One of the most important things when running any type of ad campaign is to be able to track your results. Affiliate marketing is no different.
With the amount of A/B split testing you need to do in order to find that one winning ad combination, tracking conversions and click-through rates becomes vital to the long term success of your program.
The question becomes, “how do you effectively track your affiliate links and determine which marketing platform is working the best?” Well, today I want to help answer that important question for you.
There are several different link tracking software available to help keep track of your affiliate links. Today we are going to look at BeMob and Voluum, compare the two, and determine which is best to use.
So let’s dive right in!
Let’s get started with the BeMob vs Voluum comparison.
What Is BeMob?
BeMob is an ad tracking software solution for media buyers and affiliate marketers that was created in 2015. It is a one-stop-shop solution for all online advertising challenges.
With BeMob, you can automatically manage all of your traffic data, analyze your data in an elaborate report system, and optimize your ads campaigns based on analytics metrics.
Also, BeMob facilitates multi-user access that enables you to collaborate with your team through workspace and shared reports. Not to mention, it has a complex cookie-less tracking system that enables you to track multi-funnels.
BeMob is considered a performance management tracking software that services affiliate marketers and media buyers. They have some incredible technology that helps in maximizing the ROI you get on your campaigns.
With BeMob’s self-hosted tracker solution, you can effortlessly track all of your ads campaigns across native ads, display ads, email campaigns, push notifications, search ads campaigns, social media, pop-up notifications, and affiliate marketing.
Ease of Use
So let’s start by looking at the dashboard inside of BeMob. It’s a very nice, clean, and easy layout that’s perfect for beginners.
I really like BeMob because it walks you through the process right from the beginning. They have a great help center that displays tons of articles to help you if you are just getting started.
The first thing you are going to want to do is add a traffic source and then add the affiliate networks that you want to work with. The purpose of adding the affiliate networks is to measure your campaigns’ profitability and receive the information about conversions.
Once you’ve done that it guides you to the next step which is to set up your offer. Now, this could be anything from a link to your landing page or a link directly to the affiliate page that you are promoting.
BeMob does not let you host your own landing page with them, so you will have to have an outside host and build your landing page.
You should have a landing page instead of driving traffic directly to the affiliate offer page so that you can begin building your list for the future success of your business.
On your landing page, you should have a strong call-to-action. Here is where BeMob comes in. Any and all links that you have in your campaign, including your landing page, you will want to track.
You can have a single click URL, or you can have a multi-click URL. You can find them under “Tracking URLs” in your dashboard.
The final step is to set up your campaign so that you can start tracking! You will want to make sure that you have all of your traffic sources, affiliate networks, landing pages, and offers set up first before you set up your first campaign.
To start the setup process, simply go to the “Campaigns” tab and then click on “new.”
It’s simple and easy, and the software walks you right through how to set up a successful campaign.
Primary Features
BeMob has tons of great features that help to manage your affiliate campaigns. The following is a list of the primary features that you’ll get with BeMob:
- Secure Cloud-Hosted tracking
- Traffic tracking and distribution system – This element of their software helps to maximize your ROI by optimizing your campaigns to their best abilities.
- Instant Redirects – BeMob has 11 different Amazon centers placed around the world so that it makes their redirects instantaneous. It gives your campaigns that added touch of professionalism.
- Custom Redirect Domains – This feature allows you to use as many custom URLs as you need so that you aren’t using the same ones over and over for your campaign. It helps with avoiding confusion and makes it easier to track campaigns.
- Real-time data reporting – This is a great feature and makes it super easy to know your statistics immediately as opposed to having to wait 24 hours or more. BeMob’s cloud architecture ensures that no traffic data goes unrecorded. Traffic data are instantly recorded alongside the respective campaigns and next to the traffic source.
- Mobile Tracking – BeMob has a special spot where you can test and track mobile campaigns and see how they size up compared to your desktop campaigns.
- Traffic targeting – BeMob has some of the best available relevant data so that you can target the right person at the right time.
- Fraud Protection – One of the biggest problems is fake clicks. BeMob has you covered when it comes to this through their “manual bot blacklisting” technology. With this mechanism, BeMob prevents bots traffic from coming through. That way, you are able to make campaign optimization based on real data as opposed to ‘inflated’ metrics. Also, by preventing bot traffic, the fraud protection protects your landing pages from spy tools.
