ClickFunnels vs Leadpages Review – Brutally Honest Review

The internet has billions of users, and for businesses, these users are potential customers. For this reason, online entrepreneurs spend heavily on marketing campaigns to convert their audience into leads.

However, if you’re an online entrepreneur, you’ll agree that it’s easier said than done. The online competition is massive.

A common factor among online businesses that launch successful campaigns is using the right tools.

ClickFunnels and Leadpages are two tools that claim to help users succeed in internet marketing.

In this post, you’ll find out which platform is the best to use between ClickFunnels and Leadpages.

What Is ClickFunnels?

Founded by Russell Brunson and Todd Dickerson in 2014, ClickFunnels is a platform that aims to make marketing funnels easy. It’s a tool you can use to create elegant sales funnels to generate leads and customers.

The platform is made easy, so any online entrepreneur can create landing and sales pages, even if they don’t know how to code or design. Since its launch, ClickFunnels has registered more than 100,000 users and processed more than 2.14 billion contacts.

Some of ClickFunnels’ best features include the drag and drop editor, smart shopping cart, marketing automation, and a centralized dashboard.

What Is Leadpages?

Leadpages is popular as a landing page and website building tool for small businesses. Large businesses can also use the tool, but its primary goal is to help small businesses grow.

With Leadpages, you can build websites, landing pages, and pop-ups, to name a few. Ultimately, these will help you attract a larger audience, which you can convert into leads.

More than 40,000 small businesses use Leadpages. When you sign up on the platform, you gain access to a dependable performance tracking system that reports on every marketing activity.

Notably, one of Leadpages’ major strengths is that it integrates with many useful third-party platforms.

Getting Started

ClickFunnels

ClickFunnels has a 2-step signup process. In the first step, you will enter your name and email address and create a password.

The second step requires you to enter your billing information. ClickFunnels is a 100% premium platform, and you must enter your payment card details to create an account. Nevertheless, there will be no charge until after the free trial period.

ClickFunnels uses a secure SSL payment channel, so your card details are safe. After completing the second step, the platform redirects you to your dashboard.

Leadpages

To sign up on Leadpages, you must first choose a pricing plan, although the platform won’t bill you until the free trial elapses.

After selecting a pricing plan, you can sign up using your email or Google account. Next, you need to enter your payment details.

You can either enter your card details or your PayPal account details. Notably, you can get your money back within seven days of payment.

Verdict

Signup with a Google account makes registration on Leadpages easier than on ClickFunnels.

Page Builder

ClickFunnels

ClickFunnels comes with an intuitive drag and drop page editor known as the Etison Editor. The page editor has native support for building desktop and mobile pages.

You can build landing pages from scratch using the editor by adding sections, elements, rows, columns, and more. There’s an image library where you can source useful pictures and add video overlays.

If you know how to code, you’ll appreciate the advanced CSS settings that let you add custom CSS codes.

Leadpages

Leadpages boasts of having one of the first landing page builders. It’s a feature-rich drag and drop builder that also works for building mobile-responsive pages.

The Leadpages page builder has much-needed features like the countdown timer, Calendly schedule, video player, and other widgets.

Notably, you can create relatively fast-loading pages – about 2.4 seconds faster than the average landing page builder.

However, the standout feature is the built-in conversion guidance. You get real-time insight on how your page will convert as you build.

Verdict

Both platforms have drag and drop builders, but the Leadpages builder has more features.

Templates

ClickFunnels

With ClickFunnels, you get access to more than 100 premade templates. These templates are expertly designed for high conversions and are fully customizable.

You’ll find opt-in, sales, order forms, upsells, webinar registration, and membership site templates. As a result, you may not need to build pages from scratch using the drag and drop builder.

Nevertheless, you can save pages you create from scratch as templates and reuse them later.

Leadpages

Leadpages features pre-built landing pages and website templates. The library is regularly updated, and you’ll likely find new templates daily.

You can sort the Leadpages template library by newest, most popular, page type, industry, style, and color. These options make finding the landing page that matches your brand and campaign seamless.

Each template is mobile-responsive, and you can preview them on desktop and mobile before applying. Furthermore, you can easily customize the templates with the page builder.

Verdict

The winner here is Leadpages, as the platform has more templates than ClickFunnels.

Website Management

ClickFunnels

Although ClickFunnels is more about creating pages and sales funnels, you can create a website with the tool. In particular, you can use ClickFunnels to create one-page business websites.

Nevertheless, your website can still have other pages, such as a sales page and a checkout page. You don’t need to install any extra tool to build a website with ClickFunnels.

Furthermore, you can find some website templates in the platform’s template library.

