Ecommerce is a growing business. According to Statista, online sales are expected to reach about 21.8 percent of total global retail sales by 2024.
Today, with growing ecommerce and a changed outlook of people, more and more products are being sold and purchased online.
For any business to grow, and make profits in the marketplace, it is a must to have a clear understanding of competitor product offerings as well as similar products.
But with the ocean of products in the online marketplace, it is almost impossible to do a thorough market research.
Good news! Product research tools make searching competitors’ products online along with the complementary goods very easy and convenient.
The two most popular Amazon research tool products available in the market are Jungle Scout and ASINspector.
But with all of the businesses floating around the web, vying for people’s hard-earned dollars, keeping up to date on the competition can be difficult.
We’re going to use this article as an opportunity to dig into their features, pricing, and usability to see which one is the better tool for online retailers.
What Is Jungle Scout?
Jungle Scout is an all-in-one platform for selling on Amazon. You can use the platform as an Amazon newbie or as an existing Amazon seller to grow your business. Brands and agencies can also make use of this seller tool.
With Jungle Scout, you can search and find winning products to sell, monitor your competitors on Amazon, and get access to reliable suppliers. It’s up to you to set the search criteria so you get the best results.
Some of the tools in Jungle Scout’s arsenal include a rank tracker, keyword tracker, product database, listing builder, sales analytics, opportunity finder, and a browser extension to name a few.
Jungle Scout has proven to be a reliable tool for Amazon sellers with over $22 billion Amazon sales per year. More than 500,000 entrepreneurs on Amazon make use of this tool and so far, it’s been used to track more than a billion products.
Join the team of 500,000+ successful sellers. Jungle Scout provides an array of tools helping Amazon sellers to up their ecommerce game. From product research to product launch, Jungle Scout simplifies it all.
What Is ASINspector?
ASINspector (now known as SixLeaf) is a tool to help Amazon sellers become successful in an easy way. It features fast tools to help sellers find ideas for winning products, low-cost suppliers, and in-demand products.
The platform supports seamless integration with Amazon seller accounts; it’s available as an extension. With ASINspector, you can easily analyze more than 500 million ASINs on Amazon. You can import ASINs yourself too.
The tool is simple to use. You can easily know what products you should go for by reading the color markers – red, yellow, and green. It reveals products with the highest sell-through rates and profit margins.
The ASINspector selling tool also gives users access to past trends and helps predict how the future market will be. What more? The tool supports multiple Amazon markets so sellers in different countries can use it.
Features
Both of these solutions offer similar features. They each give you the various details and estimated sales information for Amazon products at a glance. Both tools offer the following information:
- Review Rating
- Product Pricing
- Sales History
- Number of Reviews
- Best Seller Rank
- Estimated Sales
- Estimated Revenue
- Brand
- Category
ASINspector’s information is a little more robust than Jungle Scout’s Lite version.
The company’s Standard version also provides users with information like Amazon fees, product dimensions and weight, and sourcing tools.
Sponsored Products and Variations
Jungle Scout, on the other hand, sets itself apart by offering ways to deal with sponsored products as well as handling product variations.
Jungle Scout’s search results will clearly denote which products are sponsored ads and which aren’t, which gives you a better picture of the market and what’s available.
Jungle Scout also displays product variations while ASINspector does not currently have this feature. That means that ASINspector displays only the target product itself.
Jungle Scout, meanwhile, shows variations of products – for example, a smaller version of it – and displays it in yellow so it can be easily identified. This allows users to see the aggregated data for all variations when conducting product research.
Running On Best Sellers’ Page
Jungle Scout runs on online stores, so it looks at both your competition’s pages as well as the best sellers’ page.
ASINspector, on the other hand, only looks at the Best Sellers’ page. This gives Jungle Scout the advantage because this tool can be useful for coming up with new products at times.
BSR History
While Jungle Scout only displays the product history, ASINspector shows the price as well as the BSR (Best Sellers Rank) history. This helps sellers by allowing them to see the strategy of their competitors and set their prices accordingly.
This tool can also be used to help determine market demand, especially if you’re about to launch a new product. However, the accuracy of the data can’t be verified, making it slightly risky.
Winner: Draw
Both services offer different features. That means you’ll have to play around with what each service can do and find the best fit for you.
Join the team of 500,000+ successful sellers. Jungle Scout provides an array of tools helping Amazon sellers to up their ecommerce game. From product research to product launch, Jungle Scout simplifies it all.
