To succeed as an Amazon seller, certain tasks such as product research, listing optimization, maintenance, including others need to be done.
However, these tasks might be tedious when done manually. Also, it may require a few helping hands which will result in more money being spent.
All the same, any Amazon seller can make use of automated tools geared towards Amazon selling to succeed on its competitive marketplace platform.
Helium 10 is one of such tools that can help you as an Amazon seller to drive sales for your business. Besides, Helium 10 makes the work much easier with its vast number of tools thereby helping you to save money, time, and resources.
If you intend to automate the mundane processes in your Amazon FBA business, Helium 10 is an incredible suite of premium tools you should consider.
In this post, Helium 10 will be reviewed to know what it is all about, its featured tools, resources, pricing plans, coupons, and more.
Helium 10 is a comprehensive web-based software suite built to assist Amazon sellers to increase their sales.
Built by an Amazon seller – Manny Coats and Guillermo Puyol, Helium 10 is targeted at helping Amazon sellers to streamline the mundane processes associated with their Amazon FBA businesses.
As a powerful software suite, it provides users with up to 20 different useful Amazon selling tools. Not to mention, it has a customizable user interface that allows you to organize each tool on the platform based on your penchant.
Helium 10 allows Amazon sellers to easily track their Amazon keywords, search for ideal products to sell, and keep their listings safe from hijackers.
Currently, it is being used by thousands of Amazon sellers. Its featured tools are divided into 6 categories which include:
- Product research tools
- Keyword research tools
- Operations tools
- Marketing tools
- Listing optimization tools
- Analytics tools
As an easy-to-use software, Helium 10 incorporates a simple and user-friendly dashboard. This ensures Amazon sellers can make more money off the Amazon marketplace platform with the Helium 10 suite.
However, before you can make use of the platform, you need to subscribe to a pricing plan, whether free or premium. Only Helium 10 members who have registered and paid for a premium subscription can fully access all its tools.
The Helium 10 suite is popular mainly because of its range of functional tools. Let’s take a look.
Black Box is one of the product research tools available on the Helium 10 platform. It allows you to search for ideal products to sell using advanced filters and algorithms.
This tool searches for products from its large database that contains over 2 billion products across different niches. The available filters make it possible for you to narrow down searches and provide you with the perfect products you need to sell.
You can search for products based on price, weight, image, rating, category, monthly revenue, and other criteria. Also, this Black Box tool fetches results in seconds. Plus, you can save search results for future use.
The Xray tool can be used to check for product opportunities. It enables users to search and analyze products that have the best-selling opportunity. This tool fetches the market data of the products accurately thereby providing you with precise information.
Also, this tool is available as a chrome extension; hence, users can install it on their Google Chrome web browser. With the information acquired by Xray, you can identify profitable products that you can sell on your Amazon store.
With the review downloader tool, you are provided with the customer reviews of your competitors on Amazon.
Not to mention, reviews can be sorted based on the time frame, verified purchases, images, videos, star ratings, and by specific keywords.
Also, you can download and save the reviews on your device in CSV file format for further scrutiny.
Another Helium 10 tool that helps Amazon sellers to maintain their inventory levels proactively is the Inventory Levels tool. It is one of the best product research tools featured on Helium 10.
This tool provides you with insights on the inventory levels of your products and that of other Amazon sellers i.e. your competitors. Consequently, you can capitalize on your competitors’ low-stock products by supplying more products.
Also, this tool allows you to easily check the stock levels of your products for inventory management purposes.
This is a product trend finder tool that allows you to check the trends for products you intend to sell. This helps you to know if such products will make good sales year-round based on their previous performances.
All you need to do is to enter the Amazon Standard Identification Number (ASIN) or the product keyword and the results pop up in seconds. The trends are displayed in an intuitive graph and are well detailed making it easy to comprehend.
Not to mention, it brings up the product prices and their previous market trends for your review. Besides that, this tool is easy and fast to use.
The Profitability Calculator is another tool on the Helium 10 platform. This tool enables you to calculate the profitability of any product you intend to sell on Amazon.
