You have a good product or service, and now you’re ready to go to market with it.
But how do you entice people to buy or subscribe to your newsletter so you can grow your conversion rates? Use the right call to action (CTA).
A CTA makes your marketing campaigns more effective by giving your prospects clarity as they move through the buying journey.
An effective CTA – one with a good design or copy of your CTA – will draw in your and guide your target audience eloquently through the sign-up process so they can use your product or service.
Writing the perfect CTA isn’t as easy as it looks, though. You’ll need to design and review it several times before settling on the one that will directly impact your conversion rates.
And what better way to do that than by looking at powerful CTA examples?
In this guide, we’ve compiled 40 powerful call-to-action button examples to give you inspiration. You can copy and tailor them to your own marketing campaigns.
A CTA button is a piece of content that forms part of an advertisement or web page and encourages your website visitors to take some desired action. It’s usually the final instruction to a reader that gives them a directive on what to do next.
Marketers use CTAs to convert visitors into leads for their sales teams. Depending on the content’s goal, CTA buttons can drive various actions.
For example, if you’re marketing a music video, you may write what the song is about and end with a Listen Now call for the audience to click on and get a sneak peek of it.
You can find CTA buttons on homepages, above the navigation bar, or on the right rail. Companies tend to put them in the spots where they know their audiences are looking. This way, they can invite them to browse products, subscribe, leave their contact details, or take other desired outcomes.
The goal of a CTA is to guide them through the buyer’s journey so they can convert to leads and eventually make a purchase. However, the tactics you’ll use to guide them through that journey will vary depending on your campaign, brand, and what you’re offering.
Before writing your CTA, you need to determine the outcomes you want to achieve. This can be anything from boosting sales and moving readers to another piece of content to increasing newsletter subscriptions.
With the goal in mind, you need to figure out the best way to do it. Ideally, you need brief and strong verbs that speak directly to your audience and to the desired outcome.
For instance, a travel agency can use Book your next adventure as a CTA if they want to boost sales for a particular travel experience package. A motivational speaker can use something like Discover your best life to encourage people to click and find out how they can start living their best lives.
Other popular CTA button examples include Sign up, Subscribe, Try for free, Get started, Learn more, Join us, and more. All these serve a designated purpose, even though the language may vary.
You can creatively spin your CTA to generate leads for your business, but make sure you identify what works and what doesn’t so you can only use CTAs that will be effective.
Now let’s take a look at the powerful call to action button examples for some inspiration.
Progressive is a car insurance company that provides insurance for owners of boats, motorcycles, RVs, and commercial vehicles.
They use a direct CTA button that tells the reader to Get a Quote on the type of insurance they’re looking for. There’s a form that the reader can fill in quickly, which is strategically placed above the fold, and within seconds they’re done.
Goodtimer is an award-winning product designed to help children be their best every day. The product targets parents of children who are frustrated when looking for a tool that helps their kids learn healthy habits.
They use two direct CTAs on their site: Shop and Save Now and Sign up and Save. These are meant to get their target audience to buy more of their back-to-school sale items at a bargain.
They also have the Get my Goodtimer CTA that encourages the reader to go on and click to get the package they need so they can reinforce good behavior in their kids.
They use several types of CTAs across their site such as See all Features, Take a Product Tour, or Start a Leadpages Free Trial to encourage the desired outcome.
Teamzy is a customer relationship management (CRM) software that helps organize and manage networks and relationships for your business.
They use CTAs to give their audience a taste of their software by using copy such as Try it Free or Watch Demo, in bright pink and purple colors. These give the audience more click opportunities by which they can start a trial of the Teamzy product.
Hotjar is a tool that helps businesses know and understand how users behave on their websites or online stores. This way, you can tell user intent, needs, and how they feel about your brand, product, or service.
Their CTAs include Sign Up With Email or Sign Up With Gmail. The company integrates directly with Gmail, which makes the signup stage easy with a single click or tap of a button. It also reduces conversion stage friction.
Chipotle Mexican Grill is a fast-casual chain of restaurants in the U.S. that specializes in Mission burritos and tacos.
To sell their products to their hungry audience, Chipotle uses powerful CTAs like Order Now or Find a Chipotle, for those who want to order food and have it delivered, or those looking for the nearest location.
The headline and images, along with the CTA compel the reader to convert and how to do it.
Zara is an apparel retailer that specializes in fast fashion like swimwear, clothing, shoes, accessories, perfumes, and beauty products.
