Influencer marketing allows you to reach a wider audience. You can also build up your brand authority and recognition.
Link building and influencer marketing go hand in hand. Getting mentioned on other blogs will do more than just bring you traffic; it will increase your site’s SEO value and help you go up in the Google rankings.
It can be difficult to manage your influencer marketing and link building campaigns, especially since you might be contacting many influencers.
Today, we will be looking at the five best alternatives to Pitchbox that can help you reach more influencers and manage your link building campaigns.
Ninja Outreach is a great tool that allows you to find thousands of influencers instantly.
All you have to do is type your keywords into the search bar. Then, you will find thousands of results, including blogs, business profiles, social media accounts, and even emails of potential influencers.
All of this is possible through Ninja Outreach’s massive influencer database.
Not only can you find influencers, but you can use the CRM tool to manage your campaigns and communicate with all of them effectively. You can add team members and assign them tasks for more productivity.
All of your leads can be organized, and you can mark down any specific notes or thoughts you have about each one. All of your communications can be tracked, including histories, email opens, clicks, and more.
Ninja Outreach’s link building software makes it easy to build backlinks faster.
You can start by finding Instagram influencers with blogs to reach out to. You can save time by using the premade templates to reach out to them (you can also create your own or simply customize the templates so that they use each lead’s name).
You can also schedule email campaigns to reach out to bloggers. You can even schedule automated follow-ups to get a better conversion rate.
By using the search tool, you can find dozens of influencers within seconds.
You can also filter your search results. For example, you may only want to work with blogs that have a certain amount of social engagement or SEO metrics (such as page rank, domain rank, etc).
You can reach out and offer to write guest posts, do interviews, provide free infographics, and more. You can also do broken link building, resource page link building, and more.
All of your outreach emails come with statistics so you can track your performance. For example, you can see your open, click, and reply rates, as well as who did each action.
Ninja Outreach even has a Chrome extension. This allows you to get advanced data when conducting Google searches – you can find bloggers that are good leads and their contact information.
When you use Ninja Outreach, you can get business stack discounts on a number of other tools and software. Here are some examples:
- A 25 percent discount on SE Ranking
- A 20 percent discount on OSI Affiliate Software
- Ninety days of Cyfe Premium for free
- In-app credit of $5 for Megaleads
- Sixty dollars credit on any PieSync plan
There are more than 78 million influencers in the Ninja Outreach database.
The affiliate program allows you to earn 20 percent recurring commissions on every customer you refer. By referring five friends or contacts, you can cover your monthly cost.
Unlike other tools, Ninja Outreach offers two pricing options namely the Flex and Pro.
The Flex Plan is $299/month if you pay monthly and $119/month if you pay yearly. The Pro Plan is $499/month for monthly billing and $199/month for yearly billing.
Both plans come with a seven-day free trial and the same features. The difference is that with the lower-priced plan, you can manage 1,000 contacts and send 10,000 emails/month, while the higher-priced plan allows for 4,000 contacts and 15,000 emails/month.
Yes, Ninja Outreach is better than Pitchbox.
In terms of ease of use, both Ninja Outreach and Pitchbox attain excellence in this regard.
However, there are certain features that separate the two. First, Pitchbox does not have a Chrome extension that enables users to draw out information from search result pages.
Unlike Ninja Outreach, Pitchbox does not incorporate functionalities like lead blacklisting, customer notes, and relationship management.
Nevertheless, it is possible to import leads, manage email outreach and team members with Pitchbox, just like with Ninja Outreach.
Overall, Ninja Outreach has some standout features that further simplify outreach campaign management.
BuzzStream is a suite of link building and PR tools.
Like Ninja Outreach, BuzzStream allows you to search for thousands of influencers with a simple keyword search. You will get a detailed profile of each influencer, including their follower count, posting frequency, average shares per post, and more.
You can also easily find influencers as you browse the web. You can add them to a list that is easily browsable.
For each influencer, you will also get the contact information.