First Impressions
It may be cliche to say that you can’t always judge a book by its cover, but sometimes sayings are cliche for a reason.
When you are trying to decide whether to invest in a product, that first impression is important. That means that how these sites present themselves to the world is important. Let’s take a quick first glance at each of these offerings.
Jungle Scout
Upon first visit, Jungle Scout’s website is clean and clear.
The graphs make it look professional while the color scheme somehow evokes the company’s connection to Amazon. (Not to mention the glaring Amazon-centric text on the middle of the page).
The heading bar, with its Products, Pricing, Blog, and Resources links – as well as it’s membership login area – all make the site professional looking. This isn’t the type of place that scares you away from spending money.
ASINspector
I’m less impressed by ASINspector’s page.
The use of childish fonts and arrows makes it look somewhat juvenile.
I’m also a little discouraged by the prominence of the YouTube video explaining what the product is. It just seems a little… needy.
I would expect people coming to your site at least have a vague understanding of your product. At least enough that you don’t have to so boldly state what it is you’re offering exactly.
Winner: Jungle Scout
Functionality
When it comes to interfaces, Jungle Scout’s is easy to read and agile
It overlays the data right on top of your existing browser page, making it easy to to assess the information and implement the knowledge accordingly.
ASINspector, on the other hand, opens in a new tab. That means you’ve got to jump back and forth between tabs to assess the information, which can get tedious after a while.
When it comes to sales and revenue estimates, neither service is consistently accurate but they both are adept enough to provide decent guidance on the market.
Depending on your business, this can be a pretty useful tool.
Winner: Jungle Scout
So, while ASINspector does try to offer up a few new features, it can’t beat out Jungle Scout for sheer functionality.
Jungle Scout simply managed to create a sleeker, easier-to-use interface. That makes it the clear winner in this category.
Software Format
Both applications can be accessed using a Google Chrome extension but Jungle Scout can also be accessed using the web application.
Chrome extension is advantageous as it is easy to use with a friendly user interface for quick sourcing of products.
There is also a disadvantage of chrome extension, it makes the user computer vulnerable to online threats.
Join the team of 500,000+ successful sellers. Jungle Scout provides an array of tools helping Amazon sellers to up their ecommerce game. From product research to product launch, Jungle Scout simplifies it all.
Differentiating between Organic and Sponsored Products
During the search of a product, Jungle Scout does not display the entire sponsored product range. The Pro version of ASINspector displays sponsored products but not the standard version.
Jungle Scout believes in the theory that not displaying sponsored products will help determine the real performance of a product.
However, ASINspector believes that not displaying sponsored products will take away the chance to see some of your competitors’ information. Whom do you agree with?
Product Variations
Jungle Scout shows various variations of the product. However, for ASINspector, it is a complete ‘No’.
Without seeing the product variations, the user gets incorrect information about the product in the market.
For example, if a product has some variation, ASINspector will only show the result for the first one while Jungle Scout shows the combined total of the variation.
Therefore, Jungle Scout is observed to be more accurate as compared to ASINspector.
Favorite Searches
Jungle Scout does not store user search history while ASINspector save user’s search history. ASINspector can bookmark user’s favorite searches.
The searchers keep offering suggestions to the users when re-using the application.
On top of it, the cached data makes the browsing quicker and at times, reminds the user of the competing product that the user may have forgotten.
Jungle Scout believes that there is a security risk associated with saving data, from various online threats.
Reports and Analytics
Jungle Scout
Jungle Scout is described as an Amazon analytics software. It covers all the important analytics data you need from your Amazon store. The platform tracks analytics data in real-time so it’s always up to date.
You can have a quick run down with the Profit Overview; it displays both current and historical sales data. Some of the metrics you get include, units sold, net margin, ROI, and revenue.
You can filter the data down to product level with the product ASIN, product name, or SKU. Also, you can easily generate reports from the sales analytics and profitability dashboard. Furthermore, you can turn on Email Performance Reports and never miss major data.
ASINspector
ASINspector features both a sales analytics dashboard and a profitability dashboard. Hence, you get sales estimates and profit projections in real-time.
The One-Page analysis widget provides even more insights on sales data with emphasis on monthly sales, historical sales, and historical pricing data.
A notable feature of the ASINspector Amazon Seller tool is the market segment analysis. With this, you can get analytics data on your customers to understand their purchase behavior and potential income.
In terms of reports, you can’t get email performance reports with ASINspector. However, you can generate regular spreadsheet reports.
Winner: Draw
Both platforms are reliable when it comes to sales analytics and profitability. Also, you can generate reports to work with offline.