With the profitability calculator tool, you can calculate how much FBA storage fees would cost, product size and dimensions, product weight, product price, and shipping fees amongst others.
Also, it allows you to calculate the profitability of either a single product or multiple products at the same time.
Need a tool to help you get the best available Amazon keywords? The Helium 10 Magnet tool has a large keyword database that facilitates this purpose.
This automated tool generates profitable and relevant Amazon product keywords you can use for your product listings.
With the right keywords added to your product listing, more traffic is driven to your Amazon store as customer searches for the keywords.
Also, Magnet helps you to evaluate how your keywords rank by supplying search volume data and keyword ratings.
Helium 10’s Cerebro is the virtual brain you need as an Amazon seller. It is a multi-functional tool that can help you in various ways.
Cerebro brings up reliable market search results to help you decide on the best keywords. It requires you to just enter a product ASIN while the keyword phrases related to the product are generated.
One major use of Cerebro is to discover the keyword strategy of your competitors. It tracks all ASINs you enter and allows you to know the keywords which are sponsored via advert as well as how high or low the competition is.
This tool prevents you from missing out on important keywords. It helps in properly optimizing your product listing with the best keywords.
As you create your product listings, it lists out used and unused keywords in different data fields so you can have a clear view of your keyword usage.
Also, you can import product listings on your Amazon account and also restore previous product listings saved in your draft.
With a tool such as Scribbles, creating your product listings will be a cakewalk process.
Frankenstein is a tool used for improving traffic and for better sales conversion. It is a keyword processor tool that can save you time and energy due to its fast processing speed.
If you have a long or bulk list of Amazon keywords, enter them into Frankenstein and get them properly sorted, arranged, and grouped.
The tool is very easy to use as it features different sorting options. For instance, keywords can be sorted based on their length, frequency, and in alphabetical order.
Frankenstein auto-removes unwanted characters and irrelevant words from your keywords list. This ensures that Amazon sellers can work easily with a comprehensive keyword list.
You do not have to spend much time searching for which keywords your products rank for. Helium 10’s index checker tool can help you with that in as little as 30 seconds.
All you have to do is to enter the ASIN of such a product and you get the index results quickly.
Also, this tool is not limited to checking indexed products alone. You might as well check the indexed products of your competitors simply by entering their product ASIN.
Conversely, you can identify bad keywords that are negatively affecting your product sales in the Amazon searches.
Furthermore, Index Checker also provides you with steps on how to get your products properly indexed by using targeted keywords.
This tool is just like the Index Checker tool but it works a bit differently. It is used to check how your targeted keywords perform over time.
The tool is easy-to-use due to its user-friendly interface. Also, Keyword Tracker can be used to track a large number of keywords at the same time.
Monitoring keyword rankings can never be easier. Moreover, this tool tracks and provides details such as ranking positions, monthly searches, and others. Also, it tracks both the organic and sponsored details of these keywords.
Just like the Index Checker tool, you can use the Keyword Tracker tool to track competitor keywords to know how they are performing.
Managing your profits as an Amazon seller is crucial which is why Helium 10 provided the Profits tool.
Sales trends are displayed so you can compare your profits to know if you are earning more or less. Besides, the Profits tool also provides a performance matrix that displays your ROI, the number of units sold, ASIN count, and profit margins amongst others.
From the tool dashboard, you can view the accurate gross and net income in an organized visual view. The income is displayed based on time ranges such as today, yesterday, and the past 7 days’ income. Plus, you can also set the time range based on your preference.
This Helium 10 tool protects your products from hijackers, counterfeiters, or scammers. With its 24/7 surveillance prowess, this tool keeps track of your entire Amazon FBA inventory at all times. There is no limit to the number of products you can monitor with this tool.
All you need to do is to enter the respective ASINs for each Amazon product you sell. In the same vein, this tool takes screenshots of your product listings daily.
With the Helium 10 Alerts tool, you can also take action once any hijacker is detected. For instance, this tool helps you to report counterfeit sellers of your products to Amazon for appropriate measures.