Another way to find influencers is to upload a list of website URLs you think might be good leads. You will get instant statistics about each website’s popularity and strength, as well as contact information for each website owner.
You can filter through your lists and segment your results based on things such as Moz rank, domain authority, overall rating, inbound links, and more.
You can even see a list of who has mentioned or promoted you in the past.
After you have found your influencers, you can reach out to them using BuzzStream’s outreach tools.
First, create a list segment that you want to reach out to, based on the filters mentioned above. Then, use one of the premade templates to instantly reach all of them.
All the templates have dynamic customization so that things such as names are personalized. You can also create your own template from scratch.
Customers will be tracked based on their relationship history with you. For each email blast, you will get stats such as open, click, and response rates.
You can automate your follow-ups based on intelligent tags. For example, whether a follow-up is sent or not can be based on whether the relationship of a prospect is changed from “Not Started” to “Attempting to Reach.”
You can add team members so that they can take care of the communication for you.
Not only is each email conversation tracked, but so are Twitter direct messages.
Like Ninja Outreach, BuzzStream allows you to find influencers and their contact information when you are browsing the web. Not only that, but you can send an outreach email at the same time.
Of course, not all emails have to be in bulk or scheduled in advance. You can send personalized emails based on a lead’s previous exchanges with you.
It’s easy to manage your leads with BuzzStream. In your dashboard, you will see information about each lead and their current status, such as “Attempting to Reach” or “Link Granted.”
You can also view all of your team chats to see what your employees or freelancers are currently doing.
BuzzStream has very advanced email marketing reports. Not only will you get data for each email, but you will also get an analysis of your subject lines and templates to see how well they are performing.
There will also be a team leaderboard so you can see who has been the most productive. For each team member, you will see stats such as how many contacts they managed to add.
Not only will you get an overall overview of your entire campaign and funnel, but you can also customize your reports so you see only the data you want to see. There are message, link, project, and team member reports.
Using the Outreach Trend Chart, you can see whether your outreach campaign has been improving or not over time. You can also sort and view your links or domains by metrics such as link type and domain authority.
The Aging Chart shows you opportunities that you have forgotten about. The Funnel Chart tracks your leads as they are progressing through your funnel.
BuzzStream has several resources to help you get started, including a Link Building Guide and a Content Promotion Guide. BuzzStream University helps you learn how to set up your account and start reaching out to influencers effectively.
There are also free tools you can use, including:
- Email research tool
- Extract domain from URLs
- Extract link from HTML
- Extract page title from URL
- Link building query generator
These are some of the tools available for everyone; if you are a BuzzStream subscriber, you will get access to their full suite of tools.
Like other link building tools, all of BuzzStream’s plans come with a free trial. Their starter plan is also significantly cheaper than Ninja Outreach’s starter plan.
Plans are as follows:
- Starter – $24/month: 1,000 contacts and links and basic features, including email scheduling and follow-ups, email performance reports, and the Chrome extension
- Growth – $124/month: Three users, 25,000 contacts and links, and features such as bulk email sending, phone support, and link reporting
- Professional – $299/month: Six users, 100,000 contacts and links, and features such as team performance reporting, a dedicated account manager, and more
- Custom – Custom plans starting at $999/month for large enterprises and teams.
If you pay for the full year in advance, you will get one month free.
For a full list of each plan’s features, go here.
In terms of platform features, Pitchbox and BuzzStream go toe-to-toe. Besides, both tools have similar features such as email outreach, follow-up scheduling, report analytics, third-party integrations, etc.
Despite these close similarities, BuzzStream outran Pitchbox in the battle of influencer marketing tools.
In fact, you can take a look at our BuzzStream vs Pitchbox comparison to see how they juxtapose.
Overall, BuzzStream is better than Pitchbox due to its better customer experience, affordable pricing plans, and ease of use.
Traackr is an influencer relationship management tool.
You can search through thousands of influencers and filter your results based on performance and audience insights, including metrics such as audience engagement, audience quality, and follower growth.
