Jungle Scout vs Viral Launch – Which Is Better?

A few short years back, it was tedious and time-consuming to find successful products to sell on Amazon. You had to log into the platform every day and try to figure out the number of units sold daily, which was such a hassle, to say the least.

What’s worse, you discovered that there were other sellers killing it on Amazon selling imported kitchen gadgets or a white-labeled supplement, and now they’re raking in millions selling through Amazon FBA.

If you’re convinced that you too can be a successful Amazon FBA seller, one of the first things you need to know is the product you’d like to sell.

If you’re already selling something on the platform though, and you want to scale up but you’re not sure what to do next, you’re going to need a product research tool.

There are several product research tool options available on the market, making it a daunting task to pick one.

Two of these are Jungle Scout and Viral Launch, which we’re going to compare side by side in this guide and help you make a decision based on some useful guidelines and specific needs. At the tail-end of this comparison guide, we’ll conclude with our recommendation.

Brief History Of Product Research Tools

Before product research tools came on the scene, you had to endure a tedious and time-consuming process of finding successful products on Amazon.

This involved speculating the units sold every day, and once you figured out the product you wanted to sell, you had to undertake keyword research.

Sellers used the Amazon search bar and mined results from the “autofill” feature just to find the keywords to add to their product descriptions. Lucky sellers would even find complimentary products to add to their catalogs.

It was hard and challenging to carry out product discovery, niche identification, and gain a competitive edge.

Thankfully, Greg Mercer, a successful Amazon seller, figured out a better solution and developed a data-driven, yet efficient way of discovering selling opportunities that would help him grow his business.

This birthed several other product research tools from different individuals and made the discovery of selling opportunities on Amazon a breeze.

Jungle Scout vs Viral Launch: What Are They?

Jungle Scout

This product research tool by Greg Mercer was the first comprehensive software of its kind for Amazon to be released, though this doesn’t necessarily make it the best.

It has its own limitations, which allowed the competition to grab a chunk of its business from it, but it still helps Amazon sellers, especially those importing products, private labeling, or selling their private label products through the Amazon FBA program.

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Jungle Scout offers a Web App and web browser extension, which we’ll look at later in this guide. The app is designed to support sellers in product research, while the web browser extension helps them view data relevant to sales such as estimated sales or sold units, and ratings on all Amazon marketplace products.

Also Read: Jungle Scout Review

Viral Launch

Viral Launch, on the other hand, is another product research tool for the Amazon FBA seller, but it comes with more tools and services such as the launch service that handles your promotions and more.

Specifically, the Viral Launch services and tools are divided into software, services, and PPC Management, all of which we’ll look into greater detail as we go along.

Explore: Viral Launch Review

Difference Between Jungle Scout & Viral Launch

Product research tools save you time as they systematically analyze the market for you.

However, you need to know why you’re using a product research tool before you put out a listing on Amazon, and this depends on whether you’re a newbie seller trying to make money as an affiliate or seller, or you have large data requirements.

Knowing why you need a product research tool helps you decide the product that’s best suited for your needs as a seller. Let’s briefly see how different Jungle Scout and Viral Launch are from each other.

Jungle Scout

Jungle Scout is ahead in terms of monthly Google searches as many people seek out the tool, which makes it more popular. However, it doesn’t mean it’s better just because of the monthly searches.

It offers a Chrome extension that you can buy as a bundle or add-on and access competitive data, sales estimates and real-time profit projections with a single click while browsing the Amazon product page or search results.

You can also get listing details without having to open up each product page and view pricing, rank, brand, and more at a glance.

Viral Launch

Viral Launch may not enjoy as many monthly searches as Jungle Scout does on Google, but this isn’t the main determining factor. Like Jungle Scout, it also offers a Chrome and Firefox extension, plus a more active listing monitoring tool and in-depth product discovery feature.

These are just two of the main differences between the two tools, but we’ll discover many more differences as we unpack the features, pricing, integrations, and other aspects in this comparison guide.

Jungle Scout vs Viral Launch Features

Jungle Scout

Jungle Scout offers a host of incredible features in each of its packages, so you can build and grow your Amazon seller business. Let’s look at the features available in the Jungle Scout Web app, and then we’ll see what you can get with the Jungle Scout Chrome Extension.

