Wix is a popular website builder and is preferred by many for its simple and easy-to-use interface and its competitive pricing.
Wix’s intuitive interface and drag-and-drop website builder makes building a website easy, even for beginners who have never built a site before.
Wix can also be used to build ecommerce stores. Its ecommerce plans start at just $17/month, making it affordable for anyone to start selling products and accepting payments online.
They also have many add-ons on their App Market that are designed to help ecommerce businesses improve their site and increase their sales.
There are also templates designed for ecommerce stores. Choosing the right template is important.
Today, we will be looking at the top 10 Wix templates for ecommerce businesses.
The Tote Bag Store theme is a simple ecommerce theme that can be used for any product, not just tote bags. It features simple rows of image product listings on a white background, with a name and price tag under each image.
Displaying clear images of the products you are selling is a great way to increase your conversion rates.
People are visual by nature, and it’s often easier to scroll through images than to read listings one-by-one.
Customers can zoom in on each product by hovering over it. They can also click on the product to get a layover display of the product, along with its details and price.
They will also have the ability to choose a quantity/color and add the product to their shopping cart.
You can add pages to your main menu, including a FAQ and contact page. You can also add social media icons to your header with links to your profile.
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2. Pure Juice
Fresh Juices is a great theme for those selling natural or health-based products. However, it can be used for businesses selling any product.
You will have a home page with a picture of your main product or featured products and a Buy Now button to take users to the Shop page. There, you can display a variety of products with images, price details, and more.
There are a number of other pages you can add, such as a FAQ page or a contact page.
This theme has a simple design but allows for the use of stunning visuals to make bold statements.
On mobile devices, this theme looks great as well, as it is designed to be simple and users won’t have to scroll too much. You can use a small menu icon in the upper-right corner on mobile devices to launch the menu.
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3. Pet Supply
If you’re looking for a website that allows you to offer a more complex selection of products, Pet Supply is a good theme to use. Of course, if you are selling pet products, this theme would especially be a good fit for you.
Both in the header menu and on your homepage, you can categorize your products into different sections.
For example, as you can see in the demo, the homepage features pictures of different kinds of animals – dogs, cats, fish, reptiles, and birds – along with a short message and a call-to-action for each one.
When users click on a section, they will be taken to a page where you can display the products you are selling with simple visuals and clear pricing information.
You can also display a list of the different brands whose products you carry.
In the header, you can include a playful slideshow with quirky images and calls-to-action.
The footer can be used to include additional links, such as a FAQ page, a contact page, and links to your shipping, return, and privacy policies.
You can also include your contact information and a signup form so that users can subscribe for newsletter updates.
The Pet Supply theme is a very colorful theme with a lot of visuals. This makes it perfect for those looking for products for their pets, as they will be attracted to pictures of cute animals.
The Pet Supply theme looks great even on mobile devices. All of the sections on the homepage will be displayed one after the other so that users scroll through each of them one at a time.
You can include a call-to-action allowing users to call you from their phones in the footer.
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This theme is great for those who are selling premium health, beauty, or personal style products.
The theme’s design is not very sleek. However, you can include bold and powerful statements in your header.
In the demo example, the site is selling herbal remedies. On the right-hand side, the header includes bold statements such as:
- Engineered by Nature
- Responsibly Sourced
- Plant-Driven Skincare
- Never Tested on Animals
These are all statements that will attract those who are looking for healthy, natural treatments – especially those who care about the environment and animal safety.
On the left-hand side, a short slideshow displays stunning visuals of the products being sold, along with a badge stating “100 percent Balance & Restore.”
While this statement doesn’t actually mean much, it can have the subtle effect of increasing trust and improving your conversion rates.
As users scroll down, you can show them various products, along with descriptions. This can give you an opportunity to explain the benefits of each product.
In the header, there is a menu. In the demo, the menu has the following sections:
- About Us (divided into two subsections: Out Story and Our Philosophy)
- Skin and Hair
- Talk To Us
It’s a simple website, but it’s great if you are selling items such as cough medicine, herbal medicine, beard oil, and similar products.
The mobile version doesn’t look as great as the desktop version, but it can be customized to fit your needs.
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This theme is perfect for those selling phones, tablets, or other popular electronic devices.
In the demo, the header has a slideshow showcasing the different kinds of products offered on the site.
As the user scrolls down, they are shown the most popular items from each category, with a CTA button to click on if they want to see more items.
Scrolling down further, you can display the brands that you carry. In the footer, you can include an additional menu and/or a signup form.
This is a very simple site design. It doesn’t have many bells or whistles.
However, it does a good job of clearly displaying the exact electronic products you are carrying.
Users can go to each category page to find specific products, or you can allow them to show all products on one page and use filters to refine their searches.
In the demo mobile version, products will be displayed one-by-one; users will need to scroll down to see each product. You can customize the mobile version separately.
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Indoor is the perfect website theme for those selling furniture or who otherwise operate in the interior design industry.
Its funky layout allows you to showcase different design styles interspersed with quotes or messages.
The product category pages have nice layouts as well. You can include photos of different products you are selling and allow users to apply minimum and maximum filters to narrow down their searches.
When users click on a product, they will be taken to the product page.
There, you can display further product information, a short return and
refund policy, and the price of the product.
You can also allow users to add their desired quantity to their cart.
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7. Go Bars
Go Bars is a great website for those selling candy, nutritional products, energy bars, chocolate, health foods, or really any product. It has an interesting but stylish design.
In the header, you can showcase images of your top products, along with a brief “about” section.
