An Amazon seller account offers only the basic tools you may need to manage both your products and offers. But in order to grow, you’ll need other stronger and better solutions.
This is where third-party tools for Amazon sellers come in handy.
These tools help to improve each aspect of selling on Amazon, from scouting for products that are profitable, to managing your inventory, and so much more.
AMZ One and AMZ Tracker are among the best tools you can use to become a successful Amazon seller.
Both are designed to help you drive higher sales and/or profits on Amazon, while improving overall efficiency.
But which one is better? Let’s find out.
Interesting Read: How Much Money Do I Need To Start Selling On Amazon
AMZ One
AMZ One offers a way of not just tracking, but also marketing the items being sold in an efficient, yet easy way.
With it, sellers can track keyword rankings, see up to 30,000 products per category, launch their own products, view competitors’ sales, get notifications on negative reviews, analyze page quality based on SEO, and a lot more.
AMZ One Features
Keyword Rank Tracking
This is a user friendly tool that displays daily product rankings based on chosen keywords.
It is an all-encompassing SEO tool for both Kindle and Amazon sellers, and lets you know the keywords that generate the most traffic for your products, plus where you rank for each keyword.
Best Seller Ranking and Arbitrage
This is a great profit finding tool that allows sellers to bypass the competition, and look beyond the top 100 per category.
With it, you can find potential products not found anywhere else. Filter search results by rank, reviews, sales price, and more filters.
Similarly, the AMZ One system searches through hundreds of stores to find the best price for you, so you don’t have to do it manually.
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Sales Tracking
AMZ One’s sales tracking tool allows you to track on actual sales volume for any product on the Amazon platform.
Whether you are spying on the competition, or sourcing a new product, its accurate tool for inventory tracking offers available inventory, total revenue, and daily sales, plus much more information.
You can also see the kind of products you need to invest in, which competitors are doing it right, and who to emulate.
On Page Analyzer
Amazon is perhaps the largest go-to search engine for products by millions of buyers, compared to Google.
This means you need to optimize Amazon listings the same way you would for Google for your site search algorithms.
With the AMZ One tool, you get concrete tips to better move your stock, plus pointers on what you may have missed – like lack of features, incomplete product descriptions and/or images, and much more.
Also Read: Best Amazon Seller Tools For Product Research
Negative Review Notifications
Before making a purchase, 70 percent of consumers check out reviews on various products.
With this in mind, AMZ One delivers notifications to you instantly when a negative review comes in so you can contact the buyer, handle the complaint, and have it removed.
Super URL SEO Tool
This helps improve your keyword rankings. Your listing gets a boost when someone types your keywords first in Amazon’s search bar, then scrolls through the search results, clicks on your product, and buys it.
Super URL mimics this process so that it appears to Amazon as if the buyer searched for that particular keyword.
It also lets you generate the keywords on-demand, with one click.
Also Read: Free Amazon Tools For FBA Sellers
Email notifications
With AMZ One, you can generate periodic email reports if you don’t want to keep visiting the site, or you just want to share information with clients.
The information gets to you and your clients professionally, with no effort through email notifications.
Keyword Research
If you want to do keyword research manually, or need auto suggestions on your product, this tool makes it easy and fast.
AMZ One Pros & Cons
Pros
- Easy to use
- Real-time tracking data
- Helps improve product rankings
- Supported on all Amazon sites
Cons
- May be hard to understand for some sellers
- Pricing may seem expensive
- Some tools like Best Sellers Ranking are only available in specific marketplaces
AMZ One Pricing
Free version: $0, 7-day trial
Monthly: Basic: $20, Standard: $40, Advanced: $90, Professional: $180
Explore: Best Amazon Keyword Tools To Boost Sales
AMZ Tracker
This suite of tools for Amazon helps you grow rankings and keep them, by giving you crucial insight into keyword rankings to optimize your listings, and increase your sales.
It also offers information on daily sales and total revenue of your competitors.
AMZ Tracker follows a three-prong, 360-degree seller strategy that includes:
Offensive strategy, which thrives with Amazon’s A10 algorithm so you can reach first page rankings quickly via conversion rate optimization, promotions, and competitor analysis.
Defensive strategy, which handles negative reviews and malicious competitors so you can protect your rankings.
Recon strategy, via AMZ Tracker’s Intel Suite so you can get accurate data and read markets plus your competitors to have an edge.
AMZ Tracker Features
Keyword Tracker
This tool allows you to know where your products rank for their keywords at a glance, while tracking competitor products so you can see any changes they make that work.
Keyword Research Tool
This tool lets you find phrases and words that customers are searching for, then find keywords your competitors may have missed out on.
Mine Longtails with Deepwords
Members of AMZ Tracker get access to the ultimate longtail keyword search engine for Amazon sellers – Deepwords. It helps sellers find super high converting keywords missed by most keyword tools.
Check Out: Best Free & Paid Jungle Scout Alternatives
Competitor Analysis
This tool helps find flaws in your competitors’ listings, while tracking their best seller rankings and sales, plus the changes they make and their effects on rankings.
Vipon
Use Vipon to promote and launch products to millions of Amazon monthly shoppers, with several different ways available to increase your rankings at once, or drip-feed sales to your listings over time.
Increase Conversion Rates
Identify what brings down your conversion rate, and fix it.
Super URLs
Increase your rankings by bringing traffic off-Amazon to your listings.
Negative Review Alerts
Get any alerts when customers leave reviews less than five stars, and respond immediately.
Hijack Alerts
Get alerts when sellers try hijacking your listing, and reclaim it before they get critical product and market data.
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Account Performance
AMZ Tracker gives a bonus report on defensive strategies, so you can handle negative reviews, handle malicious competitors, and protect your rankings.
AMZ Tracker Pros & Cons
Pros
- Real-time tracking of data on your products and services and those of your competitors
- Deep knowledge on pricing, product reviews/ratings/rankings, and more
- Saves time
- Helps you find areas of improvisation and profit areas
- Compatible with all Amazon sites
- Web-based
- Helps increase conversion rates
- Increases search rankings
Cons
- Pricing may be high
- Complicated dashboard
- Not as user friendly
AMZ Tracker Pricing
Monthly: Basic $50, Professional $100, God Mode $200, Legend $400
Annually: Basic $33.3, Professional $66.70, God Mode $133.30, Legend $266.70
Worth Reading: Jungle Scout vs SellerApp
Final Word – AMZ One vs AMZ Tracker
While AMZ One has some outstanding features, much of what it has to offer is included in AMZ Tracker. The latter, despite being more expensive, offers more powerful features.
If you need a simple tool for Amazon product tracking and marketing your products, AMZ One is your best bet. If you need a standalone rank tracking tool, AMZ Tracker works well, though it may be a bit of overkill.