Interesting Comparison: AmazeOwl vs Jungle Scout

1. Product Database

This feature offers more than 475 million products on the Amazon catalog so you can find highly profitable opportunities. Using comprehensive, pre-set data filters, you can sift the products by variables such as categories, estimated sales, and revenues among others to find those that match your search preferences.

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The in-app FBA Profit Calculator also lets you keep track of overhead costs and fees, which you can factor into your research and invest in the right product confidently.

2. Product Tracker

Instead of relying on seasonal trends to determine your product choices, Jungle Scout’s Product Tracker helps you eliminate such risks, as well as unexpected demand shifts as it monitors products over time so you can launch them using data-driven decisions.

It also gives you real-time sales and product tracking results for better decision making.

Worth Reading: AMZScout vs Jungle Scout

3. Opportunity Finder

Jungle Scout’s opportunity finder is a new feature that lets you discover profitable product niches and emerging trends so you can sell immediately. These include high demand and low keyword competition product opportunities.

4. Supplier Database

This is a reliable way of finding suppliers and high-quality manufacturers with a global reputation, who can make your product idea a reality.

They have a proven history of producing quality items, and you can search for them by ASIN, manage and compare quotations, and generate purchase orders for bookkeeping financial transactions.

5. Keyword Scout

When you need to find the keywords that matter, this Jungle Scout feature will help you generate thousands of top-ranking, high-converting keywords that’ll help your product get noticed on Amazon.

This way, you can build better product listings, expose your brand more, and drive more sales. It also gives insights on recommended PPC bids and keyword search volume so your keyword ranking maintains a position at the top. It also gives a real-time overview of what works and what doesn’t.

Check Out: Unicorn Smasher vs Jungle Scout

6. Sales Analytics

This new Jungle Scout feature tracks your sales data on Amazon in real time so you can narrow down cost-saving and profit-building tactics, in order to make more money with the products you’ve chosen.

You can compare sales to find out how a product sells week-over-week or month-over-month and other time periods. You can also see how refunds, promos, and other variables affect your bottom line.

7. Inventory Manager

With this feature, you can view your inventory all in one place to know when and how much to reorder and ensure you don’t order too early or more than what you need.

Without an inventory, you lose sales, which is why this new feature helps you track product movement.

8. Alerts

This is another new feature in Jungle Scout that lets you set custom alerts to monitor new product opportunities and track review changes. If you want to react quickly to any problems, this is your go-to feature, plus it helps you maintain your listing quality score altogether.

9. Launch

If you want to build your promotions and automate email marketing messages, Launch will come in handy so you have time to focus on your core business.

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Get the most trusted tools for finding, launching, and selling Amazon products. From product research to product launch, Jungle Scout simplifies it all.

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We earn a commission if you click this link and make a purchase at no additional cost to you.

It also monitors your online presence by checking the review count so you can be updated on replying to such reviews and minimizing any negative ones.

10. Jungle Scout Academy

Jungle Scout goes a step further to help you with tools and educational resources to help you launch and sell on Amazon FBA like a professional. Its founder and CEO, Greg Mercer, will help you through the lessons as you learn at your own pace and get tips on how to become a top seller too.

Also Read: Seller App vs Jungle Scout

Jungle Scout Browser Extension

Jungle Scout has web browser extensions for Google Chrome and Mozilla Firefox. It is bundled with any of the Jungle Scout pricing plan. Therefore, you canot purchase it separately, which gives you more value and a greater chance of success.

Among the data you can get from the extension include historical Best Sellers Rank, Google trend analysis, sales, product data, and more. It populates data based on search results or product pages you browse in one click, and you can use the AccuSales data analysis engine to determine if a product is worth investing in or not.

The Opportunity Score lets you validate or eliminate product ideas quickly and efficiently by blending demand, listing quality, and competition data to determine product potential. You can also automate product review requests easily from customers, and send individual requests to customers via Seller Central with a single click.

Viral Launch

Viral Launch offers several solutions or product assets that you can use to source, launch, and dominate different Amazon marketplaces.

1. Kinetic PPC

This is a new feature in Viral Launch that lets you automate Amazon PPC. You can approve actions manually or automatically and know what is going on every time thanks to customized rules or premade rule templates.

