13 Best Merchant Words Alternatives (Free & Paid) 2024

Merchant Words is a platform that provides businesses with keyword data tools and services they can use to take their visibility and sales on Amazon to the next level. It enables you to search for valuable keywords to target in your product listings and campaigns, and delve into your competitors’ keyword strategies to see what’s working for them.

Merchant Words is hardly the only tool in the market serving this purpose. There are lots of other Merchant Words alternatives out there such as Sonar, Helium10, and Viral Launch. That said, the best Merchant Words alternative is Zonguru because it has a comprehensive set of keyword-focused and business features.

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Why Consider Merchant Words Alternatives?

Merchant Words is a great tool but it is not without flaws.

For starters, it is quite an expensive tool considering that it only does one thing—keyword research. Even when you subscribe to the tool, your access is still limited unless you opt for the highest plan.

For example, you can only search for keywords in one country only with 500 monthly searches max on its introductory subscription, and for one region only with 1000 monthly searches max on its second-tier subscription.

As mentioned earlier, Merchant Words only works for keyword research, which means you’ll still have to buy other relevant business tools for product research, sales analytics, listing optimization, and advertising, amongst others.

There are plenty of keyword research tools that cost as much and have a lot more to offer your business.

In this post, I’m going to share some of the best alternatives to Merchant Words that you can use depending on your needs and budget.

Best Paid Merchant Words Alternatives

1. Jungle Scout

Jungle Scout is hands down one of the best keyword research tools like Merchant Words on the market. It makes it easy for you to discover high-converting keywords for optimizing product listings and ad campaigns.

With Jungle Scout, you no longer have to guess what the search volumes for specific keywords are—all that data will be available at your fingertips.

You can even view monthly and quarterly trend data for the keywords you’re interested in and evaluate their historical performance. This will give you a better understanding of a product’s popularity over a period of time and the seasons when the product performs best in terms of sales.

What’s more, Jungle Scout gives you the freedom to reverse search multiple ASINs to figure out which keywords a particular product is ranking for, as well as what keywords your competitors’ products are leveraging.

Jungle Scout empowers you to gather insights on your competitors to refine your own SEO strategy and generate more revenue.

You can run searches to find out what your competitors’ most impactful keywords are, as well as the search volume trends and PPC costs of targeting those keywords.

Some other Amazing features that Jungle Scout offers which can’t be found on Merchant Words include product and supplier databases, inventory manager, advertising analytics, listing builder, sales analytics, review automation, and rank tracker.

Junker Scout is also a cheaper alternative to Merchant Words. Its subscription plans are priced at $29/month for Basic, $49/month for Suite, and $84/month for Professional, whereas Merchant Words Silver, Gold, and Platinum plans cost $35, $79, and $149 per month respectively.

2. Helium10

Helium10 is a powerful Merchant Words alternative with advanced filters for sourcing, researching, analyzing, and tracking keywords. It houses many impressive functions that are designed to help e-commerce business owners grow their sales and revenue.

Using Helium10’s keyword research feature, you can discover thousands of relevant, high-ranking keywords with low competition that you can incorporate into your product listings, ensuring that you show up at the top of search results.

If you want to keep an eye on the status of your organic and sponsored keyword rankings, Helium10’s keyword tracker lets you accomplish this. You can also use this tool to compare your rankings against your competitors to see how your visibility is faring.

Helium10 gives you access to other critical keyword data such as trends and monthly search volume.

You can find your competitors’ keywords via ASIN and adopt their ranking strategies to increase your own performance with Helium10’s reverse ASIN lookup tool.

Unlike Merchant Words, Helium10 goes beyond the world of keyword research to offer you additional features you can use to manage and scale your business.

This includes tools for product research, listing optimization, operations management, business analytics, and marketing.

3. Zonguru

Zonguru is another great substitute for Merchant Words. This powerful Amazon keyword research tool shines when it comes to accurately estimating the search volumes, degree of competitiveness, and ranking potential of a keyword.

You don’t have what keywords are driving customer traffic to your competitors’ pages. Zonguru’s Keywords on Fire tool will give you access to that information and more.

You’ll be able to see the businesses ranking for a specific keyword as well as the average PPC bid for the keywords you searched.