The company uses a unique View CTA at the top navigation bar, which when clicked on, brings up more product images that the audience can see and choose from.
It may not be a prominent CTA button as many others, but it’s uniquely placed where the shopper can’t miss it and click on it.
Billshark is a company that helps people lower their subscription, insurance, and other bills so they can save money.
On their website, they use powerful CTAs, the most popular one being the Get Estimate button, which you’ll find on their homepage. They include the CTA under a savings calculator, which the user enters information on, and the CTA instantly tells them what to do next so they can get a reward (estimate) for it.
Segment is a leading customer data platform that helps businesses collect, clean, and control their customer data.
They help their customers through the buying journey through powerful CTAs like See How It Works on a bright green button that’s hard to miss and clickable.
It’s not only descriptive and concise but also helps nudge the audience in the right direction.
Mint is a budget tracker and planner that helps its customers reach their goals with personalized insights, custom budgets, and tools to help them monitor and track their subscriptions.
They cleverly lead their audience down the buyer’s journey using powerful CTAs like Sign Up For Mint.
They also use powerful copy that promises a reward: experience a fresh way to manage money. This prompts them to join the service and start managing their money in a better way.
SurveyMonkey is a leading, popular, and free online survey tool for individuals, organizations, and teams that helps them create professional surveys and drive their businesses forward.
The company uses CTAs like Sign Up, Create Survey, or Get Started highlighted in a bright green button that catches the readers’ attention, and provides a clickable opportunity.
Together with powerful copy just above the CTA, the reader is drawn in to find out more about how the tool can help them achieve their business goals using online surveys.
Hulu is a leading premium media streaming service that provides on-demand and live TV shows and movies, with or without ads.
They use CTAs like Start Your Free Trial or Get the Disney Bundle to encourage their audience to click and get a sneak peek into the content experience they have to offer.
This is a personalized clothing company that targets 20-somethings with top brand fashion to make their dream closet a reality.
The company uses powerful CTAs like Shop Women or Shop Men that get to the point and tell the reader to take the required action and start shopping.
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14. Banana Republic
Banana Republic is a fashion store that offers versatile, thoughtfully designed, contemporary classic clothing for women.
The company uses powerful CTAs like Sign Up Now on their popups to get their audience to subscribe to something. They also have the Shop Men and Shop Women buttons that lead them into the main store where they’ll find the items to buy.
15. The Sill
The Sill is a house plant delivery and biophilic design company that helps you cultivate a well-lived life through indoor plants and biophilic design elements.
They use different CTAs for different things like Shop Fall, to encourage visitors and customers to buy the items in store for the season. They also use CTAs in their popups that encourage people to explore their plant collections.
CCS has been providing skate, snow, and street-inspired items such as skateboards, skate shoes, skate decks, skate apparel, and more.
They use CTAs like Shop Now, Upload Your Graphic, or Join CCS+ to get their audiences to take the desired action. The buttons are clickable and all in black and white so they easily stand out no matter where they’re placed.
This is a meal-kit company that provides fresh, pre-portioned ingredients and meal recipes right to your doorstep.
They use powerful CTAs on their website to draw in their audience and take them through the buying journey. For instance, the View Our Plans CTA is meant to get the audience to see what’s inside each box, and make a decision on which one to buy.
18. Forever 21
This company is a leading retailer that deals in the latest styles, trends, and fashion deals on dresses, t-shirts, leggings, and more.
Like other clothing stores on this list, Forever 21 uses the Shop Now CTA button to encourage their audience to take action and receive a discount on their purchase through a coupon or promo code.
Yeti is an outdoor manufacturing company that deals with drinkware, soft and hard coolers, bags, tumblers, bottles, and other outdoor products.
Their CTA is simple but powerful: Shop Outdoor Gear, which is preceded by powerful copy that invites the reader to buy gear that will help them extend their stay in the wild.
Airbnb is an online marketplace for lodging, vacation rentals, and private homestays through which people can book unique homes and experiences across the world.
The company uses CTAs such as I’m Flexible, which invites the reader to click and find out the wide range of rentals or homestay options the platform has to offer.
They use a prominent Buy Now CTA on their website to encourage visitors or customers to purchase their products.
KlientBoost is a performance marketing agency whose focus is to deliver return on investment for their clients via several channels online.
They definitely know the power of CTAs, which is why they use strong copy on a bright red background making the button a clickable opportunity for the readers to take the desired action.
For example, their current CTA – Get Your Free Marketing Plan – is powerful because it stands out, has direct instructions, and people love free stuff.