It also allows you to access data on keywords, campaigns, and search terms compared to sales made organically, plus calculate the overall health of your business. This way, you can stay on top of your business performance, improve sales, and drive profitability.

2. Product Discovery

Viral Launch lets you search for products based on filters such as categories, review count, monthly sales, or sales patterns. It’ll then update products it displays based on the criteria you chose, saving you research time and giving you accurate, real-time results.

3. Market Intelligence

This tool offers the most precise and latest sales estimates thanks to its comprehensive data from Amazon. You can view statistics of products in detail and monitor market trends and review count and analysis to leverage on the profitable opportunities available.

4. Keyword Research

Viral Launch has a search tool for Amazon that does your bidding for targeted keywords, pulling traffic to listings and helping you rank higher on search engines for a better profit margin.

Interesting Comparison: Inventory Lab vs Jungle Scout

5. Competitor Intelligence

This feature gives you insights into the correlation between keyword and Best Seller rank so you can see how heavily product sales depend on the ranking of the particular keyword.

You can analyze and track ranks for keywords or sponsored ads, pricing, sales, search volume, reviews, and notification options among other variables.

6. Listing Analyzer

This tool carries out an analysis of your product listing compared to the competition and then gives suggestions of measures you can implement to improve your sales.

7. Keyword Manager

This is a dashboard that displays comprehensive keyword data and analytics on your products. You can edit, add/remove, and track keywords to keep up with current market trends.

8. Listing Builder

You’ll find the Listing Builder in the Pro plan if you want data and insights that’ll help you create the best, SEO-optimized listing.

It does this by identifying and tracking unused and used keywords respectively to maximize your keyword ranks on Amazon search results.

9. Split Testing

With this feature, you can increase your sales and profits thanks to the Listing Dojo, which lets you test a maximum of seven variations of titles, listing prices, images, and descriptions. It’ll also give reports on each split test so you can pick the combination that’s most profitable to your business.

Free Amazon FBA Calculator

Viral Launch also offers a free calculator that shows you realistic estimates so you know what to expect, and you can use it to estimate FBA fees and have an idea of the investment required upfront. It complements the Market Intelligence tool.

Explore: AmaSuite5 vs Jungle Scout


Jungle Scout

Jungle Scout integrates seamlessly with its Firefox and Chrome extension though you have to pay to use it. However, it gives you a direct connection to Amazon, for one-click product research and to help validate product ideas.

Viral Launch

Viral Launch also integrates easily with its Chrome extension, which you can find with each of its plans, plus a variety of features that will save you time copying and pasting data.


Jungle Scout

Both product research tools offer monthly and annual plans, but here’s a breakdown of what each of them has for Amazon sellers:

Jungle Scout offers a 55 percent saving on its annual plan, but prices vary depending on your needs.

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There are three different plans: Basic $49 monthly, Suite $69 monthly and Professional $129 monthly. Prices depend on monthly sales figures. A 7-day risk-free trial is available so you can try the software, plus a money-back guarantee.

Viral Launch

Viral Launch also has varying prices depending on whether you want to pay monthly or yearly. The annual option offers two free months so you can save some money, but generally, you get extras like 24/7 support, integration with your current apps, data collection, browser extension, and automation.

The plans include:

  • Essentials Plan – $69 per month for a monthly subscription, or $58 per month for annual subscription
  • Pro Plan – $99 per month for a monthly subscription, or $83 per month for annual subscription
  • Pro Plus Ads Plan – $199 monthly for a monthly subscription, or $166 per month for annual subscription.

Jungle Scout vs Viral Launch – Customer Support

Jungle Scout

Jungle Scout has a lot to offer its users in terms of customer support. Besides the Jungle Scout Academy run by Greg Mercer, which helps you learn more about Amazon selling and how to become a successful seller, you can get support via a blog, webinars, e-books and guides, podcasts, and FAQ section.

You can also reach out to their customer support team via an online contact form, email, social media pages, live chat, and a Help Center for further troubleshooting assistance. Jungle Scout also offers phone support.

Apart from their Help Center, Jungle Scout also provides users with a large repository of free learning resources which can help you in your Amazon selling endeavors.

