Quality content is the lifeblood of a successful marketing strategy. Globally, it is expected that there will be over 4.4 billion people on social media by 2025. Businesses are taking notice, especially now that social media is pivotal to content sharing and influencer outreach.
More so, blogging is effective for creating regular content and boosting online visibility for businesses. Statistically, 84 percent of B2B marketers do outreach to get more leads and generate more customer engagement through guest blogging.
Furthermore, 48 percent of B2B firms rely on blogging as an effective content marketing strategy.
In short, blogging helps businesses get significant results. Hence, the need for blogging outreach tools to manage influencer outreach and content promotion.
In this article, we’ll compare two popular blogging outreach tools, their features, pricing, advantages, and disadvantages.
What Is NinjaOutreach?
NinjaOutreach is an incredible blogging outreach tool and complete CRM solution that helps businesses generate leads through outreach, prospecting, and influencer marketing.
This influencer and analytics tool also provides users with simple email integration, SEO data, analytics, social media integrations, reporting, and list management.
With this tool, you can create great digital content and implement effective marketing strategies and campaigns. It is suitable for digital marketing agencies, bloggers, startups, B2Bs, and other niche users.
NinjaOutreach launched in 2014 with headquarters in the Greater Boston area.
Getting Started With NinjaOutreach
NinjaOutreach is a web-based solution suitable for digital marketing agencies, bloggers, startups, B2B, B2C, and more.
It is a Software-as-a-Service (SaaS) solution. Hence, the software is hosted centrally and licensed on a subscription basis. You don’t need to download or install the software to enjoy the service. You can access its unique features via any web or mobile browser.
Furthermore, NinjaOutreach is secure and adaptive to use. To start, you can take their free trial. The free trial allows you access to all the features of the software for a seven-day risk-free trial period. Also, you can subscribe to one of their subscription plans.
In the left pane, you can use filters to set parameters such as maximum and minimum followers and engagements, influencer categories (art, fashion, music, automotive, basketball), and location (country, region, and city), etc.
With NinjaOutreach, you can filter through millions of insights from influencers to connect to one that is suitable for your campaign strategy and would get the attention of your target audience. With this solution, you can create a focused influencer marketing campaign.
By just typing keywords into their robust influencer database, you can access millions of business profiles, emails, and social media influencers in any niche and location.
With the Customer Relationship Management tool, you can manage all your influencer marketing and outreach campaigns. Also, organize leads with notes and filters, track chat history, open emails, clicks, and responses.
The powerful and uniquely built NinjaOutreach social API integration allows instant access to millions of influencer data, metrics, and analytics. The API provides access to data such as audience metrics, emails, collaborations, locations based on their posts, mentions, hashtags, and profile data.
Also, the API enables you to build algorithms that can mine Instagram data, and collect vital metrics, measure consumer engagement, and response. The API is designed to provide better marketing insight and can improve your return on investment based on reliable data.
The tool lets you search for the best Instagram influencers for your brand.
Features
Some of the fantastic features you will find in this software include:
1. Fast and Easy Lead Generation
With NinjaOutreach, lead generation is quick and easy. You can type in your target niche and location keywords and instantly access over a million profiles.
NinjaOutreach helps you identify business leads with high social reach and the biggest audiences on Facebook, Twitter, Instagram, Pinterest, or YouTube.
The solution also helps you connect to the influential business leads with higher social engagement in your niche. Using advanced search queries, you can find fantastic content per URL, domain, and author.
If you have specific business needs and opportunities, you can locate dedicated pages, infographics, resource pages, sponsored posts, interviews, and podcasts.
With just one click, you can save your business leads to your account for email and other marketing campaigns. Also, if you want to keep a backup copy of your leads, you can export them to an external spreadsheet.
You can also save business leads while using Google search. The free Chrome extension allows you to sync your contacts to your NinjaOutreach account.
Using NinjaOutreach, you can schedule emails and email outreaches to your contacts and leads. This feature also allows you to filter emails for different leads and to plan the date and time to send out the emails.
You can keep records of your business leads, create automated follow-up emails, enable in-app and email notifications. Also, you can organize using labels, tags, and notes.
Lastly, you can personalize email campaigns and outreaches using custom-built templates.
2. Connect with Instagram Influencers
Using NinjaOutreach, you can connect with Instagram influencers using the robust social influencer and outreach tool. You can filter your influencers based on your budget, number of followers, location and niche, and audience engagement.
3. Connect with Twitter Influencers
With a simple keyword search, you can find Twitter influencers in any niche or country.
NinjaOutreach guarantees access to a robust database with over seven million Twitter influencer profiles.
