A few years ago, creating online videos was an expensive activity only a few could manage. You needed a high-end camera, a microphone, and a studio-quality voice to shoot a decent video.
However, with tools like Pictory and InVideo, that’s no longer the case. Anyone can now create top-notch videos within minutes without investing in equipment or even using their voice.
Whether you are a pro or a novice at video creation, you can use these tools to create a video complete with high-quality video footage, captions, an AI-generated voiceover, and background music.
InVideo and Pictory can be confusing for new users, which is why I came up with this guide to help you identify the right tool for easy video creation.
Let’s dive in.
What is Pictory?
Pictory is an AI-based video creation tool that turns long-form text content and videos into short clips to be shared on social platforms. YouTubers, content marketers, and course creators can use Pictory to turn any content into shareable videos that generate leads and sales.
A team of marketers, entrepreneurs, and engineers founded Pictory, and they all had experience in working at small and large organizations.
Pictory’s user-friendly interface lets you extract and turn blog posts or text scripts into engaging video clips, reducing your workload.
The automatic voiceover gives your project a professional touch each time.
What is InVideo?
InVideo is an AI-powered video solution that lets you create stunning videos from text prompts. If you don’t have a script, don’t worry, as InVideo will generate a script on any topic, create scenes for the video, integrate voiceovers, and modify the video according to your directions.
InVideo offers a wide library of templates, advanced editing features, and millions of royalty-free videos and images to let you create high-quality videos within minutes. The platform also provides an AI video generator that turns text prompts into scripted videos with voiceovers and captions.
InVideo caters to the needs of digital creators, small businesses, and content creators.
Pictory vs InVideo: Top Features
Top Features of Pictory
- Script-to-video: Pictory uses up-to-date AI technology to automatically generate videos from your scripts.
- Vast media library: There’s a massive media library with more than three million video clips and 15,000 music tracks and images.
- Blog post to video content: This feature lets you turn any blog post into video content.
- It’s compatible with Mac and PC: It’s cloud-based, meaning you don’t need to install any software and it doesn’t slow down your computer.
- AI assistant: Pictory has powerful AI that does the heavy lifting for you. You don’t need technical knowhow or previous knowledge to create videos.
- Super-fast video creation: Pictory uses ReelFast technology to turn scripts into fantastic videos within minutes.
- Text to speech: You can upload a pre-recorded voice, record your voice in-app, or choose from the realistic AI voices.
Top Features of InVideo
- A massive stock media library: It has a huge library with over eight million videos and images that you can use to create engaging videos.
- Customizable templates: It provides a broad array of high-quality video templates for ads, YouTube, slideshows, real estate, and more. You can edit the templates to cater to your preferences and needs.
- Advanced editing capabilities: InVideo provides the flexibility to extend or trim videos, replace images in specific scenes, adjust the volume, edit the script, and more.
- Real-time previews: InVideo lets you visualize edits while making them.
- Brand kit: InVideo allows you to build several brand kits and apply them to videos with a single click. When making a video, you can add colors, fonts, or logos for branding consistency.
- Voiceover and text-to-speech: You can add audio to a video using your voice or an AI-generated voice. Besides, you can turn text to speech using the platform’s advanced AI-based tool.
Pictory vs InVideo: Ease of Use
Pictory
Pictory’s intuitive design allows users to easily navigate and make professional-quality videos. Even beginners can use the platform with prior video editing knowledge.
The platform’s script-to-video capabilities automatically turns scripts into videos, allowing you to create a video fast.
You don’t have to create a video from scratch; you can start with one of Pictory’s customizable templates to make a video your own.
You can also see video edits in real time while creating videos, thanks to the real-time preview feature.
The platform’s simplicity means users can master the process of video creation within a short time.
InVideo
InVideo features an intuitive interface with the drag-and-drop editor and customizable templates that let you create videos quickly without any previous video editing knowledge or experience.
The platform’s AI-powered features like AI-generated outro, intro, and transition simplify the editing process; you don’t have to make manual adjustments.
