As an aspiring entrepreneur or small business owner, you want to fuel your social media feeds with accounts that help you grow and learn.
Following certain marketers on social media can give you valuable insights and lead you to new discoveries. Furthermore, the stories and wisdom they share can give you motivation to push through the rocky road of entrepreneurship.
And when it comes to motivation, Instagram is the channel. It’s where people come to inspire and be inspired.
But Instagram is not just pretty pictures and uplifting captions. It is a versatile platform where business and pleasure seamlessly coexist. In light of that, we’re bringing you the 10 top marketers you should follow on Instagram to stay updated and inspired.
1. Jasmine Star (@jasminestar)
Jasmine is a photographer and business strategist on a mission to “help entrepreneurs grow social platforms,” as her bio reads. Instagram marketing is her area of expertise.
Her blog offers plenty of insightful advice about branding, marketing, and leveraging the platform for entrepreneurial success.
Her Instagram account is a real treat of beautiful, crisp photography and inspiring captions. Jasmine cultivates a really strong and engaged community around her brand that you’ll be happy to be part of.
Aside from awesome photos and useful tips, the best thing about Jasmine’s Insta is that she shares stories about her entrepreneurial journey. It’s real, insightful, and motivating.
2. Gary Vaynerchuk (@garyvee)
You might have already heard of Vaynerchuk as a serial entrepreneur, investor, and internet personality. He’s the CEO of VaynerMedia and VaynerSports and an established figure in the field of digital media.
An author and speaker, Gary is renowned for his social media expertise. His entrepreneurial wisdom and practical advice are scattered all over his Instagram account.
Gary’s account is the one you keep your eye on to get your daily dose of inspiration and get up to do things when it’s hardest. And he really drills it in.
You’ll find some tough love and a motivational kick in the behind on Gary’s account to fire you up for a productive day.
3. Richard Branson (@richardbranson)
Richard Branson, one of the most famous entrepreneurs of our era, is an avid Instagrammer – and you’ll find his account one of the most uplifting out there.
The founder of the Virgin Group, which harbours more than 400 companies under its wing, shows off his incredible charisma and energy on the platform. He posts personal photos and various motivational quotes.
You’ll definitely appreciate his posts popping up on your feed, especially when you need a little extra boost to keep pushing on your entrepreneurial journey.
4. Brian Kelley (@briankelly)
Brian Kelley is the founder and CEO of The Points Guy, a blog dedicated to savvy travellers and finding great travel deals.
Now, if your aspirations are in any way related to the travel industry, following this guy would be a great move.
Brian is wholeheartedly invested in the “points and miles world”. Along with running The Points Guy podcast, he often guest-speaks and participates in discussions about the travel industry.
His account is a great place for keeping your ear on the industry. Whether you want to make it as a travel blogger or you’d like to participate in the industry like Brian, there’s always something to take away from his account.
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5. Anna Handley, MarketingProfs (@marketingprofs)
Anna Handley is a renowned entrepreneur, digital strategist, and best-selling author. As an aspiring entrepreneur, you have a lot to learn from her – and she’s more than eager to share her knowledge.
Handley runs MarketingProfs, a platform for marketing training and education. You’ll find plenty of useful stuff on the platform’s official Instagram account, and more to come.
Anna’s personal account is more, well, personal; but if you find yourself full of admiration for this knowledgeable lady, you’re free to give that a follow too.
6. Chiara Ferragni (@chiaraferragni)
Chiara Ferragni is one of the top female influencers and the founder of the world’s most popular fashion blog, The Blonde Salad. She’s a golden example of masterful business strategy in the influencer era.
In fact, Chiara’s blogging phenomenon and rise to entrepreneurial success has even been examined in a case study published by the Harvard Business School.
All in all, there’s a lot to learn by following her, although you won’t find any explicit business advice on her Instagram account.
Your best bet is to look into the profiles of renowned digital agencies and identify the strategies they employ. Then, use those insights to analyse how certain marketing principles are used in Chiara’s business model.
7. Jeff Bullas (@jeffbullas)
Jeff Bullas is a best-selling author and one of the most influential figures in the digital marketing industry. He runs a popular blog that covers a wide range of topics regarding entrepreneurship, digital marketing, social media, content marketing, etc.
Now, if you’re eager to learn, this is the guy to follow on every social channel there is. Twitter is his stronghold, but you’ll find a more personal side to him on Instagram.
He shares bits of his life with his followers interspersed with updates about new blog content. His super-informative blog is bound to get you hooked so you’ll be happy to see either on your feed.
8. Grant Cardone (@grantcardone)
You might be acquainted with Cardone as the creator of The 10X rule, a philosophy that’s become widely popular in business strategy as well as personal growth.
He’s an influential real-estate investor, sales mentor, and author.
For inspiration and a valuable perspective on business opportunities, follow Cardone’s account. You’ll find useful tips for entrepreneurs and posts for daily motivation.
9. Brit Morin (@brit)
Morin is the founder of Brit&Co, a media company with content dedicated to encouraging and inspiring women. You can give the official company account a follow too, but on Brit’s account you’ll find an admirable, badass lady entrepreneur.
As the CEO of a successful company and family woman, Morin is a great inspiration herself. And she keeps it real. Her feed can be a great reminder of how important it is to invite playfulness into our lives.
10. Girlboss (@girlboss)
As we come to a close of this list, I want to introduce to you not a person, but a whole community dedicated to entrepreneurship.
More specifically, female entrepreneurship!
The account covers various topics, from self-care to finances and work. They often share inspirational quotes from female entrepreneurs and bits of wisdom for making it through as a woman.
They also show a great sense of humour and lots of entertainment interspersed with the serious stuff.
For all of the female entrepreneurs and those who’re hoping to pave their way to success, this account offers a neat, fearless community to lean on.
In order to maintain a thriving business in the digital era, marketers have to constantly keep their ear to the ground. There’s always something to learn, a trend to catch on to, or someone to set an innovative example.
It’s all about staying afloat and keeping up with a continuously shifting landscape.
But fortunately, we are now connected better than ever. With blogs and social media channels, we’re able to keep an eye on the marketing experts, role models, and industry leaders.
They’re out there, offering us their stories, knowledge, and optimism. Hopefully, you’ll find these valuable things in the accounts we’ve covered with this list.