Deep historical searches are done on all influencers to help you decide which ones you should work with. Insights into influencers’ followers include their age, locations, interests, brand affinities, and more.
You can automate your outreach campaigns in order to save time. Everything from vetting influencers to reaching out to them is made easy with Traackr.
You will get a dashboard that shows you all of your latest performance statistics. You can see how many influencers you are working with, how many video views you got, your engagements, and more.
There are excellent team management tools. You can collaborate with colleagues and employees to track your engagements, communications, and relationships.
There are even fraud filters in place to help protect you from a bad reputation due to working with the wrong influencers.
You will get detailed analytics about all of your campaigns. You can save influencers to a special list based on how effective your past performance with them was.
The reporting goes deep; you can create customized reports to help you understand topic trends so you can figure out how to get the best engagement.
Using the cross-campaign reporting statistics, you can figure out which campaigns are bringing you the best results. All of your campaigns can be shared with your colleagues and team members at any time.
If you are an agency managing clients’ influencer marketing campaigns, you can use Traackr as well. There are additional tools specific to agencies, such as the ability to map out a client’s future influencer network and make recommendations based on historical reports.
You can manage all of your clients in one place and communicate instantly with your clients, their team members, and your own agency team members.
Using the two-year content archive, you can search for a client’s key influencers and analyze their past performance to help them find the best influencers right now.
Traackr’s Influencer Marketing Benchmark (IMB) provides you with insights and competitive data to help you improve your conversion rates and reach your business goals. By establishing benchmarks in your industry, you can see how you stack up against your competitors and how you are performing in the market.
You will get a leaderboard of your top competitors and see how you and they are performing in different categories. You will get reports and data from across all social platforms and networks.
Traackr has worked with several well-known brands to help them build their influencer marketing campaigns, including Travelocity
Traackr does not display pricing information on their website. Instead, you can contact them via email or live chat to get a quote. You can also request a demo to see how it works before you sign up.
Although Pitchbox is a reliable influencer marketing tool, Traackr seems to go a step further. Traackr is one of the top picks for blogger outreach because of its advanced features.
Traackr drills down on the information of influencers. You get to see influencer profiles, performance metrics, social media growth trajectory, and even the kind of conversation they drive across different social channels.
Traackr is customizable for both small teams and big marketing agencies. Not to mention, it incorporates an anti-fraud detection system.
Overall, Traackr is better than Pitchbox and ideal for simplifying your influencer networking process.
AspireIQ has been named as a leader in influencer marketing by the Forrester New Wave report. According to their website, they have been used by some really well-known brands, including L’OREAL, T-Mobile, Kroger, Cars.com, Samsung, Coffee Meets Bagel, and L.L. Bean.
The platform has three main services: Create, Elevate, and Together
The first is Create. You can search through millions of influencers or let AspireIQ automatically find the best influencers for you based on deep data and machine learning that analyzes millions of posts.
You can send emails in bulk to save time. Personalized emails and automated follow-ups can help you improve your conversion rates.
Influencers are grouped together based on the stage they are at in your relationship funnel. Everything can be tracked – and everything can be automated, including payments, contracts, content reviews, and more.
All of your engagement can be tracked in your central dashboard. This includes metrics like impressions, content value, and even sales conversations.
You can use your data to make decisions about which influencers and influencer campaigns to continue using. All of the data can be exported to third-party platforms.
AspireIQ even has a content library with high-performing content from influencers that you can reshare. You will be informed of usage permissions so that you only share what you are allowed to.
Using the built-in AI and image-tagging, you can search through images by typing in your desired keywords. The Content Library syncs with Google Drive, making it easy to save content.
The second service is Elevate (we already touched upon this a little bit by mentioning the content library). This is actually a brilliant idea.
It works by allowing you to create a network of influencers who create content for you. These influencers are creating content for businesses – content that is geared and customized to each industry.
You can quickly generate a dashboard of images and videos you can use. After you use them, you can keep on tracking their performance to see how you are doing; this data will also be used to recommend more content to you based on AI.
