Email marketing continues to be one of the most effective digital marketing channels, with an estimated 4.73 billion email users around the world by the end of next year.
With such a colossal number in sight, it makes all the sense for new businesses to start with email marketing. On the other hand, businesses that are already in it, should stay put.
That said, it’s equally important to choose the right ad network if you want to leverage the power of emails.
In this post, we will talk about some of the best ad networks that allow and excel at email marketing campaigns.
Let’s learn more.
1. LiveIntent
LiveIntent that offers advertisers exclusive access to their network of over 2,000 premium, brand-safe publishers and 290 million unique readers. The site would soon be integrated with Zeta Global. This people-based marketing platform specializes in email advertising and allows brands to bid on email ad inventory through their demand-side platform (DSP).
Key Features:
- Premium publisher network with brand-safe environments
- Advanced audience targeting and identity resolution
- Native ad integration within email newsletters
- Cross-channel marketing capabilities
Best For: Established brands seeking premium placement in high-quality email newsletters
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2. Paved
Paved was acquired by Redbrick earlier this year, however it continues to carry out its operations, though as a Redbrick company now. In the recent year, Paved emerged as a leading newsletter advertising platform, connecting advertisers with premium newsletter publishers. The platform focuses on performance-driven email advertising with transparent pricing and detailed analytics.
Key Features:
- Curated network of high-quality newsletters
- Performance-based pricing models
- Comprehensive campaign analytics
- Easy campaign setup and management
Best For: Performance marketers seeking measurable results from newsletter advertising
3. Beehiiv Ads
Beehiiv’s advertising platform allows creators and publishers to monetize their email newsletters while providing advertisers access to engaged, niche audiences. The platform offers both sponsored content and display ad options.
Key Features:
- Creator-focused advertising ecosystem
- Niche audience targeting
- Multiple ad format options
- Revenue sharing with creators
Best For: Brands targeting specific niches and communities
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4. Jeeng
Jeeng, now part of OpenWeb, is a comprehensive email monetization platform that connects publishers with advertisers through automated content curation and personalized email advertising. The platform serves over 150 million unique opt-in subscribers across its network.
Key Features:
- Automated content curation and personalization
- Real-time audience engagement optimization
- AdServe integration with existing ad servers like Google Ad Manager
- Multi-channel advertising (email, push notifications, web)
- Revolutionary algorithm for personalized email ads
- One-line code integration for publishers
Best For: Publishers seeking automated email monetization with personalized ad delivery and content curation.
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5. OpenWeb Email
OpenWeb Email is part of the broader OpenWeb suite of community-building solutions, focusing specifically on email monetization through sophisticated audience targeting and first-party data utilization. The platform emphasizes building sustainable revenue streams for publishers. It is the same company that owns Jeeng now.
Key Features:
- First-party data monetization
- Community-focused advertising approach
- Sustainable revenue generation tools
- Advanced audience segmentation
- Integration with OpenWeb’s broader platform
- Future-proofing capabilities for changing privacy landscape
Best For: Publishers building community-driven content who want to monetize through privacy-compliant, first-party data advertising
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6. BuySellAds
BuySellAds is a comprehensive advertising platform that connects publishers with marketers through contextual advertising solutions. Their email advertising network includes newsletter sponsorships and dedicated email campaigns, with a focus on tech, design, and developer audiences.
Key Features:
- Curated email advertising network
- Newsletter sponsorship and dedicated campaign options
- Native ad integration that flows with newsletter content
- Automated campaign management and trafficking
- Fixed pricing transparency
- Focus on high-quality tech and design audiences
Best For: Tech companies, design agencies, and B2B brands looking to reach engaged developer and designer audiences through premium newsletter placements
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7. Kit Commerce
Kit was ConvertKit earlier. The advertising platform allows creators to monetize their email lists while providing advertisers with access to highly engaged, opted-in audiences across various niches.
Key Features:
- Creator-first approach
- Highly engaged audiences
- Automation and segmentation tools
- Transparent pricing structure
Best For: Brands looking to partner with individual creators and small businesses
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8. Substack
Substack’s advertising platform allows newsletter writers to monetize their content while providing advertisers access to engaged, paid subscribers and newsletter readers.
Key Features:
- Access to paid subscriber bases
- Editorial-style advertising options
- Creator partnership opportunities
- Subscription-based audience targeting
Best For: Brands targeting educated, engaged audiences willing to pay for premium content
Best For: B2B brands and financial services companies
Key Considerations When Choosing an Email Ad Network
While investing in an ad network, consider the following factors.
Audience Quality and Targeting
Look for networks that provide detailed audience insights and targeting capabilities. Premium networks like LiveIntent offer access to brand-safe publishers, ensuring your ads appear in appropriate contexts.
Ad Format Options
Consider whether you need native ads that blend with content, display ads, or sponsored content options. Different networks specialize in different formats.
Pricing Models
Email ad networks typically offer various pricing models including CPM (cost per thousand impressions), CPC (cost per click), and performance-based pricing. Choose based on your campaign goals and budget.
Analytics and Reporting
Robust analytics are essential for measuring campaign performance and optimizing future campaigns. Look for networks that provide detailed reporting on engagement, conversions, and audience insights.
Brand Safety
Ensure the network has strong brand safety measures in place, particularly if you’re a premium brand concerned about ad placement context.
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Conclusion
Email marketing through ad networks offers unique opportunities to reach highly engaged audiences in a more intimate, trusted environment.
With billions of emails sent and received each day, the potential reach is enormous, but success depends on choosing the right network and creating compelling, valuable content for your target audience.
Email advertising is about more than just placement, it’s about building meaningful connections with audiences who have already shown interest in receiving regular communications.
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