Leadpages

Leadpages has an exclusive site builder, different from the page builder. You can build websites with multiple pages, including home, about, and contact pages.

From the website’s section in the Leadpages template library, you’ll find up to 100 website themes. Like the page templates, you can sort the themes by newest, most popular, industry, style, and color.

The websites you build with Leadpages are mobile-responsive and SEO-ready. You can publish websites using a free Leadpages domain – mywebsite.lpages.com, for example – with secure SSL and free hosting.

Alternatively, you can publish your website to a custom domain and a third-party hosting service.

Verdict

With a unique site builder, Leadpages is the best for website management.

Analytics

ClickFunnels

What you get on ClickFunnels is Funnels Stats. Every sales funnel or landing page you create has an individual stats page you can access from the top tab.

The stats you can view include all page views, unique page views, all opt-ins, opt-in rate, earnings per click, sales count, and much more.

Alternatively, you can track your page analytics using a third-party option like Google Analytics or Facebook retargeting pixel. You only need to enter the tracking codes on the pages you want to track.

Leadpages

By default, Leadpages tracks analytics for every page you create, especially views and conversions. You’ll find a quick-view analytics display on your listing, and you’ll get detailed data when you click on any particular analytics.

With the analytics graph, you can visualize your performance over time, which makes it easy to understand the data.

Notably, you can set the analytics graph to display different page metrics. Furthermore, you can switch timelines by time interval or date range.

Verdict

You can rely on ClickFunnels’ analytics data, but the Leadpages analytics graph gives it an edge.

Sales Funnels

ClickFunnels

The ClickFunnels platform is all about creating sales funnels. It has a simple sales funneling process, from your landing page to the sales page, payment page, and finally, product delivery.

One of the best features of the sales funnel process is the one-click upsells. You can improve your revenue by simply adding related products and services.

Furthermore, you can create and manage follow-up funnels with ClickFunnels. This includes smart email, text, and messenger follow-up funnels.

Leadpages

Leadpages has many options for you to create the perfect sales funnel. Aside from landing pages, you can include pop-ups, alert bars, and checkout forms, to name a few.

By simply adding an extra page, you can create one-click upsells with Leadpages. The platform has built-in checkout systems and secure online payment options, so your customers are at no risk.

Verdict

It’s a draw as both ClickFunnels and Leadpages have a productive sales funnel process.

Membership

ClickFunnels

ClickFunnels lets you create membership funnel pages, which are only accessible by select customers. You can create both membership access and membership area pages.

Customers can sign up on your website and log in to their accounts with the membership option. It’s useful if you sell digital products that require premium access, like online tutoring, for example.

Notably, you can create and manage different membership areas. You only need to share the secret sign-up URL with customers who want to register. Afterward, they can sign in via the login URL.

Leadpages

Leadpages is primarily a page-building tool. As a result, the platform does not have much membership support.

What you get instead are sub-accounts. You can connect your main Leadpages account to up to five sub-accounts, with each account being independent.

Your team members or clients can access your work by creating sub-accounts. By default, each sub-account comes with secure login details, but the account owners can always edit them.

Verdict

ClickFunnels is a better platform than Leadpages regarding membership accounts.

Split Testing

ClickFunnels

With the ClickFunnels split test option, you can figure out the best-converting page out of two. To use this option, you must first create at least one page.

You can create a duplicate of the main page and customize it to be different, or use the “Create Variation” button to auto-generate a different version. Note that you can customize the auto-generated variation.

Afterward, simply monitor the confidence score of each page. The score changes as the pages get traffic, and you’ll know the best page from the metrics.

Leadpages

You can create split tests with any of Leadpages’ premium plans. The platform lets you test different page layouts, templates, colors, and headlines, among others.

When creating the split test, you can set the exact variations you want to evaluate. In general, each split test measures total visits, unique visits, total conversions, and the conversion rate.

Note that while the split test is active, you cannot duplicate or use the pages until you end it. Hence, ensure you duplicate any page you want to keep using before beginning the test.

Verdict

Again. It’s a draw. Split testing is easy and reliable on ClickFunnels and Leadpages.

Third-Party Integrations

ClickFunnels

ClickFunnels integrates with some of the most popular marketing platforms. This includes payment gateways, SMTP, webinars, messaging, delivery, SMS, and sales tax platforms.

Payment gateway integrations include Stripe, PayPal, Recurly, and Easy Pay. For messaging, you can integrate with ZenDirect, Facebook, and Slybroadcast, among others.

Other integrations available include Kajabi, Zapier, and the WordPress plugin. Notably, connecting ClickFunnels with any third-party integration should be easy. You can find an extensive guide to assist you in the help center.