- Workspace – It is very easy to organize your team and projects with BeMob. You can easily share elements, manage teams and distribute workload and tasks with your team members.
- Cost and Payout Tracking – The whole essence of running campaigns is to drive sales and make a profit. Hence, knowing how much you earn from campaign-related promotions is important. You can set up cost models (CPM, CPA, and other important metrics) with BeMob to keep track of your profit-based metrics.
- Constant Improvement Updates – Every week the BeMob team sends an email that is giving you updated and improved information.
- Professional Support – The support that BeMob provides, especially to beginners, is second to none. It is easy to live chat with them, visit their help page, or visit their help discussions.
Campaign Tracking
BeMob incorporates a tracking tool to help increase the ROI on all of your campaigns. It’s designed to keep track of and analyze your advertising campaigns for audience optimization.
The technology works to analyze over 2000 combinations of parameters and then it will select the best ones for your campaign. It’s an amazing tool that really sets them apart in the marketplace.
With no additional set up or expenses, the BeMob tracking tool allows you to really maximize your dollars spent on advertising.
A/B Split Testing
One of the first rules of thumb when doing online marketing is always be testing. This holds true as well when you are running campaigns through BeMob. Make sure to test landing pages, offers, traffic courses, etc. to maximize the ROI for your campaign.
Reporting
BeMob includes several important reporting features. Below is a list of the pieces that make up the entire reporting platform:
- General Overview
In your dashboard, you can view all of the events that have happened including click-through-rates, conversions, clicks plus financial statistics such as ROI, revenue, money spent, etc.
- Filter Panel
The filtering panel is a nice feature that allows you to filter by time range (past 3, 7, or 30 days), currency, refresh button, and status selections.
There are also several different currencies that are available to view your financials.
- Sorting Panel
Similar to the filtering panel, the sorting panel allows you to sort by revenue, cost, profit, clicks, conversions, and visits.
- Key Performance Indicators
BeMob does a great job of laying out the KPIs for your campaign. You can get a list of all the KPIs they track by clicking here.
Customer Support
BeMob has put in place quite a few options for its new and existing customers to explore if they ever get stuck or need any technical help.
Customers can choose to reach out to the BeMob support team by using their dedicated support email address. Customers also have the option of utilizing helpful guides and documentation at the BeMob help center.
Additionally, BeMob customers can also file a request by filling the contact form on their official contact us webpage. Not to mention, the BeMob support team is available via live chat and they are relatively active on social channels, especially on Facebook and Twitter.
BeMob Pricing
BeMob has four different pricing plans that you can choose from depending on your needs.
The plans vary depending on how many events per month you use. You can sign up for the Free plan, a $49/month plan, a $249/month plan, and a $499/month plan. Each plan increases as the number of events increases.
BeMob has a nice sliding calculator that can be used to estimate the plan that you will need.
BeMob is a fantastic tracking software if you are new to affiliate marketing. The price is right, and the plans are designed to grow as your business grows.
What Is Voluum?
When it comes to CPA affiliate tracking software, Voluum is one of the more advanced platforms that you can use whether as a newbie or a professional.
Voluum is a cloud-based SaaS platform made for performance marketers and affiliate advertisers to track everything from the progress to the profitability of their campaigns.
Voluum offers users cookie-less tracking and conversion attribution that uses fast, secure, and highly reliable server-to-server postbacks to get conversions data and differentiate between conversion types.
Managing your affiliate campaigns was never easier. Voluum helps you to track, optimize and automate campaigns, giving you complete control of your marketing.
That way, Voluum helps you track important campaign-specific metrics such as the ad variation and offers that drive your conversions. As a result, you can easily optimize your campaigns to yield better results.
This ads tracking software seamlessly integrates with over 40 traffic sources including Google ads, Facebook, Propeller ads, Taboola, ExoClick, outbrain, etc.
Voluum enables cross-campaign tracking as it pulls campaign data from your email campaigns, pop ups, social media, push notifications, and web traffic whether paid or organic.
Traffic Distribution AI
Besides their real-time tracking, Voluum has a unique distribution system using artificial intelligence (AI) technology.
