15 Best Instapage Templates 2025

Landing page builders help businesses turn consumers into conversions. Instead of writing code and relying on third-party analytic programs, your business can design landing pages with a number of drag and drop programs.

Chief among these page building programs is Instapage. The program offers a full-featured marketing suite that allows for both building and optimizing your landing pages.

The page builder itself features easy-to-use templates with a drag-and-drop interface, while the analytics suite offers landing page monitoring, A/B testing, and heat maps for page elements.

With just a little learning, your business can create landing pages inherently designed to drive conversions. This is why it’s chosen by users over the many Instapage alternatives available.

So today, we’re breaking down an important aspect of Instapage; templates. Choosing the best template for your landing page makes all the difference when it comes to click-throughs and bounce rates.

Let’s take a look at the 15 best Instapage templates for your landing pages.

Instapage Templates Overview

Instapage offers template categories that target a variety of different landing page goals. If you use Wordpress, you can easily integrate it with your website builders as it features a Wordpress plugin. Furthermore, the platform supports collaboration so you can easily work with your marketing team.

You can choose from landing pages that target lead generation, click-throughs, ebooks, webinars, and more.

To ensure you’re aware of your template options, we’re breaking down our top 15 Instapage templates by intent.

Best Lead Generation Landing Page Templates

Lead conversion simply implies transforming a regular or first time visitor into a customer. If you’re into digital marketing, you need a landing page tool to increase your conversion rate.

In other words, you need lead generation and high converting landing pages.

Instapage features multiple landing pages for any type of lead generation. The variety is important because you might need a lead generation landing page for a job, event, music promotion, etc.

There are landing pages to maximize traffic and increase conversions from email opt-ins, forms, Google AdWords, videos, and others.

Check out the best lead generation Instapage landing page templates:

1. Product Overview

Our first template focuses on helping software companies generate leads using compelling visuals combined with strong calls to action and social proof.

Starting from the top, this template shows an immediate call-to-action and consumer information form.

Further down, consumers see product capabilities, product snapshots, and a call-to-action video. Company photos (to humanize your brand), social proof from previous customers, and a purchase button round out the template.

Overall it’s a clean, solid-colored template, driven by minimal visuals.

2. Business Service Inquiry

Business Service Inquiry is just as the name suggests. It is a “wireframe” template that prioritizes minimalist design. The call-to-action/headline isn’t obtrusive, and the information form sits central in the page.

Below the lead form are three small product description sections, followed by a large customer testimonial. There’s a call-to-action button under one of the descriptions, and yet another call-to-action button rounds out the bottom of the page.

This template features very minimal color and works well for companies that want to portray an extremely minimalist brand identity.

3. Special Promotion

Here is a simple, image-focused template focused on collecting email addresses while showing off your product. If images and descriptions flatter your brand, this template is perfect for your lead generation.

Consumers first see a title/headline brand statement. A single-line email form sits under the title and encourages simple lead collection.

Both the title and information form float above either a full-background image or video, depending on your choice.

Scrolling down reveals more brand images as well as brand descriptions and key features. There’s an “about us” section, customer quotes, and pricing further down still. The page ends with a conversion button.

Best Click-Through Landing Page Templates

A click-through landing page is used to introduce your product or service to your visitors often in a very persuasive way. It is an effective landing page meant to provide your visitors with all of the details they need to determine if they’ll patronize you or not.

In other words, such a landing page can gain you customers or drive them away. There’s usually a CTA button so they can take action; that’s why they’re very important.

With the Instapage landing page platform, there are different click-through landing page designs you can go for.

Here are the best ones:

4. Daily Deals

First up is Daily Deals, a template for offering consumers a discount, while also driving quick conversions. This landing page starts off with a headline promo offer that sits above a conversion button.

There’s also a countdown timer below the button that gives customers incentive to buy your product before the offer “ends.”

Further down is more general business information and a “slideshow” of your pricing tiers with another conversion button. Below the conversion button is more business information, a fixed view of your pricing tiers, and yet another conversion button.

It’s the perfect template for a subscription-based pricing model where fast conversions mean long-term income.

5. Event Registration

We like wireframe templates. They let your company truly customize your Instapage experience, no matter what your product’s niche or end goal.

The Event Registration Wireframe template keeps things simple with a subtle, colorless design that prioritizes text.

A headline and brand description grace the front page, flanked by a conversion button. Below is a product feature box with an optional countdown timer for timed discounts. Down further still is more product information and a pricing area with a conversion button.

We’d recommend this template for just about anyone. Its barebones style means you can add a variety of elements to truly customize your experience.

6. Up-sell or Bonus

Not every business looking for an Instapage template already has an established customer base. If you’re looking to launch your product and make some quick sales, check out the Up-Sell or Bonus template.

A simple heading and conversion button overlay a product photo of your choosing. The top of the page also has space for your company logo. You can effortlessly insert two pricing tiers, whether free or premium.

Testimonials and another discount section with a conversion button round out the landing page. This template’s focus on new products helps build your brand credibility through strong initial sales.

Best ebook Landing Page Templates

Are you trying to sell an eBook? If yes, you need an awesome landing page to drive in more sales and more downloads. Ebooks can be used to promote various aspects of your business; you mustn’t necessarily be an author before you offer eBooks to your visitors.

