Unicorn Smasher vs Jungle Scout – Which Is The Best Amazon Product Finder?

E-Commerce is the call of the hour. There are numerous seller success stories, who have made a fortune selling their products online.

Amazon is one of the biggest marketplaces attracting a staggering number buyers and sellers worldwide.

There are nearly 2 million active users on the portal currently and counting.

However, not all sellers have been successful.

Some of the products sold on Amazon sell like hot cakes while some never get a chance to see the light of day.

The key is to choose the right product as per the demand in the market.

First time sellers are usually jumbled about which products to go for.

Product research is mandatory, and it can be made easier using tools.

Two such Amazon tools available in the market are Unicorn Smasher and Jungle Scout.

Let’s go through the features of each and see what they offer.

Also Read: How Much Money Do I Need To Start Selling On Amazon

Unicorn Smasher vs Jungle Scout: Overview

Jungle Scout has browser extensions for both Mozilla Firefox and Google Chrome and it is widely used in the United States of America, the United Kingdom, and other popular countries.

As a matter of fact, it is a more trusted Product research tool despite being relatively expensive.

On the other hand, Unicorn Smasher is another popular Amazon tool.

It looks lucrative but its user interface is quite unorganized. It is cumbersome to navigate within the system.

Read along to compare the review of the two software.

Explore: Selling Family’s Amazon Boot Camp Course Review

What Is Unicorn Smasher?

Unicorn Smasher Pro is a great tool for AMZ sellers to do Amazon product research.

It allows users to find profitable products to sell on Amazon, and provides valuable data about those products. It is a paid tool, but it is well worth the price for serious Amazon sellers.

With Unicorn Smasher, you can see sales estimates for products, find trends, and get an idea of what products are selling well on Amazon.

Unicorn Smasher was designed and developed by AMZ Tracker and it is a useful tool used by Amazon sellers and buyers to conduct their product research.

The data-driven sales estimates and details tell you exactly what’s selling on Amazon.

The vital feature of Unicorn Smasher is the real-time seller or buyer request processing.

It provides the user with the basic stats of a product, like costing, best-selling ranks, seller and buyer reviews, and other important information advertised on Amazon.

Explore: Best Amazon Keyword Tools To Boost Your Sales

It can even show correct sales and revenue projections and estimations based on data captured from thousands of products within Amazon.

There is an issue here, Unicorn Smasher only presents and visualizes the financial and capital information, as compared to Jungle Scout.

Which also analyses and offers choices of decisions to the puzzled user.

Also Read: AMZ Scout vs Jungle Scout

Get Special Pricing For Jungle Scout

The design of Unicorn Smasher is cute yet organized, the dashboards show all Amazon activities.

It saves the user from the tedious experience of going through unmanageably big data inside Amazon.

Jungle Scout has moved to another level with more advanced features like product database and niche hunter.

These two special features perform the same function but very promptly.

Unicorn Smasher extension has a restrained sharing feature, wherein the date is available in easy shareable mode, but does not reveal the privacy of the user’s products.

With the integration of AMZ Tracker, the Unicorn Smasher gives subscribers an internal beneficial opportunity.

Click here to learn more in this Unicorn Smasher Review.

Unicorn Smasher Customer Support And Resources

When contacting customer service, you can expect a reply within 24 hours. If you have an urgent matter and need assistance sooner, you can also access live chat on the website.

Unicorn Smasher’s live chat is only available during business hours, Monday through Friday. You can also submit a request through the company’s knowledge base. This can be helpful if you want to learn more about the products or have a question about how to use them.

When you visit the website, you might see a pop-up form. Fill that out and submit it to receive a response within 24 hours.

Explore: Seller App vs Jungle Scout

What Is Jungle Scout?

Jungle Scout is a tool that helps Amazon sellers find products that are likely to be successful on the platform. The tool uses data from Amazon to provide insights into trends, sales volume, estimated revenue, and more.

Jungle Scout also offers a chrome extension that allows users to see this data directly on Amazon.com.

Jungle Scout is a powerful tool for Amazon sellers, but it is not the only product research tool on the market. There are other options available, such as Viral Launch, AMZScout, and Amasuite 5.

Jungle Scout is well established in the market and not without a reason.

The first positive it has above Unicorn Smasher is the ability to give real-time reviews and feedback to buyers.

It allows buyers to give product reviews and pass any grievances or compliments whenever they feel like.

The Administrator of the Jungle Scout web applications gives an automatic response to the clients, creating a good customer relationship.

Join the team of 500,000+ successful sellers. Jungle Scout provides an array of tools helping Amazon sellers to up their eCommerce game. From product research to product launch, Jungle Scout simplifies it all.

Get Upto 40% Off
Get Upto 40% OFF on Jungle Scout

Get the most trusted tools for finding, launching, and selling Amazon products. From product research to product launch, Jungle Scout simplifies it all.

Save More Today with up to 40% OFF!

We earn a commission if you click this link and make a purchase at no additional cost to you.

Unicorn Smasher too has a review section but there are hardly any responses to the messages posted by their customers.

This becomes a special feature.

Get Special Pricing For Jungle Scout

Another exceptional feature that only Jungle Scout has, is the product tracker.

Product tracker helps to track and monitor the inventory, transaction of sales, ranking, and ratings of sellers and buyers, etc.

This feature is a wonderful extension of the web application as it enables users to monitor in real time.

Check Out: Free Amazon Tools For FBA Sellers

Another great feature of this web application is known as the niche hunter.

