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Instapage vs Leadpages – Which Is Better?

Being able to build high-quality landing pages on demand is essential for any business that has a digital presence.

You can use landing pages to build an email list, get people to sign up for a webinar, provide access to a digital download, offer promotions, and sell digital products and courses.

Building a landing page no longer requires knowing HTML and being able to code; there are many applications that enable you to quickly and easily build landing pages with a drag-and-drop editor.

Two such best landing page software builder platforms are Leadpages and Instapage.

Today, we’ll do Leadpages vs Instapage comparison so that you can decide which one is better suited for your needs.



Let’s start with Leadpages, the cheaper of the two options. Leadpages gives you over 125 templates to choose from. Templates are available for every need and design.

This includes templates for ebook downloads, coming soon announcements, lead capture pages, sales pages, promotions, thank-you pages, upsell pages, video landing pages, webinar signups, and more.

Also Read: Leadpages Trial – How To Get 30 Days Free Trial

Finding templates is pretty easy: You can sort templates by industry, by the most relevant, and by the highest converting (this allows you to choose templates that have been proven to work and convert).

Once you choose your template, you can easily customize it with Leadpages’ drag-and-drop editor. You can preview your results as you edit the landing page.

There are many widgets you can drag and add to your landing pages, including headings, subheadings, paragraphs, buttons, countdown timers, signup forms, social sharing buttons, and more.

You can also add an HTML widget to add custom a HTML code snippet to your template.

Also ReadLeadpages vs ClickFunnels


Leadpages integrates with many platforms, including Aweber, Mailchimp, Constant Contact, Convert Kit, Paypal, Stripe, GetResponse, LiveChat, and many more. This allows you to seamlessly build an email list or collect payments.

If you don’t yet have an email service provider, you can have your leads’ details sent directly to your email account.

Publishing landing pages

Publishing your landing page is as simple as having it hosted live on the Leadpages platform.

If, however, you wish to use your own URL, you can use the Leadpages WordPress plugin to publish your landing pages to your WordPress site with a few clicks.

You can also copy and paste a special HTML code to publish landing pages on your site if you are using a different platform.

You can publish more than one version of each landing page in order to compare the results each one gets. This is also known as A/B testing or split testing.

Also ReadLeadpages vs Squarespace


Finally, Leadpages offers you detailed analytics, such as page views, conversions, conversion rates, and so on.

You can also add an HTML code snippet to connect a third-party tracking service.

Other features

Leadpages, however, does have some features that Instapage does not have. For example, they have a tool which will create Facebook ads with data pulled from your landing pages.

You can then customize those ads further as you wish. Your Facebook tracking pixel will be automatically added to your landing pages.

You can also use their Leaddigits texting service to allow people to sign up as leads by texting a special keyword to a special number, which is useful when dealing with in-person events.

ExploreDivi vs Leadpages


Leadpages starts at $25/month (billed annually), with tiers of $48/month and $199/month for their advanced features, such as A/B testing and Leaddigits.


Templates and Integrations

Instapage, while pricier, has more features and tends to be favored by more advanced users or teams that are working together.

Most of Leadpages’ features listed above can be found in Instapage as well. It has free templates, a drag-and-drop editing platform, integration with various third-party platforms, easy publishing options (including a WordPress plugin), split-testing capabilities, and analytics tracking.

Instapage - World’s Most Advanced Landing Page Platform

Get more from your ad spend. Create high-converting beautiful landing pages using Instapage and see your sales soaring in quick time.

We earn a commission if you click this link and make a purchase at no additional cost to you.

Also ReadClickFunnels vs Instapage

However, Instapage has some features Leadpages does not have, and we’ll start exploring them one by one.

While Leadpages has 125+ templates, Instapage has over 200 free templates to choose from. The quality of the templates are similar (though this is obviously subjective).

Not only that, but Instapage has something called Instablocks, which are basically templates for specific sections of landing pages, such as the heading or the footer.

Together with Instablocks comes a feature called Global Blocks. If you are working on many landing pages (including those on different sites) from one account, Global Blocks will make editing them on a mass scale much easier.

You can create, save, and use a single Global Block template for one specific section of multiple landing pages, and then edit them simultaneously from one dashboard.

Customization Options

We mentioned that both Leadpages and Instapage come with a drag-and-drop editing platform. However, Instapage offers more customization options.

With Leadpages, you can add widgets to a landing page, but you are limited as to where in the landing page you can place them. Each template comes with preset rows and sections, and your widgets must fit together in a certain row or column.

With Instapage, however, you have total freedom as to where you can drag and place a widget. Widgets can literally be placed anywhere on a landing page.

This gives you a lot more flexibility and the ability to form and adjust a landing page according to your specific needs and preferences. There are also more options for adding HTML, CSS, and Javascript.

This makes Instapage a great choice for more advanced users, while users who are simply looking to build a high-quality landing page quickly and easily may prefer Leadpages.

ExploreBest Instapage Templates

Better Collaboration Options

If you work together with other team members or manage a larger team, Instapage’s collaboration tools might make it a better option for you.

If you want to add a comment or request an edit on a specific element of a landing page, all you have to do is click on it and add your notes.

You can give specific feedback in this manner. If you wish to reply to another team member’s comment, you can do so as well.

You can tag specific team members if your notes are addressed to a certain individual. Comments and comment threads can be deleted and marked as resolved when needed.

You can also share your templates with clients privately and securely. If you work with more than one brand, this will allow you to have them review and give feedback on landing pages you are designing for them.

Landing pages can be shared with your legal team or your compliance team as well if the need to do so arises.

There is also a message center that allows you to view all notifications for all landing pages.

Instapage - World’s Most Advanced Landing Page Platform

Get more from your ad spend. Create high-converting beautiful landing pages using Instapage and see your sales soaring in quick time.

We earn a commission if you click this link and make a purchase at no additional cost to you.


While both Leadpages and Instapage offer you analytics, Instapage is a little more advanced in this regard.

For example, they offer heatmap tracking. This allows you to see where exactly on each landing page people are scrolling to and clicking on.

Also Read: Instapage vs Unbounce

Responsive Designs

Instapage is also the winner when it comes to responsive designs. All of Leadpages’ templates are mobile responsive, meaning they will adapt and adjust to each device they are being displayed on automatically. The same goes for all of Instapage’s templates.

However, Instapage actually allows you to edit a separate version of each landing page for mobile devices if you so wish.

First, you get to preview how your landing page will look on tablets and mobile phones.

Then, you can remove sections that you think mess up the look on mobile devices and generally customize it according to your preferences. Your landing page can have both a desktop and a mobile version.

Finally, Instapage makes it easy to make your landing pages Google AMP friendly.


Instapage Business plan starts at $149 annually with monthly option as well. The Enterprise plan is available on custom pricing.

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Instapage vs Leadpages: Which Is For You?

Both Leadpages and Instapage are great options for building landing pages.

If you are a one-person team or you are looking for an easier, cheaper and simpler option, Leadpages is probably for you.

If, however, you are looking for more flexibility, work with more people, and/or are willing to pay a premium price, Instapage is probably the better option.

Author: Tom ClaytonTom loves to write on technology, e-commerce & internet marketing. Tom has been a full-time internet marketer for two decades now, earning millions of dollars while living life on his own terms. Along the way, he’s also coached thousands of other people to success.