The goal is to analyze every piece of your campaign from the landing page, to the offer, to the traffic source, and make sure the campaign is optimized to its fullest. It will redistribute traffic based on the AI that ultimately gets you the highest ROI.
Anti-Fraud Kit
If you haven’t run into fake traffic yet, you will. There are tons of dishonest traffic sellers out there, especially solo ad sellers, who would love to sell you fake traffic. That’s where a feature like the Anti-Fraud Kit comes in handy.
Their strategy is to detect the fake traffic, analyze it, then protect against it. Most of the time this harmful traffic is coming from computer clicks called bots.
Some of them are harmless such as a Googlebot crawler, but when you get into the traffic business, you will have tons of fake bot traffic that you must protect yourself against.
Most of the fake traffic is caught through unrealistic conversion times. Once these inconsistent conversion times are detected, they go through real-time analysis processes that ensure your traffic source gets fixed immediately.
Offers Marketplace
Offers Marketplace is in beta testing right now but provides a unique platform that communicates with affiliate networks. It allows affiliates to take advantage of new offers, even ones that are private, and be able to apply to these offers all in one place.
This all depends on the level of integrations that are offered through each network, but most of the networks will have the basics covered to allow you to take advantage of their technology.
The basic integration will allow an affiliate to look through public offers. Maxbounty is one of the affiliate networks at the basic integration level.
Managing your affiliate campaigns was never easier. Voluum helps you to track, optimize and automate campaigns, giving you complete control of your marketing.
Partial integration takes place when an affiliate account integrates with the Offers Marketplace. In this type of integration, affiliates can browse private offers.
There are a variety of affiliate networks at the partial integration level including Oasis, Global Wide Media, Advidi, Aragon Advertising, and Gotzha.
Then there is the final, fully integrated plan which allows affiliates to get access to the entire Marketplace. Affiliate networks that fall under this level include A4G, Olimob, and Addiliate.
Mobile Notifications
Voluum allows you to track on the go with mobile notifications and reporting. You can set your notifications up to receive specific metrics and specific campaigns. It provides a nice, easy, and convenient way to keep everything in one place and bring it with you wherever you are.
Collaboration Tools
Voluum has some nice collaboration features that help you and your team track everything you need for a successful campaign. If you are an agency, you can divide your media buying teams under one account.
If you are a business owner, you can track and view the results of all of the advertisers that you use.
As an affiliate, you can use the collaboration tools to share information with partners in your group or on your team.
This tool is all about teamwork and making it simpler and easier for you and your team to build successful teams and scale up accordingly.
Traffic Redirects
Voluum allows you to set up advanced traffic redirects for your campaign. They highly recommend this and thus make it very simple for you to integrate it with your campaigns.
When a user clicks on your link, it doesn’t take them directly to your landing page but instead redirects them to Voluum’s platform first, then captures their information, then sends them back on their way to your landing page.
Now you must realize this happens all in a split second where the user doesn’t even recognize what is happening. But in the end, you will be able to track this interaction due to the fact that you set up the redirects.
Managing your affiliate campaigns was never easier. Voluum helps you to track, optimize and automate campaigns, giving you complete control of your marketing.
Reporting & Tracking
There are several different solutions that you can choose from when it comes to campaign objectives.
Tracking With Redirects And Pixels
You can track your campaigns with or without redirects. The reason it’s important to understand this concept is that more and more advertisers are getting blocked from using cloaked URLs and URLs that have redirects in them.
If you get banned by Google or Facebook, for example, you can lose thousands of dollars. So the solution is to track with a tracking pixel that Voluum allows you to create.
Track Your Costs
In any type of marketing, you will want to know what the costs are for the marketing platform you are using. In this case, you are focusing on cost models such as Cost per thousand impressions (CPM), Cost per click (CPC), and Cost per acquisition (CPA) to name a few.
Voluum will give you the ability to track all of this so you can calculate your profit and ROI.
Secure Your Links
One of the worst things that you could do is not have your landing pages or your links SSL encrypted. Google is a primary example of a search engine who takes this very seriously. Not having a secure website, link, or landing page will hurt your rankings on Google.
Without having the security certificate, the user who clicks on your link may see the red warning that says “website not secure,” which could easily hurt the conversion rate for your campaign.
Voluum makes it easy for you to secure your tracking domains so that they don’t cause any issues for you in your campaign.