InVideo features a collection of guides, tutorials, and a blog with handy tips to help users master the platform.
While beginner-friendly, InVideo also provides features that intermediate and experienced users can use. For example, you can personalize the videos with animation, text effects, and custom branding.
Despite its user-friendliness, you will need time and practice to explore InVideo’s full potential due to the learning curve involved.
Verdict
Pictory’s simplicity results in a short learning curve for beginners. On the other hand, InVideo’s advanced editing features can translate into a steep learning curve, especially for beginners.
Pictory vs InVideo: AI Capabilities
Pictory
Pictory comes with various AI-powered features for easy video creation. The text-to-video tool lets you convert a blog post or script into an engaging video.
AI will analyze the text before automatically selecting relevant stock videos, music, and images to make a visually striking video.
You can select from various AI voiceovers in diverse styles and languages to narrate the video. AI will sync the selected voiceover with media for a natural and smooth flow.
Pictory provides AI-powered pre-made intros and outros that you can customize with colors, logos, and text. These elements add a professional touch to the videos without any design expertise.
If you create longer videos, Pictory AI automatically identifies the most essential sections and generates a short reel for social media sharing.
InVideo
InVideo’s AI-powered text-to-video feature transforms your text script into a captivating video with transitions, images, and music. You simply need to provide the text, select a style, and let InVideo AI create a draft video that you can customize.
InVideo has a variety of AI-generated voiceovers in various languages and styles that you can select for your video. You can also generate professional outros and intros that reflect your brand and style in a few clicks.
Another powerful AI feature is automatic captioning. You can generate subtitles and captions for a video to enhance engagement and accessibility.
The other AI features include talking avatars, a script generator, and a faceless video generator, just to name a few.
Verdict
Both InVideo and Pictory have powerful AI features, including AI voiceover, automatic captioning, branding, text-to-video, and more.
Pictory vs InVideo: Templates and Customization
Pictory
Pictory features a variety of pre-designed templates across different categories, such as product explainers, social media ads, educational videos, and YouTube intros.
You can easily use various search filters to select a template based on your platform, video purpose, and desired style.
Additionally, you can narrow down your search to find templates optimized for specific platforms like Instagram, YouTube, or TikTok with their specific aspect ratios.
When it comes to template customization, Pictory has an intuitive user interface that uses a drag-and-drop system to let you swap out images, text, and videos.
You can also integrate branding elements, such as colors, fonts, and logos into a video template for consistency.
Customizing templates in Pictory is easy; it requires basic personalization (that beginners can implement) rather than full-fledged editing control.
InVideo
InVideo has more than 5,000 pre-designed templates in different categories, such as social media videos, YouTube intros, explainer videos, product demos, and much more.
Finding templates ideal for your industry and needs is easy, thanks to the intuitive search options and filters.
The template library features templates optimized for various platforms, such as Instagram, YouTube, TikTok, Facebook, and more.
Customizing InVideo templates is easy with the drag-and-drop feature that lets you remove, add, and rearrange various elements. You can also add your own content into the placeholder text, and incorporate branding elements like colors and logos.
The level of customization can vary from one template to the other, with some templates requiring extensive changes than others. That said, some practice and exploration is required to use the advanced automation functionalities.
Verdict
InVideo has more templates compared to Pictory’s curated selection. However, InVideo’s templates require extensive customization with advanced editing tools. Pictory, on the other hand, prioritizes quick and simple template customization for easy video creation.
Pictory vs InVideo: Export and Sharing
Pictory
It is easy to export and share finished videos in Pictory. You can download the video to your device in different resolutions, including 720p, 1080p, or even 4K.
There’s also an option to copy a shareable link to the video and post it on social platforms, email, or websites.
But that’s not all. You can share the video directly to Vimeo in just a single click, and let viewers download it from there.
Pictory lets you add a call-to-action button to the shared video and direct users to your landing page, website, or email signup form. You can also choose to share the video for public access or make it password-protected for private access.
You can also schedule the video to be published later on your preferred social platform. Paid plans allow you to track the shared video’s analytics, such as views, click-through rates, and engagement.