Worth Reading: Jungle Scout vs ASINspector

Viral Launch

Viral Launch has a dedicated section for resources, but you can also visit their blog for articles that show you more about the tool. Free tools, courses on how to sell on Amazon and Amazon PPC, plus e-books are also available.

Otherwise, you can reach out to the Viral Launch customer service team via an online contact form, email, or through social media pages. There’s no live chat option though. Notably, they have a fast response time so you should expect a reply from them within two hours.

Jungle Scout vs Viral Launch – Similarities & Differences

Product Database
Market Intelligence
Competitive research
Supplier databasex
Keyword researchall plansPro plans or higher
Chrome and Firefox extensionsextra cost
Listing builderPro plans or higher
Launchextra cost for additional featuresextra cost for additional features
Sales analyticsNot yet available
PPC optimization and automationxHighest plan only
Training & video guides
24/7 support

Jungle Scout vs Viral Launch – Pros & Cons

Jungle Scout


  • Lower price point (minus extension)
  • 14-day money-back guarantee
  • More robust PPC keyword research tool
  • Relevant opportunity score for product search
  • Can export data to CSV with search results
  • Jungle Scout Academy helps you with more resources and one-on-one teachings at your pace
  • Sync with product tracker to add products automatically in groups
  • It comes with bundled Chrome and Firefox extensions


  • Some features limited by product number or search
  • Software can be confusing to navigate for newbies
  • Skewed towards research than product launches
Get Upto 40% Off
Get Upto 40% OFF on Jungle Scout

Get the most trusted tools for finding, launching, and selling Amazon products. From product research to product launch, Jungle Scout simplifies it all.

Save More Today with up to 40% OFF!

We earn a commission if you click this link and make a purchase at no additional cost to you.

Viral Launch


  • Chrome extension included
  • 14-day free trial
  • Designed as a research and launch tool
  • Great product discovery feature
  • Extends up to 10 Amazon marketplaces
  • Lets you do smart business based on real-time data
  • Feasible strategies from analytical information on sellers and products
  • You pick out the features you want
  • You can reach out to any supplier
  • Offers informative webinars


  • Low-tier plan doesn’t have a keyword research tool
  • Pricier than Jungle Scout
  • No conversion on paid optimized content
  • Doesn’t have an academy but offers resources
  • Sometimes the Market Intelligence tool fails to deliver results
  • Data presented may be overwhelming for newbies

Also Read: Best Free & Paid Jungle Scout Alternatives & Competitors

Is It Worth It To Use Jungle Scout?

There is no easy answer when it comes to whether or not Jungle Scout is worth the investment. Ultimately, it depends on a number of factors, including your business goals, budget, and the amount of time and effort you’re willing to put into your Amazon business.

That said, Jungle Scout can be a valuable tool for Amazon sellers. It can help you save time and money by providing accurate data and insights that you can use to make informed decisions about your product offerings, pricing, and marketing strategy.

If you’re serious about growing your Amazon business, Jungle Scout may be worth the investment.

Jungle Scout vs Viral Launch: Which One Is Better?

We hope this comparison guide has helped you see the major differences and similarities between the two product research tools.

They’re both excellent at what they do, and useful for different possibilities and functions.

Jungle Scout sports a great user interface with extensive and sufficient filters and smart key figures with Jungle Scout based on complex algorithms such as opportunity or listing quality score. You also get a Supplier Database from where you can contact any manufacturer, which is an advantage if you’re an active Amazon seller.

With Viral Launch, you get a wide range of filter options and unique tools like those of Jungle Scout, except it offers split testing as a unique service. It also allows you to buy Amazon tools and book services, plus you can manage and launch new Amazon products.

While each of these tools is unique in their own way, product research is the main thing when you want to grow your Amazon business, so it boils down to personal preference and your needs.

For this comparison though, Jungle Scout takes the crown. It offers more features including an FBA calculator, is affordably priced, and you can learn more about how to be successful thanks to its Academy, where the CEO and founder himself, Greg Mercer, takes you through course lessons.

About Author

Tom loves to write on technology, e-commerce & internet marketing.
Tom has been a full-time internet marketer for two decades now, earning millions of dollars while living life on his own terms. Along the way, he’s also coached thousands of other people to success.