While ASINspector doesn’t support email performance reports like Jungle Scout, Jungle Scout lacks the market segment analysis which it features.
Join the team of 500,000+ successful sellers. Jungle Scout provides an array of tools helping Amazon sellers to up their ecommerce game. From product research to product launch, Jungle Scout simplifies it all.
Customer Support
Jungle Scout
You can get help on Jungle Scout using the online LiveChat. You’ll get a reply in about 5 minutes. In addition, there’s the Help Center where you can find answers on using the tool.
Jungle Scout is also reliable when it comes to resources. Notably, there are video guides and a step by step study course. Both are available for free.
ASINspector
SixLeaf has good customer support for customers to get help. However, the resources are even better as users can access on demand video guides, update blog, and more.
Winner – Jungle Scout
The Jungle Scout LiveChat offers faster support and the step by step study course gives it an edge over ASINspector that only features videos guides.
Pricing
Jungle Scout
For Jungle Scout, both monthly and annual payment options are available. Annual plans are comparatively cheaper.
- Jungle Scout Basic: $49 per month when billed monthly, or $29 per month when billed annually
- Jungle Scout Suite: $69 per month when billed monthly, or $49 per month when billed annually
- Jungle Scout Pro: $129 per month when billed monthly, or $84 per month when billed annually
They offer Jungle Scout Chrome extension with all plans.
Note: Pricing varies from time to time.
Join the team of 500,000+ successful sellers. Jungle Scout provides an array of tools helping Amazon sellers to up their ecommerce game. From product research to product launch, Jungle Scout simplifies it all.
ASINspector
ASINspector now known as SixLeaf has three pricing plans, which includes:
Pricing for both the tools is as follows:
- Acorn: $47 per month when billed every month, or $470 per year for an annual subscription
- Oak: $97 per month when billed every month, or $970 per year for an annual subscription
- Redwood: $147 per month when billed every month, or $1470 per year for an annual subscription
Note: All ASINspector pricing plans come with a 7-day free trial.
ASINspector vs Jungle Scout: Pros & Cons
- For Jungle Scout, the user interface is simpler and friendlier, because the data is overlaid on top of the web browser. For ASINspector, a new tab is opened every time you search, so it may result in many open tabs.
- Jungle Scout can be accessed via a web application giving it an edge when it comes to usability.
- ASINspector is recommended for users who do not use the product every month while Jungle Scout is more suited for monthly users.
- Jungle Scout Lite has fewer features, but they are sufficient and better than ASINspector Standard, mainly in dealing with sponsored products and handling product variations.
- ASINspector allows the user to use the product at any location with internet access, as it is mobile based application.
Similarities
- Both Jungle Scout and ASINspector are Amazon seller tools
- Both support product analysis
- Both ASINspector and Jungle Scout support ASIN and reverse ASIN search
- They both feature a listing builder
- They both support analytics
Differences
- Jungle Scout has better resources than ASINspector
- ASINspector features a review downloaded, while Jungle Scout doesn’t
- Jungle Scout’s listing optimization analyses more factors than that of ASINspector
- Jungle Scout has a larger database than ASINspector
- ASINspector is more of an extension-only tool, while Jungle Scout has a stacked web-based platform and also extension
Conclusion
Amazon market research is never a simple undertaking. It takes hard work, dedication, and precious time to sift through the data and make decisions accordingly.
Online sales are only going to grow in the coming years, so staying up to date with the market is integral for the success of any online store. It’s also important to get started early.
As we said at the outset of this article, more and more people are vying for a piece of the global ecommerce pie. That means competition is fierce and it will only get worse in the years to come.
Staying ahead of the competition will take hard work and a keen eye for detail. It’s not simply a matter of finding a product you like and sticking it online for people to buy, you have to investigate what people want and where they’re spending their money.
Fortunately, both companies offer some unique tools to help make the job a little easier. With these services you’re able to look at prices, see projected revenues, find out what’s popular, and build your online retail store accordingly.
But when it comes down to it there can only be one winner. For today, Jungle Scout is the better option to start selling on Amazon.
The service is easy to use, it comes with a realistic price tag, and it has all the features you might need to get your online store integrated with Amazon’s vast catalogue of products and start selling.
Cassie Riley has a passion for all things marketing and social media. She is a wife, mother, and entrepreneur. In her spare time, she enjoys traveling, language, music, writing, and unicorns. Cassie is a lifetime learner, and loves to spend time attending classes, webinars, and summits.