FormCraft vs Gravity Forms – Which Is Better?

One of the advantages of using WordPress is the vast amount of free and premium plugins that make your life a lot easier.

For example, there are many high-quality plugins that help you set up contact and signup forms on your website.

Giving your visitors a convenient way to get in touch with you is essential to offering a positive customer experience. It also helps you to increase email subscriptions on your website.

Two popular contact form plugins are FormCrafts and Gravity Forms. Today, we will look at both of them and see how they compare.

What Is FormCrafts?

FormCrafts is a simple online form builder. You can create smart forms with it, and most users use the WordPress plugin to build forms on the CRM platforms.

In essence, FormCrafts lets you create form fields and email forms. You don’t have to build from scratch as many templates are available.

You’ll find several templates for online application, payment, lead generation, survey, and support.

The online form builder tool integrates with other third-party platforms where you may want to deploy your forms.

Notably, the WordPress extension is available for free download and currently records more than 5,000 thousand installations.

Most WordPress users opt for FormCrafts because it’s easy to use, thanks to its drag-and-drop functionality. Furthermore, FormCrafts forms are responsive on different devices and support shortcodes.

However, FormCrafts isn’t an entirely free online form builder. To get the most out of the tool, you must pay a subscription, and different plans are available, as you’ll find out later.

What Is Gravity Forms?

Gravity Forms is a tool for building forms for WordPress users. It comes with an intuitive visual form editor that makes the process seamless.

Additionally, Gravity Forms has features like conditional logic, workflow automation, file uploads, and secure data collection for better performance.

One of Gravity Forms’ best features is that it supports third-party integrations. It seamlessly integrates with platforms like Mailchimp, PayPal, Dropbox, and Zapier, among others. You’ll find more about Gravity Forms integrations later in this review.

You must pay a subscription to use Gravity Forms. Unlike other WordPress contact form plugins such as Ninja Forms, you can’t access Gravity Forms for free from the WordPress plugin directory.

You can only download Gravity Forms from the official website – after paying a subscription – and then upload it from your WordPress dashboard.

FormCrafts Review – A Simple and Affordable Form Builder Plugin

FormCrafts is one of the most affordable premium WordPress form builder plugins, with a starting price of $29 per month.

You’ll be able to do much more than creating simple contact forms with FormCrafts.

Here are some of FormCrafts’ most valuable features:

Great Designs and Templates

FormCrafts comes with free designs and templates, which are all expertly created.

There are templates for every need, including contact forms, complaint forms, booking requests, quizzes, signup forms, and more. You can also create multiple-page forms.

FormCrafts lets you preview your form before applying it. Notably, you can apply a template with a single click on the “Use this template” button. Afterward, you can customize the template to your preference.

Drag-And-Drop Form Builder

You can customize each template according to your specific needs with FormCrafts’ drag-and-drop editor.

There are over 15 different fields you can add to your form, including headings, email address fields, text areas, checkboxes, calendars, star ratings, thumb ratings, submit buttons, and more.

You can customize the text in each field and change its font and color. You can also change the background color or add a background image.

Conditional Logic Features

FormCrafts allows you to create form actions based on individual field submissions.

For example, you can create an automation rule that if there is condition A (a user action in a specific field), action B will occur. Action B can be to hide or reveal fields, redirect the user to a new page, and more.

FormCrafts Integrations and Add-Ons

FormCrafts has free integrations and add-ons for the most popular third-party services. These include:

  • GetResponse
  • Aweber
  • Mailchimp
  • Mailpoet
  • Mailster
  • reCaptcha

There are also premium add-ons for Paypal and Stripe payments, tabular input fields, multiple page forms, bookings, Zapier, multi-site usage, premium support, and more.

You can purchase add-ons individually or as a bundle of add-ons for a discounted price.

On each add-on page, you’ll find a link to a help article featuring a tutorial on how to use it. As a result, the integration is effortless.

