Retailers love Amazon. It makes the dream of selling to the world without hauling products across borders a reality.
Amazon records millions of daily unique site visits, as it is one of the popular online marketplaces in the world.
Due to this love for Amazon, merchants are making a killing. Although it has so much potential, the marketplace has also become fiercely competitive. So, you must be an outstanding merchant to succeed with a lot of money to excel on Amazon.
In such stiff competition, you want to rely on proven Amazon seller tools to achieve desired business results. From finding profitable products to tracking your performance, Amazon seller tools help your business grow.
Let’s compare two powerful Amazon seller tools you can use right away.
What Is SellerApp?
SellerApp is an all-in-one seller tool that helps Amazon entrepreneurs build successful businesses.
This tool uses custom-built solutions to manage sales, marketing, and operations. Whether starting or growing your Amazon business, SellerApp will demystify the entire process.
With an exhaustive suite of features, you can build your business and achieve a surge in Amazon sales.
Dilip Vamanan and Brij Purohit created SellerApp in 2016. The company’s goal was to help e-commerce sellers increase their revenues.
Notably on Amazon and other e-commerce websites. The company has its headquarters in Singapore and another office in India.
Today, over 18,000 Amazon Sellers worldwide trust SellerApp. Reputable brands that trust SellerApp includes
- TruKid,
- Quantum Networks,
- Cheddies,
- Four Sigmatic on Shrooms and
- John Mann’s Guitar Vault
SellerApp has use cases in
- Big Data
- Product and Competitor Analysis
- Ecommerce
- Business Intelligence and
- Market Research
The SellerApp platform has served more than 10,000 satisfied customers. More so, about 100 percent of their customers are happy with the solution. With SellerApp, you can achieve a 44 percent increase in revenue and 4.4x in sales.
Getting Started With SellerApp
SellerApp is a web-based solution suitable for Amazon entrepreneurs and marketing professionals. The Software-as-a-Service (SaaS) solution is licensed on a subscription basis. Users can access the solution features via any web or mobile browser.
You can start a free trial or subscribe to a paid plan to access the solution. During the 7-day risk-free trial period, you can explore the app and cancel anytime. The trial period also allows users access to personalized onboarding services and support.
After the trial period, SellerApp will activate the plan you selected during signup.
SellerApp is feature-rich and endowed with specialized tools to help you
- Find profitable products to sell
- Optimize your Amazon SEO to increase sales and
- Access insights on competitor sellers and products.
SellerApp caters to three critical functional business areas. Marketing, Sales, and Operations.
This solution will help boost your sales and product intelligence and optimize your portfolio.
Sales: The features designed to help you boost your sales include:
- Listing Quality
- Product Ideas and
- Portfolio Consultation
Product Intelligence: The features below will help you make intelligent business decisions
- Product Tracking
- Seller Watch
- Keyword tracking
- Product Keyword
The Portfolio Optimization features include:
- Portfolio Dashboard
- Product Sourcing
- Index Checker
- PPC Analyzer and
- Alerts
Let us take a look at all the features.
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SellerApp Product Research
This feature helps you to discover your most lucrative and best-selling Amazon Product.
SellerApp provides a comprehensive database of more than 35 Million Amazon products. This solution collects more than 300 million data points from over 18,000 successful Amazon sellers.
This tool will help you find profitable products and niches if you are short of product ideas. More importantly, you will discover products with high profitability and low competition.
You can choose the best product by analyzing vital metrics like sales and revenue estimates, bestseller ranks (BSR), ratings, and fluctuations.
The filter function helps you save time during product search. You can use basic filters or prefilter winning products by use cases to
- Discover niche products based on preferred category,
- Find trending Amazon products based on current market trends
- Best building ideas that can help you achieve more profit
The SellerApp Chrome Extension allows you to analyze your data, verify metrics, and choose the best products. With a few clicks on your browser, you can pick winning products. Additionally, SellerApp will help you analyze your product pages and results.
You don’t have to miss out on decisive moments. SellerApp warnings and alerts will notify you about critical product changes. For instance, you can receive real-time alerts on price changes, BSR changes, etc.
SellerApp will track and provide insight into competitor products. You will discover product modifications that are driving your competitor’s success.
Whether it’s the listing keywords or market trends, this insight can help you boost sales. Also, you can use this information to create the next best product.
SellerApp has built this feature to make product research seamless.
