Leadpages is one of the best landing page builder softwares on the market.
It simplifies the landing page creation process so much that you can create a landing page within minutes.
This will minimize your frustration and enable you to create multiple A/B landing pages to test out.
While Leadpages is used to create landing pages, Squarespace is an easy to use software used to create websites.
Which one should you choose for your business? Let’s take a look at some of the features & comparison of both Leadpages (which is a landing page creator) & Squarespace (which is a website builder).
Leadpages – Landing Page Builder Software
Leadpages is a feature-rich landing page builder software that features mobile friendly landing page templates, instant ad creation, and A/B testing. Their interface is very simple.
To create a landing page, you simply drag, drop, and click. It allows you to customize your landing page and opt-in forms with no technical skills.
Simply install the Leadpages Wordpress plugin and you’ll be able to publish your page with a few clicks.
Leadpages features SEO-friendly templates to help you optimize you page for organic search engines.
They have easy-to-edit metadata fields, simply fill in the information with your company’s keywords.
In eCommerce, it is important to build a contact list and notify them via email of upcoming promotions. Leadpages enables you to do that easily.
They integrate with all the major email service providers. In addition to email integration, Leadpages features custom and hidden form fields.
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These allow you to track data and pass it along to your email service or CRM. Integration with your email service also enables you to deliver your digital “opt-in” bribes instantly when someone joins your list.
The Sub Accounts feature of Leadpages allows you to share access to your Leadpages with your team. You can also share the access with your clients by setting up sub accounts that are linked to your main account.
Leadpages offers technical support specialists to assist you with every step of landing page creation. You can contact support through email, chat, or phone.
Leadpages offer the following features.
- Unlimited Mobile-Responsive Landing Pages, Traffic amd Leads
- Unlimited Pop-up forms with Click, Exit Intent and Timed Display Triggers
- Free Hosting on Secure Custom Subdomain
- 160+ Free Templates
- 40+ Integrations
- Facebook Ad Builder
- Weekly Q&A Coaching Calls
- Online Sales & Payments
- Unlimited A/B Split Testing
- 1-Click Signup Links (Leadlinks®)
- 10 SMS Campaigns (Leaddigits®)
- Special Discounts with Partner Companies
Pricing: Leadpages starts at $25 per month and if you need the advanced features it is $49 per month billed annually. They have a package for marketing agencies that is $199 per month with even more features.
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Squarespace is a website builder. It is not entirely focused on landing page creation like Leadpages.
If you want to create a landing page on SquareSpace, you may want to already have a layout in mind.
The feature that you use to create Squarespace landing page is Cover Pages.
Cover Pages presents information in a single, bold page. It is great for collecting email addresses, announcing a new product release, and advertising an event.
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Cover Pages include a pre-styled layout. It has a panel of editing tools for adding text, imagery, buttons, forms, audio, and more.
Cover Pages does not use blocks and design elements like buttons. Text stays in a fixed layout. This keeps the cover page beautiful and responsive.
If you are creating landing pages for your eCommerce store, SquareSpace has three product page design categories.
They offer the classic, advanced, and unique product page categories. The classic is an original product page.
Advanced includes features like Zoom, Quick View, and Advanced hover options. Finally, the Unique option supports template-specific commerce features.
With Squarespace, you get the following features.
- Website Analytics
- Email integration
- 24/7 Support
- Webinars to walk you through Squarespace
- Community Forum
- Social media integration – connect to Facebook, Twitter and Pinterest
Pricing: Based on the features that your business needs, SquareSpace can cost from $18 per month to $40 per month.
This is billed annually.
Leadpages vs Squarespace – When To Use What?
For people who already have an established website, Leadpages is probably a better option to build landing pages.
It easily integrates with your website and can quickly be installed through Wordpress.
Leadpages is inexpensive and very easy to use landing page builder software.
You can start creating your landing page within minutes after installing it on your website. Leadpages landing pages look very professional.
SquareSpace is a great option for building beautiful websites & for people who still need to build their website.
They are an all-in-one option that includes many other features that are great for people who are building their business and don’t want to learn HTML code.
SquareSpace enables you not only to build your website, but includes all the necessary landing pages that you may need.
You won’t find as many landing page specific options with Squarespace as you will with Leadpages, however you will get the tools that you need to create a landing page.
Tom loves to write on technology, e-commerce & internet marketing.
Tom has been a full-time internet marketer for two decades now, earning millions of dollars while living life on his own terms. Along the way, he’s also coached thousands of other people to success.