Zonguru gives you the power to spy on the backend listing copy of other sellers in your niche to see what they’re doing right so you can adopt their strategies.

With the Listing Optimizer tool, you will get all the insights you need to create the perfect listing that will attract buyers.

Another reason to love Zonguru is that it offers more functionalities beyond keyword research that you can leverage to build, manage, and grow your business.

It provides product research tools to help you come up with product ideas for what to sell and business metrics to help you track the most important data points for your brand.

Full access to Zonguru’s full suite of tools only costs $39/month for the Researcher plan and $49/month for the Seller plan, while access to the Keyword Tool alone costs $19/month. This makes it a cheaper, value-packed alternative to Merchant Words.

4. Ahrefs

Ahrefs is without a doubt one of the best Merchant Words alternatives out there. It’s an excellent keyword research tool that you can use to find the best keyword ideas for your content and product listings.

The beauty of Ahrefs is that, unlike Merchant Words, it doesn’t focus on Amazon alone. Ahrefs allows you to generate keywords for ten different search engines including Amazon, Google, YouTube, Bing, and Yahoo.

So regardless of the platform you’re marketing on, you can count on Ahrefs to give you accurate keyword data that you can trust. Ahrefs keyword database houses about 7-8 billion keywords—one of the largest in the market.

Using Ahrefs’ keyword explorer tool, you can find Keyword Data for 171 countries with up-to-date search volumes, ranking difficulty scores, advanced SEO metrics, SERP overview, and ranking history.

Ahrefs even goes one step further than other tools to show you the estimated number of clicks each keyword gets so you can have a better understanding of their traffic potential.

Unlike most other keyword research tools that offer ideas using exact and broad matches only, Ahrefs uses six variables: phrase match, same terms, also rank for, search suggestions, newly discovered, and questions.

Ahrefs also allows you to create segmented lists for saving your keyword ideas so you can easily locate them in the future.

Also Read: Free Amazon Tools For FBA Sellers

5. SellerApp

If you’re looking for a Merchant Words alternative that gives you more value for less, SellerApp is one of the best options out there. SellerApp offers a comprehensive set of tools to help you optimize your listing and devise keyword strategies with great ROI.

Its keyword research tool helps you find the most profitable and relevant long-tail and short-tail keywords for your business.

For every query you submit, SellerApp will provide possible keywords and variations, as well as other critical data like relevancy score, search volume, and cost per click.

You can evaluate historical trends to get a clearer picture of the sales history, revenues, orders, best sellers’ rank, and more for a particular product. This way, you’ll get a sense of how profitable a product will be before you even decide to sell it online.

With SellerApp’s Amazon listing optimization feature, you’ll be able to see your rankings—how visible your listings are— in organic search results.

The software goes on to offer detailed suggestions and tips that you can use to improve each Metric that falls below the standards of Amazon’s A9 algorithm.

SellerApp also allows you to analyze your competitors’ keywords to see what’s working for them with reverse ASIN. You can run searches on multiple ASINs at the same time and keep track of any keywords or ASINs you want to monitor more closely.

On the pricing front, investing in SellerApp is more cost-effective than Merchant Words. SellerApp has a Pro Lite and Professional subscription plan priced at $49/month and $99/month, so on average, you’ll be saving $30-40 per month compared to the cost of Merchant Words’ plans.

6. Viral Launch

Viral Launch is a powerful keyword research tool that you can leverage to give your business a competitive advantage on e-commerce sites like Amazon.

It takes the guesswork out of optimizing your SEO to boost sales by furnishing you with comprehensive data and insights.

Want to find the most relevant keywords for your products using Viral Launch? All you have to do is enter an ASIN or starter keyword for the product and Viral Launch will cough up a list of effective keywords that will get your products noticed faster.

Unlike MerchantWords which only provides marketplace data for just one country or region, Viral Launch supports multiple marketplaces including the US, UK, Canada, France, Germany, Spain, Mexico, and more.

This means you can get keyword search data that are specific to the countries your business is serving. You can find out the potential of a keyword based on search volume estimates for exact and broad matches with this tool.