FormCrafts Analytics

FormCrafts will provide you with analytics to help you track your forms’ performances. You can view form views, submissions, conversion rates, and more data.

FormCrafts Demo

FormCrafts doesn’t have a free trial version. However, they do provide users with a free demo account. Simply go to their website homepage and click on the smart form that pops up.

You can also fill out the demo forms for booking, feedback, complaint, etc.

Play around with it and see how easy it is for yourself.

FormCrafts Customer Support

As a free FormCrafts user, the best support option is the Help Center.

The Help Center features close to eighty articles on how to use the form builder, including creating, analyzing, working with teams, managing your account, and using the API.

Aside from the Help Center, the next alternative is submitting a contact form. The contact form is the last option on the Help Center page.

You can contact the FormCrafts support team to make a sales request, support inquiry, or give feedback.

If you need the best support, you must be a premium FormCrafts user. Even then, you only get regular support with the Standard Plan.

FormCrafts Pricing

You can use the FormCrafts free WordPress plugin to a favorable extent. Alternatively, you can buy the premium WordPress plugin for $35 – a one-time fee.

To go beyond that, you can choose from any of the below subscription plans:

  • Standard Plan: $29 per month

This plan is limited to one user, and you can get a maximum of 300 responses per month. Nevertheless, you get detailed insights and access to premium add-ons.

  • Plus Plan: $59 per month

This plan allows one additional user – two users in total, and you can get up to 3,000 responses per month. You can also embed your forms in emails and on websites, and you get access to priority support.

  • Business Plan: $149 per month

This plan allows a maximum of 4 users, and you can get up to 30,000 responses per month. The other features are the same as the Plus Plan.

Gravity Forms Review – A Premium Plugin For Advanced Users

Gravity Forms is more well-known than FormCrafts. Many famous brands use it, and it has more features than FormCrafts.

However, it is also more expensive and a bit more complicated to use than FormCrafts.

Gravity Forms Drag-And-Drop Editor

Gravity Forms has quite a comprehensive drag-and-drop editing platform.

You can customize your forms by adding fields. In addition, you can choose from over 40 standard, advanced, post format, and pricing fields.

These include fields for text lines, paragraphs, checkboxes, HTML, quizzes, surveys, signatures, names, dates, file uploads, passwords, addresses, polls, captchas, prices, credit card information, and more.

Gravity Forms Settings

Once you have created your form, you can set up rules and settings.

You can customize the description of each form and where it will appear. Many other settings are available, such as whether or not a user needs to log in before filling out a form.

Gravity Forms offers conditional logic features too. You can set up all kinds of automation rules based on user actions.

For example, you can hide or show fields, sections, and pages based on certain conditions. You can customize the confirmation message, too.

Gravity Forms Add-Ons

On the basic plan, Gravity Forms offers integrations with:

  • ActiveCampaign
  • Aweber
  • Campaign Monitor
  • CleverReach
  • Emma
  • GetResponse
  • iContact
  • MadMimi
  • Mailchimp

Pro add-ons include:

  • Agile CRM
  • Batchbook
  • Breeze
  • Campfire
  • Capsule
  • DropBox
  • Freshbooks
  • Help Scout
  • Highrise
  • Paypal Payments Standard
  • Pipe Video Recording
  • Slack
  • Trello
  • Twilio
  • Zapier
  • Zoho CRM

The Elite add-ons include:

  • Chained Selects
  • Coupons
  • Partial Entries
  • Paypal Payments Pro
  • Polls
  • Signatures
  • Stripe
  • Surveys
  • User Registrations
  • Webhooks

Gravity Forms Features

Gravity Forms has many cool features, including getting email notifications when submitting forms and allowing users to save their forms and continue filling them out later.

You can limit the number of entries a form can receive or have it appear only on a specified schedule.

Gravity Forms helps fight spam submissions with their reCaptcha and Akismet add-ons.

All forms are mobile responsive. You can even use Gravity Forms to allow visitors to submit guest posts.