This is another tool from the Helium 10 suite which helps you to protect your products. It is aimed at preventing other Amazon sellers from taking advantage of pricing via coupons and discounts.
With the inventory protector, you can place limits on the number of products your customers can purchase and also the product price.
It protects you from competitors who seek to check on your inventory levels by malicious means. Also, you can add any number of products you want to be protected with this Helium 10 tool.
With Refund Genie, you can make your Amazon Seller refund process very smooth and stress-free. Amazon FBA refunds that would usually take long hours to process can be done in a matter of seconds with this Helium 10 tool.
Moreover, Refund Genie gives you clear insights into previous reimbursements and all your current seller refunds.
There are ready-made messages you can use to send reimbursement requests to those who owe you refunds.
Also, Refund Genie allows you to create refund reports for Amazon marketplaces in Europe and North America. Plus, you can easily share these reports with others or download them to your computer.
Sometimes, Amazon customers spell keywords incorrectly when performing a search. Normally, these misspelled keywords are overlooked but the Helium 10’s Misspellinator tool can help you take advantage of that. It is a tool for identifying misspelled keywords.
To use the tool, simply enter the correct spelling of any of your target keywords. It will generate misspellings of these keywords entered by customers along with their search volume so you know which keywords to capitalize on.
By attaching these misspelled keywords into your product listing, your products appear when they are searched for. This helps bring more traffic which translates to more sales. The tool also lets you export the misspelled keywords to other Helium 10 tools.
Follow-up is a tool for sending automatic emails. You can utilize this tool to send customized email messages to your customers based on preference.
Also, you can customize emails to address customer feedback, order requests, issues, and more. With its user-friendly interface, you will find this tool simple to use.
You do not have to stress yourself with writing customer relations emails as there are professional email templates for you to choose from. It might please you to know that some of these email templates were written by experts in the Amazon selling business.
- Easy to use
- Free plan
- Variety of tools
- It supports both Amazon and Walmart
- Chrome extension
- Good customer support service
- Supports coupons
- Absence of a repricer tool
- No feedback management tool
There are various Helium 10 pricing plans which are suitable for every Amazon seller, whether old or new. These pricing plans include the Starter plan, Platinum plan, Diamond Plan, and Elite Plan.
- Starter Plan: $39 per month when billed every month, or $29 per year when billed annually
- Platinum Plan: $99 per month when billed every month, or $84 per year when billed annually
- Diamond Plan: $249 per month when billed monthly, or $209 per year when billed annually
- Elite Plan: $399 per month when billed every month
- Custom Plan: Based on custom requirements
Helium 10 offers various coupon codes that help prospective customers to save money when paying for subscriptions.
Listed below are noteworthy Helium 10 coupon codes for intending users:
- AUGUST2022: This coupon facilitates a 20 percent discount on all monthly subscriptions
- PROJECTFBA50: This coupon offers a 50 percent discount on all first subscription
- GROWTHDEVIL50: This coupon offers a 50 percent discount on the first subscription month
- GROWTHDEVIL10: This coupon provides you with a lifetime 10 percent discount.
Follow these steps to claim these coupons:
- Login to your Helium 10 account (Sign up if you do not have an account)
- Click on Plan Details located at the top right-hand corner
- Type in your preferred coupon code at the provided space and click on Apply
- Pay for your subscription
- Now, you’re good to go.
Helium 10 has a 24/7 support service that customers can reach when they need any form of assistance. Their support service can be reached via email or ticket support.
To reach them via email, an email should be sent to firstname.lastname@example.org. It is recommended that you make your message clear and well-detailed to get a swift response.
For ticket support, you can submit your ticket request for immediate support. Also, Helium 10 has a knowledge base and blog which provides users with insights and comprehensive guides on using the platform.
In addition to the myriads of Helium 10 tools, Amazon FBA sellers can benefit from some available resources, which include:
This resource allows you to promote links using specific keywords. Also, you can use ASIN to restrict products for targeted marketing. Besides, URLs created with the GEMs URL builder are search-engine friendly. Not to mention, it works for both Amazon and Walmart links as well.
