Businesses and people alike are continuously looking for ways to enhance their online presence and reputation in the digital age. Being on top of the latest trends and innovations is crucial when there is so much competition out there.
Keyhole is one such tool that has grown in popularity recently. It is a social listening tool that enables users to follow and monitor mentions of their brand or product across blogs, forums, social media, and other online platforms.
In this post, we’ll cover everything there is to know about Keyhole in this piece, including what it is, and how it differs from its competitors. Also, we’ll look at alternate social listening technologies and Keyhole pricing plans.
Stay tuned.
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What is Keyhole?
Keyhole is used for social media listening. It offers analytics that enables companies and people to monitor and assess their social media interactions.
Users are given information on the effectiveness and reach of their social media initiatives, enabling them to decide on their social media strategy with knowledge.
Keyhole gathers and examines social media information, such as likes, comments, shares, and follows, and then offers users detailed metrics and statistics to monitor their progress.
Keyhole Features
Keyhole is a potent social media analytics tool that provides several features to assist companies and individuals in tracking the effectiveness of their social media efforts.
1. Hashtag monitoring
Since hashtags enable users to categorize their material and increase its discoverability, they are a crucial component of social media marketing.
Keyhole keeps track of hashtags on multiple social media networks, letting users monitor how their own hashtags are doing and find popular hashtags that are associated with their company or sector.
This enables users to make the most of hashtags and keep abreast of the most recent developments in their sector.
2. Keyword monitoring
Another essential component of social media marketing is keywords, which enable consumers to track online brand mentions.
Keyhole gives users the ability to track keywords associated with their company name or sector, giving them information about what people are saying about them on social media.
This enables users to monitor their internet reputation and quickly reply to any critical comments or criticism.
3. Competitor analysis
A crucial component of every marketing plan is competitor analysis, which enables companies to evaluate their own performance and pinpoint areas for development.
Users can compare their own performance to that of their competitors using Keyhole’s insights into social media performance, allowing them to spot areas for improvement.
It aids companies in staying one step ahead of the competition and spotting untapped market potential.
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4. Influencer tracking
Because they can significantly affect a brand’s performance, influencers play a big role in social media marketing.
Using Keyhole, users may monitor the activity of influencers who are relevant to their business or sector and get an understanding of how they affect social media.
Businesses will be able to determine which influencers are the most productive to work with and optimize their influencer marketing initiatives.
5. Real-time alerts
A key component of social media analytics is real-time alerts, which let users keep an eye on their brand or sector in real time.
Keyhole users can create personalized notifications for particular phrases or hashtags, enabling them to track their brand or sector in real time.
6. Custom reporting
Any social media analytics solution must have custom reporting since it enables users to create thorough reports on the effectiveness of their social media efforts.
Keyhole can produce personalized reports that give consumers in-depth analyses of the effectiveness of their social media initiatives.
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Keyhole Pricing
Keyhole offers a variety of pricing plans to meet the needs of different businesses. In this blog section, we will discuss the pricing options available and the features included in each plan.
SMB & Freelancers Plan
This plan costs $79 per month and includes the following features:
- Track up to two keywords, hashtags, or accounts
- Monitor up to three social media platforms
- Real-time and historical data analysis
Corporate Plan
The Professional plan costs $239 per month and includes the following features:
- Track up to 10 keywords, hashtags, or accounts
- Monitor up to three social media platforms
- Real-time and historical data analysis
- Advanced reporting features
- Customized branding options
Agency Plan
The Agency plan is designed for larger businesses and marketing agencies. It costs $479 per month and includes the following features:
- Track up to 25 keywords, hashtags, or accounts
- Monitor up to six social media platforms
- Real-time and historical data analysis
- Advanced reporting features
- Customized branding options
- Email alerts
- White-label reporting
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Enterprise Plan
The Enterprise plan is customized to meet the specific needs of large corporations. The pricing for this plan is available upon request, and it includes the following features:
- Customized tracking of keywords, hashtags, or accounts
- Monitor multiple social media platforms
- Real-time and historical data analysis
- Advanced reporting features
- Customized branding options
- Email alerts
- White-label reporting
- Dedicated account manager
- API Access
- Customized training and support
Keyhole Reviews
In general, opinions of Keyhole tend to be favorable. The tool is user-friendly, has a lot of functions, and gives users useful information about how well they do on social networking. The ability to track hashtags, social media accounts, and influencer performance is highly valued by users.