Viral Launch also allows you to carry out reverse market lookups and monitor historical search volume trends over time to discover keywords that are gaining relevance while maintaining low competition.

7. Keyword Tool Dominator

Keyword Tool Dominator scrapes the databases of eight of the largest online platforms and marketplaces in the world—Amazon, YouTube, Easy, eBay, Google, Bing, Walmart, and Google Shopping—to generate the best keywords for you.

It provides unlimited keyword ideas including short-tail and long-tail phrases and helps you discover the terms users are searching for the most.

So, you can weave them into your product listing or content marketing strategies to improve outcomes.

Keyword suggestions are constantly being updated and refined on Keyword Tool Dominator based on topic popularity and search trends so you’ll always find trending and new keywords in real-time.

Instead of trying to assume what your customers and audiences are searching for, let Keyword Dominator help you find thousands of real keywords searched by real people in just a few minutes.

For Amazon sellers, this tool supports 18 international marketplaces including the US, France, Canada, UK, Germany, Australia, India, China, and Saudi Arabia. So regardless of where your buyers are, you can find and target the right keywords for their location.

The best thing about Keyword Tool Dominator is that you only have to make a one-time payment to get lifetime access to the tool, unlike Merchant Words which requires monthly subscriptions.

You can get lifetime access to each individual keyword tool—e.g. Amazon keyword Tool, YouTube Keyword Tool, etc.— for $49, and bundle all nine tools together for $149.

Also Read: Amaze Owl vs Jungle Scout

Best Free Merchant Words Alternatives

1. Sonar

Sonar is a free Amazon keyword research tool that enables you to identify and target the right keywords to improve product visibility and drive traffic to your store or listing page.

Despite being a free service, Sonar offers a dynamic range of features that are impressive enough to rival paid tools like Merchant Words.

For starters, it gives you access to over 180 million keywords in multiple languages and across all product categories that have been generated by real Amazon customers.

Sonar leverages a prediction algorithm to calculate the search volume of keywords and deliver accurate estimates to guide your product ranking optimization efforts.

With Sonar, you can perform reverse ASIN lookups to discover and track the keywords your competitors are using to secure high-level rankings for their products.

You can also find relevant information on related keywords and phrases in terms of competition level and the cost-per-click for targeting those keywords on Google AdWords

In addition, Sonar will suggest negative keywords that you should exclude from your campaigns to maximize effectiveness.

Also Read: How Much Money Do I Need To Start Selling On Amazon?

2. Tool4seller

If you want to boost the visibility of your Amazon storefront but are not yet ready to invest in a comprehensive keyword research tool, Tool4seller’s free keyword Tool can tide you over.

This tool enables you to uncover the best short-tail and long-tail keywords that are worth including in your listings and PPC campaigns.

With Tool4seller, you can find out the search volume of potential keywords based on Amazon’s algorithms to see how lucrative they are and estimate the amount of traffic you’ll be tapping into should you target those search terms.

There are millions of keywords across all product categories available on Tool4seller. Also, the platform updates its search data every month so you can rest assured that you’ll be getting the latest updates, info, and trends to help you make informed marketing and sales decisions.

Tool4seller support for US, Germany, Canada, UK, Italy, Mexico, Japan, Spain, France, and Netherlands Amazon marketplaces. You have to choose the marketplace you’re interested in to get the keyword research data for that location.

In addition, Tool4seller provides a free reverse ASIN lookup function for discovering the hidden keywords powering search optimization for any product listing.

All you have to do is enter the ASIN that corresponds with the product and Tool4seller will show you the keywords other sellers are using to get their offerings in front of the right users.

3. Ubersuggest

If you want to increase the number of sales you’re generating or maximize the reach and conversions of your advertising campaigns, consider using Ubersuggest for your keyword research.

Ubersuggest is a free keyword tool that enables you to search for relevant keywords for all kinds of topics and determine their potential and value based on the competition and search volume of those words.

The platform will also show you other key information such as cost-per-click for targeting suggested keywords via Google Ads.

With Ubersuggest, you can carry out competitor research to gain insights into the SEO, social media marketing, and content marketing strategies that are yielding results for other businesses in your niche.