Leadpages

With Leadpages, you can integrate with almost every marketing and sales platform you need. The platform integrates with analytics, CRM, eCommerce, email marketing, live chat, payment platforms, and a lot more.

Some of the CRM integrations available include Salesforce, Zoho, PipeDrive, and LionDesk. You can integrate with SendOwl and Shopify for eCommerce, while Gumroad, PayPal, and Stripe are the available payment integrations.

However, Leadpages integrates with more email marketing platforms, including ActiveCampaign, Gmail, Aweber, and Drip. Other integrations include Google Sheets, Slack, Trello, Webhooks, Zendesk, and Shutterstock.

If you’re a WordPress user, you can install and use the Leadpages plugin.

Verdict

With all its integrations, ClickFunnels is incomparable to Leadpages. The latter has far more integrations.

Customer Support And Resources

ClickFunnels

The best option to get help with ClickFunnels is through the help center. In the help center, you’ll find help docs, mastery training, and live training. These will help you learn how to use the platform.

Aside from the help center, ClickFunnels also has a blog, case studies, and FAQs. While ClickFunnels has reliable support resources, it doesn’t have the best direct support.

There’s a Live Chat option in the help center, but it’s bot-powered. You’ll need to submit a ticket to get in touch with the support team.

Leadpages

You can reach the Leadpages support team directly via email. If you don’t use the email option, the only other option is to get self-help via the resources.

Leadpages is a resource-rich platform with a blog, help center, webinar, FAQs, podcast, and landing page guide.

In particular, the help center covers getting started, building pages, integrating with other platforms, and publishing websites.

Furthermore, you can join the Facebook community to interact with other users.

Verdict

Notably, customer service is very important. Nevertheless, both Leadpages and ClickFunnels have dependable resources, but direct support is poor.

ClickFunnels vs Leadpages: Pricing

ClickFunnels

As a new user, you can try the ClickFunnels platform for free for 14 days. Afterward, you have two pricing plans to choose from, including

• Basic Plan: $97 per month when billed monthly, or $80.84 per month when billed annually
• Platinum Plan: $297 per month when billed monthly, or $247.50 per month when billed annually

Note that these pricing plans can change at any time. In addition, ClickFunnels will refund your money back within 30 days of payment if you request it.

Leadpages

Leadpages has two pricing plans which you can pay for either monthly or annually. The plans are:

• Standard Plan: $49 per month ($37 per month with the annual plan)
• Pro Plan: $99 per month ($74 per month with the annual plan)

You can try any of the two plans for free for 14 days. If you need more features than either plan offers, you can contact the Leadpages sales team and request an advanced plan.

Leadpages vs ClickFunnels: Pros And Cons

ClickFunnels Pros

• Free trial
• 30-day money-back guarantee
• Intuitive page builder
• One-click upsells
• Easy sales funneling
• Premade templates
• Split testing
• Reliable analytics
• Third-party integrations

ClickFunnels Cons

• Expensive premium plan
• Not the best customer support

Leadpages Pros

• Free trial
• Relatively transparent and affordable pricing
• Card and PayPal payment
• One-click upsells
• Reliable eCommerce website builder
• Feature-reach page builder
• Prebuilt templates
• Many third-party integrations
• Split testing
• Detailed analytics

Leadpages Cons

• Poor membership support
• It may take some time to learn

ClickFunnels vs Leadpages: Similarities And Differences

Similarities

• Both platforms have no free accounts
• Both ClickFunnels and Leadpages offer a 14-day free trial
• Both platforms have a drag-and-drop page builder
• They both deliver dependable analytics
• Both platforms support split testing
• Both Leadpages and ClickFunnels integrate with third-party tools
• Both platforms have Wordpress plugin
• With either Leadpages or ClickFunnels, you get access to premade templates
• Both are reliable for creating sales funnels and upsells

Differences

• Leadpages has a more transparent pricing system than ClickFunnels.
• Leadpages has more affordable pricing plans than ClickFunnels.
• ClickFunnels supports only card payment for subscriptions, but Leadpages supports card payment and PayPal.
• Leadpages has a 7-day money-back guarantee, while ClickFunnels’ is 30 days.
• ClickFunnels have better membership support than Leadpages.
• Leadpages is more reliable for building websites than ClickFunnels.

Conclusion – ClickFunnels vs Leadpages

Without mincing words, Leadpages is the better platform to use compared to ClickFunnels. This is primarily because Leadpages is a more transparent platform.

ClickFunnels and Leadpages share many features, but the gap in their differences is notable. For example, while both have page builders, you can do more with the Leadpages page builder.

Furthermore, ClickFunnels is expensive if you want to access all its features. You pay around 67 percent less with Leadpages.