SellerApp Product Ideas
Businesses find valuable product ideas and concepts from their environment. Similarly, this feature helps you to find profitable and proven product ideas. Plus, you will get inspiration from existing bestsellers and new and trending products.
With the custom-built opportunity score algorithm, you can analyze
- Sales
- Potential Profit Margins
- Niche Opportunity
- Market Demand
- Competition
The opportunity scores will provide valuable insight to help you make data-driven decisions.
Go ahead and find amazing product ideas to help you achieve massive growth.
SellerApp Keywood Research
Whether you are running an SEO or PPC campaign, reliable keyword data is critical. Keyword data, monthly search volume, PPC impression, and cost are valuable keyword data. And utilizing this data will increase your product visibility in the Amazon marketplace.
You can analyze the keyword trend during a period to determine keyword profitability.
SellerApp keyword research tool helps you select the best keywords for your listings. You will find more than 100 keyword suggestions for your product.
This tool will provide estimates for traffic from pay-per-click campaigns. Moreover, you will see the bid cost for search impressions for high-profile keywords.
Again, this app will provide insights into competitor keywords and product listings. And, you will be able to see search volume, keyword bid cost, top products, etc.
SellerApp PPC Analyzer
SellerApp PPC Analyzer is one of the best Amazon sales optimization tools. To achieve long-term sales and profitability, you need to harness this feature. This advanced PPC tool can be customized to support your short and long-term sales strategy.
Let us show you how.
If you optimize your PPC campaigns, each ad click can result in profits. The PPC Analyzer helps you eliminate ad spending on keywords that won’t drive sales. SellerApp’s intuitive algorithm will show you negative keywords that will impact your ad campaigns.
Optimizing negative keywords can restrict your PPC ads to reach the best audience. Also, by reducing wasteful ad spending, you can improve your bottom line.
Furthermore, the analyzer will show the top-performing keyword to help drive profitability. The PPC optimization tool will also increase your ad visibility and ad effectiveness.
It doesn’t stop at ad visibility. This tool serves your ad to the right audience at the right time to increase conversions. You can achieve long-term profits by targeting the right keyword mix and audience.
Check Out: Jungle Scout vs ASINspector
SellerApp Keyword Tracker
Using the right set of keywords for your campaigns is not enough. You need to track their performance. Tracking your keywords will reveal which keywords are performing and underperforming.
With the keyword tracker, you will discover your product listing rank among search results for specific keywords. Also, this tool will show your page rank and position among competitors. Similarly, the Keyword Trends feature will show changes in search results for specific keywords.
You can examine top competitors’ keywords and performance using the Reverse ASIN feature. You can use critical insight from this data to optimize your campaigns and achieve results.
Additionally, if you launch new products, you can monitor their position and performance. Monitoring will enable you to choose the right strategy to outperform your competitors.
This feature provides a report to help you analyze ad and campaign performance.
This feature can improve your Amazon SEO and PPC campaigns and increase sales. This tool should optimize your ads by focusing on high-performing keywords.
SellerApp Index Checker
Optimizing your backend is a critical part of a successful Amazon SEO strategy. This tool will optimize your backend to help you drive traffic to your listings.
With this tool, you can view your indexed backend keywords. You will also see your backend search terms and those for which your products are not displaying.
You can optimize your backend to improve Amazon search visibility with this insight.
Amazon algorithms index the first 250 queries in your backend search term fields. Thus, you can find and remove duplicates and focus on keywords that will boost visibility.
SellerApp Listing Quality
Your listing quality must be top-notch if you want to drive traffic and product sales. That’s where the listing optimization tool comes in handy.
SellerApp provides one of the industry’s best listing quality analyzers. This tool analyzes and provides product listing recommendations based on proven strategies.
You can optimize and track your product listing using the Listing Quality Index (LQI).
SellerApp’s Listing Optimizer analyses your listing visibility, keywords, ranks, and backend data.
Moreso, it optimizes and improves the on-page listing rate.
With this tool, you can study and analyze competitor listings. Find your competitors’ key sales strategies and use them to your advantage.
The Listing Quality Alert helps you track changes in every part of your product listing. Plus, you can monitor changes in your competitor listings.
The Listing quality index (LQI) monitors changes in
- Keyword Indexes
- Backend Keyword Status
- Stagnant review counts
- Best selling listings
SellerApp Profit Dashboard
This tool provides insight into your Amazon profits and inventory. You don’t have to calculate your Amazon profit margins manually.