Keyhole has received an overall rating of 4.3 stars out of 5 on the review site, G2.
The tool’s capacity to monitor influencers, hashtags, and social media interactions is praised by users. However, a few users do point out that the tool’s cost can be prohibitive for small enterprises.
A depth analysis of the product is given in the Influencer Marketing Hub review of Keyhole, which also highlights the features and advantages it offers consumers.
In the review, Keyhole is given a 4.4/5 rating. It is said that the tool is a trustworthy and user-friendly social media monitoring tool that enables companies to keep tabs on their influencer performance and social media conversations.
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The evaluation also underlines how crucial social media monitoring is in the current business environment, when a company’s success may be greatly impacted by brand reputation and client feedback.
According to the review, one of Keyhole’s major advantages is its capacity to monitor influencer activity.
The review points out how simple it is for businesses to recognize and assess influencers who are pushing their goods or services thanks to Keyhole’s influencer tracking tools.
Businesses trying to cultivate relationships with influencers or conduct influencer marketing campaigns may find this to be of special use.
The evaluation also mentions how straightforward and user-friendly Keyhole is as a tool. The Keyhole dashboard, which gives users a summary of their social media analytics and enables them to dive down into particular data points, is highlighted in the assessment.
It also mentions that Keyhole gives users real-time data so they can keep track of trending topics and conversations.
With a 4.7/5 overall rating on the site, one Trustpilot reviewer mentions finding the cost to be reasonable.
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Although they did not go into further detail, it appears that they believe they are receiving fair value for their money.
These divergent views on price can be a reflection of the various requirements and viewpoints of consumers on these sites.
This Trustpilot reviewer can be someone who has used Keyhole as a useful tool for their company and believes that the cost is reasonable given the benefits they are receiving.
The G2 reviewer, meanwhile, might be more concerned with cost and compare Keyhole to other products they believe provide comparable capabilities at a lower price.
Keyhole Alternatives
1. Mention
Mention is a social media monitoring application that enables individuals and companies to keep track of their online presence and hear what people say about their name, goods, or services.
It operates by searching the internet for references to your brand or predetermined keywords, then putting this data into a simple dashboard.
Mention’s capability to deliver in-the-moment alerts when your brand or targeted keywords are mentioned on social media, news websites, blogs, and other online sources is one of its primary benefits.
This enables companies to respond swiftly to customer comments or concerns and to stay current with discussions and trends in their sector.
The ability of Mention to analyze sentiment is another key aspect. Businesses can use the technology to learn how people feel about their brand and products by using natural language processing to assess the tone and sentiment of online chats.
Mention additionally provides social media publishing and scheduling options, as well as the opportunity to keep tabs on your competitors and market trends, in addition to these services.
Mention provides comparable functionality to Keyhole in terms of social media monitoring, sentiment analysis, and in-the-moment alerts.
Also, Mention provides more comprehensive tools for monitoring your competitors and market trends, as well as publishing and scheduling options for social media, which Keyhole does not.
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2. Brandwatch
Brandwatch is a social media analytics and monitoring platform that assists companies and organizations in tracking social media trends, understanding online reputation management, and understanding customer behavior.
In contrast to Keyhole, which primarily focuses on social media platforms, Brandwatch gathers data from a larger variety of sources, including blogs, news websites, forums, and other online sources using artificial intelligence and natural language processing.
This enables users to keep tabs in real-time on brand mentions, sentiment, audience demographics, and other crucial indicators.
Some key features of Brandwatch include:
- Social Media Listening: Brandwatch is able to monitor brand mentions on a variety of social media sites, including Twitter, Facebook, Instagram, LinkedIn, and YouTube, among others. Users may keep an eye on conversations, evaluate consumer attitudes toward brands, and assess the success of their social media operations.
- Image Analysis: Brandwatch can recognize logos, merchandise, and other visual components in photographs published on social media and other online platforms through image analysis. Businesses may gain insightful information from this about how their brand is seen online.
- Audience Analysis: With Brandwatch, users may learn more about the characteristics, interests, and habits of their target market. This can assist organizations in improving client interaction and developing more focused marketing strategies.
- Competitive Analysis: Brandwatch can be used for competitive analysis to track rivals’ online presence and social media activities. Businesses can use this to benchmark their performance, analyze market trends, and stay one step ahead of the competition.
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3. Sprout Social
Using Sprout Social, businesses can control their online presence and interact with their target market on various social media networks.
It provides a variety of tools to assist businesses in tracking, analyzing, and interacting with their audience on social media from a single, centralized platform.
