Amazon FBA tools are a popular way to stand out from the competition, and standing out is crucial to any success.
Amazon FBA sellers face some of the stiffest competition of any online marketplace.
You’re up against millions of people vying for the same limited amount of exposure in the Amazon marketplace (because let’s face it, only the first few pages turn profits).
Fulfilment sellers are responsible for more than 1 billion pieces of sold merchandise, which makes turning a profit on your own items difficult, to say the least.
But many FBA tools cost a significant amount per month, and can really limit your eventual profits, especially if you’re just getting started.
So to help you turn the highest profit possible, we’ve compiled a list of the best free Amazon FBA tools.
Let’s take a look at how to stay informed without spending a dime.
1. Jungle Scout
In the world of FBA seller analytic software, Jungle Scout takes the first spot on our list thanks to its long-standing positive track record. Simply put, it’s been around long enough to perfect the model.
Jungle Scout has an enormous product database that continues to grow, and enough trial and error to also boast an impressively simple interface.
The workflows are smooth, and it’s easy to find product data like inventory and demand without much effort.
We’re especially fond of Jungle Scout’s propensity to forgo an extensive list of metrics (though that’s still available) and offer a comprehensive view of a certain product’s competition level that takes into account multiple factors.
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RepricerExpress helps FBA sellers stay on top of the latest price trends using specialized software that’s custom built to control an entire inventory product catalog based on preset rules.
Essentially, it makes sure you’re selling your products for the optimal price.
The software tracks competitor prices, allowing you to see what’s selling and for how much.
You can then add your own price minimums and maximums that will update, based on rules you set, that apply to real-time price trends.
Sonar is a unique platform owned by Sellics that offer free keyword research that identifies what searches are performing the best on Amazon.
The platform takes keywords and then returns frequency, related keywords, and most importantly, relevant products.
You can also reverse search by relevant products’ ASIN number to check out your own product pages and those of the competition.
The database gets regular updates so you know you’re always getting relevant keywords that are actively performing.
Another keyword research tool, ScientificSeller, boasts about being the smartest research tool on the market. And it’s a good thing.
The company takes keyword research to the extreme by returning the long-tail keywords you’d never think to include.
ScientificSeller includes buyer-only keywords, meaning things that might appear in the Amazon suggestion/search box. They then move away from the main keywords towards long-tail words that most other programs miss.
This takes time, sometimes overnight, but the results are far more detailed and far more unique than most other keyword research programs.
The program is actually a Chrome extension that works as a full-featured FBA seller analytics machine.
Though it only works when you’re actually on Amazon.com, it’s a small price to pay for free Amazon data.
Unicorn Smasher Pro shows you information based on your keyword search, including the product link, price, category, rank estimated sales, revenue, and more.
You’re able to get a good picture of what products are selling and if the payoff is worth the competition.
Instead of focusing specifically on Amazon products, Algopix takes into account multiple marketplaces (eBay, etc.) to give you an idea of your product’s viability outside of the Amazon marketplace.
If the product isn’t selling anywhere, you might want to look into another product.
The program works when you enter the ASIN number or detailed product name of what you’re selling. It then returns product demand, income after costs, and other metrics specific to different marketplaces.
The estimated cost is the real game changer here. Knowing your revenue can help you decide which marketplace is best (often Amazon) for your product.
7. AMZ Base
AMZBase is another Chrome extension that makes it easy to find product information for specific Amazon listings.
You can quickly find the ASIN number and title description of listings, as well as information about similar products on different marketplaces.
The built-in Google search functionality also allows the app to function as a product sourcing avenue. Search products on Google, find the products on a third-party marketplace (Alibaba, for instance), and determine if they’re worth sourcing.
Like other free Amazon tools for FBA sellers on this list, this platform wins praise for keeping a low profile and staying hidden until you’re actually interested in researching on Amazon.
8. AMZ Finder
Negative reviews can really hurt your FBA business. With so many sellers available, buyers will simply go elsewhere if your reviews suggest anything might go wrong.
But staying on top of your reviews is overwhelming as you ramp up your business.
AMZFinder automatically matches reviews with their product and allows you to contact the buyer directly to rectify any negative reviews.
There’s also batch handling of reviews, meaning you only need to send one message to cover multiple different pieces of negative feedback.
Getting product information fast is crucial to conducting Amazon research. When you’re dealing with high volumes of products, there’s no time to waste on avenues that turn out to lack any real potential for profits.
Quick View allows access to product information like ASIN, dimensions, sales rank, price history and more, just by hovering over a product.
There’s no need to click on the actual product description. While it seems trivial, the time saving is tremendous.
10. FBA Calculator
AMZScout offers a free Chrome extension called FBA Calculator that’s a must-have for any serious FBA seller.
It does exactly what it says, that is, it calculates your potential revenue on both your own and others’ Amazon product pages.
The tool breaks down how much profit you can make based on Amazon fees, current prices, price history, your own personal shipping costs, and other associated costs.