By incorporating these insights into your own efforts, you can give your brand better reach and win more customers.

You’re guaranteed to find hundreds of keyword ideas ranging from head terms to long-tail phrases on Ubersuggest. You’ll also be able to see the trends for these keywords to determine when their popularity tends to rise or wane.

4. Keyword Tool

Whether you’re an online marketer, business owner, or content creator looking for highly-relevant keywords for your SEO, advertising, content creation, and marketing efforts, Keyword Tool is there to serve your needs.

Keyword Tool is a free keyword research software that uses Google Autocomplete to find and deliver hundreds of suitable keywords for any topic or search terms.

The tool allows you to choose from 83 languages and 192 supported Google domains to generate keyword suggestions that are specific and tailored to the audience you’re catering to.

The great thing about Keyword Tool is that the free version lets you discover as many as 750+ long-tail keyword suggestions for each search term and you can use it anytime you want without having to sign up or create an account.

By researching keywords using Keyword Tool, you can find the best keywords to target to get your ads noticed by the right people, resulting in higher click-through rates, lower cost-per-click, and increased conversions for your business.

Keyword Tool also helps in driving organic traffic from Google, Amazon, and other search engines to your website or storefront by furnishing you with keyword suggestions to use as a baseline for creating content and optimizing listings.

5. Scientific Seller

Scientific Seller is another free keyword research tool that functions in the same way as Merchant Words by helping you find accurate keyword information based on Amazon’s customers’ search habits.

However, unlike the other Merchant Words alternatives on this list, Scientific Seller takes a slow approach to sourcing and delivering keyword data.

Instead of ending the search after finding a few hundred relevant keywords in seconds, Scientific Seller continues running for hours, searching farther and farther away from the seed phrase.

It performs thousands of creative searches to find more related keywords you’d probably never discover on your own.

Although Scientific Seller generates keyword ideas from multiple sources including Latent Semantic Indexing (LSI), it meticulously filters the results to ensure you’re only getting Amazon keywords—words Amazon buyers are searching for.

Scientific Seller understands that while you can generate thousands of relevant keywords, it’ll be impossible to stuff them all into your product listings.

So, the tool determines which words are most important for the particular niche or product listing you want to optimize, ranking them from most to least common.

What’s more, Scientific Seller searches Amazon’s keyword databases in real-time, which means you’ll always be able to find the most current keywords getting searched.

Also Read: Inventory Lab vs Jungle Scout

6. Google Keyword Planner

Google Keywords Planner is one of the best Merchant Words alternatives that’s free to use. Like Merchant Words, it functions as a keyword research tool for finding keywords and determining their performance with regard to the level of competition and search volume.

You can use Google Keyword Planner to discover the keywords you can use to rank for specific search terms or integrate into your product listings to boost your visibility on Amazon and other ecommerce websites.

Google Keyword Planner makes it easy to compare and monitor keyword trends to see how searches for certain words have evolved over time. It also helps you pinpoint the right words and phrases to include in your ads or use to create content for your products or services.

Additionally, Google Keyword Planner provides bid estimates for each suggested keyword to help you plan your budget for advertising campaigns.

Keep in mind that you will need a Google Ads account before you can access the Keyword Planner, so you’ll need to sign up for Google Ads if you don’t already have an account. But not to worry, it costs nothing to create a Google Ads account.

Once your account is set up, you can find the Google Keyword Planner by scrolling to the “Tools” menu and selecting “Keyword Planner” from the dropdown menu.


If you have the budget and you’re looking for a keyword research tool to power your Amazon sales effort, you can’t go wrong with SellerApp.

But if you want an option that offers more comprehensive features beyond keyword research that you can use for other aspects of your business, Zonguru is the best choice.

For marketers and business owners who can’t afford a paid tool just yet, Sonar is a great choice to bank on. It gives you all the core features you need in a keyword research tool for free.

About Author

Tom loves to write on technology, e-commerce & internet marketing. I started my first e-commerce company in college, designing and selling t-shirts for my campus bar crawl using print-on-demand. Having successfully established multiple 6 & 7-figure e-commerce businesses (in women’s fashion and hiking gear), I think I can share a tip or 2 to help you succeed.