Gravity Forms Demo

Like FormCrafts, Gravity Forms lets you play around with a demo. They will create a personal demo site you can use for seven days.

The demo lets you access all Gravity Forms builder features – including basic and advanced features. You can also access pre-designed templates or create your forms from scratch.

Furthermore, you can test plugins and add-ons with the demo. The primary difference with using the demo is that you can’t publish the forms you create.

Nevertheless, you can access your designs if you eventually switch to a subscribed account.

Gravity Forms Customer Support

As a Gravity Forms user, you have multiple options for support. The best of them all is LiveChat.

You can access the LiveChat feature from the Gravity Forms website, whether you’re logged in or not. It offers real-time support, and although it’s a chatbot, it’s helpful.

To talk to a real Gravity Forms support agent, the LiveChat will redirect you to submit a support ticket.

Notably, when submitting a support ticket, you can include your product license key for a more personalized experience. It’s not compulsory, so non-subscribers can also submit tickets.

However, to access technical support, you must log in.

You can get self-help via the user guides and documentation. The guides and documentation cover how to use the editor and add-ons, and there are API resources for developers.

Furthermore, Gravity Forms feature loads of video tutorials. It doesn’t end there. You can also get support from the community.

The community is a space for all Gravity Forms users. You can post your inquiries and challenges and get help from other users.

Gravity Forms Pricing

Gravity Forms is a bit pricier than FormCrafts’ one-time fee. Their basic plan starts at $59/year and includes unlimited forms, basic add-ons, and standard support.

The Pro plan costs $159/year and includes Pro add-ons and the ability to use the plugin on up to three sites.

If you want to use Gravity Forms on unlimited sites and have access to priority support and Elite add-ons, sign up for the Elite plan, which costs $259 per year.

Gravity Forms vs FormCrafts: Similarities And Differences


  • Both tools are online form builders
  • Both Formcrafts and Gravity Forms are available as WordPress plugins
  • Both tools have the drag-and-drop functionality
  • They both support integrations with third-party platforms
  • Both Gravity Forms and FormCrafts offer a demo for users to test the features
  • With either FormCrafts or Gravity Forms, you get pre-built templates


  • Gravity Forms features more help resources than FormCrafts.
  • As a Gravity Forms alternative, FormsCraft is more affordable.
  • Gravity Forms offers real-time support for all with LiveChat. This option is only available to FormCrafts premium users.
  • Gravity Forms feature more add-ons than FormCrafts.
  • Gravity Forms require a subscription, but with FormsCraft, you can subscribe or pay once to buy just the WordPress plugin.

FormCraft vs Gravity Forms: Pros And Cons

FormCrafts Pros

  • Available for free use
  • Easy to use
  • Demo available
  • Affordable standard plan
  • Pre-designed templates
  • Supports add-ons
  • Priority support
  • One-time fee for premium WordPress plugin

FormCrafts Cons

  • Limited features for free users
  • Priority support is limited to the highest pricing plan.

Gravity Forms Pros

  • Easy to use
  • LiveChat support
  • Drag and drop form builder
  • Demo options
  • Pre-designed templates
  • Supports add-ons
  • Reliable support and customer resources

Gravity Forms Cons

  • Expensive pricing
  • Some users complain about dull colors

Conclusion – FormCrafts vs Gravity Forms

FormCrafts and Gravity Forms are great plugins – which one you should use will depend on your needs.

If you are looking for an affordable option that lets you create high-quality forms for most needs and is simple to use simultaneously, FormCrafts may be for you.

However, if your needs are more complex and you have a larger budget, consider signing up for Gravity Forms.

About Author

Tom loves to write on technology, e-commerce & internet marketing. I started my first e-commerce company in college, designing and selling t-shirts for my campus bar crawl using print-on-demand. Having successfully established multiple 6 & 7-figure e-commerce businesses (in women’s fashion and hiking gear), I think I can share a tip or 2 to help you succeed.