InVideo
InVideo provides convenient features for video export and sharing. You can export a video in various quality settings, including 720p, 1080p, and 4K, depending on your subscription plan.
After selecting export, you can download the video to a local system.
Sharing videos is possible, too. You need to follow a few steps: click on your exported video and use the “share link” option to generate the video’s shareable preview link.
And when sharing a video, you can set the privacy to public, unlisted, or private.
Additionally, you can add a call-to-action and thumbnail to a shared video for increased engagement.
Verdict
It’s a tie. Both platforms have similar video export and sharing capabilities.
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InVideo vs Pictory: Pricing
InVideo
InVideo has a free plan and two paid plans: Plus and Max. Each tier targets specific user needs and budgets.
The Free Plan is ideal for casual users with less-demanding needs. It provides limited features and lets you create a video of up to 10 minutes per week.
The Plus Plan costs $20 per month billed annually or $25 per month billed monthly. On the other hand, the Max Plan costs $48 per month billed annually or $60 per month billed monthly.
Check out the pricing page for a detailed comparison of the plans’ features.
Pictory
Pictory has three premium plans: Starter, Professional, and Teams. They also have a Free Trial that lets you create three videos, each being 10 minutes long.
- The Starter Plan costs $19 per month billed yearly or $23 per month billed monthly.
- The Professional Plan costs $39 per month billed yearly or $47 per month billed monthly.
- The Teams Plan costs $99 per month billed yearly or $119 per month billed monthly.
You can visit Pictory’s pricing page to understand the available features of each plan.
Verdict
Both platforms allow casual users to try AI video creation for free, making it easy for anyone to create a video. Also, both have paid plans tailored to specific users and budgets.
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Pictory vs InVideo: Customer Support
Reliable customer support is super important when using software.
Pictory
Pictory provides support via various channels, including:
- Email: They have a dedicated email for users to send their requests and questions.
- Live chat: You can access the live chat from the screen’s bottom right section.
- Help Center: The page has guides and articles addressing different topics on using Pictory.
InVideo
InVideo provides support to users in the following ways:
- Live chat available 24/7
- Discord community
- Tutorials and guides
Verdict
InVideo has more comprehensive tutorials than Pictory. Besides, it has a support community while Pictory doesn’t.
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InVideo vs Pictory: Pros and Cons
InVideo Pros
- More AI generation minutes on all paid plans
- A huge media library
- An extensive library of tutorials
- Community support via Discord
- Real-time collaboration features for teams
- Reliable customer support via email and live chat
- Free plan is available forever for casual use
InVideo Cons
- Free plan has limited features
- Steeper learning curve
Pictory Pros
- Beginner-friendly interface
- Higher tiers provide unique features, such as Getty Images
- Professional and Teams plans are integrated with Eleven Labs
- Templates are easy to customize
- You can try it for free
- Tutorials that address common questions
Pictory Cons
- Free trial is capped at only three videos of up to 10 minutes each
- Limited features for advanced editing
- Knowledge base isn’t comprehensive
- Lacks a real-time collaboration tool
Check Out: Wondershare Filmora Review
Pictory vs InVideo: Similarities and Differences
Similarities
- Both have powerful AI features, such as AI voiceovers and text-to-video generation.
- Both have customizable templates.
- Both support video exporting and sharing.
- Both allow casual users to try them for free.
- Both have a user-friendly interface.
Differences
- InVideo has more advanced editing features while Pictory thrives on simplicity.
- InVideo has an iOS mobile app. Pictory does not.
- InVideo has a bigger media library than Pictory.
- Pictory has more subscription plans that target a variety of users than InVideo.
- InVideo provides advanced editing features not found in Pictory.
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Wrapping Up
Pictory is the winner when it comes to creating videos easily mainly due to its simple customization and video editing features.
Beginners without prior editing knowledge and experience can explore the tool’s AI features and try it before committing.
InVideo has a steeper learning curve for beginners and provides advanced video editing and template customization features that can slow down video creation.