Track multiple conversions
When it comes to landing pages, sometimes you have different objectives for each one. Some landing pages may ask to download a free checklist, another may ask to “click to sign up for a webinar,” and another may want to click to get a free mini-course.
Whatever the call-to-action, Voluum makes it easy to track multiple conversions for your campaign so you can determine which type of message delivery is working the best for you.
Other Solution Tracking
You can also choose to track and optimize for other metrics such as optimizing for ad performance, scaling for higher profits, and analyzing data for actionable insights.
Resources
Voluum is a highly-used and recommended affiliate and performance marketing software for tracking every piece of your marketing campaign.
If you ever get lost or need help, they have a great resource section as well as a fantastic help guide to clear things up.
Managing your affiliate campaigns was never easier. Voluum helps you to track, optimize and automate campaigns, giving you complete control of your marketing.
They also have some great video tutorials, and you can read tons of information on the blog that they publish. Make sure to check out their partnership and referral programs as well. I’m sure you will not be disappointed.
Customer Support
Voluum offers a priority-based customer support system. Response time is usually determined by your subscription plan. Typically, Voluum’s customer support operates from 9am to 5pm CET on weekdays (Mon – Fri).
Customers on the Grow pricing plan get a support response within 4 hours, while Profit Plan customers will wait for up to 12 hours before getting any response. Meanwhile, Discover Plan users have to for about 24 hours before getting a support response.
To reach out to Voluum, customers can use its online support ticket option, or fill a form on its contact page.
Voluum also provides customer support on affiliate communities such as STM Forum, AffiliateFix, affLIFT, and MADSOCIETY.
Nevertheless, Voluum also provides customer support through Facebook and Telegram.
Voluum Pricing
Voluum is one of the pricier affiliate tracking software due to its technologically advanced platform. Again, this software is for more seasoned affiliate marketers who have large lists and robust marketing campaigns.
Voluum has four different pricing plans, which includes:
- Discover – $89 per month, or $69 per month for annual subscription
- Profit – $149 per month, or $119 per month for annual subscription
- Grow – $449 per month, or $349 per month for annual subscription
- Custom – Personalized plan
The entry-level plan is a little higher than most, but again, this is a more advanced platform for seasoned affiliate marketers.
The main difference between each of the plans is the number of events that can take place.
BeMob vs Voluum: Pros And Cons
BeMob Pros
- Fully automated platform
- Comprehensive ads tracking
- Manual bot blacklisting
- Wide third-party integrations
- Excellent customer support
BeMob Cons
- Does not have a landing page creation option
- No phone support
Voluum Pros
- Comprehensive third-party integration
- Fully automated platform
- Expansive customer support options
- In-depth real-time analytical report
- Easy to use
- A/B split testing
- Helpful resources
Voluum Cons
- Priority support implies that only Grow Plan users can get timely attention to pressing issues.
Voluum vs BeMob: Similarities And Differences
Similarities
- Both BeMob and Voluum operate as cloud-based tracking solutions.
- They are both fully automated ads tracking platforms.
- They both facilitate real time reports and analytics.
- Both Voluum and BeMob seamlessly integrate with other third-party platforms.
Differences
- A/B testing is not directly accessible on BeMob, unlike with Voluum.
- BeMob has a better customer support response time than Voluum.
Frequently Asked Questions
What Are The Best BeMob Alternatives?
Despite the quality features that BeMob offers its customers, the platform still has some prominent competitors.
Some of these affiliate link tracker solutions operate with the latest technologies in the affiliate marketing industry, while some have lower pricing and unique feature combinations as their selling points.
Here are the most popular BeMob alternatives:
- Redtrack
- FunnelFlux
- Thrive Tracker
- Kintura
What Are The Best Voluum Alternatives?
Here are some of the best Voluum alternatives:
- Post Affiliate Pro
- AdsBridge
- Binom
- Affise
BeMob vs Voluum – Which Is Better?
Both of these software are wonderful choices. It will depend on your experience level and what you want to get out of the platform.
From this comparison, it is obvious that Voluum is the winner. This is because Voluum offers advanced features that can help you stay on top of your affiliate business.
Not to mention, BeMob requires manual inputs for campaign optimization, whereas Voluum allows you to automatically optimize your affiliate ad campaigns without hassles.