Monitoring your profit is a crucial step towards business success. With Seller App, you can track your Amazon revenue and profits. You will also be able to filter data and sort products based on
- Order
- Listing price
- Revenue
The insights and data will help you forecast sales and focus on the most profitable products.
Stocking the right products at the right time will help you maintain low costs and high profits. This tool will help you avoid business collapse due to stockouts. You will receive alerts on inventory, demand, and lead time.
Another key feature is the Listing Hijacker. You will receive notifications when fraudsters hijack your listing.
Also Read: Jungle Scout vs AMZScout
SellerApp Business Alerts
SellerApp allows you to monitor key business metrics. You can track and get actionable insights into your inventory, sales, and profit. With real-time alerts, you can
- Protect your business from fraudsters and hijackers
- Monitor feedback and take immediate action
- Track changes in Listing Quality
- Monitor competitor’s business strategy
- Track inventory and restock when necessary
SellerApp Free Tools
SellerApp has a wide range of free tools to help Amazon entrepreneurs. They include:
- Amazon Keyword Tool
- Product Sourcing
- Listing Quality Checker
- Duplicate Keyword Remove
- Amazon Sales Estimator
- FBA Calculator
- Trademark Search
- Amazon ACoS Calculator
- Product Description Editor
SellerApp Pros & Cons
Pros
- Software is easy to use
- Complete Package bundled into one subscription
- They have a robust database of Amazon products
- Excellent customer service and support
- A comprehensive guide and knowledge base for users
- Wide range of free tools for users
Cons
- The trial period is short
SellerApp Pricing
SellerApp offers suitable pricing for
- Amazon Sellers (Self Service)
- Agency (For Brands and Agencies)
- Managed Service (Professionally Managed Seller Accounts) and
- Custom/APIs (For custom requirements)
Amazon Sellers
For Amazon Sellers, pricing is according to business volume and expected monthly revenue. Moreso, it is divided into three categories
1. Freemium
It is a forever free plan.
With this plan, you can track 2 Products. Suitable for businesses with Amazon Revenue up to $10,000 and Ad spend up to $1,000.
- Product Research and tracking
- Automation
- Keyword Research
- Profit Dashboard
- Listing Optimization
- Chrome Plugin
2. Pro Lite
It starts at $49 per month when billed monthly, and $39 per month when billed annually.
- This plan allows you to track up to 20 Products.
- Also used by businesses with Amazon Revenue up to $50,000 and Ad spends up to $5,000.
Includes all the features in the Freemium plan, including:
- Standard customer support
- Team Members
- Lifetime data retention
3. Professional
It starts at $99 per month when billed monthly, or $79 per month when billed annually
- Tracks 50 Amazon products
- Suitable for companies with Amazon Revenue up to $250k and Amazon Ad spend up to $20,000
Includes all the features in the Pro Lite plan, including:
- Priority support
- Team Members
- Dedicated Success Coach
Annual Payments
You will save up to 25 percent on all subscriptions if you make annual payments.
Agency Service
For Agencies: Pricing starts at $300 + percentage of Ad Spends.
Users will have access to
- Amazon Ads Automation
- Comprehensive Reporting
- Business Monitoring
- Insights & Intelligence
Managed Service
Users will have access to
- Keyword Optimization and Listing Creation: Pricing starts at $350
- Professionally Managed Services – Amazon Ads Management: Pricing starts at $699
Custom/APIs
If you have a customized requirement, you will need to fill out a form or chat with an expert.
What Is Jungle Scout?
Jungle Scout is one of the most widely used and trusted Amazon seller tools.
The team led by Greg Mercer has amassed impressive numbers. They have powered over 500,000 businesses and tracked over 175 billion products.
Thousands of Amazon entrepreneurs use Jungle Scout to build, grow, and manage their businesses.
Whether starting or growing your Amazon business, you can use this tool. Developers, designers, and marketing professionals are not left out.
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Jungle Scout has solutions to cater to Amazon businesses of all sizes. They promise to guide you through every step.
Also Read: AmazeOwl vs Jungle Scout
Getting Started With Jungle Scout
The Jungle Scout solution is web-based. Therefore, you can access the solution on any mobile or web browser. But first, you need to subscribe to a monthly or annual paid plan.