It’s a good check to ensure you’re not taking on any ventures that won’t result in a worthwhile return on investment.
The interestingly named CamelCamelCamel is a simple Amazon price tracker that drops the frill in exchange for a surprisingly accurate tool for a free option. Custom alerts ensure you never miss a price drop again.
You can also search by keyword or Amazon URL to find the price history on your own products or those you’re interested in.
This product makes an excellent way to find profitable niches where you have a high potential to really boost your return on investment.
Keepa is another Amazon price tracker that sets itself apart with a detailed database that’s consistently updated.
After all, price tracking isn’t very good without accurate information. A web platform, as well as a Chrome extension, helps Keepa keep up with the competition.
The extension works quite well, displaying price information with just a mouse hovering over any Amazon product listing. It’s a time-saving feature we’re grateful for when digging through the seemingly never-ending world of FBA selling.
Sometimes keeping it simple is the best way to succeed. Google’s Keyword Planner isn’t made for FBA sellers, and it doesn’t have the features tailored to succeed on Amazon.
What it does have, however, is information sanctioned by the keyword authority on the internet.
Keyword Planner can help you identify phrases that will help your listings show up on Google SERPs pages. Plus, the information on common search phrases can help you improve on Amazon’s own product search pages.
Yes, a rival marketplace makes our list, even though it isn’t really a “tool” in the same vein as the others on our list.
What eBay can show you, however, is the real-world value products have. What are people willing to pay, all in real-time.
Watching products on the bidding platform can give you a good idea of high and low prices for products that might not have much competition on Amazon.
We’re talking about niche things that could potentially have high ROI but lack any real starting price point.
15. Helium 10
Helium 10 is popular as a premium suite of Amazon FBA tools. However, the platform offers a Chrome extension you can use for free. More than 800,000 Amazon FBA sellers use this tool.
The Helium 10 Chrome extension works not only for Amazon but also Walmart. Some of the Helium 10 tools you get include the supplier finder, demand analyzer, sales estimator, profitability calculator, inventory monitor, and ASIN grabber.
These tools are useful for keyword and product research, and they offer a comprehensive overview of the market.
Furthermore, you get detailed product insights, sales estimates, and detailed reviews.
Note that to use the Helium 10 free Chrome extension, you must register an account. It’s simple to do, and you only need to enter your email, password, and name.
After you create your account, you can download the Chrome extension on the Helium 10 website. The Chrome extension is also available on the Chrome web store.
As an Amazon FBA seller, you may need to run ads from time to time. In such situations, Sellics Benchmarker is one of the tools you’d want to have in your arsenal. It’s free and secure.
It’s a tool for Amazon PPC evaluation. How it works is simple: it analyzes your products and gives you an estimate of how much you’d spend on advertisements. So far, Amazon sellers have analyzed more than 4.8 million ads using the Sellics Benchmarker tool.
After you launch your PPC campaign, Sellics Benchmarker also helps you stay up to date with its performance. It tracks and delivers indicator data, including ACoS, CPC, CTR, and CVR.
With the data, you can easily identify the best product ads and which ones need more optimization. In addition, you can compare your ad performance against other high performers in your niche – both at the product and brand levels.
Teikametrics is a recommended advertising tool for Amazon FBA sellers. You can depend on the tool’s AI-powered tech to launch successful advertising campaigns. Many top merchants currently use it.
Conversely, Teikametrics isn’t for Amazon alone. You can also use it for Walmart and other top marketplaces. The tool’s AI-powered tech, Flywheel, can automate your ad campaigns from start to finish, leaving you with little work to do.
It’s easy to use, and you only need to link your Amazon FBA account to start. Aside from the AI tech, Teikametrics boasts a team of ad experts on standby. You can contact them at any time to get help on your campaigns.
You can use Teikametrics and its Flywheel AI for free if you’re a growing business. The platform ranks growing businesses as businesses that make less than $10,000 per month.
You’ll have to pay for a premium plan if you make more. Notably, you can try the premium plans for free for 30 days before subscribing.
Our last “tool” is by far the most unconventional on our list, but one that has no rival.
The people you meet, the things you read, the problems you solve, and the things you experience can help you identify niches to corner.
If you’re seeing something becoming popular in the real world, don’t hesitate to run the idea through some of the above tools and think about supply lines. Always trust your instincts (to an extent).
Every business is different, and everyone has different needs.
That means that the right tools for your FBA business might not line up with those right for someone else. Only you know your unique situation.
However, if we must make a recommendation, we’d say to keep things varied and use a wide selection of tools.
Staying well rounded can help bring your Amazon FBA business to the next level.
Tom loves to write on technology, e-commerce & internet marketing. I started my first e-commerce company in college, designing and selling t-shirts for my campus bar crawl using print-on-demand. Having successfully established multiple 6 & 7-figure e-commerce businesses (in women’s fashion and hiking gear), I think I can share a tip or 2 to help you succeed.