It is used to recover particular niches characterized by demand, supply, competition, or any other crucial criteria.

Jungle Scout web application and its extensions allows users to gather information and required data from a specific page on Amazon.

Next comes a pop-up window displaying various products and their descriptions.

Now you can affix filters that can give you the data according to your criteria and specifications.

Check Out: AmaSuite 5 vs Jungle Scout

In Jungle Scout, the product database is very important since the data can give a fair idea of rival’s products.

By watching and tracking, the user can effortlessly set the filters and navigate through Amazon’s products and can pinpoint them at ease.

The filtered database can show all the information required without actually clicking on the item.

It monitors the competition on a daily basis.

So, the user gets all the required info like the product list, daily sales, transactions, and any traceable fluctuations.

Jungle Scout Customer Support And Resources

You can get help on Jungle Scout using the online LiveChat. You’ll get a reply in about 5 minutes.

In addition, there’s the Help Center where you can find answers on using the tool. Jungle Scout is also reliable when it comes to resources.

Get Upto 40% Off
Get Upto 40% OFF on Jungle Scout

Get the most trusted tools for finding, launching, and selling Amazon products. From product research to product launch, Jungle Scout simplifies it all.

Save More Today with up to 40% OFF!

We earn a commission if you click this link and make a purchase at no additional cost to you.

Notably, there are video guides and a step by step study course. Both are available for free.

Related: 10 Best Jungle Scout Alternatives (Free & Paid)

Jungle Scout vs Unicorn Smasher: Pros and Cons

Unicorn Smasher Pros

  • User-friendly interface
  • Fast and easy to use
  • Comprehensive Amazon product research tools
  • Low inaccuracies for Amazon sales forecast
  • Affordable pricing plans
  • Standard customer service

Unicorn Smasher Cons

  • Unlike other Amazon research tools like Jungle Scout, Unicorn Smasher has limited tools
  • Their LiveChat is not 24/7; it is not available during weekends
  • Their knowledge base has only a few guides
  • Limited Amazon markets support
  • No free trial

Jungle Scout Pros

  • User-friendly Amazon tool
  • Quick navigation
  • It is perfect for beginners and experienced Amazon merchants
  • Reliable and accurate Amazon data
  • It has a 14-day free trial
  • Robust resources for their customers and prospective Amazon merchants

Jungle Scout Cons

  • It lacks a PPC monitoring feature
  • Amazon Search history is not retained.
  • It has relatively higher monthly pricing

Unicorn Smasher vs Jungle Scout: Similarities and Differences


  • Both Unicorn Smasher and Jungle Scout facilitate product research activities on the Amazon online marketplace
  • They both support Amazon product analysis
  • Both Jungle Scout and Unicorn Smasher support ASIN and reverse ASIN search
  • With either Jungle Scout or Unicorn Smasher, you can get customer support for Amazon-related issues.


  • Jungle Scout has larger customer resources than Unicorn Smasher
  • Jungle Scout has a larger database than Unicorn Smasher
  • Jungle Scout has comprehensive tools for Amazonmerchants; however, Unicorn Smasher functions basically for product research on Amazon
  • Jungle Scout has a monthly and annual pricing scheme; however, Unicorn Smasher has only a lifetime pricing scheme
  • Notably, the Jungle Scout website is more beautifully designed than the Unicorn Smasher website
Get Upto 40% Off
Get Upto 40% OFF on Jungle Scout

Get the most trusted tools for finding, launching, and selling Amazon products. From product research to product launch, Jungle Scout simplifies it all.

Save More Today with up to 40% OFF!

We earn a commission if you click this link and make a purchase at no additional cost to you.


The only competitive advantage Unicorn Smasher presents against Jungle Scout is that it is free to download and install.

Still, if you read Jungle Scout vs Unicorn Smasher reviews and experiences.

It is advisable for everyone prospecting for a successful business to go for Jungle Scout, regardless of its high cost and subscription fee.

Unicorn Smasher functions the same way as the Jungle Scout but the latter has more advanced features for a more effective and efficient output.

Jungle Scout is a better Unicorn Smasher alternative.

Unicorn Smasher’s estimates are not accurate and as efficient as those of Jungle Scout because they are not fully computed.

Speed of data fetching during filtering is much faster in Jungle Scout.

Jungle Scout remains the better choice for users because it presents a lot more benefits as compared to Unicorn Smasher, which are listed below:

  • security in sharing opinions since the extension allows sharing of findings
  • special filters that save time as one does not have to go through the whole content
  • automotive product monitoring
  • finding niche faster and exportation of data

Also Read: Jungle Scout vs ASINspector

Jungle Scout vs Unicorn Smasher – Who Wins?

Let’s put it simply, Jungle Scout is a premier Amazon product research tool & is a superior Unicorn Smasher alternative.

If you are serious about building an Amazon business, and don’t want to waste time trying things, you need the best tools that the top sellers use.

Jungle Scout is the product research tool if-

  • accurate data is crucial to you
  • you want to look at the biggest Amazon catalog
  • You want to save time and wish to rule out confusing spreadsheets/data
  • Don’t want to take the risk of launching an unsuccessful product

Click more to learn in this Jungle Scout Review.

Get Special Pricing For Jungle Scout

About Author

Tom loves to write on technology, e-commerce & internet marketing. I started my first e-commerce company in college, designing and selling t-shirts for my campus bar crawl using print-on-demand. Having successfully established multiple 6 & 7-figure e-commerce businesses (in women’s fashion and hiking gear), I think I can share a tip or 2 to help you succeed.