Jungle Scout does not offer a free trial. But, they provide a 7-day risk-free, money-back guarantee. You can get your money back if the product does not meet your needs within 7 days.
There are tons of reasons why Jungle Scout stands out. Their incredible features and tools set you up for long-term success.
Let us take a look at these features
Jungle Scout Opportunity Finder
This feature drives sales and profitability. More so, it helps you explore the shows and the product niches with the best potential.
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Most importantly, high demand and less competitive product niches and keywords. It also reports monthly sales, price, and search volume for product niches.
This niche hunter lets you see the latest and rising product and niche trends.
You can evaluate how products have performed over time with historical and graphical data. With Jungle Scout, you can make data-driven decisions based on your Niche Score. The niche score uses a unique algorithm to rank product opportunities on a scale of one to ten.
This ranking is based on parameters including
- Competition: Where ten is the most competitive, and one is the least competitive.
- Listing quality: The Listing quality score reflects the optimization level of the niche listings.
- Product demand and availability
If the opportunity is high, then that niche represents a great opportunity.
Jungle Scout Product Database
With Jungle Scout’s comprehensive product database, you can stay ahead of your competitors. Their database contains more than 475 million Amazon products.
Mining data from such an extensive database can be complex. But the best thing about it is that you can use custom and preset filters to narrow your search.
You can filter products based on product categories, profit margins, estimated sales, revenue, and sales ranks.
If you are looking for the right product to invest in, you should consider the FBA profit calculation tool. This tool lets you calculate the costs associated with your product.
Furthermore, you can factor these calculations into your decisions on the right product to invest in.
Also, this feature will help you to manage your products effectively. You can add products in groups, export products, and search results to your spreadsheet.
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More so, you can explore Amazon’s global marketplaces for products and product rankings.
Jungle Scout Product Tracker
Jungle Scout provides a real-time overview of product history. Sellers can track their products. Especially products with the potential to generate huge profits.
You can also evaluate and compare different product ideas to pick the next big product.
Other parameters you can track with this tool include
- Daily inventory and Sales
- Product Price and performance and
- Product and Sellers ranking
With insights from the tracker, you can boldly make informed business decisions.
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Jungle Scout Supplier Database
The supplier database is a great place to find credible product suppliers.
You can validate suppliers based on transactions, customer volume, and confirmed shipments. If you come across any product that looks similar, You can use Amazon Standard Identification Number to search and find the exact supplier.
Also, you can use the Supplier Tracker to
- Compare sales quotations and invoices from different suppliers
- Manage samples and purchase orders, and
- Access contact information and save the suppliers list
- View and track transaction history and records.
Jungle Scout Keywords Research
Keyword research is an important SEO and PPC strategy. You need to ensure your product is visible. Without this, you cannot record sales.
This tool lets you search for high-performing and top-ranked keywords to boost product visibility.
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Keyword Scout presents analytics high-performing keywords for a specific time. Also, you can access data on PPC bids and the actual cost.
Using relevant keywords optimizes your Amazon listings and increases your visibility and sales.
Also, you can access monthly, quarterly, and annual product trends, popularity, seasonality, and search Volume Trends. With this tool, you can find competitive keywords to improve your campaigns and product listing.
Jungle Scout Product Launch
This feature is suitable for you if you want to launch your Amazon business. It helps you manage every detail, from promotion to communication to feedback.
You can launch and promote your product to reach more buyers. Also, you can engage with customers using personalized emails.
With this feature, you can reach customers at every stage of the customer buying process. Whether they are searching for product searches, confirming their order, and delivery notices.
Jungle Scout Sales Analytics
Sales analytics helps track sales performance and trends. Understanding these trends will help you find improvement points. Also, you can use the information to forecast future sales.
Additionally, you can record fees, including costs specific to your business. With this tool, you can track your current and historical PPC campaign costs.
This Sales Analytics tool provides accurate real-time and historical data on
- Number of products sold,
- Revenue, Profits and sales margins, and
- Return on investment.
Furthermore, you will see every hidden fee. The financial statements will reveal the cost of goods sold, operating expenses and taxes, etc.
More so, you can compare sales for different periods. This feature shows how your profitability has impacted refunds, promotions, and other costs.
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Jungle Scout Inventory Manager
Jungle Scout will help you maintain adequate stock. The inventory manager notifies you about stock level, best order, or stock period to avoid stockouts and increase sales.
Furthermore, the inventory manager helps you plan. You can access information on relevant metrics such as sales and average profit per unit sold.