As mentioned, all usage rights are automatically outlined for you.
Finally, the third service is Together. If you don’t have the time to manage your influencer outreach and content campaigns, even with the help of a tool, Aspire IQ can take care of everything for you.
While your campaign manager will do all of the hard work for you, you can still log in at any time to review and approve influencers, see your stats, and more.
There are three plan options: Create, Elevate, and Together.
Pricing is not listed on the site, but you can request a demo and quote for each plan.
AspireIQ is one of the best Pitchbox alternatives because of its reliable influencer marketing features.
Unlike other influencer marketing tools, AspireIQ groups its pricing options (Create, Elevate, Together) based on users’ needs to track their performances.
Overall, both AspireIQ and Pitchbox are at par because they ensure quality outreach efforts.
Klear is the last influencer marketing platform we will look at, but it is just as good as any other Pitchbox alternatives out there.
You can search for influencers and filter based on things like platform (such as blog/Twitter/Instagram/Youtube), influence level, and skills.
Their influencer network automatically weeds out those with fake followers, bot followers, or inactive accounts. This way, you won’t waste time reaching out to or even paying influencers who won’t really broaden your reach.
You will get insights into the audiences of influencers around the world, including their age, location, and more.
There are a total of 100 social signals taken into account by the Klear algorithms to help you find the best influencers.
For each influencer, you will get a profile that shows you their reach on various social platforms and their engagement levels.
You will get a dashboard that shows you all of the influencers you are working with, their reach, mentions, and more. You will also instantly be able to contact them.
You can message influencers straight from your Klear dashboard, but you can also get their contact information to reach out to influencers via social media, phone, or email.
A funnel overview dashboard shows you all influencers in the different stages of your funnel (such as “Fresh” and “In Contact”).
Your performance dashboard shows you your total mentions, engagement, reach, and estimated ROI. You will also get social media analytics and metrics for each individual influencer you are working with.
A graph will show you your performance history so you can see whether your performance has been improving or not.
Go to this page to access their free tools:
- Find Instagram influencers, research them, and manage your campaigns
- Find Twitter influencers
- Find YouTube influencers
- Find bloggers
- Find influencers by location
- Analyze and research Twitter influencers
- Analyze Facebook pages
- Analyze YouTube channels
- Analyze blogs
- A Chrome extension to find influencers while browsing the web
- Monitor influencer outreach campaigns
According to Klear, they have worked with big-name brands such as Coca Cola, Kayak, Unilever, IBM, Huawei, Microsoft, and more.
Klear does not provide pricing information. However, you can contact them for a demo and get a custom quote based on your business’s needs.
If you are an influencer and you want to work with brands, you can sign up as a creator on the Klear website.
It is not clear which of these tools is better than the other. As their strength focuses on important aspects of influencer outreach.
Klear has a reputation for getting quality influencers. In fact, Klear cross-checks influencer databases, filters out fake information and bots, and even analyzes the influencer’s reach.
Conversely, Pitchbox helps users to simplify the entire influencer outreach process such as setting up schedules and follow-up emails, personalizations, etc.
Whether you want to focus on influencer outreach, link building, or both, these five tools are some of the best Pitchbox alternatives. Link building definitely isn’t dead, and influencer marketing is the next big craze.
According to a recent Statista survey, 38 percent of marketing agencies spent between 10 to 20 percent of their marketing budget on influencer marketing.
This number will likely only grow – as more and more websites and email marketers compete for attention, influencer marketing is a way to cut through the noise and reach people who would otherwise never heard about you.
Fun fact to wrap it up: Instagram is the most popular platform for influencer marketing.
Ben Levin is a Hubspot certified content marketing professional and SEO expert with 6 years of experience and a strong passion for writing and blogging. His areas of specialty include personal finance, tech, and marketing. He loves exploring new topics and has also written about HVAC repair to dog food recommendations. Ben is currently pursuing a bachelor’s in computer science, and his hobbies include motorcycling, Brazilian Jiu-Jitsu, and Muay Thai.