everyone has a Facebook Messenger app and it is one of the most-used apps on both Android and iOS devices.
This helped Whole Foods increase its sales, improve its engagement with customers, and leave its competitors behind!
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Leadpages is one of the tech companies that provide great software as a service. Not everyone understands technology as well as these guys do, but they’re doing the right thing by implementing their chatbot to help visitors.
From the moment you visit the Leadpages’ landing page and choose the contact page, you will be interacting with a chatbot.
However, instead of chatting, you will be choosing the help you require from the options offered.
The chatbot will help refer you to the most helpful pages on their website, and if you don’t find what you’re looking for, you’ll be able to get in touch with the support team.
This is also a great example of how a chatbot doesn’t need to have a lot of options and yet it can help inform the users and eliminate low-priority support queries.
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We’ve all seen Peloton commercials on the internet, and even on television. They’re a revolutionary company that takes old ways of exercising and combines them with a modern approach.
From the moment you visit their landing page, they’ll be there to help you via the chatbot.
The chatbot is available at all times in the bottom right corner and once you open it, it’ll give you suggestions.
Whether you’re looking to book a virtual appointment, need support, or have any questions about the service, you will be able to get help from the advanced chatbot.
It’s a clean and simple example of an on-site chatbot that helps deal with about 80% of customer support.
Casper is one of the brands that didn’t only take advantage of chatbots to help improve their internet service, but they’ve changed the game and they serve as a great example of how capable chatbots are.
With that being said, here’s a story of Casper and its chatbot.
In case you don’t know, Casper is an eCommerce mattress company that is fully aware of insomnia and its effect on its customers. They decided to do something about it by creating an Insomnia bot.
This is a chatbot that helps people who suffer from insomnia keep company, engage with them, and help them get sleepy so they can get a good night’s rest.
It’s not a cure for insomnia, but it’s a tiny bit of help that will be appreciated by many. In return, Casper most likely benefit from an increase in sales.
So far, you’ve been seeing chatbot usage by some of the largest companies in the world. But can you take advantage of chatbots if you’re a small or even offline business?
Yes, you definitely can and Lincoln Davies Building Supply is a great example!
You probably haven’t heard of this company, but it’s a small company that’s operating out of Sauquoit, NY.
They know that they have to do their best to help their customers in any way they can so they can run a successful business.
From the moment you visit their official website, you’ll be greeted with an integrated Messenger chatbot. From there, you can either browse the website or ask the chatbot any questions you might have.
Customer engagement is super important and this is a great example of how simple it is to boost engagement with the use of chatbots.
15. Capital One
Capital One didn’t only integrate the chatbot into their website, but they integrated it into their business.
While its chatbot isn’t the average standard chatbot that you can use to get more information from people, it’s an exclusive chatbot for customers.
Capital One uses its chatbot to automate notifications, help customers manage their money better, and monitor associated accounts to keep the customers updated.
For example, if one customer is spending a lot more money than average, the Capital One chatbot is there to notify him or her in case the customer isn’t the one who has been spending the money.
Such use of a chatbot for security measures is a brilliant example.
If you have never been on a hot air balloon ride, Seattle Ballooning might tempt you to do it sometime soon!
Seattle Ballooning is another example of how a service-based local business can still take advantage of a chatbot to provide information and improve user engagement.
Not only that, but Seattle Ballooning is wisely using chatbots to push their best offers which is a brilliant idea. I find it hard to refuse the offer I’ve received upon visiting their website and I’m not even in Seattle!
If you’re looking to increase your conversion rates, Seattle Ballooning is a perfect example of how you do it.
Chatbots can be used for educational purposes and Duolingo has discovered a great way of doing just that.
Duolingo is a solution to learning a new language without difficulties or obstacles. It utilizes a chatbot experience where you can type anything in the chat and receive a translation in any supported language.
Whether you’re learning at your own pace, you’ve forgotten a word in your second language, or you’re trying to learn a new language, Duolingo, in combination with its super-smart chatbot, is a great way to learn.
Duolingo has also combined a game-like reward experience that improves the learning experience, eliminates the presence of a teacher, and provides all support necessary through a chatbot interface.
Emirates Vacations is one of the rare companies that has combined chatbots with an ad-like experience.
They noticed a huge drop in the click-through rate for ads and that’s when they came up with an idea.
The idea was to create a chatbot that will feature their ad and yet will grab the user’s attention since they can engage with it.
Even though the chatbot isn’t featured on their website, it’s featured on websites that sell ad space and yet it’s integrated with the search results from their website.
With that being said, this is a great example of how you can take a chatbot, turn it into anything you wish, and use it to drive traffic, increase click-through rate, and even increase conversions.
MongoDB is a cloud-based hosting company that wants to do its best job to help potential customers and improve their sales.
With the help of chatbots, they were able to create a way for customers and potential leads to get in touch.
From the moment you visit their landing page, you will notice a chatbot in the bottom right corner. As soon as you open it, you’ll be able to send a message or get help by searching their articles.
This is a 2-in-1 use of a chatbot to guide and inform people about the industry and its services.
What’s also great about MongoDB’s chatbot is that they’ve added a feature “Your Conversations” where they keep all previous conversations for users to access at any time. On top of that, they’re also introducing offers such as the ability to get help from an available specialist.
Depending on where you live, you might be very familiar with Lidl and its wide range of wine selections.
It wasn’t enough for Lidl to make it to the top grocery-store wine seller, yet they became very creative.
With the help of a chatbot, Lidl turned a Messenger chatbot into a wine recommendation service.
By pairing the warm personality, great advice, and custom-fit recommendations, Lidl created a one-of-a-kind service that instantly became popular on Messenger.
The chatbot is accessible through different sources where the main source is the Lidl website. On top of this, a chatbot can also recommend you to a live agent for even better customer support and it can even manage communication in a couple of different languages which is pretty cool.
Chatbots are on the rise but they’re also getting upgraded and used in more ways than you can imagine.
Therefore, most of the time, you might not even notice you’re using the chatbot.
With different purposes, promotional ways, and accessibility, chatbots can be hard to recognize yet they’re becoming more helpful than ever before whether you’re looking to increase conversion rates, click-through rates, or just engage with the customers and provide much-needed support.
Therefore, if you’re not using a chatbot, you’re missing out and you might even change the most common statistics with the introduction of a chatbot.
Of course, I should also mention that you won’t have to code the chatbot yourself as there are chatbots that are ready to use, but that doesn’t mean you shouldn’t get as creative as possible!
Tom loves to write on technology, e-commerce & internet marketing. I started my first e-commerce company in college, designing and selling t-shirts for my campus bar crawl using print-on-demand. Having successfully established multiple 6 & 7-figure e-commerce businesses (in women’s fashion and hiking gear), I think I can share a tip or 2 to help you succeed.