Jungle Scout Product Alerts
This tool alerts you when there are changes to your Amazon products. With this tool, you won’t be caught unaware.
You will receive notifications when there are alterations to your
- Product ratings
- Prices
- Images,
- Product titles, and
- Rankings, etc.
You can quickly react to listing problems such as low stock, negative reviews, and listing availability.
Jungle Scout Pros & Cons
Pros
- Jungle Scout product discovery tool offers accurate insight.
- Lower pricing when compared to similar tools.
- The software is user-friendly.
- Jungle Scout has a Large product and Supplier database.
- Products and seller’s analytics are extensive and accurate
- Users will find a large number of product ideas from Niche finder.
- Customer Service and Support are top-notch.
Cons
- Jungle Scout does not offer a free trial; instead, they offer a 7 day money back guarantee.
- The Chrome extension is billed separately and has limited features.
Jungle Scout Pricing
Jungle Scout does not provide a free trial. But they allow you to try the software for 14 days. If you don’t like the software, you can get your money back.
Also, you can reduce your cost by up to 55 percent when you subscribe to any of their annual pricing plans.
With Jungle Scout, you have three pricing options.
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1. Basic
This plan starts at $49 per month when billed monthly, or $29 per month when billed annually.
Features you will find in this plan include.
- Product and supplier database
- Keyword research tool
- Sales estimates
- Jungle Scout Academy
- Rank tracker
- Sales analytics
- Customer support
- Inventory manager
- Listing builder
- Alerts, Email campaigns, and product promotions
2. Suite
This plan starts at $69 per month when billed monthly, or $49 per month when billed annually.
It includes all Basic features plus
- Opportunity Score
- Review automation
- Historical product data
- Advanced seller data
3. Professional
The Professional plan starts at $129 per month when billed monthly, or $84 per month when billed annually.
It includes all Suite features plus
- Priority onboarding
- Opportunity Score
- Customer Support
Similarities And Differences
Similarities
From the review above, you’ll agree that SellerApp shares many similarities with Jungle Scout. They both feature solutions for sellers, brands, and agencies.
Both platforms work for product and keyword research and feature a product and keyword tracker.
You can use Jungle Scout for profit and sales tracking, and a similar feature is available on SellerApp.
Jungle Scout features an API that lets you integrate with your website or other platforms to receive Amazon insights. SellerApp also features an API for delivering Amazon insights.
Furthermore, SellerApp and Jungle Scout feature many helpful resources for customers seeking self-support. In addition, you can reach their support teams via email.
Differences
A significant difference between SellerApp and Jungle Scout is the pricing. SellerApp is relatively more expensive than Jungle Scout.
SellerApp’s premium plans start at $39 per month, while Jungle Scout’s start at $29 per month. However, SellerApp does feature a free plan that beginners can use to get started. Jungle Scout doesn’t feature any free plan.
As mentioned earlier, both SellerApp and Jungle Scout feature APIs. However, while Jungle Scout features just one API, SellerApp features many.
With SellerApp, you can access a product keyword API, indexing API, FBA fees API, storefront API, scraping API, and listing quality API, to name a few.
These APIs do a lot more than deliver Amazon analytics. For example, the scraping API lets you extract Amazon data, including product prices, customer reviews, market trends, and many more.
Jungle Scout and SellerApp have very different customer support systems. With Jungle Scout, the best option for direct support is to send an email to their support team. The platform has a Live Chat option, but it takes hours to get replies.
On the other hand, SellerApp offers 24/7 support. You can reach the customer support team by sending an email, submitting a contact form, or calling the helpline.
Also Read: Jungle Scout vs Viral Launch
Summary
SellerApp and Jungle Scout are both widely used Amazon seller tools. They are 100 percent worth the investment. They both offer feature-rich platforms to help you grow your Amazon business.
SellerApp offers an integrated solution with revenue and volume-based pricing. Jungle Scout offers a more user-friendly platform with an extensive product database and a lower price point.
Our extensive review should guide your decision on which tool will work best for you.
Verdict – SellerApp vs Jungle Scout
If you are scouting for a solution that offers extensive features with revenue and volume-based pricing. Look no further. SellerApp is the best tool.
But if you are looking for a feature-rich and price-friendly solution, Jungle Scout is your best bet. The verdict here is that Jungle Scout is the better Amazon seller tool.