NinjaOutreach will scan emails, social profiles, and data related to your Twitter influencer lead and add them automatically to your contact list.
Using the NinjaOutreach CRM features, you can manage your relationship with your social media influencers.
4. Influencer and Marketing Agency Software
The NinjaOutreach robust marketing software helps marketing agencies implement large scale influencer marketing by automating their reach.
You can launch campaigns such as guest posting, product promotion, content promotion, social media marketing, resource page link building, podcast or interview outreach, business marketing, branding, and PR.
5. Link Building Software
The NinjaOutreach all-in-one link building software can help build or give you access to quality backlinks. You can move from link prospecting to contacting your leads by integrating your email.
6. Contact Relationship Management and the Influencer Outreach Tools
Managing marketing campaigns across different platforms can be time-consuming. The template builder saves you a lot of time. This way, you don’t have to track your progress across multiple tools and platforms, manually.
The search tool and the workflow also aid your productivity and efficiency.
Pros
- Easy and navigable user interface
- The software is intuitive
- Robust database
- Use of tags and relationship labels on CRM
- Customizable and predesigned templates
- Email outreach tracking
- Live chat support for all plans
- Chrome extensions
- Ability to blacklist leads.
Cons
- Only YouTube, Twitter and Instagram are available for social prospecting. Other social media channels are not included.
NinjaOutreach Pricing
The NinjaOutreach software offers two subscription plans.
1. The Flex Plan: This is the most popular plan. It starts from $389 per month billed monthly.
However, you will get a 60-percent discount when you pay annually. Annual payment costs only $155 per month billed yearly. This translates to $1860 per year.
This plan gives you access to
- One seat
- 76 million Instagram influencers
- 8 million YouTube influencers
- 10 million TikTok influencers
- 7,000,000 Twitter influencers
- 6,000,000 bloggers
- 19,500,000 business emails
- 1,000 contacts
Also, the monthly email limit is 10,000 emails. This plan also allows you to import data, perform unlimited searches, export data, generate leads, and CRM tools.
2. The Pro Plan: This is suitable for pros and agencies. This plan starts from $649 per month, billed monthly.
However, you will get a 60-percent discount when you pay annually. The annual payment costs $259 per month billed yearly, and this translates to $3,108 per year.
This plan gives you access to
- Three seats
- 76 million Instagram influencers
- 8 million YouTube influencers
- 10 million TikTok influencers
- 7,000,000 Twitter influencers
- 6,000,000 bloggers
- 19,500,000 business emails and
- 4000 contacts
Also, the monthly email limit is 15,000 emails. This plan also allows you to import data, perform unlimited searches, export data, generate leads, and CRM tools.
Both plans provide access to over 100 million bloggers and social media influencers. Also, you can schedule unlimited campaigns and emails so that you don’t miss timelines or deadlines.
You can also automate your campaigns and send multiple emails in less than a minute. The software also allows you to export emails to more than 100 customer relationship management and email marketing platforms such as MailChimp, InfusionSoft, Zoho, and Hubspot.
More so, you can integrate with more platforms using Zapier.
With the Chrome browser extension, you can find influencers and save valuable information straight from your browser to your account.
NinjaOutreach Customer Support
NinjaOutreach has a good customer support team.
Their customer support representatives are always available to help their customers with whatever they need.
You can contact them by filling their contact form, live chat, or through social media.
Apart from their frequently-updated blog page, they also have a comprehensive knowledge base that can answer many common questions.
NinjaOutreach provides resources and tutorials to teach users how to get the best out of the software. The resources include videos and blog posts designed to give insight on topics including
- Strategies for building links with NinjaOutreach
- How to collect business leads and contact information from Google with NinjaOutreach
- How to find affiliates with NinjaOutreach
- Discovering bloggers in other countries with NinjaOutreach
- Acquiring email address with NinjaOutreach
- Using NinjaOutreach to generate leads and make sales
- Get product reviews, guest posts, and mentions with NinjaOutreach
- Using NinjaOutreach to implement the Skyscraper Technique.
- Implementing and managing outreach campaign with NinjaOutreach
- Attracting features on podcast interviews and podcasts with NinjaOutreach
- How to promote your content with NinjaOutreach
- How to advertise your crowdfunding campaign with NinjaOutreach
- How to use Moz SEO for competitor research and link building
Reputable companies that use NinjaOutreach tools include Walt Disney Pictures, Alibaba, Amazon, Walmart, Airbnb, BET Networks, etc.
What Is BuzzSumo?