With eBook landing pages, you’re not just selling or offering a free eBook, you’re also collecting valuable leads from the information visitors provide before they can download the eBook.

Not many users will be willing to share such information easily with all that’s going on in the internet today. You need the best ones and here are the top ones from the Instapage builder.

And with eBook sales accounting for nearly a quarter of global book sales, Instapage offers an excellent opportunity for your brand to capitalize on the eBook boom.

7. Asset Download

Asset Download makes an excellent template for any business looking for a somewhat flashy way to promote their eBook – though it’s worth noting that this landing page only focuses on your eBook, not collecting leads.

The top of the page features a large headline with descriptive text, a picture of your eBook’s cover, a short book description, and a conversion button (download the book). Scrolling down reveals more book description, including visuals from inside the text.

Down further still is book pricing with options to buy, customer testimonials, and finally another short description section with a conversion button.

8. Demo Request

Demo Request template balances business branding with enough color and pictures to keep consumers interested.

The template features your cover next to a title and description. There’s an email form beside the initial book information.

Scrolling down reveals more book information, including an optional chapter list. Testimonials follow, and the template ends with another headline and book description with a conversion button at the very bottom.

9. Asset Download 3

Here is the Asset Download category’s obligatory minimalist template that is applicable for eBooks.

Full of whitespace, this template supports a number of elements and allows for a wide variety of customization. The template starts with a simple book title featuring a heading, description, and conversion button.

Further down there’s a content description and free preview section with a conversion button that starts the preview download.

Testimonials follow with another book title, description, and conversion button rounding out the landing page.

It’s a well-balanced template that works well for any business that wants a variety of customizable elements on their landing page.

Best Webinar Landing Page Templates

Webinars (web seminars) are online video presentations, workshops, or sometimes lectures. Such presentations are extremely engaging forms of digital marketing that may be used to build authority and relationship between your brand and your customers.

If you’re hosting a webinar, you’ll need the best webinar landing page templates. A webinar landing page is intended to persuade people to register for and attend your webinar.

It employs persuasive text and other elements including the presentation benefits, testimonials of previous attendees, social media proof, and authority badges amongst others.

These are the best ones you can get with the Instapage landing page software.

10. Webinar Registration 8

This Instapage Webinar Wireframe keeps it short and to the point. There’s not much scrolling, and the information is served as one large rectangle.

The left side of the rectangle features your brand logo, title/headline, webinar description, and a host biography.

The right side features a countdown until the webinar, and a form to collect consumer information, including their email. With this template you can serve consumers information, endear them to your brand, and create leads.

11. Webinar Registration 1

The aptly named Webinar Registration 1 keeps the whitespace large and the colors coordinated. It’s an image heavy template that packs significant information into a small landing page with clean lines, limited color, and prominent signup buttons.

The top of the page features a short webinar description, an image, and a signup button. Below is a detailed description of the webinar and further down upcoming webinar dates.

An author bio and testimonials follow with the page ending in another signup button.

12. Trial Signup Wireframe

The Trial Signup Wireframe is our minimalist template for webinar. The entire template features optional elements with a loose structural design.

This wireframe starts with a headline and pictures, with webinar information following.

Next to the webinar information is a consumer information form. You’ll collect email addresses (leads) as well as signing up people for the actual webinar. The template ends with the presenter’s name or anything else you’d like.

Best Thank You Page Templates

After a customer subscribes to your service, buys your product, downloads your ebook, signs up to your newsletter, and the rest, it’s only courteous to show gratitude. That’s where thank you landing page templates come in.

A thank you page template does more than thank your customers for their patronage. The best ones also include information on possible future engagement with the customer. Most importantly, you can upsell a different product or service.

As a result, a thank you page is vital for the success of your future marketing campaigns.

Instapage features some stunning landing pages for saying Thank You! Check them out below:

13. Thank You 5

This template focuses on thanking people for their webinar sign up. It’s a great way to say thank you while also offering easy links for consumers to add your webinar to their calendar.

The top of the template features a “thank you” headline, with calendar buttons below. Further down, there’s a thank you message from your “CEO” or whomever you choose.

14. Thank You 6

This template keeps things short, sweet, and to the point. A thank you message and headline overlay on any picture of your choice, and that’s it.

This Instapage template makes sure consumers know you appreciate their attention.

15. Thank You 2

Our final wireframe template, this template can become anything you’d like. The initial template is a picture, thank you headline, description, and conversion button. Every included element is editable.

Instapage Pricing Plans

Instapage has mainly premium plans. There are no free or basic plans, as the platform features mainly enterprise plans at high costs. They include;

• Building Plan: $499 per month ($399 per month with annual plan)
• Optimizing Plan: $999 per month
• Converting Plan: $1999+ per month

Choosing Your Instapage Template

With Instapage, there’s almost unlimited landing pages. Choosing your Instapage template means understanding your business needs.

While any of these templates can work for your business, which works best depends on if you’re targeting leads, conversions, etc.

While we stand behind any template on our list, it’s up to you to look through Instapage and choose what works best for your specific company.

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