Winc is an online shop that provides a platform from which people can buy furniture, stationery, technology, and more.
The company uses CTAs like Add or Shop Now that encourage the readers to add more items to their shopping carts on the store or start making purchases immediately.
24. Pizza Hut
Pizza Hut is a restaurant chain and franchise that provides Italian-American dishes like pasta, pizza, and other desserts and side dishes.
Some of the powerful CTAs they use include See Menu, which invites their audience to go through the menu and hopefully order what they saw in the photo or something else.
This is a leading American airline and the world’s largest low-carrier fleet of flights that go to over 121 destinations.
They use action words in their CTAs like Enroll Now for their rewards program, Book Now, or Learn More.
World Food Program is a part of the United Nations that provides food assistance and other humanitarian services to communities across the world in a bid to fight food insecurity.
They use powerful CTAs like Donate, which is set on a striking red background and placed strategically where the reader can see and click to perform the desired outcome – donating towards a noble cause.
They also use attention-grabbing images that capture the readers’ emotions and move them to hit the donate button.
Adidas is a company that manufactures shoes, clothing, and other accessories.
The company is among the top multinational corporations and sportswear manufacturers thanks to their quality collections for sports, training, and other activities.
They use powerful CTAs, copy, and images to capture their audiences’ attention such as Sign Up, which encourages their customers or visitors to click and get a discount coupon, or Shop Now, which instructs them to hit the button, browse the store, and make a purchase.
Geico is the second-largest insurance company in the U.S., which offers auto insurance services for cars, motorcycles, and more.
The company also uses action verbs on its CTAs to entice or encourage the desired outcome. For instance, they use words like Start My Quote or Find an Agent Near You.
Asana is an app for web and mobile devices that helps you organize, track, and manage your tasks or work. This way, your team will know why and how to get stuff done, and when to do it.
The company also understands how to use CTAs like Register Now to encourage signups for an event, or Get Started so the reader can click and learn more about how they can start using the software.
Since 1853, Levi’s has been offering quality clothing to its customers, which include jeans, jackets, pants, shirts, and other items for men, women, and children.
The company has consistently sold its quality line of fashion through powerful CTAs like Sign Up or Shop Now that gives the audience a specific action to perform.
Nike has also been around for a while now since 1964 when the company was established. They deal in quality apparel, footwear, equipment, accessories, and services, which they proudly advertise to their target audience.
The company uses powerful CTAs across its different location websites. This one for example is for the United States, and they use the Shop Her Look or Train With Meg CTAs to encourage readers to get the exact same look that Meg the Stallion — a celebrity and popular rapper — wears on her feet.
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32. 1-800 Contacts
1-800 Contacts is the world’s largest contact lens retail store that stocks several different contact lens brands.
On their website, the company uses action phrase CTAs like Find My Contacts, Find My Benefits, or Reorder My Contacts that capture the attention of prospective buyers or customers who already use their products.
They also place the CTAs on brightly colored buttons, which make it prominent and the first thing people see besides the images in the background.
Bloomberg is a financial, data, software, and media company founded in 1981. The company provides its customers with data analysis, business and market news, and videos featuring business news from around the world.
On their website, you’ll find different CTAs like Subscribe or Subscribe Now to drive subscriptions to their site and e-newsletters, and other platforms.
34. Sprout Social
Sprout Social is a social media management solutions company that leads in usability, customer support, and satisfaction, user adoption, and ROI.
The company uses several different CTAs on its site such as Start a Free Trial, Watch Video, Request a Demo, or Sign Me Up on brightly colored, clickable buttons to encourage different actions.
35. AMC Theaters
Founded in 1920, AMC Theaters is the largest movie theater chain that prides itself on making movies better for its customers.
The company uses powerful CTAs on its website to encourage people to book, buy tickets, or get showtimes. These CTAs include Get Tickets, Order Now, Buy Now, Book Now, all with an action phrase that compels the customer to click and take the desired action.
The need to drive consumers to action has become stronger. These real-life CTA button examples can help you get some inspiration to write CTAs that work.
Ultimately, you’ll be able to improve your conversions and grow your business.
Tom loves to write on technology, e-commerce & internet marketing. I started my first e-commerce company in college, designing and selling t-shirts for my campus bar crawl using print-on-demand. Having successfully established multiple 6 & 7-figure e-commerce businesses (in women’s fashion and hiking gear), I think I can share a tip or 2 to help you succeed.