Helium 10 provides users with an additional resource in the form of a Helium 10 Google Chrome extension. This extension incorporates useful Helium 10 tools such as Black Box, Trendster, X-ray, Profitability Calculator, Review Downloader, Inventory Level, and ASIN Grabber. To use the extension, you need to have a Helium 10 account, even as a free user.
Helium 10 suite provides users with a series of training videos for utilizing its comprehensive tools. There are over 60 training videos available and on average, it takes 8 weeks for the training to be completed. However, the Tools Training Videos is only available to Platinum, Diamond, and Elite Plan subscribers.
This is a resource exclusive to Elite Plan subscribers alone. It is a mastermind package that teaches all the ethics of making it big as an Amazon FBA seller. Participants undergo webinar training by experts every month. Plus, they also get free access to Helium 10 social events.
Helium 10 incorporates a serious seller podcast (SSP) where business advice and other useful tips are being shared. Conversely, the transcripts for each podcast are also available on the podcast pages. Not to mention, the Podcast is accessible on Apple Podcasts, Android, Spotify, RSS, Google Podcasts, TuneIn, and Stitcher.
Helium 10 provides guides and eBooks which help sellers to resolve their Amazon FBA issues. They contain answers to pressing questions and cover almost everything about selling on Amazon.
Helium 10 has the essential tools any Amazon seller needs to boost their business. The platform also features free tools, so you don’t pay for everything.
You won’t find Helium 10 difficult to use as the platform has different tools for different features. In addition, switching between tools is simple.
Helium 10 doesn’t have the cheapest pricing plans. However, its pricing plans are inexpensive compared to the prices of other similar tools available.
Helium 10 has a plethora of resources with 24/7 support channels. Undoubtedly, the platform has top-notch customer support.
Helium 10 is a dependable Amazon seller tool, but there are alternatives available. If the platform doesn’t work for you, you can try any of the below options:
1. Jungle Scout
Jungle Scout provides users with helpful data and Amazon seller tools. The platform aims to help Amazon sellers succeed on the platform and in business in general.
With Jungle Scout, you can access tools like the keyword scout, product tracker, rank tracker, opportunity finder, listing builder, and review automation, to name a few. Most of these tools are also available on Helium 10.
Like Helium 10, Jungle Scout is a premium platform with various pricing plans. You’ll need to select a pricing plan and pay when you sign up. However, you’re protected with the 7-day money back guarantee.
Get the most trusted tools for finding, launching, and selling Amazon products. From product research to product launch, Jungle Scout simplifies it all.
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If you need a Helium 10 alternative for Amazon advertising, you should consider Sellics. It’s an advertising optimization software that aims to help Amazon sellers grow their business.
Sellics delivers powerful data insights from analyzing over two million Amazon ad campaigns. With these insights, you can plan a better and more efficient campaign for your products.
Some of the insights you get from Sellics include advertising ROI, cost, landscape, shopper behavior, and ad performance metrics.
Sellics can help you set up your next ad campaign with less effort on your part. You only need to specify the budget and strategy, and the tool will scale the campaign.
However, Sellics is a relatively expensive platform with plans starting at $250. Nevertheless, when you subscribe, you don’t get access to Sellics alone. You can also access Perpetua, its sister platform.
Selling on Amazon marketplace amidst the stiff competition is an intimidating process. However, Helium 10 is a powerful suite of tools that can help you to simplify your Amazon selling process.
Looking at all the tools available on the Helium 10 platform, you are provided with all you need to run your Amazon FBA business without hassles.
However, you can rely on its multiple tools, diverse resources, and dedicated support unit to take on the competition in the Amazon platform.
Tom loves to write on technology, e-commerce & internet marketing. I started my first e-commerce company in college, designing and selling t-shirts for my campus bar crawl using print-on-demand. Having successfully established multiple 6 & 7-figure e-commerce businesses (in women’s fashion and hiking gear), I think I can share a tip or 2 to help you succeed.