As users scroll down, you can show them additional sections, such as the ability to get a discount or sign up for your newsletter.
You can also include a gallery.
Its sleek, minimalistic design is a great option for those who want a website that looks good but has a bit of personality as well. It also looks great on mobile devices.
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Alphabet is a great theme for those selling stationery, pencils, notebooks, school supplies, art, napkins, tablecloths, and other decorative items. Its colorful, stencil-style design is perfect for those kinds of products.
It has colored sections and a black-and-white background. Its default font looks cool, but it can be customized if you don’t like it.
This theme is great for all kinds of holiday and seasonal products, especially Christmas decorations.
It uses parallax scrolling to merge photos of the products you are selling with holiday-themed backgrounds.
This can be customized based on the holiday you are currently selling products for. The theme can also be used for products such as wedding decorations.
The mobile version of the site doesn’t use parallax scrolling, but it still looks great.
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10. Urban Art Store
This theme is perfect for artists and art sellers, photographers, museums, or public figures who want to create a personal brand that presents them as thoughtful and creative. It has a black-and-white themed background with parallax scrolling effects.
You can display the art you are selling on your homepage and include a contact form in the footer.
On mobile devices, the theme retains its black-and-white theme but loses its parallax scrolling effects.
Bonus Theme: Jacob Taylor
Until now, we’ve focused on themes that you can choose from the Wix Theme Marketplace. Although there are not many third-party developers creating premium themes for Wix, they do exist.
Jacob Taylor is a slick ecommerce theme designed by Wix Pro Themes. It’s great for those selling high-class luxury products, such as expensive watches or jewelry.
The theme masterfully intertwines gold-colored text with classy images and a black-and-white background. It gives off a sense of fashion and style.
This theme is being sold by Wix Pro Themes for $149. It’s a bit expensive, but if you want a ready-made theme for your watch or jewelry store, it is a good choice.
What To Look For In An Ecommerce Theme?
These 10 themes are great options. However, Wix has many more ecommerce themes as well.
Which one should you choose? Here are some things to look for when searching for an ecommerce theme for your business.
Are You Selling One Or Many Products?
The first thing you should consider is how many products you are selling.
Some themes would better fit large stores that are selling many products, while others are better designed for businesses that focus on one or a few products, such as if you are selling only three versions of your own, branded nutrition bars.
How Is The Homepage Set Up?
Sometimes, the homepage will showcase your featured products exclusively. This is great for products that consumers won’t need too much additional information about, such as household accessories or phones.
Any specific product details can be displayed on each product’s page.
However, if you are selling something such as a unique nutritional product, you may want a theme that has a homepage that allows for additional content under or next to your featured products. Urban Art Store, Go Bars, and Apothecary are good examples.
Wix themes are automatically optimized for mobile devices. At the same time, you can edit the mobile versions of your sites.
However, not all themes will look equally great on mobile devices. It is worth taking a look at the mobile version of the theme you are looking at (every Wix theme will show this) to see if you like it before choosing that theme.
What Kind Of Products Are You Selling?
Although any Wix theme can be customized to fit your needs, there are themes designed specifically for the following categories:
- Fashion and Clothing
- Jewelry and Accessories
- Arts and Crafts
- Home and Decor
- Beauty and Wellness
- Food and Drinks
- Sports and Outdoors
- Kids and Babies
- Books and Publishers
- Pets and Animals
If you are selling a particular kind of product that already has a theme designed for it, using that theme will save you a lot of time and effort.
However, it is worth first checking out other sites in your industry as if you do choose that theme, you may find your site looking similar to competitors’ sites that are also using Wix.
Your Personal Brand
The theme you choose will have a big effect on how your personal brand is presented. The color scheme, in particular, plays a big role in this, as do the fonts.
For example, green colors are great for environmentally-friendly products. Blue might work well for security-related or software products.
Black and gold can display elegance and fashion. Red might be good for women’s clothing or Valentine gifts, and pink might work well for baby products.
It is important to provide your visitors with a great user experience. On ecommerce sites, this is especially important if you are focusing on increasing your conversion rates.
Here are some things you should look for:
- Navigation: How easy is it to navigate your site? Is the menu easy to use, both on desktop and mobile devices? Can users easily find the product category and specific product they are looking for?
- Intuitive Interface: Make sure that things such as adding products to the shopping cart, going to the shopping cart, and paying for products at checkout are simple and easy to do.
- Readability: How easy is it to scroll through your site? A site that has too much text, a font that is hard to read, or too many confusing colors can be hard on visitors’ eyes.
- Speed: A theme that is too heavy and has too many components can end up slowing down your site. Simpler is often quicker.
Does It Fit Your Checklist?
Make a list of all the things you would be looking for in a site. What would your ideal site have?
Possible options to include can be:
- Featured products
- Parallax scrolling
- A shopping cart icon on the front page
- A sidebar
Once you have narrowed down what you want, look for a theme that contains the elements you are looking for.
Should You Buy A Premium Theme?
There are plenty of regular Wix themes that you won’t have to pay for. We have only included one premium Wix theme in this article, but there are more.
Generally, if your budget is tight, you might be better off choosing a Wix theme that is available with an ecommerce subscription.
There aren’t that many premium Wix themes, and the ones out there aren’t necessarily worth paying for when compared with standard Wix themes.
However, if you have the money to spare, getting a premium theme can cause your business to stand out from other Wix websites.
Wrapping It Up
Wix is a great option for ecommerce stores. The above 10 themes are great for all sorts of businesses.
Make sure that you customize your theme so that it accurately reflects your brand and you stand out in your industry.