BuzzSumo is also a powerful blogging outreach tool and platform for social media analytics. It is also a content curation tool for digital marketers, bloggers, startups, and large businesses.
The BuzzSumo solution helps you discover the content that performs best on social media and with content users. You can also collaborate with influencers who are relevant to your brand.
Insights generated from the content on this platform will help you create amazing and high-performing content. BuzzSumo also helps users generate ideas, manage performance, and implement effective marketing strategies.
BuzzSumo started its business in 2012 with headquarters in the United Kingdom.
Getting Started With BuzzSumo
BuzzSumo is a web-based solution suitable for digital marketing agencies, bloggers, startups, and B2B, etc. BuzzSumo is easy to use.
To start, you will need to start a free trial. The free trial will allow you access to all the features of the software for a seven-day trial period with no credit card, commitment, or obligation.
Also, you can subscribe to one of the subscription plans.
It is a Software-as-a-Service (SaaS) solution; therefore, the software is licensed on a subscription basis. You don’t need to download or install the software to enjoy the service. You can access its unique features via any web or mobile browser.
BuzzSumo is a useful tool for analyzing competitor intelligence. You can gather key insights on important analytics and metrics from your competitors, such as the best content type, valuable networks, tools, campaign, content ranking, and what users look want.
You will get alerts and notifications on your competitor’s activities. Also, you can create dashboards to analyze competitor activities, build on their successes, and learn from their failures.
BuzzSumo helps you develop fantastic content. This process begins with a content strategy backed by clear evidence and powerful insight. You can discover the most shared content within a period, analyze changing trends, and capture a snapshot of these magic moments.
This tool will help you analyze the effectiveness of different social media channels (Facebook, Instagram, LinkedIn, and Twitter) and what resonates better with your target audience or niche.
Also, you can filter to obtain the metrics and content you need to get going. This tool helps to test your content and analyze the performance of your content.
You can also enter a website URL to discover and monitor content shared from any organization.
The crisis alerting feature is a remarkable tool that helps you manage an emergency that may arise on digital platforms. It helps monitor reputation risk in your organization, or your competitors. It also reveals executive scandals and critical industry news.
PR is a vital marketing tool, but BuzzSumo’s PR tools have got you covered.
BuzzSumo reveals the major headlines, stories, and which influencers are at the forefront of the action. You can also share the campaign articles with colleagues and clients by tagging.
Also, you can identify the best influencers, collaborators, and journalists for collaboration and outreach. You can access millions of influential social accounts on YouTube, Facebook, Twitter, Instagram, Facebook, blogs, and news sites.
BuzzSumo will help you develop the best angle for your story and your campaign, and identify the best influencers to push your account. You can measure success after implementing your campaign.
With BuzzSumo, you can search Facebook, Twitter, YouTube, and Instagram for critical influencers. Also, you can get notifications on their online activities and export your data to a CSV or an Excel file.
Features
Some of the fantastic features you will find on BuzzSumo include:
1. Content Discovery
BuzzSumo’s content development tool helps you develop content ideas by surfing trending topics, trends, and forum activities. You can access real-time insight on trending topics, domains, or locations.
More so, you can access real-time data on viral hits and performance for current online content. You can create content targeted at critical areas, topics, and domains.
Using this tool, you can identify trending keywords, generate ideas with real content, research more in-depth on trending topics, and hit your creative spark.
This tool allows you to search thousands of forum posts, Q and A sites, Reddit, and Amazon.
2. Content Research
BuzzSumo consistently crawls the web and social media feeds to bring you the most popular content in any niche. You can search competitor’s domains and URLs to discover your competitor’s key content.
Also, using this solution gives you access to more than a billion articles and the world’s most extensive social engagement data. You can compare trends and performance data for a specific period.
Lastly, you can identify a suitable content format for your audience. With BuzzSumo, you can create winning content for your Facebook target audience.
The BuzzSumo Backlinks feature provides vital insights on the websites linking to competitor sites. You can identify and get real-time updates about the links that are generating more social engagement. Also, you can export these reports in Excel for analysis.
3. Influencers
With BuzzSumo, you can find influencers relevant to your niche and business needs. You can identify influencers on the web and various social media channels (Instagram, Twitter, Facebook, and the Web). You can access specialized features such as millions of influencer profiles on Facebook and Twitter, competitor analysis, and metrics
4. Monitoring
You can monitor your entire campaign using this feature. Campaign monitoring allows you to track trends, updates, and events.
Furthermore, you can track brand mentions, industry topics, and mentions of products in your competitive space. You can also monitor your organic growth, get links, and report updates to optimize your strategy.