One or more of Sprout Social’s key characteristics is:
- Scheduling posts for social media: Sprout Social enables companies to plan and publish content to numerous social media networks simultaneously. By doing this, businesses may save time and make sure that their posts are uniform across all of their social media platforms.
- Social media tracking: Sprout Social enables companies to track mentions, remarks, and messages on their social media networks. This makes it easier for companies to manage their social media presence and rapidly address questions or concerns from customers.
- Social media analytics: Sprout Social offers in-depth analysis and reporting on the effectiveness of social media, enabling organizations to monitor important indicators including engagement, reach, and follower development. This can assist companies in streamlining their social media strategy and raising their social media performance.
- CRM integration: CRM connection enables organizations to manage client interactions across several channels from a single platform by integrating Sprout Social with a variety of CRM systems.
Sprout Social provides a few significant advantages over Keyhole, another social media management application.
One is that Sprout Social provides a wider range of social media management tools, such as advanced analytics and reporting, social listening, and CRM connection. Also, Sprout Social features a UI that is easier to use and more interfaces with other applications and platforms.
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4. Hootsuite
Hootsuite is a tool for managing social media that enables users to control many social media accounts and monitor their performance on a single dashboard.
Facebook, Twitter, Instagram, LinkedIn, and YouTube are just a few of the more than 35 social media platforms that Hootsuite supports. It is used by people, companies, and organizations to manage their social media presence and interact with their audience.
Here are some of Hootsuite’s key characteristics:
- Scheduling for social media: Hootsuite enables users to simultaneously schedule posts on several social media platforms. Also, users have the option to draft their postings and work together with team members before publishing.
- Social media monitoring: Hootsuite users have the ability to track social media activity across several networks in real time. Users can monitor mentions of their company name or other keywords from the dashboard and reply to messages and comments.
- Analytics and reporting: Hootsuite gives consumers granular analytics and reporting capabilities to monitor the effectiveness of their social media efforts. Users can export statistics in a number of formats and track data including interaction, follower growth, and website traffic.
- Collaboration: Team collaboration is made possible by Hootsuite by allowing many users to log into the same social media accounts and manage content production and scheduling simultaneously.
Hootsuite provides more comprehensive social media management capabilities than Keyhole. It offers a larger range of services, such as social media scheduling, analytics, and team collaboration.
Also, Hootsuite supports more social media platforms than Keyhole.
5. Awario
Awario is a social media listening and monitoring tool that enables organizations and people to track brand mentions, keep track of consumer reviews, and spot influencers in real time.
It is a web-based platform that gathers and analyzes social media and web data from a variety of sources, including blogs, forums, news websites, and social networks like Twitter, Facebook, Instagram, LinkedIn, YouTube, and Reddit.
When a user enters keywords, hashtags, or phrases related to their brand, item, or industry, Awario creates tailored searches based on those results. When such terms are mentioned online, the technology searches the web for those instances and gathers them into a single dashboard.
Users may track competitors, monitor and assess the web reputation of their brand, and find fresh business opportunities.
Awario’s notable characteristics include:
- Real-time monitoring: Awario offers real-time monitoring of brand mentions on the internet, making it possible for users to react promptly to client comments and grievances.
- Sentiment analysis: Using this technique, users may assess the tone of the conversation and spot any problems that need to be addressed immediately.
- Influencer identification: Awario helps consumers connect with and develop connections with influencers by identifying those who are talking about their business or sector.
- Analysis of the competition: Awario enables customers to monitor the online behavior of their rivals, including their usage of social media, content marketing, and consumer involvement.
- Analytics and reporting: Awario offers in-depth analytics and reports on brand mentions, sentiment, reach, and engagement, enabling users to gauge the success of their social media efforts.
Awario has a number of advantages over Keyhole. First off, Awario examines a broader range of social media and online sources, such as news websites and forums, which can offer more thorough insights into an organization’s online image.
Furthermore, Awario offers more sophisticated sentiment analysis, giving consumers the opportunity to comprehend better the tenor of the discourse centered around their business.
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Conclusion
Keyhole is unquestionably among the best-known solutions available when it comes to social media monitoring tools. Many businesses and people value it because of its capacity to monitor and analyze interactions on multiple social media sites.
That being said, with the emergence of substitutes, it’s critical to consider all available choices before settling on a certain instrument.
The social media monitoring solution you use will ultimately depend on your unique requirements and financial constraints.