Pros
- Easy to use
- The platform is flexible and customizable
- Provides a wealth of insight for content curators
- Boost Facebook outreach
- Boost Twitter growth and outreach
- You can perform link-building alongside your content creation
Cons
- Apart from Twitter, Facebook, and Instagram, this software lacks influencer outreach capabilities for other social networks
- A limited number of Excel exports
BuzzSumo Pricing
The BuzzSumo software offers four subscription plans.
1. The Free plan: This is a free plan with limited access.
This plan gives you access to:
- 10 free monthly searches
- 1 user
- One year of Data
- 1 project
2. The Pro plan: This plan starts from $99 per month billed monthly.
However, you will get a 20-percent discount when you pay annually. Annual payment costs $79 per month billed yearly; this translates to $948 per year.
This plan gives you access to
- 5 users
- five alerts
- One year of Data
- 50 exports
- Unlimited projects
- Ten trending feeds, content analysis reports, and domain reports
3. The Plus Plan: Starts from $179 per month billed monthly.
However, you will get a 20-percent discount when you pay annually. Annual payment costs $139 per month billed yearly, and this translates to $1,668 per year.
This plan gives you access to
- 10 users
- 10 alerts
- 10,000 mentions
- Question analyzers
- One year of data
- 150 exports, and unlimited projects
- Content analysis reports, domain reports, and top author search
4. The Large Plan: This one starts from $299 per month billed monthly.
However, you will get a 20-percent discount when you pay annually. Annual payment costs $239 per month billed yearly, and this translates to $ 2,868 per year.
This plan gives you access to
- 15 users and unlimited searches
- 30 alerts
- Question analyzer and Facebook analyzer
- Two years of data
- 200 exports, and unlimited projects
- 50 trending feeds
- Content analysis reports, domain reports, top author search, and advanced trending filters
On the other hand, BuzzSumo offers Enterprise plans for businesses with flexible needs and about 5 years of historical data. This pricing is based on custom requirements and available by quote after contacting their sales team.
BuzzSumo Customer Support
BuzzSumo.com has a responsive customer support team.
The company offers a wide range of support options, including a comprehensive FAQ section, an online help center, and email support.
The company’s customer support team is knowledgeable and helpful, and they are available 24/7 to answer any questions you may have.
Also, they have a robust blog page, webinars, and helpful resources.
BuzzSumo provides resources and tutorials to teach users how to get the best out of the software. The resources include a blog post designed to give insight on topics including:
- Tools required to create a comprehensive knowledge base for your site
- Conversational marketing, social media & words that work
- Creating interactive content using BuzzSumo
- Using BuzzSumo’s Facebook analyzer
- Finding a minimum viable connection and influencing your market
- Creating an effective content strategy
Reputable companies that use BuzzSumo tools include Expedia, HubSpot, Digitas, BuzzFeed, Ogilvy, The Telegraph, and more.
NinjaOutreach vs BuzzSumo: Similarities And Differences
Similarities
- Both BuzzSumo and NinjaOutreach allows free trials
- With either NinjaOutreach or BuzzSumo, you are provided with a free Chrome extension
- They both have dependable customer support
- Both platforms allows users to search for influencers on Twitter
- With either BuzzSumo or NinjaOutreach, you can get the previews of website metrics
- Both platforms allows users to import or export influencer leads
Differences
- BuzzSumo is more affordable than NinjaOutreach
- Unlike BuzzSumo, NinjaOutreach offers live chat support
- NinjaOutreach does not have a free monthly plan; however, BuzzSumo has a free monthly plan with limited 10 free searches per month
- Unlike BuzzSumo, NinjaOutreach has more advanced influencer outreach features.
- NinjaOutreach supports real-time results, unlike BuzzSumo
Summary
This completes an in-depth review of two robust marketing outreach, influencer, and content research tools. Also, we have highlighted their unique features, pros, cons, pricing, and additional resources.
Indeed, both solutions share similarities, but each tool has unique features too.
Depending on your marketing objectives and requirements, you should know which solutions meet your needs based on our review.
NinjaOutreach is a more feature-rich tool with automated email outreach, follow up features, and live support for all plans. It also delivers a robust lead database, Instagram search, and more.
BuzzSumo is easy to use, flexible, and customizable. The pricing plans are cheaper for monthly users than NinjaOutreach, and it helps content creators develop a wealth of content ideas that perform.
Conclusion
For users looking for a simple, intuitive, and feature-rich solution, NinjaOutreach is a great option.
However, if you’re looking for a solution with a cost-effective and scalable pricing plan, multiple customizations, and a flexible platform, BuzzSumo is an excellent choice.
